Best Ideas 2020 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
Explain your idea in details:
Through my idea, POWER UP, I will be creating a comprehensive device to provide immediate safety to women. This device will contain the essential features that are required in the case of an emergency situation, for instance, if a woman feels an unsafe touch or feels surrounded by men or faces any other dangerous situation, she can simply: 1. Press the button once to contact the nearby police station which will be detected using GPS configurations. 2. In order to alert the public or to seek immediate help from the people nearby, she can press the device twice to set off an alarm . 3. She will be able to activate a location tracker when traveling to new places, the data of which will be available to the emergency contacts on the POWER UP app. This product can be made available in various forms ranging from watches, pendants and bracelets to small patches which are easily attachable on the inside of the lowers that the woman is wearing. The last option has the provision of being hidden, yet worn, which will be suitable for various occasions. Such items will be slightly costlier keeping in mind the option of customizable designs. For rural/poorer women, this device can be facilitated in the form of a low-cost ring. This product can be followed by a POWER UP tool kit which will consist of women safety and hygiene essentials: a mini-pepper spray, tiny deodorant and a sanitary napkin(all of which will be recyclable). This kit is going to be really small, thus can be carried easily in a purse/bag anywhere.
Expected impact of your idea on sustainable development
A large number of women are deprived of the opportunities that men have access to, for instance, education, job opportunities, the freedom to travel alone even at night, political freedom etc. Such factors may be granted by law to all genders; however, in practice women are still forced to opt for menial jobs and "soft" options that will keep them safe and protected. This hinders not only their growth, but also that of the entire society as it does not reach its full potential without the contribution and skills of women. Many parents fear that their daughters are susceptible to the terrible crimes outside and also that there is no point of educating them. A major reason, why women are forced to opt for the "easy"option is due to patriarchal domination and fear of oppression in all spheres of life. Women feel unsafe and unheard due to the daily doses of lewd remarks, humiliation, cases of sexual assault etc. Thus, with the use of POWER UP, I want to eradicate this factor of "insecurity" and instill a sense of confidence in women to rise up and beyond to a level where gender equality is achieved in all societies across the world in all age-groups and demographics. I will conduct semi-trials of these products in my locality to determine whether or not women actually feel safer and if the crime rates in the areas of rape and assault reduced. This will require at least 6-7 months of sample surveys and trials to come to a proper conclusion about the success of the product. Subsequently, the POWER UP safety kit will be available in the market.
Plans for implementation and sustainability
The business model consists of: Revenue generation: selling POWER UP DEVICE at a price of 20 USD and an additional 10 USD for the POWER UP tool-kit Financing source: personal savings and investments; angel investors. Collaborators: I also hope to collaborate with the government of India to equip police officers with the required training to deal with an emergency situation and assign special officers just for this purpose. Also, The government of India could provide some amount of finances, in exchange of distributing this product to underprivileged women. I would also want to collaborate with several NGOs in India to organize self-defense workshops for young girls and women to teach them to physically fight, in case a situation arises.
Youth Category Qualities: leadership skills, good communication skills, teamwork skills, entrepreneurial skills