The Youth Citizen Entrepreneurship Competition is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Best Projects 2019 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.

Ikwuo Afia fashion and farm business

Your title/position CEO and MD
Type of Enterprise informal program/project
Year the ngo or company was founded 2018
Website Companypartner
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Explain your project in details:

Ikwuo Ikwuo Afia Venture is a Fashion/ Farming business that deals with the sales of all kinds of unisex products, raring of livestock animal such as chicken, goat and rams and also cultivation of farm products such as Benny seed and bean The business is operating at Shagari low cost A, along gubio internally displaced people camp road, Maiduguri, Borno State. The location is a strategic one because it is a commercial area where it have patronage from all angles of the environment or area. The business firstly started with three staffs that is I as the manager, a sales girl and a livestock caretaker. My business venture have started selling it product with a good strategic means such as taking my time to find the perfect fit for my customers, working with my customers to find the right product. We also look out for commonalities, forge a local connection with our customers, have a backup plan for stock outs, we also take action steps regarding to upsell and cross sell by using FAB formula, which stands for Features Advantages and Benefits help me and my associates easily remember what each product is all about.

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Impact of your enterprise on sustainable development

The economy importance of the business to the people is very large as one can hardly leave without eating or wearing the business product why? Because they are among what our daily routine lifestyle in Nigeria. It also help the body to be healthy and maintain human social well being for all ground of leaving, and the business have a major roll it plays in the society due to our day to day lifestyle. I have been able to use the money I raised from my Benny seed and beans farm business to stock up my physical store with fashionable goods which have created employment to 58 worker both part time, full time and contact worker as to reduce the rate of unemployed, hunger and crime in our today society . Our products are of best quality and affordable as we are looking for is maximum turnover target regarding to profit making. It is looking to spread it wings into Laundry service and rice farming before the middle of this year

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Sustainability and future plans

The business has been operating using good marketing strategies and skills such as provision of quality products at affordable prices, good customer relations, personal selling, reliance, focus, resilience good communication, brave, ability to improvise, ability to manage people and resources and integrity etc. ORGANIZATION AND MANAGEMENT PLAN ORGANISATION All the financial activities is controlled by the manager, the salesman/girl handles the sales regarding to unisex wears and livestock product while livestock caretaker take caring of the livestock pertaining to their day to day life activity and report to the manager regarding ill livestock for proper treatment and management. MANAGEMENT AND OPERATION The business is managed and operated by the manager with the assistance of a sales boy. The manager organize, plan, direct and motivate his subordinate towards achieving the business aim and objective for establishing such an institute. Financial plan are promotional measures, Pre operational expenses, office fixed assets, administrative costs, livestock feeds and labour requirement

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Your profile as an entrepreneur

IKWUO IKWUO AFIA was born on 9th July, 1989 to Family Mr. Patrick Afiauwa Ikwuo an indigene afikpo south local government of Ebonyi State. I attended Oso central school in Oso edda afikpo south local government, Ebonyi state and later went to Wider world high school in Oredo local government, Edo state and later went to Ebonyi state university where I Obtained B.sc in Applied Microbiology, 3 years work experience as NSCDC volunteer officer also undergo 6 months SIWES training program at NNPC Medical hospital, 1 year NYSC working experience as a integrated science teacher at Government junior secondary school, kofar hausa, Nassarawa state, currently working with Borno state primary health care and development service at IDP gubio camp as lab technician under the platform of President Mohammed buhari youth empowerment initiative known as Npower and acquired the necessary Skills. I served as a sale-boy at my mothers restaurant and also as a sale-boy at my father building material shop and gathered a lot of knowledge and experience in the business that I have been into during my teenage age.

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