Best Projects 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs. If you want to know the 10 finalists in this category click HERE
Explain your project in details:
The Pluralist, a revolutionary new social enterprise dedicated to promoting good throughout the world through its line of watches. The Pluralist is pioneering and disrupting the watch industry with the aim of promoting cultural diversity worldwide. The watches are inspired by the philosophy of pluralism, each unique watch design is inspired by a different language and culture. Currently, the wrist watch industry is dominated by Swiss watch makers who use the roman or the English numerals only in their wrist watches. This does not represent the diversity of the world. There are no watch makers dedicated to representing numerals from different languages and diversify. We are representing and preserving different languages by incorporating them into a product worn everyday which in our case is a wrist watch. We do this by using numerals from different languages on the dial of the wrist watch with the aim of educating our customer on a different language. The Pluralist was founded in 2016 as a social enterprise with a mission to sell a product with a social message of acceptance and pluralism. Bringing different people together through one-of-a-kind timepieces. The Pluralist aspires to spark conversation and to showcase true diversity. We aim to bring to our customers unique watches with diverse numeral writing systems. Each Pluralist watch design is inspired by a different language and culture. The Pluralist is a social enterprise, so positive social impact is part of the mission. A portion of each watch sale is donated to a local Australian charity. Our primary customers are wrist watch buyers who identify as global citizens and are interested in foreign languages and cultures. Our beneficiaries our primary customers but also our secondary beneficiaries are communities whose cultures are not represented in everyday modern products.
Impact of your enterprise on sustainable development
In the past 12 months we have had over 80 paid customers and also donated over $800 to 2 different NGOs. Additionally, our impact also includes hundreds of conversations sparked and thousands of bridges built. We undertook a successful crowdfunding campaign in December 2017 and raised $5,500. This was done in order to allow us to expand on our watch collection and represent new languages. You can see our campaign from the following link: https://www.startsomegood.com/thepluralistwatches We have also been featured in WristwatchReviews UK, Haulogerie and Causeartist. You can read from the following link: http://wristwatchreview.co.uk/pluralist-watches http://www.causeartist.com/meet-the-pluralist-watches-timepieces-with-a-philosophy/ https://www.haulogerie.com/single-post/2017/12/05/The-Pluralist-Arabia-and-Kan%25E2%2580%2599ji-Collection At The Pluralist we are tackling the following sustainable development goals: Number 10 Reduced Inequality by having an equal representation of all languages and cultures in our wrist watches. This raises awareness and break down barriers as well as reduces the fear of the unknown. Our watches are also educating and getting our customers curious about a new language and culture. Number 12 Responsible Consultation and Production by making sure our watches are ethically sources and also our prices are affordable which means people from both the developing and well as the developed country can purchase them. Number 16 Peace, Justice and Strong Institutions by preserving languages, uplifting communities, creating new jobs and industries as well as eradicating ignorance. This is a very small step to building peace, justice and strong institutions in our modern and interconnected world. We at The Pluralist are very proud to be able to contribute towards this.
Sustainability and future plans
Our competitors are other micro watch brands like Daniel Wellington, MVMT Watches, MEM Watches and The Melbourne Watch Company. However, our entry level watches are fairly priced and our main unique selling point is the diversity of languages represented and the positive social impact we bring by also donating a portion of our profits to a local NGO. Our direct competitors do not have a diversity of languages or an ongoing partnership with an NGO. We believe our solution works due to the sales of our current line of wrist watches but also the demand we have received from potential customers asking for their mother language to be represented in our watch line. The most important measure of our success is the number of languages represented in our watch line along with the sales and donations we make along the way. Currently, the entire enterprise has been bootstrapped by myself. Under our current revenue model, the business makes money from the sales of our wrist watches. The more we sell the faster we expand and the more languages we can represent. We are aiming for organic growth. The Pluralist would aim to be the largest entry level wrist watch brand which represents numerals from every language in the world and be connecting each represented language to a social issue from the community and fund organisations tackling it at the end of 5 years. At the end of year 3 our plan is to grow our product line from watches to other consumer goods which are ethically sourced and designed keeping in mind the diversity of the global community. Eventually, we want decentralise the wrist watch industry by bringing it to different communities which will also create more jobs, expand industries and skills for the local economy.
Your profile as an entrepreneur
My name is Mohammad Muheeb Hoque. I am 28 years of age and was born in Dhaka, Bangladesh. Since my birth, I have lived in Bangladesh, Thailand and currently a citizen of Brisbane, Australia. A graduate from James Cook University with a degree in Bachelor of Business in International Business and a Master of Business (Accounting) from Queensland University of Technology, and a fellow of the Massachusetts Institute of Technology (MIT) Innovation and Entrepreneurship Bootcamp 2018. I am a social entrepreneur and business professional with 8 years of experience in social entrepreneurship, business development, sales and marketing. Having extensive experience in the private and public sector in management positions. Also, able to speak 4 different languages I am an avid language and history enthusiast and an active volunteer. Growing up in different countries, I have always been fascinated by different cultures and languages. I love travelling and exploring new parts of the world, discovering new perspectives on things Besides my Wanderlust, Im a watch lover! Always looking for unique timepieces that combine style and quality. For me watches are more than a time teller, its a philosophy, its lifestyle. In my search for a quality watch that combines that passion for unique timepieces with my passion for new cultures, history and education, The Pluralist was born. I would like to add that I created The Pluralist on my own and I truly believe in our mission. We are not only selling a Timepiece but a Philosophy. We exist to break breakdown barriers and get people curious about learning languages and cultures. I truly believe in this project and this opportunity would be a huge benefit for me. I believe I have the skill-set and experience required to grow The Pluralist.