Best Ideas 2020 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Targeting Physicians' Burnout- Physicianscentral.com
Explain your idea in details:
Physicianscentral.com is my idea for a website that tackles a common yet dramatically overlooked problem in the health profession: physicians burnout. Burnout is a term that refers to the poor mental health of physicians due to demanding work hours and extensive responsibilities. It comes with many consequences including an increased risk of malpractice and poor care which can drastically endanger a patients health according to many studies conducted. This website will address physicians mental health through a series of self-care exercises including guided imagery meditation, breathing and stretching, and mindfulness tasks. It will also connect them with resources to expedite any time-consuming work- in and out of the office- such as healthy meal services and databases to find scribes to ease the burden of paperwork. What differentiates Physicianscentral.com from other mental health websites is that it is tailored uniquely to physicians. The activities and services offered on the site will address physicians' needs and lifestyles specifically and will solely be open to physicians alone in order to foster a close-knit environment. Physicians Central strives to promote a healthy lifestyle amongst physicians, renew their enthusiasm for their profession, and provide a supportive platform for physicians to interact with one another in order to share stories, ideas, support, and advice.
Expected impact of your idea on sustainable development
I seek to implement a survey on the website that physicians will engage in when making their accounts to take advantage of the sites offerings. In the survey, I will include metrics such as level of dissatisfaction with the medical profession, feelings of fatigue, and stress. These metrics will be on a scale of 0-10 with 0 being not at all and 10 being extreme. I will track how these metrics change over time by issuing the same survey within intervals of 2 months, 6 months, and a year along with a bonus question of whether the website influenced their mental health for the better. Over time, a measure of success would be to see the numbers from the surveys steadily increase over time, demonstrating the websites ability to meet its objectives. I will also use Google Analytics and monitor the activity on the forum to see the web traffic of the site and how many physicians are making use of the services offered. More than a concrete number, my target within the next 2-3 years is that physicians from every state of the United States make use of this website. Additionally, I hope to partner with at least 50 clinics and hospitals within the 2-3 year period.
Plans for implementation and sustainability
At least in the beginning stages of this initiative, I will develop the website using Weebly, a free website designer that provides a host of options and scope for customizability. This will be 100% free for me and will allow me to focus my attention on finding potential collaborators and sponsors. I will partner with local clinics and hospitals at first through social media and phone call outreach along with flyers. After gaining influence within my local sphere, I will branch out with the help of the contacts I meet in local clinics and hospitals. I will add an Accept Donations tab to the website and use the contributions from family, friends, and my network to run ads on the site and on platforms such as Facebook to raise awareness of the services offered. Through cold-calling, social media outreach, and advertisements, I hope to partner with more clinics and expose more physicians to the site over time. Once the website has a steady following, I will look for funding through a health-based organization to create a more professional looking website and to appeal to physicians all over the world. I plan on introducing a subscription service later on as the services expand and will charge approximately $3 a month to all users.
My name is Krithika Shrinivas. I am from New Jersey and am 19 years old. Im currently a sophomore at Emory University where Im an Anthropology and Human Biology major and an English minor on the pre-med track. I hope to attend medical school and pursue a career in either psychiatry or neurosurgery due to my fascination with the human brain. I was inspired to create physicianscentral.com when I read about the adverse effects that burnout had on physicians and patients alike. I realized that this was an issue that wasnt addressed nearly as much as it deserved to be and decided to use my voice and passion for medicine to create a website that provided a safe haven for physicians. Apart from my vision here at Entrepreneurship Campus, Im a dedicated STEM student, writing scientific articles for my colleges medical review and founding my own organization, Physicians Project, to connect aspiring pre-health students with exciting, interdisciplinary opportunities in fields such as medicine, epidemiology, and public health. I published my own novel genetic sequence, available on the National Center for Biotechnology Information website and am currently a researcher in a Paleolithic Technology lab, doing computational analyses on stone tools. Along with science, Im an avid poet and have published my own poetry collection, Honeycomb: Dip into Words which is available on Amazon. At the moment, Im currently working on my first novel.