Best Ideas 2020 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Latitude 21 West Paulista. Cultural identity, entrepreneurship and biodiversity
Explain your idea in details:
The mobilization of microentrepreneurs from thirty Brazilian cities is underway, with the objective of building a territory based on the regional cultural identity, stimulating commercial and social connections within and outside the region, creating new products with high added value and stimulating job generation. and income to those involved. We seek to build synergies through knowledge, cooperation and articulation with public and private institutions. Art (music, literature and fine arts) is used to involve people and disseminate the project and information technology for dissemination and sales. Training is promoted, new products are created, microentrepreneurs are formalized, personalized packaging is created, students are involved in entrepreneurship proposals; Cooperation and prosperity have two fundamental pillars. The aim is to build a collective brand. The investments are made by the entrepreneurs themselves and count on the support of the City Halls and partners, such as trade associations. The general coordination is carried out by an innovation agent linked to a state public agency.
Expected impact of your idea on sustainable development
Regional raw materials, traditional knowledge and popular art are valued. The creation of new products is encouraged, especially those that stimulate the revitalization of regional biodiversity. Native fruits and traditional agricultural seeds are highly valued. The group has been formed since 2018, with a steady increase in participants. Testimonials from microentrepreneurs, especially women, affirm the improvement in self-esteem, the expansion of personal connections and the increase in income. Students develop an application to identify remaining native fruit trees and others plant seeds to revitalize degraded areas. Part of microentrepreneurs can be found at www.prenap.com.br. An e.commerce is structured to expand the marketing scale.
Plans for implementation and sustainability
There is an increasing number of micro-entrepreneurs and supporters, strengthening the training, articulation and commercialization networks. We also observe people's pleasure in participating, their demonstrations of cooperation and solidarity, their interest in the technical improvement of products and the generation of work and income, from the perspective of those involved. It is intended to launch e.commerce in February 2021. The business model is based on solidary and sustainable micro-entrepreneurship, with individual and collective investments, supported by municipal governments and public and private institutions. An association was created to facilitate administrative and bureaucratic actions. WhattsApp is used for communication between entrepreneurs and supporters.
I am 63 years old. I am a university professor with a doctorate in regional development. I am a regional innovation agent, linked to a public technical and technological education agency. I coordinate some regional projects related to solidarity entrepreneurship, the appreciation of regional products, the creation of new products, the reframing of traditional knowledge and techniques, based on the local and regional socio-cultural identity. I encourage the formation of consumer profiles with environmental and social responsibility. I involve entrepreneurship actions in the training of high school and higher education students.