Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
STARGAZING FOR EVERYONE - Dark Sky Experience Box
Explain your idea in details:
Since 20 years, dark sky certification has been done, and this year, astro-tourism starts taking off. In September 2019, the "Lonely Planet Dark Skies" will be published. A sky full of stars will attract millions of visitors per year. Most of them are non-astronomers and look for touristic offers. With our digital audio guide, we help those tourists to enjoy the excellent view of the night sky and raise their interest for the stars. Experts from our worldwide dark sky network are providing emotional and fascinating stories about their own passion for dark skies. Themes as light pollution, eye adaptation, astronomy, astrophotography and cultural heritage are introduced. We offer a product that can be sold by tourism centres, hotels, tour operators and star guides. The guide is therefore easily and offline accessible for the user and with its storytelling approach, it is very different from usual astro-educational products. By buying the experience box, people can contribute to the worldwide efforts to mitigate light pollution as we give 10% of profit for the protection of dark skies.
Expected impact of your idea on sustainable development
By 2024, there will be nearly 300 certified dark sky destinations, each attracting between 10.000 - 5M Visitors per Year. Those individual tourists are potential users of the Dark Sky Experience Box and also the potential target group for more light pollution awareness. Such awareness leads to more sensitive choices within communities and their planning strategies regarding lighting infrastructure which contributes to UN SDG 7 Clean Energy. Since many dark sky parks are situated in rural areas struggling with economic development, our approach aims to economically stabilize small tourism companies, contributing to UN SDG 8 Decent work and Economic Growth. Our communication strategies on sustainability and our dark sky partner network connects such rural destinations to a worldwide fundament of information about sustainable astrotourism, contributing to the target 8.9 of promoting sustainable tourism development. Our success can be measured by sold boxes, resulting in donations to NGOs. Until 2025, culminated sales of more than 1M boxes to customers are expected, introducing the idea of light pollution as a problem to a wider audience.
Plans for implementation and sustainability
In 2019, the entrepreneurial design is worked out (B2B2C), financing is secured by crowdfunding and a client investor. A worldwide network of potential Dark Sky Box costumers is established and legal founding steps are done. A first prototype of one audio guide is prepared. In 2020, a detailed concept of the product is finalized, produced and tested with 5 pilot clients, 200 boxes are sold. Our database has over 200 destinations, over 200 hotels and 35 travel operators as possible direct resellers. It is estimated that their daily sales move from 0,1 to 5 boxes until 2025. In 2021, international sales and processes are established and scaling is prepared, 2000 Boxes are sold to 10 international clients. In 2022, 30 clients sell the product world-wide to 10.000 customers and product extensions are prepared In 2023, the break-even is reached with 130 world-wide points of sale, a revenue of 2M and 100.000 sold boxes. In 2024, 280 destinations world-wide will sell the product, with a revenue of 8 M. In 2025, 20 M revenue are expected. Until then, 1,5 M will be given for light pollution mitigation, financing campaigns from the International Dark Sky Association, the International Association for Sustainable Astrotourism and local projects. Our packaging will have a cradle-to cradle approach and we use it to communicate sustainability to our partners.
My Name is Etta Dannemann. As an architect and lighting designer, I am involved in spacial experience creation since 20 years. Light pollution - A Global Discussion (www.lightpollutiondiscussion.net) is the title of a year-long research project initiated and realized by two researchers and myself. The idea to create a scalable astro-tourism entertainment product comes from the necessity of making the problem of light pollution more visible. I want to generate additional financial resources for those that work passionately for the protection of the night sky. The business identifies the lack of starguides as a problem for star parks to solve and a potential market for digital products. To realize the product, I will collaborate with experts in the fields of astronomy, astrophotography, dark-sky certification, strategic communication and audio content creation. I am born in 1979 and motivated to create a world-wide impact towards life quality on our planet.