Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Explain your idea in details:
Choreh Sneakers is a shoe line entity that targets the athletes and high end celebrities in Kenya. Kenya is well known for its massive athletic background and for producing so many international and world known athletes. For this reason, athletes use branded sneakers as they carry on our flag all over the world. The saddest thing is that the brands they wear is not Kenyan and not made with their specifications simply because the firms that make this sneakers don't understand the region well as we do. We understand what our athletes require and their day in day out struggles hence came up with this idea of making customized sneakers that bear their identity, made according to most of their specifications, high quality, proudly Kenyan and pocket friendly. Our sneakers will bear our identity, promote our athletes and create more job opportunities among the young people hence cubing the issue of unemployment and eradicating poverty. The shoe line is one of its kind and among the first that targets only the athletes and high end celebrities in Kenya. The idea is developed with a keen approach and a vast research. It will 100% work since the research we did gave us a clear path way. There is nothing satisfying and has a sense of fulfillment than that feeling of being home. That's the feeling we want to give our athletes as they continue to raise our flag high. We want them to feel at home everywhere they go and represent.
Expected impact of your idea on sustainable development
Choreh Sneaker shoe line will have a great impact on sustainable development since first and foremost it will create more job opportunities among the youth and young people in this region. This kind of venture will improve economic development in the sense that we will have more investors interested and investing in the company. This boosts our economy since money is circulating. Most of the young people will have jobs through this channel and they will be able to sustain themselves hence reducing the poverty levels among most of our communities and in the country generally. There is an issue of insecurity and its mostly associated with the young people lack of jobs but with this in the picture, it really helps improve our security measures because of the youth will be employed and earning their own money and have no time for crime. It will also better our living standards because the youth be earning hence they can better their lives by affording things like good housing and proper health care.
Plans for implementation and sustainability
Choreh Sneaker line is scheduled to run as a private limited company whereby we have room for investors and collaborators. The implementation of its daily activities will be based on a well scheduled procedure that is developed to make the business successful. First ad foremost we plan on having our own designers and making our own designs that are customized to our own expectations. We intent to feed the vast athletic consumers which are readily available. We have also developed a marketing strategy that will make us easily penetrate the market and live a mark for a long period of time. We have also studied the market and we know the ups and downs, the competitors and non competitors hence developed a clear strategy to always be on top of the chart. Our sustainability depends on how well have we prepared ourselves to deal with arising talents in the same industry, we have set up a team of young talents that are always on the look out to check arising talents finding ways to make us always stay on top.
My name is Wycliffe Choreh, born and raised in Nairobi Kenya in a middle class family in the early nineties. I have a vast professional experience in media and the wider creative industry. I started my career as a student of media studies. Upon graduating I started the Media Kreative Film and scenes then have grown in depth and bound in most skill media, from scripting, casting, directing, editing you name it, enhancing my capacity to positively tell Kenya and the world our African stories. As a creative mind i embanked on entrepreneurship and i have grown up to the scales I'm today. my Career Objective is to To pursue a Challenging, innovative & inspiring career that will utilize my team spirit, individual excellence & knowledge base to contribute to organizational growth keeping organizational interest in the forefront. My skills Director, Producer, Scripting, cinematographer, Photographer, Entrepreneur.