Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Explain your idea in details:
Tree lifes is a company that aims at slowing down and eventually reversing the rate of deforestation in Nigeria and sub-Saharan African. Every year we lose an average 500,000 hectares of forest in Nigeria alone, that is a rate of 2.68%. deforestation is a global problem, forests cover about 30% of the global landmass, providing essential habitats, loss of forests affects biodiversity, ecosystems, weather patterns and even climate, we need trees for a variety of reasons. They absorb carbon dioxide, provide oxygen and even trap green-house gases emitted by human activities, hence the need for a company like this. Our main activity is the tree planting service however in order to generate more income and attract more customers, we intend to offer services such as; wood chipping, tree stump removal service, tree shaping service, tree pruning serviced, tree trimming, training, consultancy and advisory services. My vision is to offer quality tree planting services that will make our customers call us time and time again for repeated business. Our approach; deforestation has been recognised as a global problem, with the BONN challenge and many countries pledging to stop it including Nigeria, all aiming to restore 350 million hectares of degraded land by 2030, it provides an opportunity, so our target market involve governments and its agencies as they try to redeem their pledges, we also plan to work with foreign companies such as Land Life company based in Amsterdam, they have a patented technology that enables trees to grow in arid and degraded land, and we have the home advantage and local connections working together we can achieve a lot.
Expected impact of your idea on sustainable development
SDG 8; on job creation and economic development, the company in its first year of operation would have at least 15 permanent staff and for each job we would hire more people on a contractual basis, in the long run, as the company grows and branches we are looking at a lot more people being hired. As for economic development by helping to recover lost forests we are adding to the country on the tourism front, success here would be measured by a reduction in the unemployment rate and an increase in GDP in the country and subsequently across Africa. SDG13; to help combat climate change, in line with IPCC the world leading experts on climate change, reforestation and ecosystem restoration are currently the only viable methods of combating climate change, by simply planting trees. Trees absorb carbon and other gases from the air, trees can protect coastal communities from severe floods, they provide shade which help the soil retain moisture, they serve as anchors for plant and wildlife biodiversity. In these ways we are combating climate change, success in the short term is a reduction of the effects of climate change, long term to slow down or reverse the process. SDG15; to protect forest and terrestrial ecosystems, by planting trees we are directly impacting this SDG, also by recovering degraded lands and forest we are providing essential habitats for wildlife, success here would be determined by hectares of land recovered and biodiversity ratios, for the first year our target is to recover at least 1000 hectares of land.
Plans for implementation and sustainability
our business model combines a mixture of the contractual model and the productization of services, basically we offer our wide range of services including tree planting, wood chipping, tree stump removal, tree shaping, tree pruning, tree trimming, training, and consultancy. In exchange for these services we offer on a contract basis, a fee is paid and through this method the company earns its income. Trees are an essential part of our living environments, so there will be no shortage of demands for our services. For target markets, we are initially looking at governments and its agencies, logging and forestry companies, construction companies and environmental organizations with subsequent expansion to include the needs of individuals as well. Tree seedlings will be sourced locally or imported as the case may be, starting costs will include cost of seeds, procuring equipment and hiring trained professionals. To generate funds, we will be using several avenues including; generating part of start-up costs from personal saving, soft loans from family members and friends and loans from commercial banks, we will also be applying for start-up competitions, and finally we will be looking at venture capital financing. For collaboration, we will be seeking the advice of already established restoration companies and we will also be working hand in hand with foreign based companies with patented technologies renting their applications and expertise for a specified fee. Tree lifes intends to be around for a long time, In order to get and retain customers for sustainability and expansion we will ensure a 100% customer satisfaction, we will position ourselves and carve a unique niche for the company in the market environment such as to always be in the view of potential target customers, as well as a laid out re-investment plan for profits to avoid always sourcing for funds.
my name is Daniel ajii, I am 20 years of age, I come from a large family of 8, I have always had a passion for business, I would sometime skip school for days to attend seminars on business and entrepreneurship, it is my dream to one day start up and own my own business. I have always been interested in volunteer work, I currently volunteer with several non-profits, basically am interested in making this world a better place, the SDGs in particular are of interest to me, I have an online degree from coursera on the very same topic, school wise I am a 4th year medical student but business has and will always be my first love. As for qualities, am a one track minded individual once I set my mind to do something I must find a way to make it work and now I have set that mind to starting tree lifes so I know it will be a success, as for awards and recognitions, I have none worthy of mention, but I dont spite that, I am young and hungry and ready to succeed.