The Youth Citizen Entrepreneurship Competition is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Best Projects 2019 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.


Your title/position CEO
Type of Enterprise registered company
Year the ngo or company was founded 08.05.2018
Website Mamabenin
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Explain your project in details:

In Benin, women make up 52% of the population. Victims of diverse inequalities, their weak presence in the current subjects treated by the traditional media adds to the stereotypes which place the woman in the second plan of the animation of the public life. This low presence in the media is a problem that we intend to solve through the project MAMABENIN. MAMABENIN is the creation of a set of digital media (Website, Webradio / TV, mobile application) to disseminate news involving women and address the specific needs of women in information. The "website" phase is already underway. The creation of our project to address this particular problem is the result of an observation made in the traditional media. News content published takes very little into account women. This reinforces the stereotypes that make women a passive player in Beninese society. Our approach was then to set up a digital solution for the following reasons: To show the participation of women in the animation of public life and their contributions to economic, social and cultural development To take part in relaying initiatives to promote women's leadership, lift women out of poverty, combat gender-based violence and stereotypes

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Impact of your enterprise on sustainable development

Since its creation, we broadcast news that highlights women in public life. We give priority to women and bring their voices to the front of the stage. We share women initiatives and encourage all actions to promote women. We strongly believe that media can contribute to the deconstruction of gender stereotypes, promote social inclusion of girls and women and promote gender equality. To date, we contribute: To a diversity press that takes into account all genders, especially women To bring the consumers of the Beninese press to understand, accept and encourage women in the animation of public life To encourage other media to become aware of their role in the promotion of women potential, the fight against inequalities, the deconstruction of popular ideas and stereotypes of genre in communities.

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Sustainability and future plans

Our project in the future is to be able to develop a mobile application to integrate all our media (Web site, WebRadio and WebTV). Our current business model is based partly on self-financing and incidentally communication delivery, support from some readers who find in our project an idea to promote gender equality in the media, revenues from by moment social and cultural events. While continuing to reflect on a profitable business model, we are considering crowdfunding and partnerships with local organizations to gather some of the funding needed to develop the project.

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Your profile as an entrepreneur

Born August 20, 1984, Bismarck Sossa is a young multimedia journalist from Benin with more than 10 years in the practice of journalism and communication. His contact with the population led him to understand that, as a journalist, it was not enough to raise the problems of the community in a media but he could also provide a solution to the needs. Thus was born his desire to serve. In 2015, Bismarck Sossa was nominated laureate of the Africa Innovation program and followed her first training of Media Entrepreneurship in Dakar. A women's rights activist, he founded the first news website on women, gender and development in 2016 and launched her first communication company "Mamabenin Communication" in May 2018 to provide communication services to small businesses. His current challenge is to correct the low presence of women in mainstream media, to combat gender stereotypes and inequalities between men and women. Today its media is increasingly recognized as an idea for the promotion of women in the media.

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