Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
VIVAC The new age of Tourism
Explain your idea in details:
Vivac wants to be an active partner in the creation of a positive impact alliance between indigenous communities and tourism development in Mexico. Our aim is to achieve that indigenous people be completely able to manage their own cultural and natural resources getting the chance to be part of Tourism supply without intermediaries. Vivac wants to set a bridge up of mutual understanding and respect among the actors involved in the practice of Tourism (travelers, locals and environment); creating an exchange of knowledge and skills that promote the reproduction of sustainable habits that contribute to social well-being and supporting in reframing tourism practices around sustainability to foster economic growth. The idea is to make a network of people that wants to be involved in the creation of thematic routes or any touristic product that will allow better Tourism control and beneficing more than one community. We want co-create with San Nicolas, a little village located in the north of the state of Hidalgo in Mexico, an Alliance which aim will be shown to the world how amazing is this little town and the great importance of preserving and value its traditions. This town belongs to the municipality of Tenango de Doria, nowadays has been recognized by its Otomí embroidery called Tenangos that has been an inspiration for famous fashion labels as Louis Vuitton and Chanel. Due that, San Nicolas and Tenango are starting to receive some tourism. However, the infrastructure and tourism management are not enough to bring a good experience to the visitors. The economics of this village is based on remittance transfers and some farming activities, however, the region is rich in natural and cultural resources that day by day are getting lost because the lack of environment laws, migration and other social issues.
Expected impact of your idea on sustainable development
Once that this idea comes to be a project, we expect to generate courses regarding leadership, creativity and innovation, do some workshops with young people to generate innovative and sustainable opportunities in the near future. Vivac wants to be able to identify key actors in the region and achieve to offer rural services with them and develop entrepreneurial communities that make sustainability, their major value. The Tourism is an industry able to change the way to do our daily routines, day by day there are more travellers around the world, which means a great opportunity to impact them positively and achieve when they return home to implement their new knowledge and spread it with their community. Vivac wants to do more than a practice of Sustainable Tourism, we bet for the regeneration of our planet, from Mother Nature until our social fabric. To Bring to visitors the opportunity to learn about the local culture, wildlife conservation, given to them the feeling of have contributed to the greater good of the environment and local culture. How will be measured? Simple, results will be easily detected: reduction of poverty, major number of job opportunities and reduction of inequality are some aspects that will show that this project is running in a good way.
Plans for implementation and sustainability
Vivac will work as a consultory with locals of San Nicolás, our financing source at this point will be our own savings and the support of some friends and family. Once that we get a potential tourism product we will start to promoting visits to this town and earn some money that will be used to invest in green energy, education and other areas that the town requires to improve its facilities and increase its Tourism supply. Our segment would be any traveller interested in practice a Responsible Tourism. Distribution channels going from Social Media until Tourism Ministry of Hidalgo and Mexico. We believe in the importance of making partnership with Government, local businesses, Universities, and locals, so the strong chain that we are able to create will be one of major support to maintain us in the global market.
I'm Violeta and I'm 30 years old, my major experience is related with travellers profile and the creation of tourism products, a few years ago I was a grantee of Erasmus Mundus with the project called: "EURICA" and I made a MA in Cultural Economics and Cultural Management, this allowed me to focus my daily work in Cultural Tourism and the importance of reducing the negative impacts that travel carry on, last December I took a certification of Regenerative Tourism and now, I'm working on projects related with this new wave of Tourism. Vivac is not an individual idea, for now, we are three people working on it: Isahi who is expert in International Trade, who has helped farmers in the region to search for new markets. He has conducted workshops to create added value for agricultural products and has developed business models in the communities of Acaxochitlán and students at the Polytechnic University of Tulancingo. This year he participated as a representative of the State of Hidalgo in Washington D.C., in the "Competitiveness, Entrepreneurship and Global Innovation" program, the objective was developing a fair trade project for artisans, doing networking with institutions involved in the same field, and taking public policy classes with a local focus but global thinking; and Jenny who is native of San Nicolas and have been working on projects related to Indigenous Development.