Best Ideas 2020 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
DigiFood: Application of Food Loss and Food Waste Based to Create Zero Hunger and Zero Waste World
Explain your idea in details:
DigiFood (Digital food) provides food loss and food waste management services that connects food owners (food businesses and household) with consumers in need. Indonesia is the second-largest contributor to food waste in the world, even though data from the International Food Policy Research Institute (IFPRI) reveals that there are 22 million Indonesians who have chronic hunger (KumparanBISNIS, 2019). Therefore, the key to our innovation is integrating two problems, theyre environmental and social problems, in one solution. DigiFood has 3 features which are divided into Digi-loss, Digi-waste, and Digi-shop. Each feature has its own problem focus. In Digi-loss feature, users can connect to sell or buy vegetable products, fruits, or other raw food products that are closing to the expiration date (best-before date) at a discounted price. Farmers whose products are rejected by distributors can also sell their products through this feature, as well as food products from traditional markets or supermarkets. As for the Digi-waste feature, it will connect restaurants with consumers who are looking for food at discounted prices up to 80% (preferably leftovers in the kitchen, which cannot be given to guests, fails, wrong order or too much). Likewise with catering business owners, who usually provide products with a buffet system, so often too much leftover. Last, the Digi-shop feature aims to help business people who use food loss and food waste for their products, such as compost or animal feed. DigiFood can be a marketplace for them to sell their products. Another important thing is we provide a Donate option in each of its features, so users can buy it to donate to those who need it or simply donate their own products through this app. We also have marked hunger spots scattered in various regions, so users can choose the nearest spot from their position.
Expected impact of your idea on sustainable development
DigiFood provides a solution allowing its users to manage their leftovers independently, easily, and quickly so that they can minimize the food loss and food waste that is still proper for consumption, and cause various problems. For environmental impacts, this problem contributes to the addition of Green House Gas emissions, especially when the levels of methane gas release are not controlled during the activities related to ongoing food production. In social impacts, this problem comes from the ethical and moral dimensions of the general concept of global food security. Last but not least, from an economic viewpoint, it's related to the cost of food loss and food waste and its effects on farmers and consumer income. However, they wont happen if we can organize these foods from the beginning using DigiFood, such as controlling and minimizing leftovers by allocating them to those who live in poverty, marginalized, disadvantaged, and hunger. So, with one solution, three aspects of problems can be resolved as well. These impacts are in line with SDG 2, 12.3, and 13. To evaluate the impact of products and businesses, DigiFood uses 3 parameters, which are divided into economic, social, and environmental. In economic perspective, it can be seen from the productivity of the driver partners who serve food delivery and commissions from restaurants that sell their remaining food products. Social impacts, by seeing "how many people receive food from users' donations, and how high community awareness of this issue which seen from the number of active users?" And last, environmental impacts, by seeing "how much leftovers are prevented from being thrown away?" Sources for these parameters are obtained through transaction data for each user, questionnaire, business media engagement, and stories from recipients of food donations and users, as well as all information related to DigiFood activities.
Plans for implementation and sustainability
DigiFood uses Marketplace business model and its plan has divided into several milestones that have a phase of more than two years starting with Concept Development and Testing, Marketing Strategy Development (plan things for the first new year, such as the target market, planned value proposition, market share and profit goals, outline the commission, distribution and marketing budget, and planned long-term sales, profit goals and marketing strategy), Business Analysis (evaluate the business attractiveness of the product, including the costs and profit projections), Product Development (building websites and applications, developing UI/UX Design, field research to mark hunger spots, and doing product R&D, such as testing applications from various aspects of practice in the field, testing the effectiveness of features in the application, and fixing bugs if found), Test Marketing (doing realistic testing to our target markets), Commercialization (introducing DigiFood's website and application into our target markets in one certain region), Advanced Product Development (conducting product R&D to develop efficiency products and features analysis conducted on Product Development, as well as conducting research on user and consumer satisfaction), and Market Development (expanding market throughout Indonesia areas). The source of funds for DigiFood is obtained from personal funds and prizes from the competitions that are followed. DigiFood plans to actively participate in various exposition to increase product branding, and attract the attention of investors. Besides, in its journey, there will be stakeholders who play an important role in making it successful, such as business incubators, local and central government of Indonesia, driver partners, influencer, environmental & social organizations and communities. DigiFood also has several tips for gaining profit for the company's operations, such as a 10% -15% commission for each product successfully sold at a restaurant and for each delivery service by driver partners, and commercial advertising.
Sherina Friskila Nurtiara is a 20 years-old Indonesian who actively involved in many experiences. Tiara interested in SDG issues, one of them is environmental issues, especially in waste issues. She currently initiated Digifood by herself and looked for some members for her team. Her first social research in her Senior High School, which was about disadvantaged-marginalized children, made her involved in doing field research by observing and interviewing those children. It was like her turning point when she realized there are so many capable children but need to stop getting to school because they need to look for money for their family's daily life, especially for food. She felt sorry because cant help much at that time. But she believed, a youth still capable to solve problems with their ability. Then, she began to explore her passion and ability in writing by taking part in many essay contests and articles discussing solutions that could be done to solve various existing problems. Her interest in researching has also become her medium in finding and serving solutions to existing problems. Tiara is a highly motivated individual and innovator who has some incredible achievements from the competition, awards, and other experiences. Tiara and her team won a Gold Medal in International Invention and Innovative Competition (InIIC) Series 2 2018 in Langkawi, Malaysia for their idea in managing organic and inorganic waste problem into environmental solutions and social solutions by providing scholarships to those in need. Her essay about Digifood also has selected as one of the best 50th essays in the Indonesia Youth Innovation Project (IYIP) 2020 and was awarded as COVID-19 Problem Solver. Besides, many other awards have been won by her.