Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
green24travel (A Sustainable travel blog).
Explain your idea in details:
Main objectives: 1. The objective of this website is to facilitate guidance & motivation to Sustainable travel etiquette to the vulnerable people of the tourism industry. 2. To provide satisfying and fulfilling experiences to Responsible travel. 3. Help to Increase the number of Responsible travelers by providing educational articles. Activities: 1. This will be through the provision of blog contents, articles, ebooks and newsletters to increase Sustainable travel & tourism educations and strengthing of existing creative contents. 2. Another activity is to increase organic hotels and green holidays to support sustainable development and agriculture to support the local residents, as well as generating a sustainable economy for locals and the stakeholders. 3. To increase the number of Sustainable travelers a strategy in socio-culture, economic and environmental sustainability, innovation, technology must be required. In order to achieve this, the desire website content will be to develop participants Sustainable knowledge, development and gain awareness of the nine intelligences: Social equity, Visitors fulfillment, Cultural richness, Economic viability, Community wellbeing, Physical integrity, Biological diversity, Resouce efficiency, and environmental sustainability. A successful end result and outcomes of this Website will be an educated traveler, Increase Eco-friendly tourism, waste management, Resource management, Rural, and Urban tourism development. Through educational blogs and articles, the Ecological tourism community will be educated to the conscious Sustainable development and educated to implement Sustainable lifestyle in regular life. Innovative approaches: 1. Direct engagement with people through Website and Social Media. 2. Direct cooperation with Eco hotels and Green hotels organizations to offer great deals of packages for green holiday tourists. 3. Tourists will learn and enjoy effective educational articles & materials like "Be a Sustainable traveler" e-books, Videos and free newsletters about Responsible travel. 4. Attend tourism fair (e.g. ITB Berlin, Berlin Travel festival), guest speaker in sustainable tourism talk. 5. Guest writer in travel magazine (e.g. Lonely Planet, Skift).
Expected impact of your idea on sustainable development
Targets: With reference to the Federal government Germany Sustainable development strategy, the initiative is to increase (20% of organic farming, 2.1% energy productivity between 2008 to 2050), reduce energy consumption by 20% by 2020 and by 50% by 2050, increase renewable energy to 18% by 2020, 30% by 2030 and 50% by 2050 and reduce greenhouse gas emissions at least 40% by 2020, 55% by 2030, 70% by 2040 and by 80% to 95% by 2050. The target of this website is: 1. To increase the number of Sustainable travelers, green hotel tourist, and Responsible traveling. 2. Create a more sustainable awareness and decrease the visitor's carbon footprint. 3. Increase the Ecosystems quality though sustainable traveling in nature landscape, local, urban and ecotourism destinations. 4. Influence people to be socially responsible, as each tourist in the form of experiences through a tourism product (local environment, respect to historic heritage, authentic culture, and tradition) 5. To understand and contribute to minimizing the use of non-renewable resources and use more recycled products. 6. Increase people pay to carbon offset on their flight or journey. 7. Avoid using less water, air and the generation of waste by traveling. Target and indicators for the success of this project will be measured by the goals that approached by the UNWTO and German government Sustainable development strategy. Evaluate success: 1. Analyze traffic sources through google analytics (Organic, Direct, Email marketing, Subscription, Social Media). 2. Measure my website monthly / yearly audience reach and impact 3. Measure the performance of tourism destinations URL link clicked. 4. Measure conversions rate ( e.g. Download e-book, contact us, sending Message, information quote) 5. Evaluate the average spending time on the site and bounce rate to improve more on content and SEO performance. 6. Finally, determining the cost of conversations and overall return on investment to analyze the performance of the website.
Plans for implementation and sustainability
Sustainable Travel Website Model: Value proposition: Website, Blog. Name: green24travel.com Website host: Bluehost and Wordpress. Distribution channels: Google, HTML, Website, SEO, WWW. Customer Relationship: Contact us form, Subscription, Facebook Page, Instagram, a Twitter, and LinkedIn account. Customer Segment: Follows Sustainable tourism, Eco-friendly holidays, The Younger generation, Green Hotel, Family holidays, Romantic holiday, Health & Wellness tourists. Costs: Annual Web hosting fees, Plugins activation fees, Travel expenses, Content creations. Revenues: Affiliate marketing, Google Ad-sense Financing Source: 1. Self-finance. 2. Affiliate marketing, Google Adsense, Website subscription. Collaborators with: 1. Bio Hotels Organization 2. Eco Hotel Certified Company 3. About 45+ Green hotels in Germany, Eco hotel and Lodge all over the world 4. The West Coast University of Applied Science, Germany 4. Eco-friendly destinations and UNESCO world heritage sites
Result-driven, passionate and hard-working. My name is Md Ahad bhuiyan. I was born in Bangladesh on 20th October 1989. I completed Bachelor in Hotel Management from Cyprus and a Masters degree in International Tourism Management from Germany. My first volunteer experience was as a young 11 years old boy when I worked for the Bangladesh government child vaccine program. Moreover, in 2017 I wrote my Reseach project about Recommendation for "EU-CHINA Tourism Year 2018" and successfully submitted to Mr. Eduardo Santander Executive director of the European Travel Commission. Additionally, in June 2018 I was granted for German "DAAD" scholarship for my master thesis about Green hotel development in Germany. Facing the harsh reality of the world and learn is my best education. From 2008 to 2013 was the hardest part of my life. I had to work hard to finance my Bachelor education. With very less money it was difficult to sustain. I missed my exam for not having bus fare, couldn't even contact my family more than months because of no mobile balance, unable to pay rents and borrowed money from friends and relatives. My life had changed when I come to Germany to pursue my Master education in 2016. Early in 2017, I found a part-time job in a Green hotel and totally amused by the concept. This gave me the idea to write my Master thesis about " Development Perspective of Green hotels in Germany". After successfully completing my Master degree and my desire is to help the traveler to be Sustainable. This reason created my own website named "green24travel.com" on 27th June 2019 to be an ambassador of Sustainable tourism, green holidays and be a storyteller of eco-friendly destinations. This initiative not only aims to increase the Responsible traveler number but also for sustainable development.