Best Projects 2020 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.
Published on July 3, 2020 um 18:47
Founder and Proprietor
Type of Enterprise
registered company, other
Year the ngo or company was founded
Explain your project in details:
Adar is my initiative to empower women of rural India who have untapped skills, but are still not self-reliant to take control over their lives and are highly dependent on external factors and circumstances. We also aim to empower communities of artisans and artists who are socially and economically marginalised and find it almost impossible to afford and gain access to the basic necessities of life. Both our rural assets have tremendous potential, but look forward to a holistic support and a genuine platform to change their plight, which Adar seeks to offer. Moreover, cultural ethos and skills are fundamental to Adar and we hope to promote the traditional knowledge and skills which are full of wisdom and showcase sustainability and global conscious living. For example, brass utensils made by Thateras which were the staple couple of centuries back, have been replaced by hazardous plastics, which we seek now to replace. Henceforth, the five pillars of Adar are- 1) Women empowerment 2) Dignified livelihood coherent with traditionally inherited skills 3) Sustainability in the widest sense of the term, including but not limited to social, economic, ecological and cultural 4) Rural development 5) Global conscious living emanating from the rich Indian culture, its values, wisdom and practicality. With a passion to have an impact, Adar, right from its conception is working with a vision of corporate social responsibility which in normal circumstances becomes mandatory after reaching a certain revenue. However, we believe that you do not need to be monetarily rich to bring a change, a vision, mission and passion coupled with hard work are the main drivers. To elaborate the same, Adar's idea is to provide reusable, biodegradable, 100% plastic free, safe sanitary napkins made by women in India, for women globally.
Impact of your enterprise on sustainable development
Adar's methodology is to be as consumer centric as our cause is producer centric so as to provide our artisans the maximum opportunities of livelihood. For this, we are hosting an e-commerce platform to sell the products to the direct consumers internationally. Moreover, we also plan to tie up with business houses who purchase cultural products, so as to give our producers access to mass sources of livelihood. This is to ensure economic sustainability of Adar. Adar uses and produces 100% plastic free, reusable, biodegradable, and environment friendly products like crochet handmade board games, handmade yoga mats and athleisure, etc. Emphasis is as well on to ensure biodegradable and plastic free packaging. Even the labelling is done using waste materials. This is to ensure environmental sustainability. Adar gives a significant platform to our artists to showcase their innate creativity. We offer them open spaces to work and a platform to socialise, discuss their problems and pave the way for a shared prosperity. Income generation for the marginalised also reduces inequalities. All this is to ensure social sustainability. Adar seeks to bring to the international level the rich Indian culture with all its colours, beauty and wisdom coherent with our idea of Vasudeva Kutumbhakam (which means the world is one family). This is to bring across Adar's emphasis on cultural sustainability.
Sustainability and future plans
Adar seeks to establish itself as a cultural and sustainable brand at an international level. We want to be highly inclusive and aim to involve the artisans from different countries of the world, add our innovation so as to make unique products for the brand. We also seek to expand the reach, depth and scope of our avenues of corporate social responsibility so as to have a dynamic and deep impact. Adar looks forward to the existing international organisations who help our voice and efforts reach every nook and corner of the globe so that we are able to generate maximum of employment and prosperity and become more relevant and meaningful, in line with maximum of our SDGs.
Your profile as an entrepreneur
I am a 21 years old Indian girl who has graduated from Lady Shri Ram College for Women, New Delhi earlier this year and am currently pursuing my Masters from the University of Cambridge, UK. I have also been involved in the social sector for over 5 years as an education (in the broadest sense of the term which includes creating awareness regarding hygiene, environmental conservation, etc and celebrating with them the traditional Indian festivals so as to give them a connection with our collective rich culture and its ethos of a global conscious living) volunteer to primary school children from marginalised backgrounds. All this time, I have been encouraging women, especially the mothers of the children I have been teaching, to take up dignified livelihoods which are coherent with their already accustomed skills. I believe that a mother is extremely likely to utilise her income for the nutrition and education of her children, thereby fostering a better future for all. Talking specifically about my project Adar, it is in the implementation stage and will be launched in fall 2020. In this context, I am grateful to the University of Stanford for their entrepreneurial guidance.
Adar- From the Founder
Adar and the SDGs
Communities of Adar