Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Explain your idea in details:
Glow books are mainly books that have strontium aluminate incorporated into the paper pulp production process so that the resultant paper possesses the ability to glow after being exposed to visible light for just 5-10 minutes. This glow ability can be retained for a minimum of 6 hours with each exposure, while strontium aluminate will retain its durability for about 10 years. The idea is to have books that will motivate school kids to study and explore their own creativity. The main objective is to produce and market exercise books that have photo-luminescent properties that give off light/glow in the dark so that students will be able to read at night. This product will not be the traditional white paper exercise books but colored ranging from green to blue. Research has shown that white colored exercise books increases the effects of dyslexia among students with learning difficulties, so this product will also offer a relief to such dyslexic students due to its colored nature. Our innovative approach centres having book pages, texts and images glowing to create a wide variety for school kids to choose from, making their education fun and engaging. There is a huge untapped market for this product and there are already existing distribution channels that can be harnessed to ensure quick and effective market penetration of the products.
Expected impact of your idea on sustainable development
The expected impact on quality education is to tackle the increasing decline in the study and reading habits of African school kids by providing them with a product that motivates them to study especially at night. The single objective is to position us as a creative, unconventional, and innovative book manufacturing outfit in Nigeria. Our measures to evaluate success includes: business lead generation program, models reviews, upgrade in the amount of referrals that will determine packaging and branding.
Plans for implementation and sustainability
Revenue Model: We will depend solely on sales, promotions and custom designs for clients. The product value is based on its ability to glow in the dark after a little excitement by visible light and it will cost about 30% higher than the regular exercise books. The students and pupils within educational institutions will be the primary customers. Our marketing strategy will be through existing books wholesale and retailing structures. Government purchase through contract supplies is also another means through which we intend to gain market presence. Extensive promotions and marketing will be adopted to create high visibility for the product.
Zam Emmanuel Daniel was born on the 2nd of March 1987, at Kano, in the North-west of Nigeria. Zam is an educationist, with a teaching experience of about 9 years. Duly certified with a degree in Biology education. He became an entrepreneur when he noticed a decline and further demotivation of students to read and study their books at night due to energy problems. His product (glow book) is designed to solve that energy need. For four years (2013-2017), he was responsible for the planning, execution and monitoring of all examinations within the school where he's working at. He also developed and implemented strategies for the smooth and effective execution of continuous assessments for students. Zam is experienced in collaboration and interpersonal relationships due to his background in the teaching profession where he works with students and colleagues from different socio-ethnic affiliations. As a result of his entrepreneurial spirit, Zam was awarded a $5,000 grant by the Tony Elumelu Foundation making him a 2018 TEF alumnus. He is also the 2019 Hult Prize Campus Director for Ahmadu Bello University, Zaria-Nigeria; an annual, year-long competition that crowd-sources ideas from MBA and college students after challenging them to solve a pressing social issue around topics such as food security, water access, energy, and education.