Best Projects 2019 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.
Explain your project in details:
Our business venture aim to alleviate youth unemployment by providing a sound entrepreneurial education to aspiring entrepreneurs from the most remote parts of Africa and the rest of the world through technology. As a matter of fact, we have designed and developed a comprehensive entrepreneurship curriculum, which is comprised of 8 courses that are fully accessible in the form of physical textbooks, as well as online via our Learning Management System. The 8 modules are: Module 1: Creativity Module 2: Strategic Planning Module 3: Executing a Business Strategy Module 4: Managing Business Operations Module 5: Using Accounting & Finance To Make Decisions Module 6: Great Entrepreneurs Are Great Leaders First Module 7: Your Story Is Your Best Marketing Tool Module 8: Philanthropy Why successful Entrepreneurs Give Back To Society Furthermore, it is important to note that all our entrepreneurship courses are designed by actual savvy entrepreneurs who run successful companies and are willing to help young aspiring entrepreneurs start their own business as well. That is why we managed to build strategic partnerships with a few Universities across Africa, which enabled our courses to be accredited in those countries in order to provide concrete value and instant credibility to our participants. And in order to provide the most adequate environment for entrepreneurs, we hired professional developers to help us build an online platform, which has the capacity to deliver digitalized contents to our audience such as lectures, exams, tests and so on. So, we leverage technology to bring to life a full Digital Incubator to all aspiring entrepreneurs. We use a blended learning methodology to deliver our courses, which means that we built an online learning management system in order to facilitate the process of submitting assignment, taking tests or attend digital lectures.
Impact of your enterprise on sustainable development
Upon graduation, each participant should have accomplished these 5 milestone: 1) Built an actual Minimum Viable Product (MVP) of their business idea 2) Written a sound business Plan 3) Have conducted a thorough market analysis and feasibility study of the business idea 4) Have registered their company with the department of trade and industry in their respective countries 5) Launch a marketing strategy which enables the company to get pre-orders of the actual product or service We have officially launched our company in October 2018. However, we already have paying clients and we have built strategic partnerships with Entrepreneurship Centers at various Universities across Africa, which are keen to pay for our entrepreneurship manuals (textbooks and digital lectures such as videos) once they are physically available. After completion of our entrepreneurship curriculum, women are equipped to build Minimum Viable Products (MVPs), which they can either start selling immediately to generate an income or use to demonstrate their proof of concept to prospective investors. Further, because of the strategic partnerships that we are presently busy putting in place, by the time they graduate the program, they will benefit from valuable business networks of savvy women entrepreneurs from around the world to mentor and accompany them all the way to success. To date, we won an international startup competition in Stuttgart in Germany where the Government of Baden Württemberg provided our CEO with a certificate after giving in a training on entrepreneurship. Also, our startup was selected to take part in the Arab and African Youth Platform under the auspices of His Excellency Mr President Abdel Fattah el-Sisi, in Aswan (Egypt). And lastly, our startup just was accepted to be part of the second cohort of the 2nd Pan African Youth Forum; taking place the 24th to 27th of April, 2019, at the African Union Commission in Ethiopia.
Sustainability and future plans
As a Learning Technology Company (or Ed Tech), we have a mixed business model comprising B2B and B2C. B2B ; we are currently investing a lot in building strategic partnerships with Business Networks (Women running Tech Companies), Corporations and Government Agencies with relatively large budgets to spend on Education and the empowerment of women (Skills & Development), which are interested in buying our services. B2C ; we have also invested in a Learning Management System, which enables our startup to sell directly to consumers. The people signing up for our courses are not only females or unemployed, but mostly, working individuals (predominantly males) with a strong desire to supplement their income with a side business or just to add our certification to their CV (when applying for executive positions). We fixed the various prices of our short courses based on our fixed costs (web hosting fees, domain name, SSL certificate, email hosting, 1 full-time staff, 3 part-time staff, etc), variable expenditure to deliver the product/ service whether online or on site (sales commissions, cost of sponsored ads on social media, outsourcing of the creation of relevant media materials), competitors cost of similar offering as ours (such as GetSmarter.co.za which charges up to 2800 dollars for a single short course), affordability limit of our target market (which income is estimated at 10 872 dollars a year). All the previous information mentioned led us to set the fixed price of our course bundle at 356.56 dollars per signup, which makes it relatively affordable in the light of its overall value, compared to the competition.
Your profile as an entrepreneur
I am the Founder and CEO. I just turned 32 years old on April 7th. In 2008, I won my first competition, which enabled me to travel to South Africa all expenses paid by The Nelson Mandela Foundation. I have been given the nickname THE KING OF STARTUP CULTURE by the media in Cape Town, South Africa. In 2018, I won a startup competition against 650 entrepreneurs globally, which enabled me to receive an in-depth entrepreneurship training by the Government of the region of Baden Württemberg in Stuttgart. In March 2019, I won the opportunity to take part in the Arab and African Youth Platform, where I had the immense privilege to meet with His Excellency Mr. President Abdel Fattah el-Sisi, in Aswan (Egypt). In April 2019, I was selected by the German Society for International Cooperation (GIZ) to take part in the 2nd Pan African Youth Forum at the African Union headquarters in Addis Ababa (Ethiopia).