Best Ideas 2020 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Nutrition-providing Bottle&Assisting Farmers Project
Explain your idea in details:
My product is a business model combining quick filling bottle of nutrition and poverty alleviation. The purpose is to help some farmers in need in the mountain area through the business of nutrition-providing bottle. Meanwhile, we aim to help people keep fit through quick filling bottle of nutrition. The innovation of our products lies in two aspects. First of all, we are a kind of social entrepreneurship, linking commerce and public welfare, and solving social problems through commercial operation. Rural agricultural products are often unsalable due to traffic jams, lack of sales channels, farmers lacking knowledge and other reasons, which will bring huge losses to farmers: their early investment can not recover costs, and unsalable agricultural products can not bring economic benefits, which makes their economic situation more backward. What is worse is that it will also affect children's education and social order. To help them, we can buy their products as our raw materials, which can guarantee their income, and we also have sufficient raw materials. In addition, our nutrition-providing bottle is also an innovation. In today's busy society, many people do not have time to cook by themselves and can only order takeout. However, many takeout are high-fat, high-carbon water, or even unsanitary, which will cause people to be obese and cause great damage to their health. Through the combination of nutritionists, we can make the nutrition needed by human body into liquid form, which can solve the diet problem of busy professionals. At the same time, reasonable nutrition combination with high protein and low fat can also help people lose weight and keep healthy.
Expected impact of your idea on sustainable development
Our project is aligned with SDG 1: No Poverty and SDG 3: Health and Well-Being. First, we can buy the unsalable agricultural products of farmers to bring them economic income and help them solve the problem of poverty. In China, 70% of the annual income of most farmers comes from the sales of agricultural products. Once their agricultural products are unsalable, they will lose a lot, which will affect the education of their children and the stability of social order. We will establish stable cooperation with farmers to allow their agricultural products to have stable sales channels, so that they can alleviate poverty. Secondly, our project can make people healthy. Busy with work,, many people cannot squeeze time to cook and have to eat takeout. According to the delivery market report released in 2019, the transaction volume of China's delivery industry continues to expand and is expected to exceed the market scale of 600 billion yuan. In the first half of 2019, 46.8% of the first tier and second tier city users opened takeout platform more than 3 times a week, while 32.7% of them opened takeout platform more than 5 times a week. Takeout has become an indispensable part of our lives, but it often puts too much salt and grease in it, and the green vegetables are insufficient, lacking vitamins and cellulose, which is an unbalanced diet. If you eat takeout every day, you will absorb too much calories, which will lead to obesity, hypertension, diabetes, hyperlipidemia, etc. In fact, many obese people are undernourished but have excess calories. Our nutrition-providing bottle contains carbohydrates, protein, fat and other microelements needed by human body. It has balanced and comprehensive nutrition, low carbon and low calorie, which can improve people's health problems caused by eating takeout too much.
Plans for implementation and sustainability
First, we will seek for start-up funds, which may come from charitable donations, government subsidies, public welfare funds, social venture capital funds, angel investors, etc. We will use the money raised to do the following: 1. We will actively contact local farmers and sign contracts with them to purchase their agricultural products. According to the nutritionist's proposal, our agricultural products include honey, sugarcane, rice, corn, soybean, coconut, etc. 2. We will recruit nutritionists to join the team and develop more flavors of nutrient liquid to meet the needs of different groups of people. For example, considering peoples preference for coffee, we will make coffee flavored nutrient solution, so that the people can not only supplement nutrition, but also refresh their mind and improve their work efficiency. We will also provide low-sugar milk tea flavor nutrient solution for tea lovers, so that they will not increase sugar intake while satisfying their taste. 3. In terms of marketing, we will put advertisements online with the theme of low-carbon diet, comprehensive nutrition and caring for agriculture. We will hire fashionable sports personnel or fashion personnel with good public image as our spokesmen. 4. Our sales channels: our target customers are mainly professionals aged from 20 to 45. Considering their preferences, we will advertise and sell our products through the form of live on platforms of Taobao, Tiktok, and Little Red Book. As this model matures, we hope to extend it to more regions. In terms of agricultural products, in addition to the above-mentioned agricultural products, our team of nutritionists will also develop more nutrient solutions including a variety of agricultural products to help farmers who plant different crops.
My name is Luke. I'm from Shanghai. My hometown is in the countryside of Shanghai. When I went back to my hometown to visit my grandparents, I found a strange phenomenon: there are many local farmers who worked very hard, but the houses they lived in were very poor and their economic situation looked terrible. I talked to them and found the reason: most of their income comes from selling crops they planted. However, when there is a good harvest, the price of agricultural products will be low. What's worse, because they are too remote, they will be unsalable, many agricultural products can't be sold, which leads to their hard work in the whole year. This is the first time I know about the slow-moving agricultural products. I was fascinated by space flight when I was young and read a lot of information about space flight. I'm very interested in the pilot's space food. Out of a curiosity to experience the life of pilots, I came up with a way to store the nutrients people need in liquid form in bottles and people can drink the liquid when they need them. And the source of nutrition can be deprived from crops planted by farmers who fail to find sales channels. This is how I decide to start this Nutrition-providing Bottle&Assisting Farmers Project.