The Youth Citizen Entrepreneurship Competition is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.


Stage of Idea start-up stage
This bar shows in a scale of 0-10 the Factor of an idea and his owner PROPORTIONAL TO ALL OTHER IDEAS AND OWNERS - 10 is the best, 0 is the worst value. The blue bar changes constantly due to the votes, comments, ratings and activities on this and other ideas.
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Explain your idea in details:

Wastebender is a recycle-tech startup that strives to realize zero waste and sustainable consumption & production ecosystem in Indonesia through technology and smart data. We create an electronic device, Automatic Waste Processor (AWP), transforming organic waste into compost easily, quickly and efficiently because of there is acceleration and automation process that is adjusted to compost standardization. AWP also can measure environmental protection through monitoring of how many wastes and methane gases that successfully reduced and how many composts produced that can be accessed in the mobile application. This device is mainly designed for households that surprisingly are the largest waste contributor in Indonesia but less than 1% of them sorted and managed their waste (Susenas, 2014). The composition of waste is consist of 60% organic waste and 40% inorganic waste. Their waste is mixed, collected and transported to landfill which can reach 30 km from the urban area so the logistic cost high. In addition, AWP is equipped with carbon filters that actively absorb unpleasant odors from the composting process. Wastebender also provides a circular post-product system allowing users to manage all solid waste in households working together with strategic partners such as recycling companies and waste banks, where customers can use organic compost for themselves or sell it (both compost and inorganic waste) to us. Our key innovations are the automation and acceleration on the composting process, the implementation of cloud and IoT to monitor the environmental impact measurement, and circular post-product system to reduce all solid waste and encourage the realization of sustainable consumption & production ecosystems.

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Expected impact of your idea on sustainable development

Wastebender provides a solution allowing the households to manage their waste independently, directly, easily and quickly so that we can prevent the waste dumped everywhere and increase the percentage of waste treatment because if the waste is not sorted at the beginning, then, between the organic and inorganic waste will be mixed so the waste that actually can be recycled cannot be recycled, for example, if paper waste exposed to food, it will be difficult to recycle. By managing waste from its source, we prevent decaying organic waste that can produce unpleasant odors and methane gas. Thus, we are not only reducing waste, but we are actually alleviating the waste logistic cost and slowing global warming. These impacts are aligned with SDG 12 and SDG 13. To evaluate the impact of product and business, Wastebender uses a simple impact measurement divided into 4 parts, namely economic, social, environmental and lifestyle impacts. Impact measurement begins with the determination of business drivers by including production activities, services, and their targets. Then determine the potential positive impact of the business that is in line with the business driver through the use of matrices such as economic impact matrix (for example: how many commercial profits from Wastebender's products and services?), Social impact matrix (for example: how many consumers care about Wastebender's vision and mission and support Wastebender's efforts to manage waste and protect the environment?), Environmental impact matrix (for example: how much organic and non-organic waste has been reduced and processed by Wastebender?), matrix impacts of lifestyle changes (for example: how many people start to apply the 3R/zero waste because of Wastebender's business?). Sources of measurement data are obtained through sales data, questionnaires, marketing, business media engagement (social media, websites, apps, mail, offers), success stories and all information related to Wastebender activities.

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Plans for implementation and sustainability

Wastebender uses roadmap plan to implement its business. These actions are to be staged over a two year planning cycle which begins with Product Validation (building a beta prototype and testing it to our target market, namely: eco-conscious communities, A&B consumers), Product Development (doing product R&D to develop AWP by using technical design and product validation data), Design for Manufacturing (creating design product for industrial level and manufacture it), Market Penetration (launching our product in the market and striving to acquire market in East Java), Advanced Product Development (doing R&D to improve our product efficacy & features and analyzing data entry from customer and product processing results to build impact reports), and Expand Market (expanding market to all Indonesia areas). To realize this roadmap plan, we need the initial capital used for product validation to final product prototyping. This capital is obtained from personal funds, angel investors and the prize from startup/business competitions. After the product prototype was obtained, Wastebender will participate in the grant and seed investment opportunity event to enter the advanced steps. In addition to investors, there are other parties who will be important partners such as electronic component suppliers, manufacturers, business incubators, Ministry of Environment and Forestry Indonesia, influencers, waste picker, and waste banks. Our business model is to sell AWP both offline and online to customers. Wastebender also has several channels to obtain profits, namely: Spare parts sale that requires replacing regularly e.g. carbon filters to absorb the unpleasant odors of composting; Product service to maintain AWP performance that will be provided free as a product warranty, but after the warranty ends, product service will be paid; Post-product service to manage all solid waste in the household, where customers can use organic compost for themselves or sell it (both compost and inorganic waste) to us.

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Your profile

Mohammad Naufal is a 23-years-old Indonesian who has four years of experience in the non-profit sector and earned BASc in EEPIS in Indonesia. Naufal interested in environmental issues particularly in climate change and waste issues. He is now combining his engineering background with his interest, so he initiated Wastebender while doing voluntary work as an environmental speaker and community activist in rural and urban communities by joining KOPHI and YFCC Indonesia. His passion for environmental and social issues stem from a disaster, Lapindo hot mud, happened in 2006. It was like his turning point when the mud embankment could not hold back its volume, broking down to his residence and stopping all activities. He was furious not to the disaster, but to him, as local youth, could do nothing. Then, he did social activities starting from a donation and affected-disaster children education program. At the moment, his passion keeps growing and vocally fights for these issues. Naufal is a highly motivated and thoughtful leader and innovator who has incredible achievement from competition, awards, voluntary and conference in the field of sustainable development, technology, SMEs empowerment, environment innovation, and journalism. Naufal has selected as one of 84 delegates out of 500++ applications around the world in Our Ocean Youth Leadership Summit 2018. He also awarded first place in the National SMEs Innovation Program by Ministry of Industrial and SMEs of Indonesia in 2018. He also achieved the best project title for his social invention in international engineering voluntary program, BEE Internship (Indonesia-South Korea joint-programme) 2015. Naufal also selected as the youngest speaker in Blue Carbon Summit 2018 held by AIPI, CGIAR, Global Landscape Forum to talk about his program to develop Mangrove Forest as blue conservation in Labuhan, Mandura.

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Vote now for: Wastebender

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May 25, 2019 09:12

I already voted for you yesterday. Today when my 15 mins come, I will vote again. I have read your idea and all I can say is keep going. Matters of the environment are everyone's responsibility. We are the problem yet we still are the solution.

Visit my project and see how I am solving the problem on my side through recycling. Have you ever seen crochet shoes?

May 23, 2019 12:24

Hi Mohammed , I'm very happy to see u. I went through ur idea and it seems to have potential to help humanity. I'm wishing u luck and i would like if u also watch my ideas at
And also

May 21, 2019 11:33

Hi, Roshni RS,
Thank you for supporting my idea. Hopefully, we can collaborate to create a greater impact together. I will read your great idea, give my opinion and advice as well.

May 21, 2019 00:30

Your idea is good and it looks it would have a great impact on society.
I would appreciate it if you could vote and comment on my idea as well

and consider supporting my idea with comments and votes!"

Thank you

Just Nadinee

May 20, 2019 23:39

It's good to know that there is a young of Indonesia take his responsibility to caring of environment. As we know that there are a lot of problem in Indonesia. But you did great job to give the solution. Good luck Nauval.


May 20, 2019 12:31

Hey Nauful, your idea is great considering how big is the problem of plastic pollution in Indonesia. Besides the environmental impact, what is great about your entry is the fact that you have invested in a sector where there's potential for sustainability, successful business and jobs generation for the unemployed.

Tiodora Siagian

May 19, 2019 06:07

You're doing a great job.. Indonesia has man population but how many of them care about the environment. Moreover you are still young. Not many young person like you will do like this briliant idea....Naufal. So proud of you

Muhammad Arie Syabany

May 19, 2019 05:30

Good solution! Keep it up Naufal!
Indonesia needs more solution to solve our environmental problems. Keep on the line be the solution for our society, good luck!


May 19, 2019 03:28

This is a good solution for Indonesia uncontrolable waste production. We need a solution like this ASAP!
I think people in Indonesia need to change their culture and point of view about waste management. They should now that accumulating the trash in one place doesn't end the waste problem. I think we can start this solution in household scale.

May 17, 2019 14:11

I liked your idea it is innovative and so I voted for you. :)

My idea, "Let's Spread Happiness", was nominated for the Youth Citizen Entrepreneurship Competition in the Best Ideas 2019 category. Please read my idea at and consider supporting my idea with comments and votes!

Tania Marie

May 15, 2019 02:29

Hi, there! Your idea looks great. Every country has faced same problem and we should solve the waste problem from its source and this idea can be the right solution. I can't wait to have one! Good luck!

Tania Marie

May 15, 2019 02:28

Hi, there! Your idea looks great. Every country has faced same problem and we should solve the waste problem from its source and this idea can be the right solution. I can't wait to have one! Good luck!