The Youth Citizen Entrepreneurship Competition is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.


Stage of Idea conceptual stage
This bar shows in a scale of 0-10 the Factor of an idea and his owner PROPORTIONAL TO ALL OTHER IDEAS AND OWNERS - 10 is the best, 0 is the worst value. The blue bar changes constantly due to the votes, comments, ratings and activities on this and other ideas.
1 10
Vote now! 20

Explain your idea in details:

Mochrifresh will aim to achieve the following objectives a) Increase food production in arid and semi-arid communities by 10% annually after the business initialization. b) Increase access and supply of clean water to people in arid and semi-arid by 15% every year. c) Reduce water-borne diseases in the targeted communities by 50% in the first three years. d) Create Jobs to professionals and subordinate staff to people in the target areas and reduce unemployment by 10% annually. The main activities will include; a) Drilling boreholes and building main water stations The organization will drill boreholes and build main water stations, the water will be directed to individual farms and households through proper piping, farmers will use it for irrigation as families use it for home use (drinking, washing, and cooking). A single borehole will be targeted to cover 3 kilometers wide. b) Water purification Water from the boreholes and the one harvested during rainy seasons will be purified and packaged in 500 millimeters, 1 liter, 5 liters, 10 liters and 20 liters bottles and sold at a wholesale price to retail shops. This will create employment to be in the rural areas as they have access to clean water. c) Build water reservoirs and dams. Private water reservoirs and dams will be built to tap water during rainy seasons. The water will be drunk by animals and people near the reservoirs will also use it for farming. Innovative Approaches a) Mochrifresh will be doing the piping to the individual farms and households at low down payment when the recipient farmers agree to receive the services and pay the remaining amount in installment till the whole amount is completed.

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Expected impact of your idea on sustainable development

According to the international institute for sustainable development, Sustainable development is defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Mochrifresh will have a positive impact on sustainable development. After incorporation, the organization will target to achieve the following. a) Increase food production in arid and semi-arid areas by 10% every year this will increase food security in the target areas hence eradicating hunger and poverty by 90% in a period of nine years. b) Improve universal access to clean water for farming and home use (drinking, cooking, and washing) by 15% every year in the project areas. c) Reduce water-borne diseases in the target communities by 50% in the first five years after business initialization. d) Create Jobs for professionals and subordinate staff in these areas by 10% annually, this will improve living standards of people in these places. The following factors will be considered to evaluate business success. a) Quality of the products used. The organization will be calculating the lifespan of the materials used in installations e.g pipes and water pumps to ensure they are of high value to reduce maintenance cost and water loss. b) Stakeholder satisfaction The organization will seek feedback from its clients through interviews and questionnaires twice in a year to know where to improve on. c) Sales projections Sales reports will be done quarterly. The report will be calculated to determine how many homes and farms have been connected to clean water after every three months. d) Cost analysis The finance department will be evaluating the cost of installation and maintenance from the total amount of money paid by the client quarterly to maintain profits and prevent loss.

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Plans for implementation and sustainability

Mochrifresh will have three types of clients. 1. Farm owners 2. Homeowners 3. Retail shop owners who will be buying purified and packaged water at a wholesale price and sell at a retail price to customers. Generally, any human being wherever he/she is in the world values clean and soft water for drinking and home use. The organization mandate will be to ensure every family in the project areas will get access to clean water at an affordable price. Moreover, farms will have continuous access to water for farming as retail shops and wholesalers will get packaged water at an affordable price hence enjoy good profit sales margin. Finances will be gained from the sales made daily to the retail shops and monthly from the farm and homeowners through meter readings installed in every farm or home, the higher the usage, the more the units and the higher the cost. Apart from the monthly charges, the farm owners will be charged installation for the piping which can be paid in installments through a well-documented and signed service level agreement by the two parties. Financial start-ups will be budgeted from the youth citizen entrepreneurship competition award, initial capital will be used to; 1) Build Mochrifresh water stations and office. 2) Buy water purification equipment and bottles for packaging 3) Do piping and buy water meters for the first clients, where those who are not able to pay the whole amount will be allowed to pay in installments through a signed agreement. The institution will collaborate with water equipment selling companies like Davis and shirtliff, government bodies to get the necessary licenses/permits and also the staff members who will be doing the daily operations for project success.

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Your profile

Moki Daniel and Christine Mutheu are Kenyan born citizens, 30 and 28 years old respectively. All born in lower eastern counties of Kenya Kitui and Makueni respectively. Moki is currently a freelance Software Architect and Developer while Christine is a business lady with general experience in education. Although we have studies and experience in Information technology and education respectively, we have a passion for human development and we do believe giving back to the community can make people grow both physically, financially, mentally and spiritually. Water being a useful resource for life, we know when supported financially to start Mochrifresh, we will develop many generations and improve living standards for many communities in the project areas. Previously we have worked in different corporate and private companies and led several teams to undertake different projects. This has built our leadership skills to a higher level. Moki and Christine have been awarded severally and recommended positively by several organizations for a strong work ethic. For instance in the year 2013 world vision basic education and literacy researcher specialist lead Jarret Guajardo recommended Moki for good work done after a literacy boost program. Our skill set will enable us to build a strong team, network through collaborations and partnerships with operational and experienced organizations for training and advice.

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Location Map

Vote now for: Mochrifresh

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Post a comment


June 25, 2019 21:15

Hello! Vote #20

Dont stop when you are tired. Stop when you are done!

Lets continue supporting each other with votes and comments! =)

Ecological Community PopulAction:

Have a great day!

June 25, 2019 01:31


I checked your idea and I think there is a great potential and impact. Congratulations. I'll vote for you.

You also can support me at this link:

Thank you!
Ana Claudia Hafemann

June 24, 2019 07:33

Hello! Vote #18

Nice to see your project in Entrepreneurship Campus community! Let's continue supporting each other with votes and comments! =)

My project is to facilitate reintegration of the vulnerable people into society, by encouraging entrepreneurship and job creation, through an Ecological Community.

Have a great day!

June 23, 2019 08:58

Hello! Vote #17

Nice to see your project in Entrepreneurship Campus community! Let's continue supporting each other with votes and comments! =)

My project is to facilitate reintegration of the vulnerable people into society, by encouraging entrepreneurship and job creation, through an Ecological Community.

Have a great sunday

June 22, 2019 16:35

Good morning

Am back again. How are you finding time around the campus platform so far?

Lets keep supporting each other through teamwork. Have a great weekend..

MotherCare app
(Best Ideas Category)

June 22, 2019 04:42

Hello!! Vote #17

I hope your project is one of the finalists of "Best Ideas 2019" in General Competition.

I count on your support for the Ecological Community PopulAction as one of the Best Ideas 2019 in Youth Competition!

My project is to facilitate reintegration of the vulnerable people into society, by encouraging entrepreneurship and job creation, through an Ecological Community.

June 16, 2019 08:18

Hi, I apologize, I have not been active on campus for some days now but am back now and will vote every idea that has left a comment or message for me if you have not done so, please check it out and leave a comment quickly to get two votes today thank you

June 15, 2019 17:11

Hey there,

Your idea sure supports several areas of the SDGs. You are doing a very good thing in your community. Well done. Also, I also here to support you.

To show support for my project also, you can read, vote and comment on my idea through the link below.


June 15, 2019 10:58

vote 15

TODAY IS ANOTHER DAY to support on this amazing opinion lets make a change that will benefit the entire world . all the best

kindly let continue with the support


June 14, 2019 12:19

Hi dear,
its another beautiful day of voting, I believe sustained efforts and your creativity will pay off, on and off this platform. keep doing what you do and all the best

June 13, 2019 23:13

I am here again to support on this amazing opinion lets make a change that will benefit the entire world . all the best

kindly let continue with the support

June 13, 2019 19:53


Well done and i wish you all the best in this competition and implementation of your idea. Let continue supporting each other through votes and comments. You can read my idea too "Waste papers recycling to useful products' and support it with a vote and comment

June 10, 2019 22:30

Hi dear, I am king James from the idea "edUnify under tourism", I want to solicit your support for my idea, and I guarantee you a vote back and comment if you vote and leave a comment on my idea. Thanks for your anticipated support and do have a great day. This is my link,

June 9, 2019 23:22

Your idea has the potential to change the world as we know it. keep working on it, comment on my idea and i will be sure to vote you tomorrow, well done

June 7, 2019 17:56

Hi Moki,

I read through your idea and found the beautiful work you are doing for society. How you have mapped out your plan of contributing to Sustainability Development Goals is amazing.

So, it is a new day, new hope and new persistence. Please accept my lucky vote as a sign of my constant rooting out for your idea. Please do reciprocate my vote and comment via this link

I got your back 24/7

Bibieandrea Services Venture: Daring to be different by being the change that inspires others!

June 7, 2019 09:53

Hi, I see your idea is quite impactful, Keep making modifications until its perfect. if you can leave a comment on my idea, i know you are active and when i come back online i will vote you. well done. kindly vote too if you can.

June 5, 2019 21:41


Your idea is wonderful, well done and i wish you all the best.You can read my idea too "Waste papers recycling to useful products' and support it with a comment and vote

June 4, 2019 00:24

You have my vote!! I am Impressed!!! truly amazing the way how you plan to solve social and economic problems through critical thinking, keep up.

If you may, please take a look at my ideia which is in the BEST IDEAS category.

Let us make a difference in the world!

June 3, 2019 18:21

It's a beautiful day to vote, since it's a a new week, plus i will vote for your idea, kindly vote mine on your next activation. if you vote mine, kidly drrop a comment and ill make sure to vote you too. Thank you.

June 3, 2019 08:26

Your idea is great and I hope it has a great impact.

Lets Support each other. Can you please spare some time and vote for my idea STEP (Slums' Transformation & Empowering Population) in order to support slums and alleviate poverty.

Click on this link to vote.

Thank You

Best Regards,
Haleema zia from Pakistan

May 29, 2019 07:23


Happy International Menstrual Hygiene Day.

Your project idea is amazing :)

We're so excited to have been nominated under the youth best ideas competition category. Kindly show your support by reading commenting and voting for us at

Thank you,
Natasha Sichula

May 27, 2019 13:49

Great idea, it will ensure healthy and survival of the people in the society, well done and keep it up. You can read,comment and vote on my idea too "Waste papers recycling to useful products"

May 26, 2019 16:30

I love your idea because it will solve a big problem in the community
Do you have an expansion plan out

Thank you once again and continue supporting me.

My idea is Diamond Hands about empowering women.

Please read my idea at

May 23, 2019 21:31

Hi, I love your idea it's very innovative and daring. I hope you go far in this competition. I am definitely voting for you. Please do also vote for my idea Koini Africa via; about my ideas
2. Drop comments on it.
3. Invite friends to also vote for my idea as it's a master piece.

Thanks a lot!!!

May 18, 2019 11:34

Our idea, "Mochrifresh", was nominated for the Youth Citizen Entrepreneurship Competition in the Best Ideas 2019 category. Please read our idea at and consider supporting our idea with comments and votes

You can as well vote on the idea @ycompete competition

Kind Regards