Best Ideas 2020 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Explain your idea in details:
The drive behind this agro-business vision is the provision of foods, feeds, farm and livestock products to mitigate the harsh effect of hunger within rural African communities. for the last 10 years, African communities have been plagued by different diseases such as Ebola, Lassa Fever, and more recently, coronavirus. These diseases threaten the survival of rural communities in that they appear vulnerable in the in tackling hunger and in the management of the adverse effect of these diseases. Hence, this agro-business vision is targeted at keeping rural communities steady with agricultural and livestock practices and the provision of food and raw agricultural materials. This business seeks to explore nature's economical prowess as a means towards income-generation and human empowerment. In Essence, the business of this enterprise will be to explore the process of agriculture [ to wit- the practice of farming, including cultivation of the soil for the growing of food or cash crops and the rearing of animals to make use of same towards capacity building and revenue generation. In view of business competitions, this business enterprise aims at engaging rural farmers and partnering with them to boost farm produce. While leveraging on existing road networks and rural linkages of local farmers, this business enterprise will set sight on delivering its products within the shortest possible time, with increased production, and market access. The unique value proposition Is empowering or equipping the business with digital marketing strategies and focus on exposing the local market commodity sellers to the benefit of digital marketing in terms of a wider audience. In addition, the location of this agro-business brand will be somewhere strategic and easy to locate for local market operators. This pre-sale activity is aimed at trying to present a more convenient alternative to the market commodity sellers.
Expected impact of your idea on sustainable development
The potential customers which the enterprise will focus on are: Market food commodity sellers and direct household users. I will adopt the Usage test and the Product-demand test. The enterprise will segment the above-highlighted customers as the market commodity sellers on the one part, while and the direct household users on the other part. In line with the product demand test, the market commodity sellers are prone to making demands for a product based on the funds they have and the specific market demands for individual agricultural products. Thus, this business brand will provide products for a seller on credit while the repayment period may last till subsequent order. Direct household users are prone to making their demands for products when the need arises (in essence, when they what to consume and use them) in line with the usage test approach. Thus, this business brand will make ordering easy for home users by offering door delivery services in possible regions. My initial target will be the local market commodity sellers. They are the first point of call when the end-users intend to make a purchase of various goods and services including agro-products. To evaluate the success of this business brand, attention will be placed on Usage, Demand and Market Access Usage in the sense that feedback mechanisms will be designed to know the view of customers and market sellers about the product, and the expectations from end-users. Demand in that this business will monitor product demand over a definite period so assess whether there have been an increase or decrease in the request for product. Market Access in the sense that the business brand will assess its access to customers I other to ascertain its product reach over a period of time.
Plans for implementation and sustainability
This project is directly related to the Zero Hunger projection of the Sustainable development goals to move the world forward and increase economic prosperity now and in the future. In other to achieve more, this project targets sustainable agro-business activities in rural areas. The projected business of the enterprise is to provide available farm goods and livestock products to the local community, society, the nation and even beyond on a small scale commercial basis (for a start) and subsequently on a large scale. Due to the cost involved, the business will source for fund from grants, local and international sponsors, and will also be open to the possibilities of securing agro-business supports from institutional or governmental agencies. The business brand will be looking forward to offering trade incentives to promoters and market sellers who will help expand its business reach through marketing and selling of products to institutional customers and to urban traders on the long run. In successfully establishing itself, this business brand will partner with NGOs that supports agriculture at rural levels both within and outside the country.
I am Peter Oluwabori Amire, of an African Descent, and a citizen of Nigeria, Africa. I possess a Major in Law and I am currently at a postgraduate level of study. I am Aged 27. I am from Ekiti State, Nigeria. I am motivated by the zero hunger policy of the SDG and I feel committed to the realization of it; especially as it seeks to aid the condition of living in rural communities all over the world. I have a resilient attitude to project implementation and I also think I can leverage my informal agriculture-related skills to ensure the success of this project. Also, I have participated in team researches into agriculture-related plantations, cultivation, harvest and ultimately distribution to markets. I have been a participant in an online entrepreneurship training course organised by the Adansonia Research Project of the Bocconi University in 2017. I also grew up in rural part of Lagos and the bulk of my early-life knowledge about agriculture was vested in me by my mother Comfort.M. Amire (PhD) who was a graduate of Agricultural Economics and presently an Associate Professor of Economics. I believe my early life agriculture experience and previous project/business training which I have undergone will help me towards success.