Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Tide: Minerals for Everyone
Explain your idea in details:
The first man used the gift of nature freely. Today, we pay for every usage of that gift. Our gift has become a loan on which the interest climbs. This is well illustrated by Indian mineral water industry pivoting on a fixed retail price when majority cannot afford it. Implications are clear: poor are not supposed to know the taste of mineral water. Yet, mineral water offers more nourishment than plain water. 2 liters can cover a large portion of daily mineral need - decisive considering the widespread mineral deficiency in India. It is also cheaper than wholesome certified mineral supplements. However, where 76 million Indians can't get drinking water, the dream of mineral water for all remains that - "a dream". I never doubted the impossibility of this dream until I noticed sparrows and people drinking alike from Swiss water fountains. Way of life for them, it was surreal for me - clean, nutrient-rich, free water! While India has purified water booths (open fountains are impractical considering our environmental pollution and space constraints) - they have limitations. They lack provision for containers (people who don't carry bottles cannot avail them), are sparsely distributed, and offer demineralized water! A WHO research provides ideal mineral-content of water, e.g. found in Norwegian springs. This content is unbalanced in naturally-occurring water found in most Indian regions. Then demineralizing it further is seriously detrimental. Tide offers a large network of compact mineral water vending booths. They would provide customizable mineral water per regional nutrient needs, and at a fraction of market price (Rs.5/ltr, not Rs.20/ltr). Selling 'only the necessary' - water out of nozzle - also implies zero plastic. So how will those who don't carry bottles drink this water? The booths aim to have dispensable containers of polyhydroxyalkanoate (PHA)/seaweed - cheaper, biodegradable alternatives to plastic.
Expected impact of your idea on sustainable development
I chose to call my idea "Tide" to signify positive change. A "fresh tide", signifying accessible, affordable, and mindfully constituted mineral water in a sustainable and inclusive ecosystem, will wash away the "old tide" signifying malnutrition/inappropriate nutrients, inaccessibility, and plastic waste. Tide hopes to positively impact sustainable development, especially Goals 3 and 12, by : 1. Creating consciousness about the cost-effective benefits of mineral water and guiding people towards choosing this source of nourishment. 2. Making mineral water accessible and affordable. India houses more people without access to clean drinking water than any other country. This is a major cause of diseases, malnutrition, and mortality. Introducing subsidized and accessible mineral water will be a groundbreaking step forward in public health. 3. Outsourcing every component of business, Tide will employ/encourage other practitioners of sustainability. 4. Providing customizable mineral water (e.g. increasing bicarbonate content to offset a naturally acidic water in a region) by collaborating with water plants of different regions to ensure that appropriate nutrition reaches people. 5. Substituting plastic with cheaper biodegradable options like PHA/seaweed, Tide will shun plastic waste and encourage biodegradable packaging industry. This is critical considering the recent plastic-ban in India. Plastic waste per day in India is 25,940 tonnes of which bottled water contribute significantly. Also, plastic bottles cannot be "reused" often as they contain bisphenol-A and pthalates, proven harmful to health. 6. Saving public money on a compulsory container (as in case of bottled water) even if the consumer does not need it, Tide will promote responsible consumption. Also sensors to check water level in booths will save time on checking. 7. Being inclusive - e.g. Tide plans to start its mobile application to collect redeemable coupons for its usage, with sliding scale system where a coupon's value is inversely proportional to user's income.
Plans for implementation and sustainability
With multiple concerns being addressed by Tide, the collective support of multiple companies or units each expert in own sphere will be more efficient than undertaking to solve all these concerns alone. Thus, Tide sees itself as a largely outsourced company with the following stakeholders: 1. Mineral water plants 2. Logistics companies 3. Vending structure installation support (engineers and construction workers) 4. Cloud Computing and Monitoring Support 5.System operators (for water refilling) 6. PHA/seaweed units and biodegradable packaging units 7. Software engineers and designers (for mobile application development) 7. Marketing companies 8. Physical office space providers 9. Government (for financial or policy support through its schemes, e.g. Stand-Up India) 10. Business managers and employees 11. Investors 12. Consumers By outsourcing the best professional service in each operation, Tide wants to be a highly efficient, competitive, and reliable system. While target area is entire India, an opportunity to test Tide in a village will be the first step. For financing, I have thought of crowdfunding and angel investment. Venture capital is an option, too. But I'm exploring more options and hunting for guidance with regards how to finance the idea as it is not my area of expertise. Government schemes like MUDRA Yojana and Stand Up India are excellent options for entrepreneurs with little resources. To begin with, I'm looking for a team of people to support my idea and a few companies or industry units open to collaboration.
My name is Kashwin Sahaiya and I'm from Delhi, the national capital where paradox is not hard to find. Be it our summers and winters, gap between rich and poor, or modernity against a backdrop ancient cultural heritage and architecture - contrasts exist in a natural harmony. I did my graduation in fashion design from National Institute of Fashion Technology, Mumbai. I have 3+ years full-time experience across general management, business development, and supply chain operations in a retailer, a fashion technology start-up, and a design label, respectively. I consider myself a permanent explorer as I'm always on lookout for new information. That's perhaps why I have undertaken many academic courses, freelance projects, and internships. I have an edX certificate in Statistics from Indian Institute of Management Bangalore. My internships range from being with a celebrity couturier to a national level juvenile children's NGO wherein I'm a fellow. Currently, I run a public charitable trust Silk Route alongside 2 other trustees. This was started in January 2018, but the idea was born in 2014 when I'd led a craft cluster intitiative in collaboration with Ministry of Textiles. Just as my idea of Tide focuses on 'access' of mineral water, Silk Route strives to provide fair market access to local artisans. My other interests include writing, acting, and traveling. I was once lucky to get published by Berg in an international journal through a global fashion writing competition wherein I received special mention alongside 3 winners. I was also a national finalist for Society of Dyers and Weavers Young Talent Search and I presented my paper on a waterless dyeing technology to leading industry experts . In future, I want to be a writer and entrepreneur. I want to start an organisation that will stand for inclusion.n