The Youth Citizen Entrepreneurship Competition is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Best Projects 2019 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.


Your title/position Founder
Type of Enterprise informal program/project
Year the ngo or company was founded 2009
Website Math2me
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Explain your project in details:

Math2me is a math channel on YouTube ( with more than 2500 videos with explanations of various topics from the primary level to the common core of university. In addition, contents are created to motivate the student in learning through tricks, challenges, curiosities and motivational reports about the use of mathematics in several professions. It is also the first Mexican educational channel on the Youtube of lessons to reach the million subscribers in Mexico platform in 2017. The concept of math2me has been extended to television programs or capsules in various cities in Mexico, placing the videos in community centers that have access to computers and internet for math consulting through technology, translation of arithmetic videos into the language Mixteca low and recently do research / interviews outside of Mexico as in the United States, Japan, Singapore, Germany, Switzerland, Liechtenstein and Belgium to various professionals to know the real application of mathematics (project: Without Limits) Trailer: Math2me in numbers. + 2500 math videos (average duration of 7 minutes) + 330 million views on YouTube (average 7 million per month). + 1.7 million subscribers on YouTube. + 460 thousand users on social networks (facebook, twitter and instagram). Distribution of contents. + Classes 83% of the content. Mathematics topics from primary to high school level. + Curiosities or mathematical tricks 7% of the content. Show that mathematics can be fun and challenging. + What is the use of mathematics? (interviews) 4% of the content. We investigate different professionals on how they apply mathematics in little or large measure, for orientation or vacations in students. + Projects and extras: 6% Translation of arithmetic videos to the native language Mixteca Baja, Implementation of videos in community centers in the city of Tijuana among others.

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Impact of your enterprise on sustainable development

* FRIDA 2012 Prize, which rewards initiatives that help the social and economic development of Latin America and the Caribbean. Bogotá, Colombia, September 2012. * Participation in the forum IGF (Internet Governance Forum), Baku, Azerbaijan, November 2012. * Winner of the Next YouTube Latino. YouTube Space Camp in Los Angeles, California, July 2013 * Recognition in "10 thousand for education". June 2013. * Winner of the UVM award for social development 2013. Mexico City, February 2014. * International visitor for three weeks Program of the Department of State of the United States. NOV / 2014 * Participation in Vital Voices, Johannesburg, South Africa in November 2014. * Nominated in the HOW TO TUBE category, by Eliot Awards 2016. Mexico City, October 2016. * Project Without limits, interviews to diverse Mexican professionals in Japan (Osaka, Nagoya, Kyoto, Tokyo, Yokohama, Chiba, Toyama) and Singapore about the use of mathematics with support from the Institute of Mexicans Abroad (IME, SRE) and the Global Network of Mexicans Abroad, October 2016. * Video selection Gain your Teacher with +16 million visits to be included in the film EMOJI MOVIE by SONY Entertainment worldwide in April 2017. * Unique incorporation of math2me videos in the third edition of the BALDOR series. July 2017 * Invitation to the first Creator Summit of Youtube in Latin America, Rio de Janeiro, Brazil, August 2017. * Panelist at the Global Education Symposium, Google, Mountain View, United States, November 2017. * Project Without limits, interviews to diverse Mexican professionals in Germany, Switzerland, Liechtenstein and Belgium about the use of mathematics, November 2017. * EDU content provider of your calculators for CASIO Mexico, 2018. * One of the 100 guests at the Creator Summit on YouTube 2019, Beverly Hills, California, United States, Nov 2018. * Panelist at EDUCON UK on YouTube in London, February 2018.

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Sustainability and future plans

Our business model is: 1. Receive YouTube advertising for the creation of videos on the platform. 2. License the videos that are made to schools, governments and companies. 3. Creation of content based on experience and the model that has been built over 10 years.

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Your profile as an entrepreneur

Originally from Mexicali, B.C., she completed her bachelor's degree in communication at the UABC of Baja California. In 2008, she created a website to upload videos produced by her, about the positive aspects of the city of Tijuana. In 2009, I used the equipment and skills acquired to create, together with José Andalón, the math2me channel to help 6 students who were in different cities of Baja California to a regional contest in Sonora. In 2013 he received the UVM award for social development in 2013 in Mexico City, Member of the international organization Vital Voices. He has developed several social impact projects such as the translation of videos into indigenous languages, alliances with Interactive Museums, Educational Institutions, promotion of videos of Math2me on television in different states of Mexico. In 2016 and 2017 he developed the series of videos "Without limits" where he asks various professionals from countries such as Japan, Singapore, Germany, Switzerland, Belgium and Liechtenstein about the use of mathematics in the workplace.

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