The Youth Citizen Entrepreneurship Competition is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Best Projects 2019 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.

Change Starts from Me and U (CSMU) -

Your title/position Chief Editor
Type of Enterprise informal program/project
Year the ngo or company was founded 2014
Website Change Started
This bar shows in a scale of 0-10 the Factor of an idea and his owner PROPORTIONAL TO ALL OTHER IDEAS AND OWNERS - 10 is the best, 0 is the worst value. The blue bar changes constantly due to the votes, comments, ratings and activities on this and other ideas.
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Vote now! 28

Explain your project in details:

*Objectives* 1. The Change - To bring about a change in the mindset of the common man to maintain cleanliness 2. The Motivation - To spread awareness about the best practices adopted by different countries in the world or immediate neighbourhood. 3. The Dialogue - To engage in thought-provoking discussions to ensure inclusion of masses with an objective of deriving methodologies to achieve the goals 4. The Support - To promote start-ups and government initiatives maximize their reach 5. The Root - On-the-ground activities to create impact *Activities* 1. Chronicles of Change publishing reports, discussions, opinions, research and news 2. Creating captivating content to garner maximum participation from people through social media. An increase in engagement can lead to effectively spread awareness. 3. SelfieSafaiChallenge Aimed to not only promote cleanliness but also help people follow by emulating others 4. Awareness programs (Litter Angels and Street Talks) in schools through inclusive fun activities and in the markets of Lucknow 5. Social experiments 6. Identifying and promoting businesses following best practices. *Innovative Approaches* 1. Through the use of Government datasets our research actively aims at finding the patterns and root cause for a prevalent issue (access to clean drinking water in schools, for example) and provide suggestions to the government/NGOs. This also helps to target the right set of people to create an impact. 2. Social experiments to identify the right target for the awareness program(s) 3. Bringing Change from Within CSMU has adopted a pull strategy which is ingrained towards motivating people than preaching through motivating and informative content. *The Future* 1. To publish stories of stalwarts from the industry and devise campaigns/movements in collaboration with them. 2. To help the Government of India by providing effective solutions/suggestions to pressing problems related to Cleanliness, Clean Water and Sanitation.

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Impact of your enterprise on sustainable development

*Achievements* 1. The SelfieSafaiChallenge attracted participation of nearly 50 people. Being a project at a nascent stage the success of the movement was considerable wherein we observed people (esp. working in the corporate sector) actively participate. The initiative was a precursor to the Governments Swacch Bharat Abhiyaan (started a year after SelfieSafaiChallenge). 2. The Litter Angels Program in school with participation of 100 students helped ingrain the importance of cleanliness and basic sanitation at a young age. 3. Street Talks awareness program led to reaching about 250 people in the markets of Lucknow. 4. Social media campaigns which includes news, reports, best practices have seen active engagement of people. Within a short span, the page received about 400 likes. *Impact at the Three Levels* 1. Global Our endeavour to bring together the best practices around the world not only helps create an impact within the country but would also help the global audience get a perspective of possible methodologies to overcome some of the pressing problems with respect to geographical and environmental conditions at their end. 2. Country Our articles which talk of start-ups working towards curbing civic issues esp. on sanitation (reducing open defecation/urination) and provision of clean drinking water would be crucial in promoting businesses to get more reach and motivate people to participate within their capacity. 3. Policy Intervention/Coherence [Future Plan] We are constantly striving, through our research, to evaluate the existing policies and efforts to either intervene or bring in coherence in terms of change in processes to effectively align with existing policies *Measures to evaluate success* 1. Social Media Engagement Reach of close to 2k people per post. Targeted to increase to 4k by the end of 2019 2. Increase in Website traffic by 100%; increase in time spent per page; increase in downloads

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Sustainability and future plans

1. CSMU is primarily based on volunteering basis which provides opportunity for people to contribute during the weekends and free time 2. CSMU is currently not-for-profit project and would form a profit wing in near future which would a. Promote SDG through apparel and goodies procured from villages and manufactured in-house b. Brand development will be undertaken to create a brand image that would be exclusive in nature CSMU goodies or apparel must be owned through active participation to curb the pressing problems of availability of clean drinking water and sanitation. An image of prestige among the buyers will be promoted 3. Sustainability can be achieved through a. Using profit generated through the profit wing towards core CSMU activities involved (not-for-profit wing) b. Fundraising until the time (Est 2021) profit wing takes shape

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Your profile as an entrepreneur

*Varun Prashant (Founder, Age- 35)* *Jayant Jain (Founder, Age - 35)* While walking through one of the gardens in a foreign country, we wondered, how is it possible that some places are so neat and clean. Its not that these places have thousands of people sweeping every corner of the city 24/7 or cops patrolling every corner, or there are no throw away packages. The answer is simple - it is about the society and attitude of its people. Probably there would be very few countries where the chief driver is enforcement, but majorly in many countries, it is the self-discipline of the people. It is ingrained in the psyche of the people to not indulge in any acts which causes any folly. After venting some of our frustration on the state of affairs, our focus meandered on finding solutions for this huge problem. We discussed on the possibilities which can be done as individual, some thoughts which might bring some change in people habits. Basically, how can Me and U contribute. As first step of this journey, we created a Facebook page, after some deliberations, we named it as Change Starts from Me and U. Though a mouthful, but at its heart, it calls for involvement, which has self-discipline first and preach later. This happened few months before Indian Prime Minister called it out as a national movement. Already, we see many groups and individuals who are doing tremendous job in this area. 'Change Started' is only our small contribution, we want to expand to areas which look trivial but has a potential impact. Cleanliness, Food wastage, paper wastage, plantation, driving without seat-belt or helmet, lane driving, unnecessary honking, plastic waste, giving way to ambulance - are some of the areas, where if attention is given, can benefit greatly.

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June 16, 2019 07:38

Hi, I apologize, I have not been active on campus for some days now but am back now and will vote every idea that has left a comment or message for me if you have not done so, please check it out and leave a comment quickly to get two votes today thank you

June 15, 2019 20:00

Please i need your daily votes

My idea, "FASHION AND DESIGNING", was nominated for the Youth Citizen Entrepreneurship Competition in the Best Ideas 2019 category. Please read my idea at consider supporting my idea with comments and votes!


Let's keep supporting one another

June 15, 2019 11:31

hello dear. Vote 29
I am here again to support your idea
I voted for you and give you all my support
hope you come again and support me with a vote and a comment at this link:

How did you come up with this idea/project? Share your story with us

Mother Care App
(Best ideas category)

June 14, 2019 20:29

don't forget to calculate in every step of your second
to me you a winner
and i love your PROJECT
YOUR a young champion to me

remember i start with a comment to your best PROJECT
come close to me also and see what i have ...
and don't forget to vote for me and leave your link too for me to vote back for you

it is better to try rather than fail to try
always a success start with a try
and fail in trying is a step to a success ...
keep it in mind


June 14, 2019 17:57

Hi Friend,
I am here to give my support to your great idea. Let's keep helping each other.
Help my project also with a comment and vote:
Thank you, together we are stronger!

June 14, 2019 11:39

Hi dear,
its another beautiful day of voting, I believe sustained efforts and your creativity will pay off, on and off this platform. keep doing what you do and all the best

June 14, 2019 10:44

Hey there,

I am here again to show support for your great idea and I have pledged my vote. What about you?
From your project, you said change begins from I and you. Very true. So continue to be a change agent through your action via your initiative.

To support my project you can follow the link below.


Together, we can be the change we seek so drastic through our actions.

June 14, 2019 00:24

I am here again to support on this amazing opinion lets make a change that will benefit the entire world . all the best

kindly let continue with the support


June 14, 2019 00:24

I am here again to support on this amazing opinion lets make a change that will benefit the entire world . all the best

kindly let continue with the support


June 13, 2019 17:26


Well done and i wish you all the best in this competition and implementation of your project. Let continue supporting each other through votes and comments. You can read my idea too "Waste papers recycling to useful products' and support it with a vote and comment

June 12, 2019 20:53

Your exploits leave no one indifferent.
So I join the world to say bravo, to congratulate you, and to inform you of the boundless admiration I have for your project .. But don't take too big a head either... Congratulations

June 12, 2019 06:42

Hi dear, I am king James from the idea "edUnify under tourism", I want to solicit your support for my idea, and I guarantee you a vote back and comment if you vote and leave a comment on my idea. Thanks for your anticipated support and do have a great day. This is my link,

June 10, 2019 13:11


I have read through your idea. How do you plan to track trends in your market inorder to know your customer needs and apply those findings in your business?

With this information, i think you can always stay ahead of your competition and changing trends in the market.

Mother Care App

June 9, 2019 15:01

Vote 25: Lets keep supporting each other. I am inviting you to support my idea too through comments or votes

Mother Care App

June 9, 2019 13:34

Hi there, I have not seen your comments or votes on my idea today and i sincerely need your review please, i will appreciate it if you could take a quick look. thank you for your support.

June 6, 2019 21:16

Congratulations for making it to its level my friend.
You have done exemplary work. I am impressed that you are very observant. There are practices actually that are typical of a nation. I have heard of streets being scrubbed clean, pickers being hugged to collect litter and many more. Looking at what others are doing to know how to handle your own similar situation is for sure a bright idea. Keep it up. How are you finding your project? To get back to me kindly use the link below.
Crochet Hub Africa

June 5, 2019 18:40


Congratulation nice project, well done and i wish you all the best.You can read my idea too "Waste papers recycling to useful products' and support it with a comment and vote

June 4, 2019 21:49

HI, I just want to comment here and say you have an impressive project and i would wan you to succeed. Although i have exhausted my time today, i will come around tomorrow for a vote, feel free to drop a reminder on my comment section or better still vote mine.

June 3, 2019 17:15

Hi dear,

Your idea is awesome. I also believe change starts with you and I as you said. And, in other, for us to beget this change, we must first practice this change by being the change that we seek in ourselves and others. Awesome!

Also, you can support my idea by voting and commenting on it here

Together, we can conquer the world through our initiative!

June 3, 2019 07:55

Your idea is great and I hope it has a great impact.

Lets Support each other. Can you please spare some time and vote for my idea STEP (Slums' Transformation & Empowering Population) in order to support slums and alleviate poverty.

Click on this link to vote.

Thank You

Best Regards,
Haleema zia from Pakistan

May 31, 2019 14:56

I am Impressed!!! truly amazing the way how you plan to solve social and economic problems through critical thinking, keep up.

If you may, please take a look at my ideia which is in the BEST IDEAS category.

Let us make a difference in the world!

May 31, 2019 11:24

Hi, It is really very interesting project.
Wish you all the best for your project.
Also check into my project and vote for me.

May 28, 2019 18:22

Great! Very interesting how you plan to enable youth in solving various social and economic problems through critical thinking, keep up.
I wish you success on your project, hope you will accomplish that.
If you may, please take a look at my ideia which is in the BEST IDEAS category.
Thank you and wish you the best of luck!

May 28, 2019 16:39

Your project idea is so amazing!
I am so excited to share with you that my idea HERZ (Her Empowerment Race Zone) was accepted under the Best Ideas competition category. Please support me by reading, commenting and voting at
Natasha Sichula

May 28, 2019 14:36

Hi Prashant,

The great Mandiba once said it seemed difficult it is done and accomplished. Your project is just a typical example of Mandiba's statement. I love your progressive report on your project that you have done and also the future you have set for yourself. Well done! But in all, I will encourage you to strengthen your volunteers' team and also think of relatable incentive that you can give them. I am suggesting this because of this saying; 'when you praise or motivate a man for a job well done, he/she will even do more". Think about it. But in all, well done and I love your project most especially sanitation is one of the important things we need to look into.

May 27, 2019 13:22

Congratulations on your project leader it proves how many times we steal a change in our communities
I wish you good luck and don't let go of the best is in front of you

May 22, 2019 14:05

Great thinking leads to great idea and leads to great the saying cleanliness is next to godliness.i really love the project.Don't stop,keep pushing harder.
Kindly click on my link below to comment on my project women empowerment and career in Nigeria WECAN.

May 21, 2019 08:44

Good idea keep going i like your idea very much.I am hoping to see your idea as one of the best .

Go through this link as if you like my project then vite for it and give your valuable suggestions as comments .Thank you