Best Ideas 2019 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
We are the origin program for indigenous youth
Explain your idea in details:
El Origen is an organization created by young people from the region of La Guajira to train indigenous youth and enable communities to be sustainable through community tourism. We are the Origin project is a 3-phase educational program that works with indigenous youth in illiteracy or low academic levels at risk of falling into illegality, begging and drugs, who in search of better opportunities must walk for hours to the cities every day, where they suffer discrimination and they cannot access decent jobs because they are illiterate. In the first phase they learn to read, write and count dynamically applying our innovative method with the use of the arts. In the second phase they enter certified courses where they are trained as cultural tourism guides with specialized classes with topics such as cultural differential values, traditional arts, orality, financial literacy, community mapping, visual arts for marketing purposes, waste handling , hospitality etc, these indigenous youth are trained as entrepreneurs outside illiteracy, to lead tourist routes in their communities. At the end of the courses, they upload their profiles as entrepreneurs and the visual mapping of their tourist route to our web platform that connects them with tourism agencies, international tourism promotion platforms and marketing tools, from where they can receive reservations directly without having to leave their communities. Upon successful graduation from the program, they are connected with allied universities, educational institutions, entrepreneurs opportunities and allies to continue their professional training processes in sustainable tourism and related careers. This is how we reduce begging, illiteracy and extreme poverty in young people in La Guajira, which is the region with the highest rates of illiteracy and extreme poverty and ironically with the greatest tourism potential in the country, where live the largest populations of indigenous groups.
Expected impact of your idea on sustainable development
500 indigenous youth trained as community based tourism guides 2 indigenous communities enabled to receive tourists 1 the first platform for community based tourism in the region with the highest tourism potential in the country To reach over 50 tourists to participate in the tours guided by indigenous youth To create an alliance between 4 tourism agency the first year. Measures: - Analytics tools - Youtube - social blade and vidIQ weekly Facebook: Insights and likealyzer Instagram : Social blade and Instagram insights In the final phase we will do an evaluation after the completion of the program. To disseminate our process, we will measure the diffusion and analysis of the key indicators KPIs. We will be constantly evaluating the results of the campaign to ensure the sustainability and replicability of the program.
Plans for implementation and sustainability
The revenue model is based on the fee that tourists pay to book the tour guided by indigenous youth through our platform. To ensure the sustainability and to reach more tourists we ally with tourism agencies, hotels and hostels which can book community based tourism for their clients through us. We ensure them the best experiences for their clients at lower costs and with a social meaning which helps their brand. We are also granted by Google for non profit so we will use ads for our marketing campaigns to reach tourists directly. This ensure our sustainability and replicability to other communities, enabling more communities and training vulnerable youth from many different ethnic groups to offer new community based experiences to thousand of tourists every year through our platform and training program.
Tania Rosas is a 27 years old politics and international relations professional. She comes from La Guajira, the indigenous region of Colombia. By 2015 she founded El Origen, a nonprofit organization to ensure sustainable development for indigenous children and youth in extreme poverty through education, tourism and the arts. She has help over 1000 children and youth to overcome illiteracy and extreme poverty allowing them to become cultural entrepreneurs in their communities. Her important work as director and founder of El Origen foundation have awarded her many recognitions. Some of them: By 2017 she was selected for the program Young Leaders of the Americas by the United States Department Of State. By 2018 she was selected as Youth Leader by the United States Institute of Peace and His Holiness the Dalai Lama. By 2019 she was selected by the Obama foundation where she is being trained to scale up her organization to impact over 1000 children and youth worldwide. This year Tania plans to launch the "Somos El Origen" project to help over 500 youth to overcome poverty through community based tourism.