Best Ideas 2020 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.


Stage of Idea planning stage, start-up stage

Explain your idea in details:

We are an automated public transport fare collection service. As a commuter boards a taxi, minibus-taxi, or bus, they make payment using our Duella issued NFC smart card on a tap-and-go edge intelligence device we refer to as the Paygate. The device, smart card, and app are the innovations. The app enables users to book, track, and monitor rides, the app enables non=smartphone users to transact, while the Paygate processes transactions, collect data and renders services even when there is no connection to the Duella cloud. While the Paygate may seem unintuitive, it is critical for success as the bulk of trading Africans as well as operators do not use smartphones. Reliable hardware that is versatile and tamper-proof is a requirement to guarantee transactions happen on the network. For the commuter, we provide a clear line of sight on their daily commute. This includes: best possible, and most efficient routes recommendations, travel cost as well as spend summaries and projections, departure and arrival times, trip duration estimates, transport location tracking & commute logs to mention a few. From managing their accounts to those of their loved ones, through to long-distance travel planning, crowd logistics, events, and location access, the possibilities and opportunities for personal value-adding daily progress are endless with Duella. For the operator and business owner, we provide a birds-eye view of all business operations, activity, and expenses for the day, week or month, with an accurate record of historical insights. Using the global data that Duella gathers, we provide operators with on-demand, near real-world business financial reports, statements and predictions as a fully automated service. Also, a minimum of six new additional revenue streams outside of simple transportation are created for them. Thus, we empower operators to realise exceptional financial gains

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Expected impact of your idea on sustainable development

In Year-0 we'll deploy 3,000 Paygates that are projected to raise $8.5 million in gross profit and bring the business to $54 million valuation in Year-1 (at 2years old). In the same year, we intend to roll out six additional services over two years, namely: Value Added, Mediation, Crowd Logistics, Advertising, and Auxilliary Services based on SaaS, PaaS and IaaS models. As the purpose of this is to maximise profits and investor returns, the next major milestones that follow are to develop the Duella app into a super-app. From this point forward we shall commence Artificial Intelligence and Machine Learning experimentation to analyse traffic density data, demographics, vehicle sensor data, and full-spectrum onboard diagnostics. We expect to achieve all of this within a 10-year window until we are capable of building our own platform-independent vehicle-mounted computer with ambitions to advance into autonomous driving at the year 10-12 mark. Operator Benefits A. Time-saving payment automation B. Loss & cost recovery on microtransactions C. P2P Conflict resolution via smart contracts D. Real-time, and on-the-go onboard diagnostics performance & maintenance data E. Vehicle usage tracking, monitoring & abuse prevention F. Real-time route telemetry on the go G. Route wide P2P communications with one-click alerts and notifications H. Value add services & alternative revenue sources I. Front and rear (dashcam) auto incidents footage capture Commuter Benefits A. Time-saving by order of 15-30min or 30-45 min per day B. Commute timing, scheduling and budget managing C. Feature-packed, experiential convenient commute D. Lost & Found artefacts tracking and recovery E. Line of sight on trips and trip advisory F. Route planning and telemetry, e.g. speed, bearing, weather etc. G. Duella Multiple service delivery redundancies (smartcard, mobile app, used etc.) H. Operator services & performance reviews as well as requests I. Direct communications with previously used transport or operator J. Commute spending trends and analysis. Marshal & Vendor Benefits A. Operator and route best practices monitoring B. P2P Smart contracts enforcement and oversight C. Operators and route conflict resolution D. Revenue source areas multipliers through paygate capabilities E. Value-added service and product offerings F. Global route navigation & management

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Plans for implementation and sustainability

Our business model is that of a Platform and Infrastructure as services (PaaS and IaaS). With our core fare collection service, we raise our revenue from a 12% commission fee per service from over 500,000 transactions per day with just 3,000 Paygates in a market with over 20,000 operators. To aid us go-to-market, we have the support of three local organisations: Local Enterprise Authority (LEA), Citizen Entrepreneurship Development Agency with intent equity investment $5 million. Followed by a local Investment firm (undisclosed) with an equity investment of $10 million. Outside of these, we have promises of corporate business from some of the biggest companies in the country. Including support from three international entrepreneurship development and seed capital providing organisations.

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Your profile

Entrepreneur, Systems Engineer, Innovator, ICT Consultant, Business Developer, and Thought Leader Victor Shabani (34 years) currently holds computer science majors in electronic commerce and business management, with over 14 years of extensive business experience in the ICT space as a systems engineer, business development manager, and technology entrepreneur. Mr. Shabani has had extensive business development experience participating, engaging, and leading in disruptive technology businesses such as Kazang Botswana. He has deploying complex Performance Management & Learning Management Systems for the likes of BIHL, BDC, Debswana, etc. As an ICT consultant in the digital transformation, 4IR, and digital economy business models, practices and approaches - Victor has played a significant role in advising technology projects, eLearning interventions, digital induction, digital literacy, and transformation projects. He has successfully participated in the delivery and development of projects in both private and public sectors such as BURS, MESA, SADC, MLH, LUCT, etc. As a contributor to technology development trends in the country and abroad, Victor Shabani has had a long history and continues to participate in conversations on national radio, television, as well as local and international conferences such as the Gaborone 2018 International ICT For Sustainable Development Conference and Dakar, Senegal 2nd African Union (AU) Electronic Commerce Conference 2019 among others as a thought-leading panelist and/or discussant. Victor Shabani holds a 2010 Ministry of Trade Award for Best Youth-Led Business in the Service Providers Sector, a 2015 KBL Kickstart nomination Award, and 2016 Grand Thornton Business Awards participation recognition. Victor has completed courses in Artificial Intelligence, Machine Learning, RFID, NFC and Blockchain Technologies, MIT SLOAN Internet of Things, Digital Transformation, Big Data, Data Science, Business Intelligence, DevOps, Digital Experience, Agile Leadership, and Management

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October 18, 2020 20:46

Hey hope you are doing well, a little excerpt from Brain vs capital
In the case of the entrepreneurial concept for Ikea or Aldi, you could also ask yourself, Why didnt I think of that But if we look closer, we see that very fundamental considerations stand behind these deceptively simple ideas.

I would really appreciate your vote. Have a great day.

October 18, 2020 14:41

Greetings from Kazakhstan! I have found some interesting materials, and I would like to share them with you
1) Undoubtedly, funds will be needed for you (as you already said) to complete this wonderful idea on a full scale. I would like to advise international funds such as The Common Fund for Commodities (CFC), Call for Proposals: Actions to Boost the Development of Finance Markets for Social Enterprises GroFin: Small and Growing Business Fund. You can also take part in contests such as School Enterprise Challenge: Join the movement to build Business Skills!
2) I would recommend you to read a number of books that will contribute significantly to your knowledge about business. They are "The 7 Habits of Highly Effective People: Restoring the Character Ethic" by Stephen R. Covey, "How to Make Big Money in Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know" by Jeffrey J. Fox, and "Think and Grow Rich" by Napoleon Hill

I have voted and made a comment on your idea or project; so please should you come online soon, do consider supporting my idea BioFSM with your votes and comments
Thank you for supporting my idea with your votes and comments
Best regards

October 18, 2020 14:36

Hello! Your project is extremely innovative, but I would like to suggest some specific advice. Some of them require making choices. And often this choice is really baffling.

1. MVP versus Ideal Product
1.1. "When you launch a project, you can never tell in advance how the market will react to it. Your vision for your product is a hallucination. No need for fantasies. Start with MVP (Minimum Viable Product) and then use Lean Startup (a set of short iterations). This is the only way to create all successful companies. As a result, you yourself will be surprised to see the business you have created. "

1.2. "People don't know what they really need. A poll from the late 17th century showed that passengers desire faster horses. Only Ford, the genius of foresight, gave the world a puffing iron monster called a car."
"No user in the world saw an iPhone until the genius of Steve Jobs completely, from start to finish, formed and brought to the market the perfect product. A few months before the iPhone was released, Jobs ordered a complete overhaul of the product. He did this only because the smartphone that was almost gone into production did not suit the only user - Steve. Smartphones existed before the iPhone, and they all failed. The reason for the failures is simple - the electronics weren't good enough. Do you know what these were the firms and models? It is true that no one remembers these names. "
"Clients simply are not able to desire something completely new - they only know the familiar things."
"For a fund like Sequoia Capital to invest in you, you must have a Strong Vision. Your idea should be bold, strong, initially worked out, breaking the established stereotypes. Therefore, initially she will be hostile and resisted. Forget about any user, even a Stanford professor, giving you product advice. People will call your service gibberish. This is normal for a disruptive startup. The new scares people. But you mustn't give up. "
In general, don't listen to customers. Believe in yourself. You must know what to do.
Such is the advice from respected investors, backed up by facts. Very reasonable. Old Steve can't be wrong.

3. Singles versus team
3.1. Alone, you are doomed. The Y combinator (Harvard among accelerators) simply does not accept startups with fewer than two team members. And for good reason. First, if you are alone in a team, then you cannot convince even your friend to believe in your product. Needless to say about the whole market. Second, the to-do list for a successful launch is too long for one person. There will be neither time nor competence. You will have to program, draw designs and sketches, prepare pitches, presentations, engage in networking, accounting, open a company, and understand contracts. Isn't the list too long even for Alexander the Great?
Plus, Bill Gates had Paul Allen. Larry Page has Sergey Brin. Jobs has Wozniak. That says it all. Need more arguments? But:
3.2. Nginx is a complex piece of software written by one person. Dropbox, whose capitalization exceeded 10 billion, Drew Houston launched alone, and then frantically searched for a co-founder. And finally, Nikola Tesla - this name alone says a lot.

You should feel that you can turn the world around even alone. Otherwise, you won't succeed with the whole team.

4. To take or not to take money from investors?
4.1. You will be committing a crime against your project and against your team if you do not take the investors' money at the moment they are offered to you. Paul Graham. Startup guru. Master Yoda Y-combinator.
"Markets move in a sinusoidal manner. From time to time they are in a fever with the financial crisis. Force majeure happens. These are tough times. Even if you are doing well financially now, take the money. Then they will press you, but nobody will give you money. The project may show negative dynamics in the future. A financial cushion made of banknotes will help you survive difficult times and overcome the "Valley of Death". Otherwise, a crisis will break out, and you will die with your 100% of the company. "
As he looks into the water. Valuable advice. We must follow. But:
4.2. "Don't take investors' money. Fight for the project to the last ruble without surrendering to greedy financial tycoons. Develop on your own as long as a crumb of bread remains in the house. The percentage of your company that needs to be given back in return for investment is too valuable. Today you will give 35% for a million dollars, and tomorrow you will be begged to take 100 million dollars for 3.5%.
"You have to be an idiot to mindlessly throw away a share in a project for some candy wrappers that will still go down the drain."
And remember: "The temptation to give up will be especially strong shortly before victory." Indeed, even Buddha could not have put it better.

5. At what age to start?
5.1. "A million dollar business on the network can only be built by a person who does not yet know that this is an unattainable goal." A successful startup is always a step beyond the existing one, it is building a new world. Only young people have a fresh perspective on things. Only young people see problems that people over 25 simply do not have. Can you think of SnapChat at 40? Names like Zuckerberg, Page and Brin, Kalkanis are clearly signaling the market to invest in the young.
5.2. "An old horse will not spoil the furrow." Young people learn from their mistakes for a long time, and this process is costly for the company. Building a successful business requires wisdom that comes only with experience. Examples of Jack Walsh, Larry Ellison, who built a business at only 35, show the benefits of experienced people. Statistics show that people over 40 are 80% more successful than young people.
"When we invest in young people, our money goes to their education. The team fails, the business will collapse. Then they start a new company, using the experience gained. After several similar iterations, the older founders finally have a successful business. The wise investor will only invest at this moment. "

6. Do only what you know well. Versus. Discover the unknown: treasures are waiting for the horizon
6.1. "Launching a startup is like jumping off a cliff and trying to build an airplane in flight." Reid Hoffman (LinkedIn Creator, Billionaire, Investor). Throw yourself into battle, do the incomprehensible. In the modern world, competition is so intense that all known problems have already been resolved. If thousands of people know about the problem, then you do not have the advantage of a pioneer. The largest companies pay millions of analysts to report known issues. After that, the giants cast thousands of their employees to solve these problems. Everyone wants to make money. You cannot compete with Google. Therefore, tackle only those problems that analysts will never know about. How to do it? Only by engaging in a completely new direction in which no one has experience, including you. You will be the first to gain experience in the process.
6.2. Do only what you know well. Successful start-ups are obtained solely on the inside, on a deep knowledge of the industry. Long-term work in some areas gives a person an understanding of problems that others simply do not see. You need to quickly overcome the "Valley of Death" and make a profit. It is an unaffordable luxury to waste resources on experimentation. For every Columbus, there are thousands of seafarers still feeding fish at the bottom of coral reefs.

7. Know your monetization or just attract users
7.1. Before starting the project, decide on how the service will make money. Do you have a ton of users, cool retention (return) and insane growth that Facebook never dreamed of? Wait to rejoice, history remembers a ton of these failed companies. As a rule, they sell a ruble for 10 kopecks. For example, free services for uploading pictures and inserting to forums, services for free uploading files - such projects are rapidly gaining popularity, but, like two-hundred-kilogram boars, they constantly consume the capacity of server disks and the bandwidth of your communication channels. Soon, losses start to amount to hundreds of thousands of dollars. And so it will be until you run out of money. After all, closing such a traffic project for a startup is worse than stepping on your throat.
More examples - YouTube's appetite was reaching a million dollars a day before it started bringing in the first cent. It's good that it was acquired by Google, which had that kind of money. A lot of YouTube's competitors just went broke. Or recall Groupon, which sold other people's services at half price - soon restaurants, whose revenue fell sharply, refused to serve customers at half price.
7.2. The main commandment of Silicon Valley investors is that a project should focus on only one thing at a time. Growth or monetization. The combination is equal to death. Making a profit from a project that has no users is problematic. So forget about monetization and only think about user growth and retention. We will give you the money. Look who has taken over the Internet now - giants like Pinterest, which has reached billions in capitalizations without even thinking about making money. You know, when you're big, they just buy you for that. As was the case with the hopelessly unprofitable Tumbrl (Yahoo bought it for a billion). In our world, it is important to be a big hippo. Nothing else matters. Instagram, SnapChat, WatsApp, Viber and others like them. There is a tendency that is criminal to ignore. The rest of the world just doesn't understand anything about the internet. Just create a project that users will love, and the money will come to you.

8. Is a technical director needed right from the start?
8.1. From the very first day you found a startup, you need a good CTO. Better if it is a genius with Asperger's syndrome. A quiet type, avoiding people and spending the whole day at the computer simply because he has nothing else to do. Such a person can hack the Pentagon network in three days, asking for only two burgers and a two-liter bottle of Coca-Cola.
If you start without those. director, then your project will fail. You just waste a lot of time, initial motivation (fuse is very important), but you can never do cool tech stuff, and your service will go down at the first load. You will have to rewrite all the code, and this is at the moment when the money has already run out, and competitors saw your takeoff and copied your service in two and a half days.
Freelancers will begin to blackmail you, realizing how much you need a new function, and will take the project hostage. One crafty freelancer can suck a hapless startup's wallet dry. As a result, the latter will go around the world with a cart, taken away from the nearest supermarket.
Quality paid development is a utopia. For example, Indians (inexpensive literate freelancers) confuse a footer with a header. Think for yourself, your English is a foreign language and theirs too. Broken phone in a square. Belarusian developers will take money and disappear, realizing the opacity of legal boundaries.
After all, there are many more gifted technical directors than there are good entrepreneurs with ideas. I will tell you exactly. Just look at GitHub - how many talents there are who mold beautiful dummies, and do not find use for their technical genius. They need an entrepreneur with an idea, they themselves are looking for such.
8.2. Why do you need a CTO? You can always hire a freelance student or start a WordPress startup like Groupon did. Jumla to help you. Are you not talking seriously? Are you a serious entrepreneur yourself? Most of the hypotheses are tested with DruPal.
Pinterest was made by non-tech guys. Yes, they changed several development teams, but they knew what they were doing and in the end they won. As the project grows, those. You will need a director, but first you need to do more realistic things. You can't find a good programmer during the day with fire. Skilled guys work for large companies. Headhunters from IT giants are setting up surveillance and round-the-clock surveillance of the homes of specialist coders. As soon as programmers step outside their home, they are immediately seduced by multi-million dollar contracts. Recruiters shake puffy checkbooks in front of them and even show them pictures of yachts that will become the property of programmers after just three years at Google. So don't even dream. Look, the Silicon Valley forums are filled with sobs from founders who can't code. It gets to the point where founders with a design or economics background start learning Ruby or Python themselves. There is nothing to do. The best way out is the friendly guys from India. Take it inexpensively.
Such is the advice. Sounds reasonable. Looks logical, especially if you remember 8.1.

9. Work with or without rest
9.1. Work hard around the clock, otherwise you will achieve a result called "nothing." Bloomberg, who became a billionaire and mayor of New York, early in his career at a brokerage firm worked even during lunchtime, when everyone else went out to eat hot dogs and drink coffee. How many of his colleagues do you think became millionaires? That's right, only he is alone.
In the Y-combinator, it is recommended to close at home and not go outside in the first couple of months of work on the project. Don't go out at all. Order food at home and invite housekeepers. Of course, do it over the Internet.
Do you have a family or a girlfriend? The startup is prohibited from knowing these terms.
9.2. Strike a balance. Mandatory time for rest, family and friends is necessary - this will allow you to collect your thoughts and simply increase your work efficiency.
Do you know the story about the driven horse? Or about sharpening an ax. Two foresters argued who would cut down 10 larches faster. One rolled up his sleeves, and only the chips flew. And the second will chop, chop, and then sharpen the ax. So the second one won. It says a lot.
Not only will you be left without money in case of failure, you will also lose all your friends and family. Think about it. The moral support provided by the family cannot be overemphasized.

I have voted and made a comment on your idea or project; so please should you come online soon, do consider supporting my idea BioFSM with your votes and comments
Thank you for supporting my idea with your votes and comments
Best regards

October 14, 2020 22:02

This saying from antiquity also applies to the ways to establish a business. However, not all ways are equal. Many seem narrow, mysterious; others appear clear and open. But all of them are difficult and require hard work, or so it is said.

October 13, 2020 15:55

I am out here to educate you a lot in this interactive phase, were we are meant to share with other entries, please share this as I m sharing with your idea and project today

day 96

Have you read Brains versus Capital

Day 97

What does the brundt land commissioners report in 1987 say?

The answer is sustainable development that meets the needs of the presents. Without compromising the ability of future generations meet their own needs.

Day 98

Campus members do you know which the three are three levels of sustainability/

Campus members do you know social, environmental and economic sustainability.

Day 99

Campus members do you know How or If the tenth assignment is part of the BVC course or Social entrepreneurship course, which can helps us to gain the vital talents and build our mindsets to recognize and develop our ideas and projects?

Day 100

The triple bottom line approached expand the traditional accounting framework to include two others performance areas, the social and environmental impacts of their company. It was the entrepreneur who coined the term in 1994.

Campus members do you know that JOHN ELKINGTON Coined the term in 1994.

Day 101

Campus members do you know that the sustainable development goals are;

1. No poverty
2. Zero Hunger
3. Good Health and Well being
4. Quality Education
5. Gender Equality
6. Clean Water and Sanitation
7. Affordable and Clean Energy
8. Decent Work and Economic Growth
9. Industry , Innovation and Infrastructure
10. Reduced Inequalities
11. Sustainable City and Communities
12. Responsible Consumption and Production
13. Climate Action
14. Life below Water
15. Life on Land
16. Peace, Justice and Strong Institutions
17. Partnerships for the Goals

Day 102

Campus members do you know what does environmental sustainability mean?

Campus members do you know the answer is environmental, sustainability is to conserve natural resources and to develop alternate sources of power?

Day 103

Campus members do you know what does economic sustainability mean?

Campus members do you know the answer is economic sustainability refers to practices that support long term economic growth without negatively impacting social, environmental, cultural aspects of the community.

Day 104

Campus members do you know what does social sustainability mean?

Campus members do you know the answer is social sustainability encompasses the impact of corporation on people and society.

United Nations Sustainability Development Goals in the following, you will learn what you can implement and contribute as a sustainable entrepreneur

Day 107

Campus members do you know some recommendations and inspirations for direct actions are?

1. Employees are a valuable resources, co-workers and the entrepreneur himself and herself, together work towards a clear vision for the business.
2. Use regenerative energy. Many utility companies generate their electricity using

October 12, 2020 20:02

Creating a Better World for Future Generations

As always when great collective changes are needed, everything starts with a personal change, an intimate mutation acting on ourselves to prepare to act in the world, so that it remains live able for us. We then discover that acting on ourselves is, in itself, an action on the world
Jacques Attali
In 2020, the world was brought to a standstill, urgently prompting humanity to re examine our ways of living and being. What kind of life do we want to live, and what kind of future society do we want to create?

We invite you to take a deep dive into these pressing questions, together with this years Goi Peace Award Laureate, Dr. Jacques Attali. He will be joined by philosopher Dr. Hiroshi Tasaka for an insightful conversation bringing together wisdom from West and East.

October 12, 2020 11:41

Dear fellow entrepreneur,

As we are entering the last month of this competition, I want to share with you several things that I learned throughout this whole journey.

I figured out that PURPOSE is the only thing that drives a business. When the purpose is gone, that's when growth stops. So I want to encourage all of us to go back to the basics. Ask ourselves, what drives us to start this innovation? What is our deepest desire? And why we want to do it? I hope that this piece of advice can help you as well in your journey, and wishing the best of luck for you

PS: We are still looking for some comment and feedback for our project. Perhaps, you could drop by and share your thoughts? As we only have limited voting time a day, We'll make sure we vote one more time for your project if you drop a comment :)

Here is the link to our project

Best regards,
New Revolution

October 11, 2020 20:24

Yes. Even the beggar woman or the beggar man in the streets of Bangladesh, India or Africa has as much entrepreneurial potential inside as anybody else in the world. They simply have never opened their box to find out that it is all in there because they never knew that it is there. Society never allowed, never facilitated unwrapping that gift. In terms of potential we are all equal. Some have discovered or caught a little of that potential, others have not

October 10, 2020 22:12

Dear friend,
It was indeed a long Competition but the journey we have ahead of us is more exciting. Sustainable development should always be our first priority. Let/s all come together, unite and make the world a better place for us and future generations. Your idea / project is just awesome. Being a social entrepreneur requires a lot of sacrifices and your passion and drive will make your business to succeed.
I am inviting you to support me with comments and to also support other entries to get your bar moving before we reach the finish line. Read the Campus BLOG for more details! You can support my idea Building The Infrastructure For African Culture. at:

Wishing you all success in your entrepreneurial endeavours.
May your new business flourish, may you reap your rewards and may you reach your dreams.
Good luck with your new business!

Kind regards.

Umar Imam
CEO / Co-Founder
Afrik Designers brand.

October 9, 2020 22:36

There is such a tea all the experts agree on this. It grows on the southern slopes of the Himalayas and is named for the region where it is cultivated Darjeeling

Brain vs capital
Gunter faltin

October 5, 2020 15:29

Greetings from Nigeria once again.
I hope you are doing great?

Dear fellow campus member,

I find your project highly innovative and needed in such a time as this, and I thought to stop by and check on your progress thus far and must say congratulations for your efforts so far.

We all need to put in more efforts to achieve our dreams. So I just wanted to say that you keep up and be encouraged to do more.

Entrepreneurs make good use of opportunities to create new businesses and turn them into gains.
So they offer new and slightly different things. Such entrepreneurial spirit strongly contributes to the modernization of our economy.
Every year we see new products and technology.
All these products and technology aim to satisfy human needs in a suitable and beautiful way. Your idea is great. It takes just one idea/project to transform the world. As you keep working hard towards your dreams and to add your quota in the improvement of the world, I wish you the very best. Thank you very much for implementing this wonderful idea.

And let\s I forgot, I wanna use this medium to appreciate your immense contribution to the campus and to my idea in particular, I request your continuous support.

So finally before I go I would like to ask you.
How Do You Manage Risk
And Uncertainty In Business?

Suppose you about to launch a new product into the market and your initial survey indicated a 70 percent probability of achieving your desired market share. You conducted another survey and the results indicated only a 55 percent probability. Will you proceed with your initial market entry strategy? Call off the launch? Or Conduct the third survey?

I\m Inviting you to Contact me, on my page to learn strategies for managing risk and uncertainty in today/s business world. Will be expecting to hear from you soon.

Thank you!

With kind regards,

Umar Imam
CEO / Founder
Afrik Designers brand.

October 5, 2020 15:28

Dear friend,
Greetings from Nigeria,
Finally you have submitted your idea project, well I say to you congratulations and welcome to the campus I wish you all success in this College.
In this fight for a sustainable future, what we need is innovation; something which is not necessarily new, but which makes us look at things from a different angle.
I believe this is one of the major motives of this community which we are a part of. Taking one step together hand in hand towards our goal is the only way we can achieve it. So I wish you the very best in this endeavour of yours and hope to see you together in the new tomorrow.
Today I wanna shear with you some tips on How To Future-Proof Your Business During A Recession.

No business is immune to the effects of recession, but you can take this steps to protect your business.

While this depends on the type of the business or product/s, incorporating technology will help you streamline will help your processes and make business more easier.

The truth is you can/t predict the future, but the more ideas you have the better. Start Now! Create an list of ways your business could adjust to the needs your customers may have during a recession.

Don/t wait until you notice business is slowing down before you take an action.
Create a go- to- market plan and of course, a financial plan.

For more information please do not hesitate to contact me via my email [email protected] and follow me on Twitter @oneyoungperson / Good luck with your work and wishing you all the success on your journey. Please try to keep in touch.


With kind regards,

Umar Imam

CEO / Founder
Afrik Designers brand.

October 2, 2020 19:07

My Fellow 2020 Citizen Entrepreneurship Competition Contest, did you know that Entrepreneurial business favors the open mind. It favors people whose optimism drives them to prepare for many possible futures, pretty much purely for the joy of doing so?

And did you All know that Richard Branson said this?

September 29, 2020 15:46

I welcome you all to the 82 day to 87 Day of our voting and commenting phase

As a budding entrepreneur, I think envision myself asking you much questions than scoring your creative idea via project which I have read and examine and fine it recommendable.

Day 82

By the end of the day, Tom has convinced his friends that it is exciting to paint a fence. But even better, they pay him for allowing them to do the work. Turning work into fun.

CAMPUS MEMBERS DO YOU KNOW you can read brains versus capital for the above quote?

Day 83

Can this little tale be transferred to an entrepreneurial design?

I think so; Tom managed to organize the job of painting a fence in a very special way. With a little imagination and talent for organization. Tom understands that you turn even a punishment into a party.

Day 84

How does Tom Sawyer get his friends to paint the fence?

CAMPUS MEMBERS DO YOU KNOW, by using the motto, Turn work into Fun, which is the answer.

Day 85

CAMPUS MEMBERS DO YOU KNOW According to the text in Brains versus Capital, what should you do to freshen up an old established business model?

Day 86

What can you concretely do to make work fun?

The answer is Develop a systematic process. Read brains versus capital?

Day 87

CAMPUS MEMBERS DO YOU KNOW, start ups with wings is the eight assignment and already part of brains versus capital course and which can help in aspiring us to gain the vital talents and build our mindsets to recognize and develop our ideas and projects collectively in this platform.

September 29, 2020 15:06

Dear campus [email protected], As we are gradually coming to the end of this competition, one important thing I want us to consider is that the organizers of this competition will appreciate if we forge ahead to execute and sustain our ideas with the necessary skills acquired from the trainings, others inputs and from campus articles; and that is whether we emerged as the eventual winners or not. In view of this and in addition to my other previous comments on your idea, I am sharing with you the 5 important Characteristics You Need to Sustain Your Startup as enlisted in the one of the campus articles.

While most entrepreneurs will say that passion is at the very core of sustaining every new business. And although it could not be agree more that passion, motivation and will are one of the most pivotal characteristics for keeping a business alive, beginner entrepreneurs should have additional 5 significant characteristics in order to get a startup company on its feet and sustain it.

Abundant Patience
In the early stages of your business, it is highly unlikely that everyone is going to know what you are doing and be very open and supportive of it. With a little bit of luck your business idea is going to reach fame in no time, however, most of the time, you have to become friends with time that is passing by. Patience is key to sustaining your startup. Take some time to stop and smell the roses. Just because your company is not evolving at the speed of lightening does not mean it is failing.
If you are trying to build a brand that is going to provide solutions to people everyday problems, and you are trying to implement this solution into their lives, you have to accept the fact that it will take some time. Your future fans and clients will probably take a while to embrace your new company, and in order to stand the test of time, you are going to need a lot of patience.

Precise Focus
While it is important to remain focused on your business goals and work on pushing your startup in the front rows of the industry, you should be focused primarily on customers. In other words, become customer obsessed. By all means, do not become so obsessed that you will go about changing your brand and doing whatever it takes to please every single person. Stick to your vision, but keep your followers and clients in mind at all times. How do they feel about your brand? How can your unique vision help their lives?

Persuasive Communication Skills
The truth is that communication can either make or break your business, in several different ways. You may have a supervision, an authentic idea, and a business model that is going to hold up no matter what, but if you are not a good communicator as an entrepreneur and do not know how to portray your company to others nobody is going to want to hear about your startup. You need to be able to practice communication and do it on the regular. Whether it is inside of your company, communicating with your employee or partner, or outside of the company, pitching your ideas to third parties, you are going to have to learn to use words to get into people minds.

Now, you might be thinking, who starts a company without having a vision? Most entrepreneurs have some kind of a vision, but we are talking about the kind that is going to push you through the hardest of times because you can see so far, there is no stopping until you get there. In order to sustain a startup, you need to have a vision, not just for the present or close future, but for the next 20 years. Once you reach your first set milestone, you should not just sit around and wait to see where the road will take you. Your vision should be your guide throughout the entire process, and once you reach each milestone you are going to find it all familiar because you have envisioned it from the very beginning.

Cautious Management
No matter what you start off with, pennies or millions, you should be very careful when it comes to your assets. Startups are a gamble to a certain degree, but great leaders know how to spend and when to invest their money. They do not waste a dime, and they know when they should invest millions when necessary. Get educated when it comes to finances and startups in order to avoid making bad financial decisions that will drive your business to the ground.
We consider these five characteristics predictors of future success. They might not always determine the outcome of your startup because there are various other factors to take into consideration, that might influence the sustainability of your business, and that might not always be in your control. But, these five traits are important to have in order to control the situations and aspects of your business that should not be left up to fate.

Dear friend, I hope you will derive some benefits from this. Also, please do create time and take the campus online trainings as the trainings are there to help campus members understand what it is to be an entrepreneur.

Finally, I have voted and commented on your idea; please consider supporting my idea with your votes and comments @

Best of luck in your implementation.

September 28, 2020 16:19

My dear [email protected], Having come a long way in this campus together and eventually gradually getting to the end of the voting and commenting phase of this competition, I strongly believe that having taking the campus online training, read through the articles and taking into consideration inputs from fellow campus members as well as equipping ourselves with the necessary skills and knowledge from this campus, we are ready and perhaps most of us are already pitching our businesses and I think that it will be worthwhile sharing with you this article on how to pitch our businesses for possible investment.
It is much easier to talk to an investor if they understand what your company does. As a founder you will have to pitch your startup countless times. To be effective, your pitch has to be clear and concise.

In this post gotten from one of the articles in the campus, the pitch creation process has been condensed to answering seven questions. If you can answer all seven questions succinctly, you will be well ahead of the curve.

The Seven Questions

1. What do you do
Start with the name of your company and what it does. For example, Social cam is a mobile app that makes it easy to take videos and share them with friends and family. There is no need to set up the problem, you can just get to the point.
Too many people spend too much energy trying to make their idea sound impressive. It is ok to keep it simple. Actually, it is preferable. You want to explain what you do in the simplest language possible. This needs to be predigested. Your elevator pitch should be like baby food.

Your goal when answering this question should not be to have potential investors understand your whole business but rather make them interested enough to ask follow up questions.

2. How big is the market
There are two ways to get market size. If you are entering a pre existing space, like small business banking, you can research it. If you are creating a new product or space you can estimate the number of customers that would want your product and approximate how much you could charge them.

3. What is your progress
What investors will be trying to understand here is how fast you produce work. What is the ratio between what you have done and how long you have been working on it
They want to feel impressed with how much you have done in the period of time you have had to do it. This can apply to a company that is one week old or ten years old.

4. What is your unique insight
This is similar to What problem are you solving, but the bar is higher. What investors really want to understand is what you know about the problem that everyone else does not. This is usually derived from multiple conversations with customers, deep analysis of current products in the space, and often personal experience.

5. What is your business model
There are two types of startups, those that know how they will make money and those that have not figured it out yet. By and large, if you are in the second category you are going to either make money by growing big and turning on advertising or you are going to copy the predominant business model in your space. A small subset of companies in the second category will propose a new business model that makes sense given how your product changes the market.

6. Who is on your team
Potential investors are only interested in a few things, How many founders, Is there a technical cofounder, How long have they known each other, Is everyone working full time, What is the equity split among the founders, hopefully equal or close to equal

7. What do you want
There is no need to dance around the ask. If you want people to invest, ask. If you have a question, ask.
Make it easy for investors to help you. They really want to help you.
Once you have answers to each of the seven questions your challenge is to make the answers as clear as possible.

Investors are much more interested in progress than genius ideas. Most good ideas do not look like good ideas the first time you see them so your ability to show progress in your work and intellect in how you answer these questions are two very positive signals.

Dear friend, I hope this helps in you to peach your business as much as possible and get the necessary funding for your project.
Best wishes in this journey and in your implementation. Stay positive on the competition. It teaches us a lot of things to keep us sailing to the beach.

I have voted and made a comment on your idea or project; so please should you come online soon, do consider supporting my idea Eduheal with your votes and comments @

Thank you for supporting my idea with your votes and comments

September 21, 2020 23:39

Your idea is great!

See things through till the end. Understand that there will be errors along the way, but if something doesn't work, try to figure out why and how before scrapping it.

September 19, 2020 20:55

Dear @Victor, your idea helping individuals in the public transport services a great one. Congratualtions for coming up with this idea. However, while reading through friends ideas and projects , I discovered that some of us are yet to understand the journey we have engage ourselves on, because we are not voting others ideas or projects and not even voting our own ideas or perhaps not visiting the platform in months and it looks as if our ideas or projects are just there waiting for us to attend to them; why, because this is an institution and not just a competition. So, in addition to your solution, I am sharing with you a letter to all entrepreneurs from one of the campus articles; meant to encourage me and you in this journey we have decided to engage ourselves. So please read and get motivated.

Dear Young Entrepreneur,
How are you and your business today
Having stepped out to start your own business, let me first say a big congratulations to you
Your life is about to change, that is it, if it has not started changing already. I am writing this letter to let you know why I think so.
I know you are very busy and if you are not, you will soon be, so let me cut to the chase. Now an entrepreneur, time means a whole lot to you. As a matter of fact, it is your most vital currency, unfortunately, though, you do not and will never have so much of it.

When I first heard that you have decided to become an entrepreneur, to chart your own course in the crazy world of business, a part of me was really excited and then the other half was a bit worried.

Let me tell you about both halves, so you know.

I was excited because you have decided to walk a path in life that many people are so scared of taking. Too many people out there have dreamt of launching out and be an entrepreneur, of turning their idea into physical reality and build a real business from it, of giving their dream a chance to happen in the marketplace, but only a few have had the guts to take that bold step. For the rest, they simply continue to sit quietly in their couch of rationalizations or pretexts and stare at the screen of their business idea with the hope that one day everything will turn out perfect and then they would get up and do something about it.

I have seen many of such folks and I suspect you know some of them. I call such people the Dreamers United Football Club and nothing more. They prefer to just dream and dream about being an entrepreneur than to take steps to become one. They have a business idea, sometimes even more than one, but they hold themselves back from taking action. In their minds, their ideas are running on full production scale, but in reality, nothing is happening. They just stay put in their comfort zones and watch the caravan of time and opportunities drive past them. Well, I really do not blame them. Truth be told, being an entrepreneur is not breeze. It comes with its own level of stress, unknowns, and fears. And who likes stress, unknowns, and fears, anyway

Yet, you looked past those factors and still chose to do this, to put yourself on the line, to defy the odds and enroll yourself in this new profession the profession of starting an enterprise and seeing it grow and add real value to the lives of people and create sustainable wealth in the process. For this, I salute you.
Think of the number of lives your business will transform. The capacity you will develop. The jobs you will create. The mouths your business will feed. The innovations it will birth. The culture it will influence. The revenues it will generate. And the great contributions it will make to national and, yes, global development. Actually, your taking this step to start is the beginning of something monumental the birthing of a great future, more like it. So, you can now see why I am excited for you, right

Having said that, let me talk to you about why I am a bit worried.
Actually, I am not here to scare you off, but neither am I here to hide the stark realities from you.
So, I will say this to you, straight up. If I push your buttons in the process, please do not mind me.
I am only doing this for your own good.

Being an entrepreneur is not childs play. This is not bread and beans I am talking about here. I am talking about real involvement and commitment on your part. Starting and building a successful enterprise requires real work and sacrifices. lots of it.
For your information, there will be long and lonely nights.
There will be days when you question your sanity for taking this step. There will be days when customers, employees, suppliers, family members, or government will not be there to encourage you and you just have to encourage yourself. There will be days when it seems like the world is spinning so fast and you just cannot seem to get a hold of things or connect the dots. Days when you do not feel the usual juice to hit the street and make a sale. Days when the eyes of your rising costs and falling profits just refuse to blink. What would you do

Yes, I agree with you. Being an entrepreneur makes you free. You are free because you are now your own boss, but, mind you, you are not free from the responsibilities that such title places on you. You can choose to wake up and go to bed anytime you like, nobody will question you, but then remember you are an entrepreneur and it is your duty to stay responsible. Responsible entrepreneurs stay true to their commitments and they operate with a certain sense of urgency in the way they approach life and their goals. As an entrepreneur, your daily habits will have to change and you must be willing to give up short term pleasures to achieve long term gains.

This is not the time to play around. So, snap out of your wet dream and smell the coffee. Nobody is going to take you by the hand and lead you all the way to your destiny, toll free. The world is too busy to pamper you to success. You must learn to paddle your own boat and tell your own story. But as you do so with focus and diligence, here is the good news, help will begin to meet you along the way.

To build a successful business, you must stay discipline in the way you manage your time and priorities, manage relationships, deal with money, take care of your health, serve your customers, and how you deal with the issues of leadership. Do not let your small beginning make you small minded. The size of your vision really matters and must be taken seriously. And then always know why you do what you do; let your purpose guide and compel you to be the best version of yourself.

Trust me, being an entrepreneur is a different kettle of fish.
As an entrepreneur, you will not only be expected to change the way you think, but also to change the way you think about the things you think about. Remember you are not the only one in the market. There are many others like you out there. In business, they are called competitors. And they are there to compete with you and win over your customers. So, you must sit up and constantly look for better ways to have your customers fall and stay in love with you. Learn from your competitors. Of course, they have a lot to teach you, but in doing so, remember that you must not lose that very thing that makes you unique. Your uniqueness is your trump card, so guard it and never lose it.

And that reminds me. Having good products is good but please do not assume that because you have good products, it will always sell itself in the market. Well, that era has come and gone. In this era, your product must not only be good but you must also learn how to sell it well.

This is the mistake most young entrepreneurs make and I really do not want you to make the same mistake. So, if you do not know how to sell, then go learn it. As a matter of fact, if you do not know anything, go out there and learn it. There are countless of quality resources and good people out there who will be willing to teach you the right stuffs. But then when they teach you, please endeavor to take consistent actions and fine tune your process because only then will you improve and produce the results you seek.

Certainly, I cannot tell you everything you need to know in this letter but I promise to always stay in touch and write to you every so often. But I hope you can find meaning in what I have told you so far and get proactive. Please do not be scared. But even if you are, not to worry. Every great entrepreneur you have heard of had once experienced fears. When I started out as an entrepreneur years ago, I had my own fears too. So, you are not alone in this. It is normal. It shows you are human. But what I can say to you is that you should not let your fears stop you. Use them to your advantage.
Approach your business with boldness and grit. Let your fears open you up for quality learning and gratitude. You can pull this off and I believe so much in you. Just stay focused and positive. Stay honest with yourself, do the work involved, and never, ever lose sight of your big picture.

I got your back on this.

Dear friend, I hope this helps in motivating you to pick up from where you stopped and keep forging ahead

Best wishes in this journey and in your implementation. Stay positive on the competition. It teaches us a lot of things to keep us sailing to the beach.

I have voted and made a comment on your idea or project; so please should you come online soon, do consider supporting my idea Eduheal with your votes and comments @

Thank you for supporting my idea with your votes and comments

September 18, 2020 17:46

Dear campus [email protected] Your idea is an interesting one and I really appreciate you coming up with it. To add to your solution, I am sharing with you how to create a winning business model.

What Is a Business Model, Really

Everyone agrees that executives must know how business models work if their organizations are to thrive, yet there continues to be little agreement on an operating definition. Management writer Joan Magretta defined a business model as the story that explains how an enterprise works, harking back to Peter Drucker, who described it as the answer to the questions: Who is your customer, what does the customer value, and how do you deliver value at an appropriate cost.

Other experts define a business model by specifying the main characteristics of a good one. For example, Harvard Business School Clay Christensen suggests that a business model should consist of four elements: a customer value proposition, a profit formula, key resources, and key processes. Such descriptions undoubtedly help executives evaluate business models, but they impose preconceptions about what they should look like and may constrain the development of radically different ones.

Studies suggest that one component of a business model must be the choices that executives make about how the organization should operate-choices such as compensation practices, procurement contracts, location of facilities, extent of vertical integration, sales and marketing initiatives, and so on. Managerial choices, of course, have consequences. For instance, pricing affects sales volume, which, in turn, shapes the company scale economies and bargaining power both consequences. These consequences influence the company logic of value creation and value capture, so they too must have a place in the definition. In its simplest conceptualization, therefore, a business model consists of a set of managerial choices and the consequences of those choices.

Companies make three types of choices when creating business models. Policy choices determine the actions an organization takes across all its operations such as using nonunion workers, locating plants in rural areas, or encouraging employees to fly coach class. Asset choices pertain to the tangible resources a company deploys -manufacturing facilities or satellite communication systems, for instance. And governance choices refer to how a company arranges decision-making rights over the other two should we own or lease machinery. Seemingly innocuous differences in the governance of policies and assets influence their effectiveness a great deal.

Three Characteristics of a Good Business Model

How can one tell if a business model will be effective. A good one will meet three criteria.

1. Is it aligned with company goals
The choices made while designing a business model should deliver consequences that enable an organization to achieve its goals.

2. Is it self-reinforcing
The choices that executives make while creating a business model should complement one another; there must be internal consistency.

3. Is it robust
A good business model should be able to sustain its effectiveness over time by fending off four threats, identified by Pankaj Ghemawat. They are imitation such as can competitors replicate your business model; holdup -can customers, suppliers, or other players capture the value you create by flexing their bargaining power; slack -organizational complacency; and substitution- can new products decrease the value customers perceive in your products or services. Although the period of effectiveness may be shorter nowadays than it once was, robustness is still a critical parameter for effective business model.

Dear campus members, describing our business models is one of the requirements in the Youth Citizen Entrepreneurship competition; Therefore, I honestly suggest that before you submit your idea or project, create time to read this article. If you have already submitted your idea or project, do remember that we still have opportunity to refine our ideas and resubmit.

I hope that you find this useful.

Also, please do create time and take the campus online trainings as the trainings are there to help campus members understand what it is to be an entrepreneur.
Finally, I have voted and commented on your idea; please consider supporting my idea with your votes and comments @