The Youth Citizen Entrepreneurship Competition is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Best Projects 2019 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.

SCHERBELLA Catering & Fast Food Services-SCAFFS

Your title/position Founder/CEO
Type of Enterprise registered company
Year the ngo or company was founded 2019
This bar shows in a scale of 0-10 the Factor of an idea and his owner PROPORTIONAL TO ALL OTHER IDEAS AND OWNERS - 10 is the best, 0 is the worst value. The blue bar changes constantly due to the votes, comments, ratings and activities on this and other ideas.
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Explain your project in details:

SCHERBELLA Catering & Fast Food Services is a startup business registered and located in Bong County, Liberia. Our main objective is to serve as a primary social enterprise providing a path of self - sufficiency and sustainable livelihood to marginalized, disadvantaged and vulnerable youths between the ages of 15 to 35; especially females. We will also serve as a source of vocational training for youths desirous or going into the food industry. Our vision is to have approximately 1,800 of our beneficiaries working within our establishment across Liberia or having been trained and serving other similar businesses within the next six years. We will use our establishment to provide both on-premise and off-premise catering and fast food delivery services by way of mobile delivery or call in supports to campuses, workshops, sports events, weddings, graduations, etc. We consider the youth as the most valuable asset of our country, Liberia and must therefore include them in our business strategic future development plans. Making the youths inclusive at our developmental stage will not only make them genuine actors but implementors that can fully commit themselves to a startup that can last into the future.

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Impact of your enterprise on sustainable development

My business has already massively engaged our would be market as well as initial beneficiaries (marginalized, vulnerable and disadvantaged youth; especially females between the ages of 15 to 35 years) residing in our operation area (Bong County, Liberia). Good results have been achieved from our market research and recruitment drive conducted between September to December 2018; especially considering the number of persons, especially females willing to be trained and employed by our enterprise as well as the customers that will be willing to purchase our products and services at any giving time. We are also set to roll out our plan to reach a wider population within the next few months through my recent selection into the 2019 Tony Elumelu Foundation Entrepreneur Programme. We have targeted contributing towards the achievement of Sustainable Development Goal # 1: No Poverty (hundreds of family members will be empowered through our beneficiaries) and Goal # 5: Gender Equality (females will have equal opportunities to skills training and employment). These two goals, we feel support the vision we hope to achieve. Disabusing the minds of our targeted youths means creating equal opportunities that can transform or lead them out of poverty and these include providing basic skills training and employment opportunities. Our success will be evaluated based on the following six approaches: achieving our objectives within our proposed framework; timely delivery of our proposed activities; working within our proposed budget; team cooperation, especially among our targeted youth contingency; customers satisfaction; and quality delivery of products and services which can be adjusted to meet success.

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Sustainability and future plans

We intend using both the B2B and B2C business models because these models will enable us to have huge supply volumes reaching out to customers at two strategic ends that can enhance large daily outputs to our valuable customers. Besides selling our products directly to customers, we will also partnership with supermarkets and small shops to market some of our products at wholesale. My business' main source of finance will come from the sales of products or services categorized as wholesale and retail to our valued customers. We will also seek father funding supports from donors (UNDP-Liberia and Tony Elumelu Foundation) supporting youth startup business projects through competitive grants. This we feel, will increase our value and support our future sustainability plans. If all goes as anticipated, we intend to scale up our presence within eight of the fifteen counties of Liberia within the next six years (by 2025) and would have trained or employed about 1,800 beneficiaries within our establishment into similar businesses within the food industry. We will also highly consider reinvesting a significant part of our yearly profit into business expansion. Our visibility will increasingly be felt through the establishment of a chain of catering and fast food restaurants or centers managed by beneficiaries that have passed through our programme.

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Your profile as an entrepreneur

I am Entrepreneur, Loila A. Pewu born on August 1, 1985 at Phebe, Gbarnga, Bong County, Liberia, West Africa. I am a 2012 Registered Nurse (my first passion) by profession serving the Phebe Hospital and School of Nursing, Out Patient Department, as Officer - in - Charge. I also come from a business background in food/catering services which started in Paynesville City, Montserrado County in 2013. I have also personally catered for weddings, graduations, workshops, etc. for the past six (6) years. Cooking has always and will forever be my second passion in life. My past trainings include Food Preparation and Provision, conducted in 2015 by the Association of Restaurant Owners, Monrovia; and the Importance of Food and Nutrition, conducted in 2017 by the Famous Golden Gate Hotel, Paynesville City, Montserrado County. Two important factors have also motivated me to proposed the establishment of SCHERBELLA Catering and Fast Food Services SCAFFS in Bong County, Liberia; firstly, observing and personally experiencing the lack of fast food and mobile catering services in this part of Liberia; especially within an area strategically located in central Liberia with a large population; secondly, seeing a potential workforce (vulnerable, marginalized and disadvantaged youth; especially females between the ages of 15 to 35 years) that can be easily recruited, trained and employed by our enterprise into the food sector of Liberia. This process will indeed transform many lives and improve various households of our beneficiaries within a short period of time; creating a positive and sustainable livelihood for this sector. I am presently a proud 2019 Entrepreneur of the Tony Elumelu Foundation based in Lagos, Nigeria. My selection is also included among the 3,050 successful entrepreneurs selected from the 216,000 applicants from around Africa for the 2019 programme - one of my greatest achievements.

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Post a comment


May 20, 2019 04:36

I liked your idea and I encourage you to continue
My name is Majdi Suleiman.
My idea, "Diamond Hands", was nominated for the Youth Citizen Entrepreneurship Competition in the Best Ideas 2019 category. Please read my idea at

and consider supporting my idea with comments and votes!"

May 19, 2019 20:28

Great opportunity for a country that has its youths still neglected by national authorities; with thousands unemployed. This is a wakeup call to the world that Liberian youths are desperate for a transformed life; being led by themselves. Your project is a master piece! Congratulations!

May 19, 2019 16:45

Very great idea from Liberia,changing others lives is the most wonderful thing one can ever do,I give all the support through my vote.
You can also vote and comment on mine,

May 19, 2019 14:46

Great project from Liberia. Let the youths show to the world that they too can be a crucial part in transforming their lives as well as contributing towarda the avhievement of the SDGs. Congraatulations for your brilliant idea/project!

May 19, 2019 14:42

I know youths; especially females of Liberia still needs serious attention. Their lives still remain very unpleasent....vulnerable, marginalized,, thanks for your intervention as it related to your project....may it be seen as a real wakeup call that will transform targeted pupulation being selected....Good Luck!

May 19, 2019 13:51

Good idea to provide jobs to young women.

Your idea is good and it looks it would have a great impact on society. I would appreciate it if you could vote and comment on my idea as well

May 18, 2019 23:23

Thanks a million for the applaud! I will indeed work towards achieving my goals and objectives for this project especially as young women are at stake in a country where neglect is the order of the day.....

May 18, 2019 23:19

Hi Loila,

This project is marvelous and should be one that should even be supported by international donors in Liberia and even the Government of Liberia. This is a master piece and God bless your idea to be among the best.

May 18, 2019 23:13

Hi Loila,

This a very great initiative. Tackeling the problem of vulnerable, marginalized and disadvantaged young girls is just great and bring tears of joy into my eyes. I have first hand experience of what young people got hrough in Africa. After solving the problems of these girls and other young persons, economic stablization can then follow. Congratulations on your successful project outcome.

May 17, 2019 12:00

Dear Loila,
it was nice going through your project and I appreciate it as it helps underprivileged people of our society. that was touching and your business set up idea is too impressive. KUDOS!
My idea, "Let's Spread Happiness", was nominated for the Youth Citizen Entrepreneurship Competition in the Best Ideas 2019 category. Please read my idea at and consider supporting my idea with comments and votes!

May 16, 2019 15:12

Wooh, this is a good project because I personally I like projects that are to help women and the youth in times of changing their social lives of living for example poverty is eradicate plus unemployment. Keep up the spirit and don't give up on this. You can as well vote for my project.

My project, "Chalk Production", was nominated for the Youth Citizen Entrepreneurship Competition in the Best Project 2019 category. Please read my idea at and consider supporting my project with comments and votes.

May 16, 2019 00:40

Dear Loila,

Great business idea! And I also like the focus on youths, such demographic will forever be essential for the social stability and economic prosperity of any given nation.
I'm curious about the objective of approximately having 1,800 beneficiaries within 6 years, I think that's 300 beneficiaries per year, how did you come up with these numbers?

In any case, that's a great goal to have.
Best of luck with this whole process.


Laura Kanasuah Tamba

May 15, 2019 22:33

I would like to say that this idea is motive good as it has to do with sustainability and helping the less privileged in society. Helping less privileged people, especially the youth in society helps to alleviate or reduce societal ills. Teaching someone to fishing is better than giving them fish all the time. So, I do support your endeavor. Wish you well.

May 15, 2019 21:28

Years of neglet of the youths by national leaders of Liberia sometimes have to be transformed by persons that have the pasion to make a change. Our importance must not only count when it comes to national elections for state power but when we need new lives the most...let the young people of Liberia not be considered the, "forgotten emergency". We too have a future!

May 15, 2019 20:44

I am with you as you embark on this all important project for the youths of Liberia. This project is a master piece and we hope that more votes will indeed come your way. Thanks for the love for the young people!

May 15, 2019 20:19

It is great to see an innovative project like yours coming in to help the youths of post crisis Liberia especially vulnerable, marginalized and disadvantaged young persons, especially females between the ages of 15 to 35. Wishing you all the best, SCHERBELLA!

May 15, 2019 20:08

This is a great social impact and transformation for vulnerable, marginalized and disadvantaged youths; especially females of Liberia. These targeted youths can indeed reap vocational skills and get subsequently employed by SCHERBELLA. Thanks for the vision!