Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Explain your idea in details:
Manifestation of poverty in Thailand ranges from children in orphanages with no access to education to elderlies in unsanitary homes. Despite the fact that Thai millennials are becoming more concern of this issue, poverty still remain due to two factors hindering millennials from reaching out: knowledge and security, and this is exactly where Heartprints come in play. With this app, users have the choice to "give" donation or "go" and leave impactful heartprints to the community as a whole. Suppose Mr.A is a busy businessman and he chooses to "give". He can explore various foundations and choose the one that he is interested in. There will be a small description for each foundation, such as its purpose, what supplies it lacks, and its account number. With this information, Mr A can transfer directly to the account number indicated, or choose to browse through small businesses that sell myriad of products. For example, if he is interested in a nursery school, he can choose to buy school supplies from the stationary store and have them delivered to the school. Now, lets shift to Ms. B, a student who might not have the cash, but is equipped with something just as valuable - time. Ms B can choose to "go", where the application will list out all foundations that is near Ms. B through its location service. From this, Ms B. can easily go and visit an organization that is closest to her. To conclude, this is a win-win situation for all - the businesses get revenue, the foundations get supplies that they really need, and users can easily help out through ways that are most convenient and fully customized to their needs and desire.
Expected impact of your idea on sustainable development
The target for Heartprint would be to connect as many users to the foundations as much as possible. When a user is logged in the application, a blank map will show up. Every time the user chooses to "give" or "go" to a foundation on Heartprint, he or she will receive a heart on the location of the place on the map, indicating that the user has left a heartprint of impact behind. Therefore, some of the measure of success for Heartprint would be the increase in number of users per month, the number of hearts per user, the amount of donation per month, and the total revenue generated from the small businesses that partnered with our application.
Plans for implementation and sustainability
The business model for Heartprint is to become a platform connecting demand and supply, resulting in a win-win situation for all. The demand would be all the non-profit organizations in need. On the other hand, the supply side represents two group of stakeholders. The first group represents people who desire to give but lack information to do so. The second group comprises of our partners, which are small businesses. Therefore, Heartprint will act as a middleman bridging in between those who seek to help and those who need help. Our financing sources will come from three main parties. The first would be small businesses. In exchange for being an additional channel for them to generate extra revenue and for all the visibility provided on our application, Heartprint will ask for a certain percentage of their income. The second party would be open donation from all users on Heartprint who have had pleasant experiences on our application and would like to help improve it to become an even better platform. Lastly, we hope to gain additional finance from venture capitals who deem our business to be of potential in terms of ability to generate revenue and creating positive impact to the society at the same time. All in all, these three sources will be collaborators behind Heartprint's success, helping drive Heartprint to become a sustainable and impactful application for the community as a whole.
I am a 22 years old graduate from a university in Bangkok, Thailand. I graduated with a Business degree, which led to my interest in entrepreneurship, startups, and small businesses in general. Throughout university life, one of my main hobbies that I find fulfilling was visiting non profit organizations with my family, whether it be orphanages, elderly homes, schools in needs, public hospitals, etc. There are a few places that we would regularly go too, which are usually outside Bangkok and we would only go on special occasions. However, there were times when I am just free and would like to drop by somewhere close to me; yet, there are a few obstacles. First, I do not know which foundations are near me. Would it be safe for me to go alone? Does the place really exist? What should I bring? What do they really need? I strongly believe that millennials like me face the same problems, where we would love to help but just lack the information to do so. All of these pain-points motivated me to create Heartprint, where I hope that this application will serve as a guide to ignite Thai people to believe in themselves that they can really make an impact - that they can really do leave heartprints all around just by having the heart to do so.