Best Ideas 2020 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Farm in the City
Project Details
Explain your idea in details:
The business will be an online shop for farm produce, although customers will be able to also order via a phone call or WhatsApp message to the business line. We will purchase our supplies from local farmers and transport them to our store, from where we will deliver to customers as they order. We intend to source our supplies from different parts of the country where they are mostly affordable. We will offer speedy and affordable delivery to customers and in addition to this a customer can tell us exactly what time she wants a product delivered. We will start at the urban areas where food is mostly costly and where the average person is a corporate worker, who needs to save time, stress and get their items when they need it. About more than half of the average population in these communities are people that have no cars and the main markets are not be very accessible neither are they very affordable. We will lease delivery vehicles instead of using courier service, as the fees for courier is relatively high and we can lessen it, yet make profits on even the delivery alone. Our main source of profits will be getting produce at a very cheap price and marking it up to cater for our business expenses and significant profits. But the it will still be cheaper than what the customer can get in market. It's worthy of note, that we'll be only storing up non perishable items, while we will source for perishable items from the most affordable markets close to us. As we grow, we will be able to predict the amount of perishable items we can buy weekly according to the statistics, thereby enjoy economies of scale and increase profits. We will continue to expand to other areas.
Read MoreExpected impact of your idea on sustainable development
Our target market are areas where food items are costly in Nigeria, one of the costliest is Abuja, hence we will start at the metropolitan areas of Abuja. Our target market are: mostly middle aged, mostly females, mostly low income and middle income earners, mostly internet savvy, mostly people who like to cook their own meals, mostly people who do not have a lot of free time. We plan to serve 15,000 customers in our first year. We also plan to reach more farmers every year, give them access to schemes that will increase their production. We will know how much impact we have made, by measuring how many people still choose to source food produce from elsewhere. We intend to make food the least problem any one can think of in Nigeria. After successfully executing the plan in Nigeria, we will clone the business in other countries in Africa.
Read MorePlans for implementation and sustainability
The business model is direct recurring sales. It's estimated that every customer will make an average of 2 orders monthly. Finance source: It will be partly financed through personal savings. But to grow fast, we are looking for Investment partners like: Angel Investors, Grants, Venture capitalist. Customer Acquisition plan: Use of direct sales agents, Social media advertising, Search engine Optimization, Search engine marketing, Viral marketing, Blog mentions. Customer retention plans: Customer check-in calls Customer survey and feedback, Discounts and loyalty points, Referral incentives, Customer contests and special offers, Email marketing.
Read MoreYour profile
I'm 25years old. I studied and practice accounting. I'm professionally certified by ICAN. However, since my last days in University, I knew I wanted to be an entrepreneur so much that at a point I felt I should have studied that instead of accounting. I have ventured into more than 3 businesses. Some were successful, some weren't. I'm in currently in a stage of studying as much as I can about business and practicing it. I worked at a start up that started in Uganda and has successfully cloned the Kenyan and Nigerian market. This gave an insider view and experience with start-ups on a large scale. As a guy, I like to cook my own food, I was raised to do this and I have embraced it as ever since my early teenage years. However, I know that there are times when you just feel ripped off by the unfair prices of market traders and other times you're too busy to go to the market though you need to. On some other days, you just dread the carrying about of your shopping bags, sometimes in a bid to save money you ignore uber and take the difficult route of enslaving your poor arms. When you put all these together it takes a lot to actually shop and cook, especially on the same day. The stress, time wasted and inability to immediately justify that shopping by cooking, is not worth it if there was some one you could trust to deliver to you quality and affordable farm produce, speedily and conveniently. That person is Farm in the City.
Read More
Post a comment
Comments
Hello,
With the competition ending in a few hours, we wanted to share our ultimate go-to entrepreneurship resource repository: Steve Blank Tools and Blogs for Entrepreneurs.
https://steveblank.com/tools-and-blogs-for-entrepreneurs/#marketresearch
Here, you can access useful softwares, roadmaps, and guides for almost every facet of the entrepreneurship journey (e.g. social monitoring tools, IoT analytics, receiving feedback on concepts, and finding cofounders in different cities).
We also wanted to show our appreciation for the last time for all the helpful comments we received and creative concepts we encountered. Good luck to everyone, and we hope you have the opportunity to actualize your idea!
Sincerely,
0-Gap Mask Team :)
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
Its the final days of the competition, and I would like to share with you some tips that I found myself
Having a good visibility is important for business. Without it, a business can be pushed to a corner of isolation.
It is not easy to create and maintain a good level of visibility when you dont have a reasonable public relations game plan - a common challenge that many startups share.
If you are not happy with the level of visibility of your startup, here are some recommendations to address this concern:
1. Make a plan. Dont rely solely on a tactical approach but instead, develop a communications plan for a whole year with specific objectives. Your plan should include key elements including key messages you wish to communicate, a media plan and a projected timeline.
2. Review your startup positioning. It is best to conduct a review of your startup positioning to make sure it is solid and that you are able to articulate the positioning clearly. In many cases entrepreneurs struggle with positioning and cannot explain their company well in front of investors or even on their website. If you face these troubles, be aware that they can affect how you are perceived in the market which situation could ultimately jeopardize your quest for visibility . You could start improving the situation by as basic as perfecting your elevator pitch.
3. Improve website content. Spend some time to reflect on how your website has functioned as a communications platform for your business. You can leverage on analytic tools to run an audit to determine your website performances. Focus on filling up your website with content that your customers and stakeholders would appreciate. Whitepapers, a press kit, a company profile, FAQs, product info are some of the content to consider.
4. Develop a sound media relations plan. If your media publicity performance is poor, a review of the planning and execution of your media relations should be considered to address your weaknesses and leverage on strengths. To get on media relations, start with identifying media outlets that are most important to your startup based on whatever impacts you are trying to create and think of how you can start building a relationship with journalists. An email note that explains who you are and why you matter is worth sending to journalists if you dont get to meet them in-person. Be professional when connecting with the media. Consistently look for editorial opportunities throughout the year.
5. Incorporate press releases into your storytelling. If a press release was never part of your communications, try to look into it now. There are various media outlets that you may reach to tell your startup news story using a press release. A press release would make an effective way to encapsulate your message into a format that journalists are already familiar with. Consider some of your milestones that can be shared in a press release and when a press release is ready, circulate it to the media to interest them in your story.
6. Review corporate information. Review your company information so that any most recent significant changes or updates will be reflected in your company profile document. Recently hired a CTO? Make sure it gets into the company profile.
7. Be smarter with social media. Online engagements are important in most of todays business environment. Just having a Facebook page wont do much if it lacks content or interactions. So improving your social media engagements can help increase your visibility among the community. Active participation in relevant online forums may also be useful.
8. Start blogging. If not enough time is your reason for not blogging, find a motivation to change that. Start with a plan. A company blog is an effective dynamic platform where you can share your startup events, updates, and to share information as part of your content marketing efforts.
9. Become a better communicator. You might want to consider asking someone you trust to evaluate your communications skills and then work on any shortcomings identified. You can also do a quick check on how well you have performed in press interviews, business networking sessions, or events like live pitching to investors. Find out your areas of weakness and look for improvements. When you communicate well, your stakeholders will become interested to listen to you and this brings you a step closer to establishing a good relationship with them for a long term.
All the best!
Dilnaza
My dear friend @Ayobami, I honestly thank you for the support received from you on this campus. Your votes and comments on my idea and that of other campus members I suppose, have gone a long way helping to review and make our ideas solid and ready for the implementation phase. However, with today being the end of the voting and commenting phase in this competition, and with the understanding that many of us will likely launch our ideas at the end of our time in this campus; of course being what is expected of us as an outcome of the time spent on this campus, I am sharing with you yet another interesting post from one of the campus articles on What to Do Next When We are Hustling and It Still Has Not Happened for Us
First, it is natural to think that everything we plan to do with our companies and businesses will go exactly as planned. Unfortunately, most often it is the opposite. So, please understand that there is the problem with the hype about hustle. People have this mistaken belief that with enough hustle, grit, grind, tired Instagram platitude, we can achieve any outcome. But that is false. It is a nice fairytale. But it is false.
Sometimes things are not ready to happen yet because there are literally millions of other factors at play in the world that we cannot see. We cannot produce a miracle no matter how hard we hustle. So, the best is to stop trying to force things, when we find ourselves in this bridge my friends.
However, this does not mean that we should aim low, or that we should not set goals and work towards them. The problem is not with goal setting or ambition. The problem is what to do with our emotions during the in between phases, when our reality does not match our grand vision for life or for our companies and businesses.
Secondly, we must learn to become more comfortable in a state of waiting. Not hoping without planning. Not ambivalence towards the results. But simply putting in the work, then waiting for the results to come in whenever time they are ready to come.
Sometimes life just takes a while to develop, and no matter how hard we push, it is just not the right time for things to pop off for us. Force does not work as a long-term strategy for progress. Since we cannot force anything to happen, the only thing we can do is adjust our perspective. We have to change the way we think about waiting. We need to learn to shift from the mindset that associates waiting with pain and discomfort, to looking at the future with optimism and without obsessing about what we are lacking in the present.
Now what is the advice:
When our hustling does not seem to meet with our vision for our businesses and companies, we need to continue to work hard getting things done. Yes, hustle more. That is obvious. But do not obsess over timetables for when things must happen. If we do that, trust me, we will be disappointed almost every time. Friends we just need to put in the work and let life unfold.
Remember to always give the universe space to do what it can do while we do ours, let there be no high blood pressures, depression and getting worked up. And when the thing we want finally does happen for us, let it be a happy, albeit not entirely unexpected surprise. In other words, chill, and share this with a friend who needs to chill.
Dear friend, I hope this helps you in your implementation phase
Best wishes in this journey and in your implementation. Stay positive on the competition. It teaches us a lot of things to keep us sailing to the beach.
I have voted and made a comment on your idea or project; so please should you come online soon, do consider supporting my idea Eduheal with your votes and comments @ https://www.entrepreneurship-campus.org/ideas/26/17805/
Thank you for supporting my idea with your votes and comments
Dear friend,
Greetings from Nigeria! Today is the last days!!!
The competition is ending soon but not the dream of changing the world. Believe in your potential and Keep working on your project!
Nelson Mandela once Said, "it is in your hands, to make a better world for all who live in it". Your idea has the potential to change the world as we know it. So keep working on it, I wish you success on your project, hope you will accomplish that. Anybody can start a business Idea. The Key is to execute and sustain.
In this fight for a sustainable future, what we need is innovation; something which is not necessarily new, but which makes us look at things from a different angle.I believe this is one of the major motives of this community which we are a part of. Taking one step together hand in hand towards our goal is the only way we can achieve it. So I wish you the very best in this endeavour of yours and hope to see you together in the new tomorrow.
Today being the last day of Votes and Comments I will like to shear with you some very important tips on How To Future-Proof Your Business During A Recession.
No business is immune to the effects of recession, but you can take this steps to protect your business.
1/ INVEST IN TECHNOLOGY.
While this depends on the type of the business or product/s, incorporating technology will help you streamline will help your processes and make business more easier.
2/ CREATE A RUNNING LIST OF EXPANSION IDEAS.
The truth is you can/t predict the future, but the more ideas you have the better. Start Now! Create an list of ways your business could adjust to the needs your customers may have during a recession.
3/ CREATE AN ACTION PLAN.
Don/t wait until you notice business is slowing down before you take an action.
Create a go- to- market plan and of course, a financial plan.
I hope this will help you Scale in the long run. And I will also encourage you to read this 2 books Exponential Organisation by Salim Ismail and the Brain Virus Capital by Prof. Günter Faltin.
I wish you all the best in further implementation!
For more information please do not hesitate to contact me via my email [email protected] or Twitte me @oneyoungperson and join me on Facebook via https://www.facebook.com/commandan.auwal
Good luck with your work and wishing you all the success on your journey. Please try to keep in touch.
Thanks!
kind regards,
Umar Imam
CEO / Founder IAFAD-NG.
CEO / Co-Founder Afrik Designers.
Greetings from Kazakhstan! Your project is extremely innovative, but I would like to offer you some specific tips.
1. Reduce the product vision to one sentence
Where to start a startup? Understand what exactly you are doing. If your startup's vision doesn't fit into one sentence, then it will be very difficult for you to convince users that you are doing something really worthwhile. In addition, without a well-defined vision, you are deprived of a reference point that helps you make the right strategic and tactical decisions. Examples of startups with a clear vision:
Airbnb: Creating an open world where everyone can feel at home, wherever they are.
Basecamp: Communication is the foundation of project management.
Lyft (an Uber-like startup): to provide people with pleasant and affordable rides.
Airbnb is a startup with a clear vision
What's the difference between mission, vision and purpose? We covered this issue in an article on the Happy Startup Canvas model used by IT startups.
2. Take a Lean Startup
How to organize a startup that will use resources at a minimum? A lean approach will help here. Lean startup means that you need to attract as few people as possible (the first version of the product could well be created by a team of three people, or you can outsource the creation of MVP) and use cheaper solutions or open source.
For example, the creation of a startup UARoads was not without the use of many open source solutions (OpenStreetMap, Mapnik, Leaflet JavaScript library, etc.), and we involved employees who have their own car for testing. Every day, UARoads receives about 1200 tracks from users, and more than 57 thousand people have joined the service.
Startup UARoads
3. Set deadlines and an accurate budget for the project
Starting a business from scratch involves determining the scope of work, time and budget. How to balance between them? It is worth starting a startup with an MVP, including only critical functions, the number of which may change during the development stage, and set fixed deadlines and budget. Such restrictions will serve as an incentive for your team and motivate them to seek out-of-the-box solutions.
4. Start creating your product from its centerpiece
Basecamp calls this approach Epicenter Design: you start to design the most important part. For example, if you need to create a startup like Medium, then the main element will be the online publishing tool and the article itself. And the design of everything else (profiles, menus, search filters, etc.) is developed only later. With this approach, from the very first day of work on a project, you focus on the most important. For web applications, the process looks like this:
Brainstorm.
Preparing paper sketches. It's much faster and cheaper than creating layouts right away and allows you to quickly make changes or redraw something.
Electronic layout.
HTML screens.
The code.
5. Offer fewer features
You're solving a problem, right? Then give up the beauties that have nothing to do with your decision! Modern users are more likely to choose products with limited functionality (Snapchat), and services like Facebook are considered boring.
Get in the habit of rejecting any new feature proposal. The same goes for feature requests that users submit: consider adding only after it becomes clear that more and more people are asking for the feature. For example, Twitter only started using link previews in 2015, nine years after launch.
The main danger here lies in the fact that in order to create features, some functional improvements (that is, other features) are often needed, which quickly turn the product into something complex and incomprehensible.
6. Remove unnecessary settings
You don't want users to be stuck for half an hour at the settings screen and then just close your app or startup site, do you? Then help them with a choice. After all, it is not so important whether 5 or 7 posts are displayed on the main page. If any nuance is important to users, they will tell you about it, and you can change such minor details.
7. Give your product a personality
Guided by the vision and knowledge of your audience, create a product that has character and principles of its own. Someone may not like them, but those you are targeting will simply be delighted - what you need for a startup!
For example, the corporate messenger Slack has won the hearts of many developers, but there are plenty of opponents to use it. And MailChimp is hard to imagine without a helper monkey:
Mailchimp is a startup with personality
8. Build an intuitive product
Users only look at the instructions and FAQ when something stops working. Make their lives easier: A brief onboarding should be enough to explain how everything works. By the way, check out our article on simple and straightforward interfaces for the web.
9. Don't try to solve problems that don't exist yet.
One such challenge is scaling. Startups worry that they will not be able to quickly scale the service if the MVP is quickly successful. But getting ready for this is 100% impossible. It is much more important to quickly make changes to the product and identify the startup business model that will work for you. And, of course, please your users.
10. Generate Interest Before Launching Your Startup
Here's how to promote a startup in the best Hollywood tradition:
A couple of months before the launch, launch a "teaser": start blogging, show your logo, give hints about what you are working on and start gaining subscribers and first followers on social networks.
Two weeks before launching a startup, switch to preview mode: start talking about features, show a couple of screenshots or videos, tell about use cases. Give out a dozen invites to stir up interest in your startup.
Launch your IT startup with an updated landing page and complete product information.
Ecoisme startup landing page
I voted and commented on your idea or project; so please, if you are going online soon, consider supporting my idea of BioFSM with your votes and comments https://www.entrepreneurship-campus.org/ideas/28/19080/
Thank you for supporting my idea with your votes and comments
With respect
Dilnaza
Greetings from Kazakhstan! Your project is extremely innovative, but I would like to offer you some specific tips.
1. Reduce the product vision to one sentence
Where to start a startup? Understand what exactly you are doing. If your startup's vision doesn't fit into one sentence, then it will be very difficult for you to convince users that you are doing something really worthwhile. In addition, without a well-defined vision, you are deprived of a reference point that helps you make the right strategic and tactical decisions. Examples of startups with a clear vision:
Airbnb: Creating an open world where everyone can feel at home, wherever they are.
Basecamp: Communication is the foundation of project management.
Lyft (an Uber-like startup): to provide people with pleasant and affordable rides.
Airbnb is a startup with a clear vision
What's the difference between mission, vision and purpose? We covered this issue in an article on the Happy Startup Canvas model used by IT startups.
2. Take a Lean Startup
How to organize a startup that will use resources at a minimum? A lean approach will help here. Lean startup means that you need to attract as few people as possible (the first version of the product could well be created by a team of three people, or you can outsource the creation of MVP) and use cheaper solutions or open source.
For example, the creation of a startup UARoads was not without the use of many open source solutions (OpenStreetMap, Mapnik, Leaflet JavaScript library, etc.), and we involved employees who have their own car for testing. Every day, UARoads receives about 1200 tracks from users, and more than 57 thousand people have joined the service.
Startup UARoads
3. Set deadlines and an accurate budget for the project
Starting a business from scratch involves determining the scope of work, time and budget. How to balance between them? It is worth starting a startup with an MVP, including only critical functions, the number of which may change during the development stage, and set fixed deadlines and budget. Such restrictions will serve as an incentive for your team and motivate them to seek out-of-the-box solutions.
4. Start creating your product from its centerpiece
Basecamp calls this approach Epicenter Design: you start to design the most important part. For example, if you need to create a startup like Medium, then the main element will be the online publishing tool and the article itself. And the design of everything else (profiles, menus, search filters, etc.) is developed only later. With this approach, from the very first day of work on a project, you focus on the most important. For web applications, the process looks like this:
Brainstorm.
Preparing paper sketches. It's much faster and cheaper than creating layouts right away and allows you to quickly make changes or redraw something.
Electronic layout.
HTML screens.
The code.
5. Offer fewer features
You're solving a problem, right? Then give up the beauties that have nothing to do with your decision! Modern users are more likely to choose products with limited functionality (Snapchat), and services like Facebook are considered boring.
Get in the habit of rejecting any new feature proposal. The same goes for feature requests that users submit: consider adding only after it becomes clear that more and more people are asking for the feature. For example, Twitter only started using link previews in 2015, nine years after launch.
The main danger here lies in the fact that in order to create features, some functional improvements (that is, other features) are often needed, which quickly turn the product into something complex and incomprehensible.
6. Remove unnecessary settings
You don't want users to be stuck for half an hour at the settings screen and then just close your app or startup site, do you? Then help them with a choice. After all, it is not so important whether 5 or 7 posts are displayed on the main page. If any nuance is important to users, they will tell you about it, and you can change such minor details.
7. Give your product a personality
Guided by the vision and knowledge of your audience, create a product that has character and principles of its own. Someone may not like them, but those you are targeting will simply be delighted - what you need for a startup!
For example, the corporate messenger Slack has won the hearts of many developers, but there are plenty of opponents to use it. And MailChimp is hard to imagine without a helper monkey:
Mailchimp is a startup with personality
8. Build an intuitive product
Users only look at the instructions and FAQ when something stops working. Make their lives easier: A brief onboarding should be enough to explain how everything works. By the way, check out our article on simple and straightforward interfaces for the web.
9. Don't try to solve problems that don't exist yet.
One such challenge is scaling. Startups worry that they will not be able to quickly scale the service if the MVP is quickly successful. But getting ready for this is 100% impossible. It is much more important to quickly make changes to the product and identify the startup business model that will work for you. And, of course, please your users.
10. Generate Interest Before Launching Your Startup
Here's how to promote a startup in the best Hollywood tradition:
A couple of months before the launch, launch a "teaser": start blogging, show your logo, give hints about what you are working on and start gaining subscribers and first followers on social networks.
Two weeks before launching a startup, switch to preview mode: start talking about features, show a couple of screenshots or videos, tell about use cases. Give out a dozen invites to stir up interest in your startup.
Launch your IT startup with an updated landing page and complete product information.
Ecoisme startup landing page
I voted and commented on your idea or project; so please, if you are going online soon, consider supporting my idea of BioFSM with your votes and comments https://www.entrepreneurship-campus.org/ideas/28/19080/
Thank you for supporting my idea with your votes and comments
With respect
Dilnaza
Greetings from Kazakhstan! Your project is extremely innovative, but I would like to offer you some specific tips.
1. Reduce the product vision to one sentence
Where to start a startup? Understand what exactly you are doing. If your startup's vision doesn't fit into one sentence, then it will be very difficult for you to convince users that you are doing something really worthwhile. In addition, without a well-defined vision, you are deprived of a reference point that helps you make the right strategic and tactical decisions. Examples of startups with a clear vision:
Airbnb: Creating an open world where everyone can feel at home, wherever they are.
Basecamp: Communication is the foundation of project management.
Lyft (an Uber-like startup): to provide people with pleasant and affordable rides.
Airbnb is a startup with a clear vision
What's the difference between mission, vision and purpose? We covered this issue in an article on the Happy Startup Canvas model used by IT startups.
2. Take a Lean Startup
How to organize a startup that will use resources at a minimum? A lean approach will help here. Lean startup means that you need to attract as few people as possible (the first version of the product could well be created by a team of three people, or you can outsource the creation of MVP) and use cheaper solutions or open source.
For example, the creation of a startup UARoads was not without the use of many open source solutions (OpenStreetMap, Mapnik, Leaflet JavaScript library, etc.), and we involved employees who have their own car for testing. Every day, UARoads receives about 1200 tracks from users, and more than 57 thousand people have joined the service.
Startup UARoads
3. Set deadlines and an accurate budget for the project
Starting a business from scratch involves determining the scope of work, time and budget. How to balance between them? It is worth starting a startup with an MVP, including only critical functions, the number of which may change during the development stage, and set fixed deadlines and budget. Such restrictions will serve as an incentive for your team and motivate them to seek out-of-the-box solutions.
4. Start creating your product from its centerpiece
Basecamp calls this approach Epicenter Design: you start to design the most important part. For example, if you need to create a startup like Medium, then the main element will be the online publishing tool and the article itself. And the design of everything else (profiles, menus, search filters, etc.) is developed only later. With this approach, from the very first day of work on a project, you focus on the most important. For web applications, the process looks like this:
Brainstorm.
Preparing paper sketches. It's much faster and cheaper than creating layouts right away and allows you to quickly make changes or redraw something.
Electronic layout.
HTML screens.
The code.
5. Offer fewer features
You're solving a problem, right? Then give up the beauties that have nothing to do with your decision! Modern users are more likely to choose products with limited functionality (Snapchat), and services like Facebook are considered boring.
Get in the habit of rejecting any new feature proposal. The same goes for feature requests that users submit: consider adding only after it becomes clear that more and more people are asking for the feature. For example, Twitter only started using link previews in 2015, nine years after launch.
The main danger here lies in the fact that in order to create features, some functional improvements (that is, other features) are often needed, which quickly turn the product into something complex and incomprehensible.
6. Remove unnecessary settings
You don't want users to be stuck for half an hour at the settings screen and then just close your app or startup site, do you? Then help them with a choice. After all, it is not so important whether 5 or 7 posts are displayed on the main page. If any nuance is important to users, they will tell you about it, and you can change such minor details.
7. Give your product a personality
Guided by the vision and knowledge of your audience, create a product that has character and principles of its own. Someone may not like them, but those you are targeting will simply be delighted - what you need for a startup!
For example, the corporate messenger Slack has won the hearts of many developers, but there are plenty of opponents to use it. And MailChimp is hard to imagine without a helper monkey:
Mailchimp is a startup with personality
8. Build an intuitive product
Users only look at the instructions and FAQ when something stops working. Make their lives easier: A brief onboarding should be enough to explain how everything works. By the way, check out our article on simple and straightforward interfaces for the web.
9. Don't try to solve problems that don't exist yet.
One such challenge is scaling. Startups worry that they will not be able to quickly scale the service if the MVP is quickly successful. But getting ready for this is 100% impossible. It is much more important to quickly make changes to the product and identify the startup business model that will work for you. And, of course, please your users.
10. Generate Interest Before Launching Your Startup
Here's how to promote a startup in the best Hollywood tradition:
A couple of months before the launch, launch a "teaser": start blogging, show your logo, give hints about what you are working on and start gaining subscribers and first followers on social networks.
Two weeks before launching a startup, switch to preview mode: start talking about features, show a couple of screenshots or videos, tell about use cases. Give out a dozen invites to stir up interest in your startup.
Launch your IT startup with an updated landing page and complete product information.
Ecoisme startup landing page
I voted and commented on your idea or project; so please, if you are going online soon, consider supporting my idea of BioFSM with your votes and comments https://www.entrepreneurship-campus.org/ideas/28/19080/
Thank you for supporting my idea with your votes and comments
With respect
Dilnaza
Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world. Success is not final, failure is not fatal, It is the courage to continue that counts.
Your idea is very smart and practical.
https://www.entrepreneurship-campus.org/ideas/28/18293/
Dear friend,
Greetings from Nigeria,
Last days!!!
The competition is ending but not the dream of changing the world. Believe in your potential and Keep working on your project!
Nelson Mandela once Said, "it is in your hands, to make a better world for all who live in it".
Your idea has the potential to change the world as we know it. keep working on it I wish you success on your project, hope you will accomplish that.
Anybody can start a business Idea. The Key is to execute and sustain.
So I would recommend that you read the BLOGs and do the online trainings if you have not, just in case the information there could help you refine your idea before the final deadline 3oth October 2020.
I wish you all the best in further implementation.
Kind regards,
Umar Imam
CEO / Founder IAFAD-NG
CEO / Co-Founder Afrik Designers brand.
Hello!
As teen entrepreneurs, we know how hard it is to find opportunities to earn funds and grants. Struggling with this in the past few months, we researched about databases that can help identify funding opportunities, and we wanted to share them with you! We really hope it helps in funding your farming idea in the future :)
The Global Innovation Exchange posts competitions and grants for entrepreneurs worldwide, which you can narrow down by country, focus area, and keywords that fit your innovation. Gofundme Creative Fundraiser is also a great platform for earning funds; with users hailing from 19 countries, Gofundme gives you access to a large number of diverse potential funders.
We hope these resources help. If you have time, we would extremely appreciate it if you could 1 comment on our entry here: entrepreneurship-campus.org/ideas/28/18345/
Keep up the great work!
Sincerely,
0-Gap Mask Team :)
Hello! Your project is extremely innovative, but I would like to suggest some specific advice. Some of them require making choices. And often this choice is really baffling.
1. MVP versus Ideal Product
1.1. "When you launch a project, you can never tell in advance how the market will react to it. Your vision for your product is a hallucination. No need for fantasies. Start with MVP (Minimum Viable Product) and then use Lean Startup (a set of short iterations). This is the only way to create all successful companies. As a result, you yourself will be surprised to see the business you have created. "
1.2. "People don't know what they really need. A poll from the late 17th century showed that passengers desire faster horses. Only Ford, the genius of foresight, gave the world a puffing iron monster called a car."
"No user in the world saw an iPhone until the genius of Steve Jobs completely, from start to finish, formed and brought to the market the perfect product. A few months before the iPhone was released, Jobs ordered a complete overhaul of the product. He did this only because the smartphone that was almost gone into production did not suit the only user - Steve. Smartphones existed before the iPhone, and they all failed. The reason for the failures is simple - the electronics weren't good enough. Do you know what these were the firms and models? It is true that no one remembers these names. "
"Clients simply are not able to desire something completely new - they only know the familiar things."
"For a fund like Sequoia Capital to invest in you, you must have a Strong Vision. Your idea should be bold, strong, initially worked out, breaking the established stereotypes. Therefore, initially she will be hostile and resisted. Forget about any user, even a Stanford professor, giving you product advice. People will call your service gibberish. This is normal for a disruptive startup. The new scares people. But you mustn't give up. "
In general, don't listen to customers. Believe in yourself. You must know what to do.
Such is the advice from respected investors, backed up by facts. Very reasonable. Old Steve can't be wrong.
3. Singles versus team
3.1. Alone, you are doomed. The Y combinator (Harvard among accelerators) simply does not accept startups with fewer than two team members. And for good reason. First, if you are alone in a team, then you cannot convince even your friend to believe in your product. Needless to say about the whole market. Second, the to-do list for a successful launch is too long for one person. There will be neither time nor competence. You will have to program, draw designs and sketches, prepare pitches, presentations, engage in networking, accounting, open a company, and understand contracts. Isn't the list too long even for Alexander the Great?
Plus, Bill Gates had Paul Allen. Larry Page has Sergey Brin. Jobs has Wozniak. That says it all. Need more arguments? But:
3.2. Nginx is a complex piece of software written by one person. Dropbox, whose capitalization exceeded 10 billion, Drew Houston launched alone, and then frantically searched for a co-founder. And finally, Nikola Tesla - this name alone says a lot.
You should feel that you can turn the world around even alone. Otherwise, you won't succeed with the whole team.
4. To take or not to take money from investors?
4.1. You will be committing a crime against your project and against your team if you do not take the investors' money at the moment they are offered to you. Paul Graham. Startup guru. Master Yoda Y-combinator.
"Markets move in a sinusoidal manner. From time to time they are in a fever with the financial crisis. Force majeure happens. These are tough times. Even if you are doing well financially now, take the money. Then they will press you, but nobody will give you money. The project may show negative dynamics in the future. A financial cushion made of banknotes will help you survive difficult times and overcome the "Valley of Death". Otherwise, a crisis will break out, and you will die with your 100% of the company. "
As he looks into the water. Valuable advice. We must follow. But:
4.2. "Don't take investors' money. Fight for the project to the last ruble without surrendering to greedy financial tycoons. Develop on your own as long as a crumb of bread remains in the house. The percentage of your company that needs to be given back in return for investment is too valuable. Today you will give 35% for a million dollars, and tomorrow you will be begged to take 100 million dollars for 3.5%.
"You have to be an idiot to mindlessly throw away a share in a project for some candy wrappers that will still go down the drain."
And remember: "The temptation to give up will be especially strong shortly before victory." Indeed, even Buddha could not have put it better.
5. At what age to start?
5.1. "A million dollar business on the network can only be built by a person who does not yet know that this is an unattainable goal." A successful startup is always a step beyond the existing one, it is building a new world. Only young people have a fresh perspective on things. Only young people see problems that people over 25 simply do not have. Can you think of SnapChat at 40? Names like Zuckerberg, Page and Brin, Kalkanis are clearly signaling the market to invest in the young.
5.2. "An old horse will not spoil the furrow." Young people learn from their mistakes for a long time, and this process is costly for the company. Building a successful business requires wisdom that comes only with experience. Examples of Jack Walsh, Larry Ellison, who built a business at only 35, show the benefits of experienced people. Statistics show that people over 40 are 80% more successful than young people.
"When we invest in young people, our money goes to their education. The team fails, the business will collapse. Then they start a new company, using the experience gained. After several similar iterations, the older founders finally have a successful business. The wise investor will only invest at this moment. "
6. Do only what you know well. Versus. Discover the unknown: treasures are waiting for the horizon
6.1. "Launching a startup is like jumping off a cliff and trying to build an airplane in flight." Reid Hoffman (LinkedIn Creator, Billionaire, Investor). Throw yourself into battle, do the incomprehensible. In the modern world, competition is so intense that all known problems have already been resolved. If thousands of people know about the problem, then you do not have the advantage of a pioneer. The largest companies pay millions of analysts to report known issues. After that, the giants cast thousands of their employees to solve these problems. Everyone wants to make money. You cannot compete with Google. Therefore, tackle only those problems that analysts will never know about. How to do it? Only by engaging in a completely new direction in which no one has experience, including you. You will be the first to gain experience in the process.
6.2. Do only what you know well. Successful start-ups are obtained solely on the inside, on a deep knowledge of the industry. Long-term work in some areas gives a person an understanding of problems that others simply do not see. You need to quickly overcome the "Valley of Death" and make a profit. It is an unaffordable luxury to waste resources on experimentation. For every Columbus, there are thousands of seafarers still feeding fish at the bottom of coral reefs.
7. Know your monetization or just attract users
7.1. Before starting the project, decide on how the service will make money. Do you have a ton of users, cool retention (return) and insane growth that Facebook never dreamed of? Wait to rejoice, history remembers a ton of these failed companies. As a rule, they sell a ruble for 10 kopecks. For example, free services for uploading pictures and inserting to forums, services for free uploading files - such projects are rapidly gaining popularity, but, like two-hundred-kilogram boars, they constantly consume the capacity of server disks and the bandwidth of your communication channels. Soon, losses start to amount to hundreds of thousands of dollars. And so it will be until you run out of money. After all, closing such a traffic project for a startup is worse than stepping on your throat.
More examples - YouTube's appetite was reaching a million dollars a day before it started bringing in the first cent. It's good that it was acquired by Google, which had that kind of money. A lot of YouTube's competitors just went broke. Or recall Groupon, which sold other people's services at half price - soon restaurants, whose revenue fell sharply, refused to serve customers at half price.
7.2. The main commandment of Silicon Valley investors is that a project should focus on only one thing at a time. Growth or monetization. The combination is equal to death. Making a profit from a project that has no users is problematic. So forget about monetization and only think about user growth and retention. We will give you the money. Look who has taken over the Internet now - giants like Pinterest, which has reached billions in capitalizations without even thinking about making money. You know, when you're big, they just buy you for that. As was the case with the hopelessly unprofitable Tumbrl (Yahoo bought it for a billion). In our world, it is important to be a big hippo. Nothing else matters. Instagram, SnapChat, WatsApp, Viber and others like them. There is a tendency that is criminal to ignore. The rest of the world just doesn't understand anything about the internet. Just create a project that users will love, and the money will come to you.
8. Is a technical director needed right from the start?
8.1. From the very first day you found a startup, you need a good CTO. Better if it is a genius with Asperger's syndrome. A quiet type, avoiding people and spending the whole day at the computer simply because he has nothing else to do. Such a person can hack the Pentagon network in three days, asking for only two burgers and a two-liter bottle of Coca-Cola.
If you start without those. director, then your project will fail. You just waste a lot of time, initial motivation (fuse is very important), but you can never do cool tech stuff, and your service will go down at the first load. You will have to rewrite all the code, and this is at the moment when the money has already run out, and competitors saw your takeoff and copied your service in two and a half days.
Freelancers will begin to blackmail you, realizing how much you need a new function, and will take the project hostage. One crafty freelancer can suck a hapless startup's wallet dry. As a result, the latter will go around the world with a cart, taken away from the nearest supermarket.
Quality paid development is a utopia. For example, Indians (inexpensive literate freelancers) confuse a footer with a header. Think for yourself, your English is a foreign language and theirs too. Broken phone in a square. Belarusian developers will take money and disappear, realizing the opacity of legal boundaries.
After all, there are many more gifted technical directors than there are good entrepreneurs with ideas. I will tell you exactly. Just look at GitHub - how many talents there are who mold beautiful dummies, and do not find use for their technical genius. They need an entrepreneur with an idea, they themselves are looking for such.
8.2. Why do you need a CTO? You can always hire a freelance student or start a WordPress startup like Groupon did. Jumla to help you. Are you not talking seriously? Are you a serious entrepreneur yourself? Most of the hypotheses are tested with DruPal.
Pinterest was made by non-tech guys. Yes, they changed several development teams, but they knew what they were doing and in the end they won. As the project grows, those. You will need a director, but first you need to do more realistic things. You can't find a good programmer during the day with fire. Skilled guys work for large companies. Headhunters from IT giants are setting up surveillance and round-the-clock surveillance of the homes of specialist coders. As soon as programmers step outside their home, they are immediately seduced by multi-million dollar contracts. Recruiters shake puffy checkbooks in front of them and even show them pictures of yachts that will become the property of programmers after just three years at Google. So don't even dream. Look, the Silicon Valley forums are filled with sobs from founders who can't code. It gets to the point where founders with a design or economics background start learning Ruby or Python themselves. There is nothing to do. The best way out is the friendly guys from India. Take it inexpensively.
Such is the advice. Sounds reasonable. Looks logical, especially if you remember 8.1.
9. Work with or without rest
9.1. Work hard around the clock, otherwise you will achieve a result called "nothing." Bloomberg, who became a billionaire and mayor of New York, early in his career at a brokerage firm worked even during lunchtime, when everyone else went out to eat hot dogs and drink coffee. How many of his colleagues do you think became millionaires? That's right, only he is alone.
In the Y-combinator, it is recommended to close at home and not go outside in the first couple of months of work on the project. Don't go out at all. Order food at home and invite housekeepers. Of course, do it over the Internet.
Do you have a family or a girlfriend? The startup is prohibited from knowing these terms.
9.2. Strike a balance. Mandatory time for rest, family and friends is necessary - this will allow you to collect your thoughts and simply increase your work efficiency.
Do you know the story about the driven horse? Or about sharpening an ax. Two foresters argued who would cut down 10 larches faster. One rolled up his sleeves, and only the chips flew. And the second will chop, chop, and then sharpen the ax. So the second one won. It says a lot.
Not only will you be left without money in case of failure, you will also lose all your friends and family. Think about it. The moral support provided by the family cannot be overemphasized.
I have voted and made a comment on your idea or project; so please should you come online soon, do consider supporting my idea BioFSM with your votes and comments https://www.entrepreneurship-campus.org/ideas/28/19080/
Thank you for supporting my idea with your votes and comments
Best regards
Dilnaza
Greetings from Kazakhstan! I have found some interesting materials, and I would like to share them with you
1) Undoubtedly, funds will be needed for you (as you already said) to complete this wonderful idea on a full scale. I would like to advise international funds such as The Common Fund for Commodities (CFC), Call for Proposals: Actions to Boost the Development of Finance Markets for Social Enterprises GroFin: Small and Growing Business Fund. You can also take part in contests such as School Enterprise Challenge: Join the movement to build Business Skills!
2) I would recommend you to read a number of books that will contribute significantly to your knowledge about business. They are "The 7 Habits of Highly Effective People: Restoring the Character Ethic" by Stephen R. Covey, "How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know" by Jeffrey J. Fox, and "Think and Grow Rich" by Napoleon Hill
I have voted and made a comment on your idea or project; so please should you come online soon, do consider supporting my idea BioFSM with your votes and comments https://www.entrepreneurship-campus.org/ideas/28/19080/
Thank you for supporting my idea with your votes and comments
Best regards
Dilnaza
Success means having the courage, the determination, and the will to become the person you believe you were meant to be.
Your idea is great and very practical.
>> https://www.entrepreneurship-campus.org/ideas/28/18293/ <<
Success means having the courage, the determination, and the will to become the person you believe you were meant to be.
Your idea is great and very practical.
>> https://www.entrepreneurship-campus.org/ideas/28/18293/ <<
Dear friend,
It's indeed a long Competition but the journey we have ahead of us is more exciting. Sustainable development should always be our first priority. Let/s all come together, unite and make the world a better place for us and future generations. Your idea / project is just awesome. Being a social entrepreneur requires a lot of sacrifices and your passion and drive will make your business to succeed.
I am inviting you to support me with comments and to also support other entries to get your bar moving before we reach the finish line. Read the Campus BLOG for more details! You can support my idea Building The Infrastructure For African Culture. at:
https://www.entrepreneurship-campus.org/ideas/26/18576
Wishing you all success in your entrepreneurial endeavours.
May your new business flourish, may you reap your rewards and may you reach your dreams.
Good luck with your new business!
Kind regards.
Umar Imam
CEO / Co-Founder
Afrik Designers brand.
As economists we know that the cause or centre of unequal income distribution and unequal wealth distribution is due to commercial activity. That is where the problem starts. Those who are entrepreneurs usually accumulate a lot of money and others do not. So if you can increase participation in entrepreneurship that would be the decisive point to change society and all the inequality.
Would really appreciate your vote, comment and support.
As we were working on our website and our mask packaging design, we discovered a few tools that we thought were worth sharing with you:)
Canva and Visme help users develop infographics and promotional materials with a professional feel. Providing pre-existing templates and generating color combination ideas, they helped us save time in designing our promotional materials. We also found platforms called Wix and Strikingly, which help people without developer experience build mobile optimized websites. Though we do have a team member experienced in CS web design, using this allowed all team members (even without CS experience) contribute their insight to the final website design.
If you have time, we would really appreciate it if you could comment on our project entry at entrepreneurship-campus.org/ideas/28/18345/
Keep up the great work!
Miru, Angela, and Sarah
Hello dear Campus member, Greetings from Nigeria.
Happy to meet you through this competition!!! and I have learnt many things by going through your idea.
The efforts you have taken to bring up this idea is stupendous and inspiring many budding entrepreneurs like me. We are competitors just for the sake of this competition, but on a broader picture we all are the future reformers and businessmen/ businesswomen. We shall be proud of ourselves as we are not selfish to think only about money earning, instead we integrate the talent with a Sustainable development goals and
that is really commendable and a rarity in this generation.
As a way of supporting your business idea / project I will like to give you (2) advice! The first one is!
One of the most painful and common mistakes I see many first time entrepreneurs make which I will like you to avoid is that; they fall in love with their own business idea.
They/ll spend months building what they believe to be the next innovative,disruptive, game - changing start-up. Then they launch... and nobody buys, nobody cares, nothing happens.
My dear fellow campus member, do not make the above mistake.
Don/t fall in love with your business idea. Instead, fall in love with the problem you/re trying to solve for your clients, and validate your business idea early on that it is problem worth solving.
And secondly there/s also another incredibly painful mistake I see new entrepreneurs make. It/s painful because it keeps them from success. They feel like they/re working hard, but not making any Progress. The mistake? Trying to do too many Things at once.
If there are 9 Rabbits on the ground, if you want to catch one, just focus on one.
"Focus on just one project and strategy at a time, you/re more likely to succeed".
Wishing you all the best in your entrepreneurial endeavours.
Stay healthy and happy....
For more information please do not hesitate to contact me via my email [email protected] and follow me on Twitter @oneyoungperson / Good luck with your work and wishing you all the success on your journey. Please try to keep in touch.
Thanks!
With kind regards,
Umar Imam
CEO / Founder
Afrik Designers brand
My dear friend @Ayobami, Having come a long way in this campus together and eventually gradually getting to the end of the voting and commenting phase of this competition, I strongly believe that having taking the campus online training, read through the articles and taking into consideration inputs from fellow campus members as well as equipping ourselves with the necessary skills and knowledge from this campus, we are ready and perhaps most of us are already pitching our businesses and I think that it will be worthwhile sharing with you this article on how to pitch our businesses for possible investment.
It is much easier to talk to an investor if they understand what your company does. As a founder you will have to pitch your startup countless times. To be effective, your pitch has to be clear and concise.
In this post gotten from one of the articles in the campus, the pitch creation process has been condensed to answering seven questions. If you can answer all seven questions succinctly, you will be well ahead of the curve.
The Seven Questions
1. What do you do
Start with the name of your company and what it does. For example, Social cam is a mobile app that makes it easy to take videos and share them with friends and family. There is no need to set up the problem, you can just get to the point.
Too many people spend too much energy trying to make their idea sound impressive. It is ok to keep it simple. Actually, it is preferable. You want to explain what you do in the simplest language possible. This needs to be predigested. Your elevator pitch should be like baby food.
Your goal when answering this question should not be to have potential investors understand your whole business but rather make them interested enough to ask follow up questions.
2. How big is the market
There are two ways to get market size. If you are entering a pre existing space, like small business banking, you can research it. If you are creating a new product or space you can estimate the number of customers that would want your product and approximate how much you could charge them.
3. What is your progress
What investors will be trying to understand here is how fast you produce work. What is the ratio between what you have done and how long you have been working on it
They want to feel impressed with how much you have done in the period of time you have had to do it. This can apply to a company that is one week old or ten years old.
4. What is your unique insight
This is similar to What problem are you solving, but the bar is higher. What investors really want to understand is what you know about the problem that everyone else does not. This is usually derived from multiple conversations with customers, deep analysis of current products in the space, and often personal experience.
5. What is your business model
There are two types of startups, those that know how they will make money and those that have not figured it out yet. By and large, if you are in the second category you are going to either make money by growing big and turning on advertising or you are going to copy the predominant business model in your space. A small subset of companies in the second category will propose a new business model that makes sense given how your product changes the market.
6. Who is on your team
Potential investors are only interested in a few things, How many founders, Is there a technical cofounder, How long have they known each other, Is everyone working full time, What is the equity split among the founders, hopefully equal or close to equal
7. What do you want
There is no need to dance around the ask. If you want people to invest, ask. If you have a question, ask.
Make it easy for investors to help you. They really want to help you.
Once you have answers to each of the seven questions your challenge is to make the answers as clear as possible.
Conclusion
Investors are much more interested in progress than genius ideas. Most good ideas do not look like good ideas the first time you see them so your ability to show progress in your work and intellect in how you answer these questions are two very positive signals.
Dear, I hope this helps in you to peach your business as much as possible and get the necessary funding for your project.
Best wishes in this journey and in your implementation. Stay positive on the competition. It teaches us a lot of things to keep us sailing to the beach.
I have voted and made a comment on your idea or project; so please should you come online soon, do consider supporting my idea Eduheal with your votes and comments @ https://www.entrepreneurship-campus.org/ideas/26/17805/
Dear fellow entrepreneur,
As we are entering the last month of this competition, I want to share with you several things that I learned throughout this whole journey.
I figured out that PURPOSE is the only thing that drives a business. When the purpose is gone, that's when growth stops. So I want to encourage all of us to go back to the basics. Ask ourselves, what drives us to start this innovation? What is our deepest desire? And why we want to do it?
I hope that this piece of advice can help you as well in your journey, and wishing the best of luck for you
PS: We are still looking for some comment and feedback for our project. Perhaps, you could drop by and share your thoughts? As we only have limited voting time a day, We'll make sure we vote one more time for your project if you drop a comment :)
Here is the link to our project
https://www.entrepreneurship-campus.org/ideas/26/17993/
Best regards,
New Revolution
Dear campus [email protected], As we are gradually coming to the end of this competition, one important thing I want us to consider is that the organizers of this competition will appreciate if we forge ahead to execute and sustain our ideas with the necessary skills acquired from the trainings, others inputs and from campus articles; and that is whether we emerged as the eventual winners or not. In view of this and in addition to my other previous comments on your idea, I am sharing with you the 5 important Characteristics You Need to Sustain Your Startup as enlisted in the one of the campus articles.
While most entrepreneurs will say that passion is at the very core of sustaining every new business. And although it could not be agree more that passion, motivation and will are one of the most pivotal characteristics for keeping a business alive, beginner entrepreneurs should have additional 5 significant characteristics in order to get a startup company on its feet and sustain it.
Abundant Patience
In the early stages of your business, it is highly unlikely that everyone is going to know what you are doing and be very open and supportive of it. With a little bit of luck your business idea is going to reach fame in no time, however, most of the time, you have to become friends with time that is passing by. Patience is key to sustaining your startup. Take some time to stop and smell the roses. Just because your company is not evolving at the speed of lightening does not mean it is failing.
If you are trying to build a brand that is going to provide solutions to people everyday problems, and you are trying to implement this solution into their lives, you have to accept the fact that it will take some time. Your future fans and clients will probably take a while to embrace your new company, and in order to stand the test of time, you are going to need a lot of patience.
Precise Focus
While it is important to remain focused on your business goals and work on pushing your startup in the front rows of the industry, you should be focused primarily on customers. In other words, become customer obsessed. By all means, do not become so obsessed that you will go about changing your brand and doing whatever it takes to please every single person. Stick to your vision, but keep your followers and clients in mind at all times. How do they feel about your brand? How can your unique vision help their lives?
Persuasive Communication Skills
The truth is that communication can either make or break your business, in several different ways. You may have a supervision, an authentic idea, and a business model that is going to hold up no matter what, but if you are not a good communicator as an entrepreneur and do not know how to portray your company to others nobody is going to want to hear about your startup. You need to be able to practice communication and do it on the regular. Whether it is inside of your company, communicating with your employee or partner, or outside of the company, pitching your ideas to third parties, you are going to have to learn to use words to get into people minds.
Envisioning
Now, you might be thinking, who starts a company without having a vision? Most entrepreneurs have some kind of a vision, but we are talking about the kind that is going to push you through the hardest of times because you can see so far, there is no stopping until you get there. In order to sustain a startup, you need to have a vision, not just for the present or close future, but for the next 20 years. Once you reach your first set milestone, you should not just sit around and wait to see where the road will take you. Your vision should be your guide throughout the entire process, and once you reach each milestone you are going to find it all familiar because you have envisioned it from the very beginning.
Cautious Management
No matter what you start off with, pennies or millions, you should be very careful when it comes to your assets. Startups are a gamble to a certain degree, but great leaders know how to spend and when to invest their money. They do not waste a dime, and they know when they should invest millions when necessary. Get educated when it comes to finances and startups in order to avoid making bad financial decisions that will drive your business to the ground.
We consider these five characteristics predictors of future success. They might not always determine the outcome of your startup because there are various other factors to take into consideration, that might influence the sustainability of your business, and that might not always be in your control. But, these five traits are important to have in order to control the situations and aspects of your business that should not be left up to fate.
Dear friend, I hope you will derive some benefits from this. Also, please do create time and take the campus online trainings as the trainings are there to help campus members understand what it is to be an entrepreneur.
Finally, I have voted and commented on your idea; please consider supporting my idea with your votes and comments @https://www.entrepreneurship-campus.org/ideas/26/17094/
Best of luck in your implementation.
I hope you are doing well. I just want to tell you that every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world. Your idea is great and very practical. And I suggest to focus more on your business model and plan. Can you vote and add a comment on our idea to help us on developing it, too.
https://www.entrepreneurship-campus.org/ideas/26/18976/?
We recently found some useful tools for market research, and we wanted to share them with you! Jim Vileta Business Research Launchpad is a repository of resources organized by industry (e.g. healthcare, finance, etc): https://www.d.umn.edu/~jvileta/entrepreneurship.html
We found this helpful in strengthening our questionnaire and survey construction, and it helped us develop a stronger framework overall for our business plans. Sites like archive.org also have millions of free resources and datasets open to the public.
If you have time, we would really appreciate it if you could comment on our project entry at entrepreneurship-campus.org/ideas/28/18345/
Have a nice weekend, and keep it up!
Miru, Angela, and Sarah
With the pandemic hindering in-person collaboration, we wanted to share some resources that personally helped our team in working together remotely. Notion is a task-productivity tool that helps you organize tasks as a team and prioritize them by their level of importance. We found this incredibly useful in coordinating tasks and scheduling meetings! We also found the online whiteboard collaboration platforms Miro and Awwapp helpful as well, since they help users brainstorm ideas in a highly visual and customizable manner. Hopefully, this helps!
If you have time, we would really appreciate it if you could comment on our project entry at entrepreneurship-campus.org/ideas/28/18345/
Keep up the great work!
Sarah, Miru, and Angela
Greetings from Nigeria once again.
I hope you are doing great?
Dear fellow campus member,
I find your project highly innovative and needed in such a time as this, and I thought to stop by and check on your progress thus far and must say congratulations for your efforts so far.
We all need to put in more efforts to achieve our dreams. So I just wanted to say that you keep up and be encouraged to do more.
Entrepreneurs make good use of opportunities to create new businesses and turn them into gains.
So they offer new and slightly different things. Such entrepreneurial spirit strongly contributes to the modernization of our economy.
Every year we see new products and technology.
All these products and technology aim to satisfy human needs in a suitable and beautiful way. Your idea Farm in the City is great. It takes just one idea/project to transform the world. As you keep working hard towards your dreams and to add your quota in the improvement of the world, I wish you the very best. Thank you very much for implementing this wonderful idea.
And let\s I forgot, I wanna use this medium to appreciate your immense contribution to the campus and to my idea in particular, I request your continuous support.
So finally before I go I would like to ask you.
How Do You Manage Risk
And Uncertainty In Business?
Suppose you about to launch a new product into the market and your initial survey indicated a 70 percent probability of achieving your desired market share. You conducted another survey and the results indicated only a 55 percent probability. Will you proceed with your initial market entry strategy? Call off the launch? Or Conduct the third survey?
I\m Inviting you to Contact me, on my page to learn strategies for managing risk and uncertainty in today/s business world. Will be expecting to hear from you soon.
Thank you!
With kind regards,
Umar Imam
CEO / Founder
Afrik Designers brand
Dear friend,
Greetings from Nigeria,
I'm very happy to be with you in this competition and I will say to you congratulations and welcome to the campus I wish you all success in this College.
In this fight for a sustainable future, what we need is innovation; something which is not necessarily new, but which makes us look at things from a different angle.
I believe this is one of the major motives of this community which we are a part of. Taking one step together hand in hand towards our goal is the only way we can achieve it. So I wish you the very best in this endeavour of yours and hope to see you together in the new tomorrow.
Today I wanna shear with you some tips on How To Future-Proof Your Business During A Recession.
No business is immune to the effects of recession, but you can take this steps to protect your business.
1/ INVEST IN TECHNOLOGY.
While this depends on the type of the business or product/s, incorporating technology will help you streamline will help your processes and make business more easier.
2/ CREATE A RUNNING LIST OF EXPANSION IDEAS.
The truth is you can/t predict the future, but the more ideas you have the better. Start Now! Create an list of ways your business could adjust to the needs your customers may have during a recession.
3/ CREATE AN ACTION PLAN.
Don/t wait until you notice business is slowing down before you take an action.
Create a go- to- market plan and of course, a financial plan.
For more information please do not hesitate to contact me via my email [email protected] and follow me on Twitter @oneyoungperson / Good luck with your work and wishing you all the success on your journey. Please try to keep in touch.
Thanks!
With kind regards,
Umar Imam
CEO / Founder
Afrik Designers brand
Hello Dosumu! I'm enjoying my time reading your project here. It is indeed very interesting and insightful. These days, in the technological era, not many people actually pay attention to the agricultural sector, and I believe that your project will bring impact to more people, and change more lives. You totally get my support and votes!
By the way, speaking about agriculture, my team is developing a solution related to this as well. Perhaps, you could drop a visit and share your thoughts? As we only have limited voting time a day, I'll make sure I vote one more time for your project if you drop a comment :)
Here is the link to my project
https://www.entrepreneurship-campus.org/ideas/26/17993/
My dear Campus [email protected], your idea is quite awesome. I congratulate you for bringing up such an idea.
To add to your solution, I am sharing with you how to create a winning business model.
What Is a Business Model, Really
Everyone agrees that executives must know how business models work if their organizations are to thrive, yet there continues to be little agreement on an operating definition. Management writer Joan Magretta defined a business model as the story that explains how an enterprise works, harking back to Peter Drucker, who described it as the answer to the questions: Who is your customer, what does the customer value, and how do you deliver value at an appropriate cost.
Other experts define a business model by specifying the main characteristics of a good one. For example, Harvard Business School Clay Christensen suggests that a business model should consist of four elements: a customer value proposition, a profit formula, key resources, and key processes. Such descriptions undoubtedly help executives evaluate business models, but they impose preconceptions about what they should look like and may constrain the development of radically different ones.
Studies suggest that one component of a business model must be the choices that executives make about how the organization should operate-choices such as compensation practices, procurement contracts, location of facilities, extent of vertical integration, sales and marketing initiatives, and so on. Managerial choices, of course, have consequences. For instance, pricing affects sales volume, which, in turn, shapes the company scale economies and bargaining power both consequences. These consequences influence the company logic of value creation and value capture, so they too must have a place in the definition. In its simplest conceptualization, therefore, a business model consists of a set of managerial choices and the consequences of those choices.
Companies make three types of choices when creating business models. Policy choices determine the actions an organization takes across all its operations such as using nonunion workers, locating plants in rural areas, or encouraging employees to fly coach class. Asset choices pertain to the tangible resources a company deploys -manufacturing facilities or satellite communication systems, for instance. And governance choices refer to how a company arranges decision-making rights over the other two should we own or lease machinery. Seemingly innocuous differences in the governance of policies and assets influence their effectiveness a great deal.
Three Characteristics of a Good Business Model
How can one tell if a business model will be effective. A good one will meet three criteria.
1. Is it aligned with company goals
The choices made while designing a business model should deliver consequences that enable an organization to achieve its goals.
2. Is it self-reinforcing
The choices that executives make while creating a business model should complement one another; there must be internal consistency.
3. Is it robust
A good business model should be able to sustain its effectiveness over time by fending off four threats, identified by Pankaj Ghemawat. They are imitation such as can competitors replicate your business model; holdup -can customers, suppliers, or other players capture the value you create by flexing their bargaining power; slack -organizational complacency; and substitution- can new products decrease the value customers perceive in your products or services. Although the period of effectiveness may be shorter nowadays than it once was, robustness is still a critical parameter for effective business model.
Dear campus members, describing our business models is one of the requirements in the Youth Citizen Entrepreneurship competition; Therefore, I honestly suggest that before you submit your idea or project, create time to read this article. If you have already submitted your idea or project, do remember that we still have opportunity to refine our ideas and resubmit.
I hope that you find this useful.
Also, please do create time and take the campus online trainings as the trainings are there to help campus members understand what it is to be an entrepreneur.
Finally, I have voted and commented on your idea; please consider supporting my idea with your votes and comments @https://www.entrepreneurship-campus.org/ideas/26/17094/
Dear @Farm in the City, your idea is commendable. Congratualtions for coming up with this idea. However, while reading through friends ideas and projects , I discovered that some of us are yet to understand the journey we have engage ourselves on, because we are not voting others ideas or projects and not even voting our own ideas or perhaps not visiting the platform in months and it looks as if our ideas or projects are just there waiting for us to attend to them; why, because this is an institution and not just a competition. So, in addition to your solution, I am sharing with you a letter to all entrepreneurs from one of the campus articles; meant to encourage me and you in this journey we have decided to engage ourselves. So please read and get motivated.
Dear Young Entrepreneur,
How are you and your business today
Having stepped out to start your own business, let me first say a big congratulations to you
Your life is about to change, that is it, if it has not started changing already. I am writing this letter to let you know why I think so.
I know you are very busy and if you are not, you will soon be, so let me cut to the chase. Now an entrepreneur, time means a whole lot to you. As a matter of fact, it is your most vital currency, unfortunately, though, you do not and will never have so much of it.
When I first heard that you have decided to become an entrepreneur, to chart your own course in the crazy world of business, a part of me was really excited and then the other half was a bit worried.
Let me tell you about both halves, so you know.
I was excited because you have decided to walk a path in life that many people are so scared of taking. Too many people out there have dreamt of launching out and be an entrepreneur, of turning their idea into physical reality and build a real business from it, of giving their dream a chance to happen in the marketplace, but only a few have had the guts to take that bold step. For the rest, they simply continue to sit quietly in their couch of rationalizations or pretexts and stare at the screen of their business idea with the hope that one day everything will turn out perfect and then they would get up and do something about it.
I have seen many of such folks and I suspect you know some of them. I call such people the Dreamers United Football Club and nothing more. They prefer to just dream and dream about being an entrepreneur than to take steps to become one. They have a business idea, sometimes even more than one, but they hold themselves back from taking action. In their minds, their ideas are running on full production scale, but in reality, nothing is happening. They just stay put in their comfort zones and watch the caravan of time and opportunities drive past them. Well, I really do not blame them. Truth be told, being an entrepreneur is not breeze. It comes with its own level of stress, unknowns, and fears. And who likes stress, unknowns, and fears, anyway
Yet, you looked past those factors and still chose to do this, to put yourself on the line, to defy the odds and enroll yourself in this new profession the profession of starting an enterprise and seeing it grow and add real value to the lives of people and create sustainable wealth in the process. For this, I salute you.
Think of the number of lives your business will transform. The capacity you will develop. The jobs you will create. The mouths your business will feed. The innovations it will birth. The culture it will influence. The revenues it will generate. And the great contributions it will make to national and, yes, global development. Actually, your taking this step to start is the beginning of something monumental the birthing of a great future, more like it. So, you can now see why I am excited for you, right
Having said that, let me talk to you about why I am a bit worried.
Actually, I am not here to scare you off, but neither am I here to hide the stark realities from you.
So, I will say this to you, straight up. If I push your buttons in the process, please do not mind me.
I am only doing this for your own good.
Being an entrepreneur is not childs play. This is not bread and beans I am talking about here. I am talking about real involvement and commitment on your part. Starting and building a successful enterprise requires real work and sacrifices. lots of it.
For your information, there will be long and lonely nights.
There will be days when you question your sanity for taking this step. There will be days when customers, employees, suppliers, family members, or government will not be there to encourage you and you just have to encourage yourself. There will be days when it seems like the world is spinning so fast and you just cannot seem to get a hold of things or connect the dots. Days when you do not feel the usual juice to hit the street and make a sale. Days when the eyes of your rising costs and falling profits just refuse to blink. What would you do
Yes, I agree with you. Being an entrepreneur makes you free. You are free because you are now your own boss, but, mind you, you are not free from the responsibilities that such title places on you. You can choose to wake up and go to bed anytime you like, nobody will question you, but then remember you are an entrepreneur and it is your duty to stay responsible. Responsible entrepreneurs stay true to their commitments and they operate with a certain sense of urgency in the way they approach life and their goals. As an entrepreneur, your daily habits will have to change and you must be willing to give up short term pleasures to achieve long term gains.
This is not the time to play around. So, snap out of your wet dream and smell the coffee. Nobody is going to take you by the hand and lead you all the way to your destiny, toll free. The world is too busy to pamper you to success. You must learn to paddle your own boat and tell your own story. But as you do so with focus and diligence, here is the good news, help will begin to meet you along the way.
To build a successful business, you must stay discipline in the way you manage your time and priorities, manage relationships, deal with money, take care of your health, serve your customers, and how you deal with the issues of leadership. Do not let your small beginning make you small minded. The size of your vision really matters and must be taken seriously. And then always know why you do what you do; let your purpose guide and compel you to be the best version of yourself.
Trust me, being an entrepreneur is a different kettle of fish.
As an entrepreneur, you will not only be expected to change the way you think, but also to change the way you think about the things you think about. Remember you are not the only one in the market. There are many others like you out there. In business, they are called competitors. And they are there to compete with you and win over your customers. So, you must sit up and constantly look for better ways to have your customers fall and stay in love with you. Learn from your competitors. Of course, they have a lot to teach you, but in doing so, remember that you must not lose that very thing that makes you unique. Your uniqueness is your trump card, so guard it and never lose it.
And that reminds me. Having good products is good but please do not assume that because you have good products, it will always sell itself in the market. Well, that era has come and gone. In this era, your product must not only be good but you must also learn how to sell it well.
This is the mistake most young entrepreneurs make and I really do not want you to make the same mistake. So, if you do not know how to sell, then go learn it. As a matter of fact, if you do not know anything, go out there and learn it. There are countless of quality resources and good people out there who will be willing to teach you the right stuffs. But then when they teach you, please endeavor to take consistent actions and fine tune your process because only then will you improve and produce the results you seek.
Certainly, I cannot tell you everything you need to know in this letter but I promise to always stay in touch and write to you every so often. But I hope you can find meaning in what I have told you so far and get proactive. Please do not be scared. But even if you are, not to worry. Every great entrepreneur you have heard of had once experienced fears. When I started out as an entrepreneur years ago, I had my own fears too. So, you are not alone in this. It is normal. It shows you are human. But what I can say to you is that you should not let your fears stop you. Use them to your advantage.
Approach your business with boldness and grit. Let your fears open you up for quality learning and gratitude. You can pull this off and I believe so much in you. Just stay focused and positive. Stay honest with yourself, do the work involved, and never, ever lose sight of your big picture.
I got your back on this.
Dear friend, I hope this helps in motivating you to pick up from where you stopped and keep forging ahead
Best wishes in this journey and in your implementation. Stay positive on the competition. It teaches us a lot of things to keep us sailing to the beach.
I have voted and made a comment on your idea or project; so please should you come online soon, do consider supporting my idea Eduheal with your votes and comments @ https://www.entrepreneurship-campus.org/ideas/26/17805/
Thank you for supporting my idea with your votes and comments