Best Ideas 2020 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Published on May 12, 2020 um 16:59
Explain your idea in details:
The problem of malnutrition and vitamin deficiency is a serious global issue. From it the M&H moringa project is inspired. Moringa is a tropical tree native to India. It is often found , in Asia and Africa. Moringa is a food tree. The fruits and its leaves are commonly used in nutritious recipes. Analyzes carried out at the Biochemistry and Food Microbiology laboratory of the Faculty of Agronomic Sciences (FSA) of the University of Abomey-Calai on samples collected in different regions of Benin, confirm the high nutrient content of Moringa leaves (August 2012). Thanks to this plant a thousand virtues ours product will be rich in vitamins, minerals and proteins. Because,moringa has 15 times more potassium than bananas, 17 times more calcium than milk, 5 times more iron than spinach, 10 times vitamin A than carrots and 4 times protein than eggs. This product is an antioxidant and anti-carcinogenic. And like that besides project obeys many objectives of sustainable development at the same time.
Expected impact of your idea on sustainable development
Our project aims to significantly reduce the number of deaths and illnesses due to dangerous chemical substances, in particular who do sport who consume a lot of energy products which contain cancerous GMOs. Also, we aim to strengthen the vegetarian diet so that it is necessarily good for health and rich in vitamins and proteins. And again, the M&H moringa project provides people who suffer from vitamin and protein deficiency with a product that provides a solution to their problems and that keeps their metabolism. For us, the measures to assess success are: first, the satisfaction of our targets through the receipt of their Feedback. Then, we must conceive of a reduction in the problem that we want to solve. Finally, after selling a large quantity of our products and increasing our turnover.
Plans for implementation and sustainability
-customer segments: people who suffer from vitamin and protein deficiency - people who do sport -vegetarien. -value proposition:Production of natural, organic food products, rich in vitamins and proteins which are cognitive boosters and immune guards based on moringa.(vitamin protein bars, Moringa balls). -customer relationship: dedicated assistance and product delivery to subscribed customers - loyalty and trust - feedback -Constant communities. -channels:-Media and social media- Online Store- Food supplements shop -key activities :Deposit mark -Raw material purchase-Food processing-Moringa bar production-Marketing + packaging. -key ressources :Trademark filing procedure+provider +human resources + materials+ raw material+ purchase of packaging raw material + procedure for marketing strategy. -revenus streams :Sale of goods+Subscription -cost structure :rademark Fee+Raw material purchase costs (product + packaging)+tangible fixed assets (materials + panels + furniture)+local+Wages+Tax+certification fees+Publicity+transport costs financing source : self financing and income-generating activities
my name is Zobeir Mouad, I have 18 years old, I live in Morocco. Im a first year student in the National School of Business and Management (ENCG). I am still passionate about social entrepreneurship, already I am an active member of an enactus network, Enactus is a community of students and leaders of the academic and economic world who are committed to using entrepreneurship to improve lives and shape a better and sustainable world. for me success is the process by which we strive to become more. that's one of my qualities is that I want to learn, I learn from failure and success. Also I believe that partnership is an essential element in success, it is for because I have an associative mind and group mind . I search to develop more my entrepreneurial culture, to engage in a more peaceful world. I am very motivated to put an end to major problems.
Stage of Idea
planning stage, start-up stage
photo of our prototype
logo M&H moringa