Best Projects 2019 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.
SCHERBELLA Catering & Fast Food Services-SCAFFS
Explain your project in details:
SCHERBELLA Catering & Fast Food Services is a startup business registered and located in Bong County, Liberia. Our main objective is to serve as a primary social enterprise providing a path of self - sufficiency and sustainable livelihood to marginalized, disadvantaged and vulnerable youths between the ages of 15 to 35; especially females. We will also serve as a source of vocational training for youths desirous or going into the food industry. Our vision is to have approximately 1,800 of our beneficiaries working within our establishment across Liberia or having been trained and serving other similar businesses within the next six years. We will use our establishment to provide both on-premise and off-premise catering and fast food delivery services by way of mobile delivery or call in supports to campuses, workshops, sports events, weddings, graduations, etc. We consider the youth as the most valuable asset of our country, Liberia and must therefore include them in our business strategic future development plans. Making the youths inclusive at our developmental stage will not only make them genuine actors but implementors that can fully commit themselves to a startup that can last into the future.
Impact of your enterprise on sustainable development
My business has already massively engaged our would be market as well as initial beneficiaries (marginalized, vulnerable and disadvantaged youth; especially females between the ages of 15 to 35 years) residing in our operation area (Bong County, Liberia). Good results have been achieved from our market research and recruitment drive conducted between September to December 2018; especially considering the number of persons, especially females willing to be trained and employed by our enterprise as well as the customers that will be willing to purchase our products and services at any giving time. We are also set to roll out our plan to reach a wider population within the next few months through my recent selection into the 2019 Tony Elumelu Foundation Entrepreneur Programme. We have targeted contributing towards the achievement of Sustainable Development Goal # 1: No Poverty (hundreds of family members will be empowered through our beneficiaries) and Goal # 5: Gender Equality (females will have equal opportunities to skills training and employment). These two goals, we feel support the vision we hope to achieve. Disabusing the minds of our targeted youths means creating equal opportunities that can transform or lead them out of poverty and these include providing basic skills training and employment opportunities. Our success will be evaluated based on the following six approaches: achieving our objectives within our proposed framework; timely delivery of our proposed activities; working within our proposed budget; team cooperation, especially among our targeted youth contingency; customers satisfaction; and quality delivery of products and services which can be adjusted to meet success.
Sustainability and future plans
We intend using both the B2B and B2C business models because these models will enable us to have huge supply volumes reaching out to customers at two strategic ends that can enhance large daily outputs to our valuable customers. Besides selling our products directly to customers, we will also partnership with supermarkets and small shops to market some of our products at wholesale. My business' main source of finance will come from the sales of products or services categorized as wholesale and retail to our valued customers. We will also seek father funding supports from donors (UNDP-Liberia and Tony Elumelu Foundation) supporting youth startup business projects through competitive grants. This we feel, will increase our value and support our future sustainability plans. If all goes as anticipated, we intend to scale up our presence within eight of the fifteen counties of Liberia within the next six years (by 2025) and would have trained or employed about 1,800 beneficiaries within our establishment into similar businesses within the food industry. We will also highly consider reinvesting a significant part of our yearly profit into business expansion. Our visibility will increasingly be felt through the establishment of a chain of catering and fast food restaurants or centers managed by beneficiaries that have passed through our programme.
Your profile as an entrepreneur
I am Entrepreneur, Loila A. Pewu born on August 1, 1985 at Phebe, Gbarnga, Bong County, Liberia, West Africa. I am a 2012 Registered Nurse (my first passion) by profession serving the Phebe Hospital and School of Nursing, Out Patient Department, as Officer - in - Charge. I also come from a business background in food/catering services which started in Paynesville City, Montserrado County in 2013. I have also personally catered for weddings, graduations, workshops, etc. for the past six (6) years. Cooking has always and will forever be my second passion in life. My past trainings include Food Preparation and Provision, conducted in 2015 by the Association of Restaurant Owners, Monrovia; and the Importance of Food and Nutrition, conducted in 2017 by the Famous Golden Gate Hotel, Paynesville City, Montserrado County. Two important factors have also motivated me to proposed the establishment of SCHERBELLA Catering and Fast Food Services SCAFFS in Bong County, Liberia; firstly, observing and personally experiencing the lack of fast food and mobile catering services in this part of Liberia; especially within an area strategically located in central Liberia with a large population; secondly, seeing a potential workforce (vulnerable, marginalized and disadvantaged youth; especially females between the ages of 15 to 35 years) that can be easily recruited, trained and employed by our enterprise into the food sector of Liberia. This process will indeed transform many lives and improve various households of our beneficiaries within a short period of time; creating a positive and sustainable livelihood for this sector. I am presently a proud 2019 Entrepreneur of the Tony Elumelu Foundation based in Lagos, Nigeria. My selection is also included among the 3,050 successful entrepreneurs selected from the 216,000 applicants from around Africa for the 2019 programme - one of my greatest achievements.