Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Explain your idea in details:
The main objective of Duafe is to make African women in particular fall in love with the natural and authentic skin products which contains no bleaching agents such as shea butter and African black soap by using bamboo as an outer packaging. The bamboo packaging coupled with the use of plastic will help reduce plastic waste on the streets of Accra. Recycling plastic this way will help the country in its quest to rid plastic filth. The use of Duafe packaging and Duafe skin and hair products will also help African women with their natural 4c hair to keep and maintain them in a natural and easy way since shea butter also softens and moisturizes 4c African hair. This idea of using bamboo and plastic will also help in achieving the Sustainable Development Goal 9 which is Industry, Innovation and Infrastructure by thinking of Innovative ways to repurpose old material which in this case will be used plastic. Also, SDG 12 which is Responsible Consumption and Production by recycling paper, plastic, glass and aluminum can also be achieved here. The bamboo will be around the plastic in which the product will be contained and branded with the Duafe symbol which is a well known Adinkra symbol in Ghana which emphasizes more abstract qualities of feminine goodness, love and care, and a more literal interpretation which means looking ones best and good hygiene. The bamboo packaging can also be used with plastic water bottles so that the container can be recycled after use instead of being thrown away. The bamboo can even help keep the temperature of the water in the bottle for a long time.
Expected impact of your idea on sustainable development
The use of bamboo around plastic in packaging is expected to reduce plastic waste by 10% in the country by 2030. This will help reduce plastic waste which chokes gutters and causes flood during rainy seasons which is a major problem the country faces almost every year. This idea is innovative and Duafe packaging will be attractive enough for consumers to patronize them. The major target group for both Duafe packaging and Duafe skin and hair care will be girls and women and both men and women, boys and girls for the Duafe water bottles. In the end the Duafe products can be used and will benefit all. Before the product is introduced to the market, there will a market analysis through the use of questionnaires to find out the people's needs and their opinions concerning Duafe packaging. To evaluate the success of the product, there will be a market testing of the product to find out how the people actually feel using and recycling the Duafe products. The plastic waste report in the country will also be monitored every two months to ensure that the number is actually decreasing once Duafe products hit the market.
Plans for implementation and sustainability
Duafe will have the skin and hair care products, and the Duafe packaging for other products which may include water bottles, shampoo bottles and some others. Since this is a new business, the start up capital is quite huge and this makes it open to investors. Other plastic companies like bottle making companies and water companies as well as skin and hair product companies who use plastic will be welcome to collaborate with Duafe packaging in order to make their containers reusable again. This will prevent users and consumers from throwing away their containers after use but rather recycle them to prevent more plastic waste in the country.
I am 25 years of age. I studied Journalism and I am currently awaiting a Bachelors Degree in Communication studies with Journalism major from the Ghana Institute of Journalism during the undergraduate congregation which will take place in July 2019. I have always been an advocate for a clean community which is why I joined TADLIFE(The African Dream Lifestyle), a Non Governmental organization in Accra, Ghana of which I was appointed the General Secretary in 2018 because of my commitment. TADLIFE has now launched the Clean Africa Campaign in Ghana to help eradicate filth in the country. I was a awarded a scholarship in my 2nd year at the Ghana Institute of Journalism based on my academic excellence. Floods which occur because of lack of proper disposal of plastic waste in the country which leads to the death of at least 4 people in every heavy downpour in Ghana is what pushed me to come up with a solution to recycle plastic which is the major cause of flooding in the country. It is my dream that Ghanaians will make good use of the bamboo, recycle plastic to keep the country clean and avoid further disasters.