Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Explain your idea in details:
The person interested in using the System must register in the App. To register, the User must register a personal, non-transferable password to future access to the App. The User must provide true, updated and complete data, responsible for the veracity of the information and its updating, when The System will be available to the User at the Stations at the time between 05h30 and 23h30 (safety), every day of the week through the app and monitored through QR code (check-in/out). In this way, they can integrate the shared mobility systems, since the monitoring will be done and shared by that company (since it is In order to avoid possible fraud in the system, photo at the start point and a photo at the end point of the user's path during the course, for a fair and egalitarian journey to take place. The Monthly Pass will give the User the right to use the System for 30 days counting of the moment of acquisition of the Pass. The Annual Pass will give the User the right to use for 365 days from the moment of acquisition of the Pass considering the The monthly Pass or Annual Pass will entitle you to a single bike, at a time. Several measures can be implemented during the app, which will by constant updates on the system, designer and internal settings. The company product as broadly as possible, partnerships, and constantly evolving to follow the market trends. In the app, there are some specific tabs to be handled in the Marketing, one of them is customer loyalty through a program of points associated with gamification, giving a more healthy, competitive and fun air to the users of this program. projection below refers to the number of users of the application. In the 1st year up to the 2nd year, have a 100.000 average of users until the end of the 2nd year old
Expected impact of your idea on sustainable development
Air pollution in urban centers The business model monetizes three explicit ways in two B2B models and a B2C for applications: Adhesion Scoring System (B2C): Plan for the user by joining the system of points for the discount club in Brands advertisers with plans of $ 99.90 / year or R $ 9.90 / month. Branding Partnerships (B2B): Presentation of travel reports, problems with sustainable transport, feedback and mapping of sites to be most frequented Ads in the App (B2B): Monetization per space for ads in the form application to attract more investors to stimulate sustainable consumption in the economy collaborative.
Plans for implementation and sustainability
Air pollution in urban centers has become a problem affects the population in terms of health, social and economic well-being beyond degradation of the environment. This is due to poor air quality, which particulate pollutants, such as MP, O2, SO2, O3. According to WHO, about 7 million of people die annually due to poor air quality. In Brazil, it is estimated that of 50 thousand deaths per year. In addition, this phenomenon also affects and Brazilians with respiratory, cardiovascular and other diseases. Considering the relevance of the theme and the need for action, We consider 3 non-negotiable as a team: Viability, sense of urgency and experiences. Studies carried out by the National Petroleum Agency in 2011 indicated that the of gases in the transport sector is what most causes negative impacts on the quality of which is responsible for 90% of the emission of polluting gases and CO2. In this same study, they verified that the transport of individual passengers emits 40 polluting than public transport, considering the number of people. Thus, we decided to work on the reduction of reduction of motor vehicle use, taking into account emissions of pollutants. In order to make the enterprise more accessible and viable to all, the access to the population will be through a Mobile Application, available on the platforms IOS and Android. This is well justified, since the applications market have presented a surprising growth and a good cost-benefit ratio. Analyzes indicate that applications are expanding and should grow by over 300%, in which monitor these indicators.
I started my career at 18 years old in Food Engineering at the University of São Paulo, where I met and decided to pursue a new professional career. I consider food engineering with its calculations of flow, mass transport, heat transfer and fluid to be one of the most "cultural" engineering that exists, since it is based on the assumption of preferences of societies, the same preferences that define market strategy, positioning of brands and even the production layout of a large, medium and small industry. In my journey through the University, I was not only stagnated by the dynamics and approach within the classroom, I decided today at 22 yeras old to continue to know myself, always trying to transform my current context, when I discovered my dream to undertake socially. The symptoms were participation in the foundation of projects of culture and extension with recyclable instruments when founding a cultural group, participating in projects development in Junior Company, Starting social activities in entrepreneurial teams, and even intern in food consultancy advising professional projects in B2B industries and B2C.