Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Explain your idea in details:
Mochrifresh will aim to achieve the following objectives a) Increase food production in arid and semi-arid communities by 10% annually after the business initialization. b) Increase access and supply of clean water to people in arid and semi-arid by 15% every year. c) Reduce water-borne diseases in the targeted communities by 50% in the first three years. d) Create Jobs to professionals and subordinate staff to people in the target areas and reduce unemployment by 10% annually. The main activities will include; a) Drilling boreholes and building main water stations The organization will drill boreholes and build main water stations, the water will be directed to individual farms and households through proper piping, farmers will use it for irrigation as families use it for home use (drinking, washing, and cooking). A single borehole will be targeted to cover 3 kilometers wide. b) Water purification Water from the boreholes and the one harvested during rainy seasons will be purified and packaged in 500 millimeters, 1 liter, 5 liters, 10 liters and 20 liters bottles and sold at a wholesale price to retail shops. This will create employment to be in the rural areas as they have access to clean water. c) Build water reservoirs and dams. Private water reservoirs and dams will be built to tap water during rainy seasons. The water will be drunk by animals and people near the reservoirs will also use it for farming. Innovative Approaches a) Mochrifresh will be doing the piping to the individual farms and households at low down payment when the recipient farmers agree to receive the services and pay the remaining amount in installment till the whole amount is completed.
Expected impact of your idea on sustainable development
According to the international institute for sustainable development, Sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Mochrifresh will have a positive impact on sustainable development. After incorporation, the organization will target to achieve the following. a) Increase food production in arid and semi-arid areas by 10% every year this will increase food security in the target areas hence eradicating hunger and poverty by 90% in a period of nine years. b) Improve universal access to clean water for farming and home use (drinking, cooking, and washing) by 15% every year in the project areas. c) Reduce water-borne diseases in the target communities by 50% in the first five years after business initialization. d) Create Jobs for professionals and subordinate staff in these areas by 10% annually, this will improve living standards of people in these places. The following factors will be considered to evaluate business success. a) Quality of the products used. The organization will be calculating the lifespan of the materials used in installations e.g pipes and water pumps to ensure they are of high value to reduce maintenance cost and water loss. b) Stakeholder satisfaction The organization will seek feedback from its clients through interviews and questionnaires twice in a year to know where to improve on. c) Sales projections Sales reports will be done quarterly. The report will be calculated to determine how many homes and farms have been connected to clean water after every three months. d) Cost analysis The finance department will be evaluating the cost of installation and maintenance from the total amount of money paid by the client quarterly to maintain profits and prevent loss.
Plans for implementation and sustainability
Mochrifresh will have three types of clients. 1. Farm owners 2. Homeowners 3. Retail shop owners who will be buying purified and packaged water at a wholesale price and sell at a retail price to customers. Generally, any human being wherever he/she is in the world values clean and soft water for drinking and home use. The organization mandate will be to ensure every family in the project areas will get access to clean water at an affordable price. Moreover, farms will have continuous access to water for farming as retail shops and wholesalers will get packaged water at an affordable price hence enjoy good profit sales margin. Finances will be gained from the sales made daily to the retail shops and monthly from the farm and homeowners through meter readings installed in every farm or home, the higher the usage, the more the units and the higher the cost. Apart from the monthly charges, the farm owners will be charged installation for the piping which can be paid in installments through a well-documented and signed service level agreement by the two parties. Financial start-ups will be budgeted from the youth citizen entrepreneurship competition award, initial capital will be used to; 1) Build Mochrifresh water stations and office. 2) Buy water purification equipment and bottles for packaging 3) Do piping and buy water meters for the first clients, where those who are not able to pay the whole amount will be allowed to pay in installments through a signed agreement. The institution will collaborate with water equipment selling companies like Davis and shirtliff, government bodies to get the necessary licenses/permits and also the staff members who will be doing the daily operations for project success.
Moki Daniel and Christine Mutheu are Kenyan born citizens, 30 and 28 years old respectively. All born in lower eastern counties of Kenya Kitui and Makueni respectively. Moki is currently a freelance Software Architect and Developer while Christine is a business lady with general experience in education. Although we have studies and experience in Information technology and education respectively, we have a passion for human development and we do believe giving back to the community can make people grow both physically, financially, mentally and spiritually. Water being a useful resource for life, we know when supported financially to start Mochrifresh, we will develop many generations and improve living standards for many communities in the project areas. Previously we have worked in different corporate and private companies and led several teams to undertake different projects. This has built our leadership skills to a higher level. Moki and Christine have been awarded severally and recommended positively by several organizations for a strong work ethic. For instance in the year 2013 world vision basic education and literacy researcher specialist lead Jarret Guajardo recommended Moki for good work done after a literacy boost program. Our skill set will enable us to build a strong team, network through collaborations and partnerships with operational and experienced organizations for training and advice.