Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Kids Who Code
Explain your idea in details:
Kids Who Code would be a social enterprise that teaches local children in Guatemala to build Wordpress websites and learn basic HTML. The main objectives of the Kids Who Code project would be to provide opportunities to local children and communities: 1. Teach children to create websites using Wordpress and basic HTML. 2. Teach children English through fun, interactive, English-immersion classes. 3. Support the community to grow and promote community-based and sustainable tourism businesses on the internet through community workshops. Activities would include website coding and English classes for children aged 7-16. The classes would be 50/50 girls/boys to ensure there are equal opportunities for both girls and boys. The coding classes would be hands-on and project-based. Each group of children would come up with their own business idea and learn to build a website to promote it. English classes would focus on conversational English needed to work in the tourism industry and would involve speaking with native English speakers who either work for the organisation, volunteer or who they meet in the community. These classes would also focus on improving confidence in conversation. Advanced learners would also learn to write website copy for the coding projects and continue learning English with supporting materials on sustainable tourism. Evening workshops to promote community-based and sustainable tourism would be run monthly and open to the community, as well as the parents. This would include speakers from other organisations and partners, brainstorming sessions around sustainable tourism projects, provide opportunities for networking and provide inspiration and support for those wanting to start or promote sustainable tourism projects. The Kids Who Code project would empower a new generation of Guatemalans to grow and promote sustainable tourism businesses such as local experiences like cooking classes, hiking, weaving workshops, Mayan culture classes, finca tours and homestays.
Expected impact of your idea on sustainable development
Tourism in Guatemala has increased by 13 percent in the past 2 years. The country now receives 2 million tourists each year. The tourism industry in Guatemala is still developing and there is an opportunity for the local people to shape the trajectory of tourism in their country through establishing Guatemalan-run sustainable and community-based tourism projects. Responsible tourism could boost local income and provide sustainable employment, especially for children in lower-income areas when they enter the workforce and those in indigienous and often marginalised communities. Initial targets for the project would be: - Provide coding and English classes to 40 children from the community in the first 6 months. - Set up at least 4 coding and English classes per week to accommodate the 40 participants. - Gain 2 native English speaking volunteers per month to support with conversational English classes. - Run monthly sustainable tourism workshops open to the community with speakers from other sustainable and community-based tourism projects. Measures to evaluate the success of the project would be: - By the end of 6 months, each group will have created a functioning website and learned how to promote it. - By the end of the 6 months, each child will pass the course and complete an industry-standard Wordpress development course and certification. - By the end of the 6 months, advanced English-speaking students looking for tourism-based work experience or jobs will be supported to take the IELTS exam. Long-term success measures would be: - Number and quality of websites created by participants. - Number of sustainable tourism projects created and/or promoted through the learnings from the project. - Reinvest the majority of profits back into the community to support establishment of new sustainable tourism businesses. - Successful Kids Who Code participants able to run workshops (providing local employment). - Support successful Kids Who Code participants earn a living through websites.
Plans for implementation and sustainability
Kids Who Code would be a social enterprise. It would initially require investment to establish the organisation and provide classes for the children. The Kids Who Code project would aim to turn a small profit, but all profits would be reinvested into the enterprise. The project would gain finance through small course fees from students and later from businesses who pay to have their websites built by graduates from the course who are old enough to enter the workforce. The plan for implementation: 1. Secure funding from investors, donors and other organisations supporting sustainable tourism development. 2. Create a curriculum for Kids Who Code coding and English classes. This would ensure a sustainable, set teaching model that can be replicated by more than one teacher. 3. Locate a space that can be used as a classroom space that creates a conducive learning environment for the participants and set periods for applications and intake each year. 4. Promote the Kids Who Code programme and establish a token fee to attend the classes. This would be subsidised through the profits made from a coworking space in the same building. 5. Develop a business model that allows successful participants to work for Kids Who Code as course teachers or creating websites for other businesses who pay for this service.
I'm Charlie Marchant, a 27-year old from the UK. I'm a sustainable travel blogger at https://charlieontravel.com and have a 36k monthly readership. I have a particular interest in sustainable and community-based tourism projects and visit social enterprises and projects when travelling. I have worked with Visit.org to establish new projects and help review established ones. Currently employed as General Manager at Exposure Ninja, I run the daily operations of the digital marketing agency and oversee the work of 100+ remote-working staff. I built the Content Marketing team from scratch to a team of 20 fully-trained Content Marketers with SEO knowledge and the department went on to become the most profitable in the company with a 50% profit margin under my management. I later worked specifically on the website development department which was previously making a £10k loss, and recovered the department within a year to make over £30k profit. I travel regularly and have spent two years living and travelling in Central America. This included two long trips to Guatemala where I researched social enterprises and community tourism projects. I reached out and met the owners of Ecofiltro and Small Change 4 Big Change, and joined community tourism projects with De La Gente. From here, I had the idea of starting up my own project. Relevant certifications include Hubspot Content Marketing Certification, Hubspot Inbound Certification and SEMrush SEO Fundamentals Certification. I am a qualified TEFL teacher and taught English as a Second Language whilst living in Taiwan in 2012-13. I volunteered as a Storytelling Ambassador at Visit.org for two years to improve the profile and raise awareness of new orgs. I currently volunteer with the Girls Network in the UK as a mentor to a young girl from a low-income background to provide mentoring and opportunities.