Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Sexual wellbeing counselling and reproductive health education via mobile app
Explain your idea in details:
This idea is based on creating and developing a mobile application which will serve as a platform for users to get access to people competent in the areas of sexuality, relationship and reproductive health, without leaving their home or even disclosing their actual name. Users will be able to talk to someone via text messages, voice and video calls. These three options are very important because people's preferences regarding communication and discussing certain topics might vary. The innovative approach is based on the fact that I want to move sex, reproductive health and relationship education from the formal setting of a classroom or doctor's office to the virtual world, and at a fraction of the cost of a private in-person session. Such solution reduces waiting time to see someone regarding issues that to not require immediate attention, provides access to people who might be disadvantaged in terms of their location, financial abilities and time they can spend accessing services. The app will offer two membership models: limited and unlimited. The first one, which will be also a cheaper option, will allow limited number of messages that can be sent and answered. The second, more expensive one, will allow for an unlimited messaging with an advisor.
Expected impact of your idea on sustainable development
According to Sustainable Development Goals, Goal 3: Ensure healthy lives and promote well-being for all at all ages, point 3.7, by 2030, we should "ensure universal access to sexual and reproductive health-care services, including for family planning, information and education, and the integration of reproductive health into national strategies and programmes". My idea comes from the experience of living in Poland, where access to accurate sex education is very limited and many people lack factual, unbiased information, and running weekly Q&A sessions online during which I answer community questions related to sexuality, intimate health and relationships. Since March of 2019 I managed to help over 300 people, committing 3 hours one day a week spent solely on that, which proves how popular and needed such service could be. Therefore I would like to begin with introducing it to Polish-speaking communities. First stage will be creating a secure app that will support iOS and Android systems. As a next step, I would like to invite a selected number of users to become testers of the functionality of the app. After the feedback is gathered and necessary improvements introduced, I would like to gather a team of at least 5-10 independent consultants from the areas of sexual and reproductive health (peer educators, counsellors, coaches, pleasure activists) and have them dedicate a portion of their day to help people via the app. I would like to start with 25 active users within the first month and have the number increase by at least 20% every month. This will be achieved by running promotional activities in the media: online, television, radio. In the longer run, I would like for this app to act as an internship organisation/work placement programme for people studying towards becoming sexuality and reproductive health professionals.
Plans for implementation and sustainability
This mobile app will be a subscription-based service, offering two membership models for the users to choose from. Main investment will be designing and building the platform itself, which might cost between 35.000 to 46.500 euro, considering a fully developed version of the app that will be running on iOS and Android systems, will be used for processing payments and serve more than one language. Ideally it shall be self-financed with a help of a grant or investors but I do not exclude an option of running a crowd-funding campaign. Collaborators will be recruited amongst people working, and later on also - studying, in the areas of sexuality, reproductive health and relationships education. They will be reimbursed for their time and expertise.
My name is Natalia Grubizna and I am 31 years old. Since 2012 I have been working with Polish-speaking communities, delivering sex and relationship education to adults via blog (proseksualna.pl, currently recording over 35.000 Unique Users per month), workshops, talks and webinars. I specialise in peer- and group-counselling, and led sessions across Poland. In March 2019 I started a project called "Prosexual Sunday School" for which I utilised Instagram Stories to answer individual questions related to sex, intimacy, relationships. The popularity of this initiative gave me the idea to scale up and move this service to a fully functional mobile app. The atmosphere surrounding sex education and reproductive health in Poland proves that such services are needed and people deserve factual and judgement-free advice, being pointed to the right resources and given permission to seek sexual and relational fulfilment, and care for their intimate and reproductive health.