Best Projects 2020 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.
Putting Disease Detection into the Hands of Poultry Farmers
Published on August 5, 2020 um 11:38
Founder & CEO
Type of Enterprise
Year the ngo or company was founded
Explain your project in details:
The overall slowdown in poultry meat/egg production worldwide is due to animal diseases and lack of better technology to improve productivity sustainably, source from FAO https://bit.ly/3gOAJoi this challenge is as the result of population/income growth which has increased the consumption demand at more than 10% continuous yearly growth rate to only 2% met source The World Bank poultry industry statistic. Poultry is raised by approximately 80% of rural households in developing countries, rearing less than 1000 chickens. The results from a survey on 128 small scale farmers In Cameroon who owns less than 1000 birds showed 85% of the two most common challenges were chicken mortality rates due to diseases and access to ready markets. Having a Veterinarian on the farm does not make economic sense. In other instances, Veterinarians have accidentally carried viruses with them from farm to farm. Cameroon's current production deficit is 98,000 tons of chickens, equivalent to 24 million birds. Source https://bit.ly/2W6ixyD with over 900,000 farmers of which 80% are small scale producers. The solution is an SMS and a mobile app platform that help chicken farmers in three simple steps to perform disease diagnosis. The farmer takes photos of the chickens feces, the machine intelligence will recognize the disease pathogens + experts who confirm within 30 seconds and the diagnosis goes back to the farmer with more than 95% accuracy. Right now the app can recognize 11 diseases that are common in poultry, such as avian influenza. Farmers can also receive updates on best practices, vaccination reminders, real-time predictions of disease outbreaks near them, and access an on-demand veterinarian through the app. With the rise of COVID19 and other zoonotic diseases, putting diagnostic tools into the hands of farmers is important as we work for a traceable and transparent food system.
Impact of your enterprise on sustainable development
Madam Sarah, a 38 years old widow with 6 children. With no formal education, she engaged in small scale poultry farming of 200 chickens for survival but constantly having critical mortalities due to diseases and lacks the resources to hire an on-farm veterinarian. After reaching out to our platform, she can now perform on-farm disease diagnosis or consult a veterinarian + selling her products directly to consumers come with better margins. She produces five times more annually and she can now sponsor her children to school, health care, and food. -It simplifies Vet personnels/farmer's pains by quickly detecting infectious disease and linking both farmers and veterinarians to quickly arrest the situation to minimize mortalities. (SDG#17) -Our solution increases wealth creation as youths become interested in the industry for its safety. (SDG#1) -It constantly updates farmers on best farm management practices, vaccines, and medication reminders. (SDG#4) -Just SMS your buy or sell needs; it bridges the access to the market in real-time, thereby making inclusive trading with rural farmers and urban consumers directly which increases profit margins. (SDG#8) -Our platform ensures fit-for-slaughter, traceable and verified livestocks that provides quality protein source, vital for human consumption to ensure healthy lives and promote well-being for all (SDG#3) -Our technology brings a massive change to the industry and will not only benefit Cameroon but would be rolled out to other developing countries especially for low and middle-income countries. (SDG#9) -Helping farmers combat soil degradation by providing them with techniques to produce organic fertilizers from poultry manure, supply it to grain farmers at breakeven prices and in return, have standard cost and regular supply of these grains for feed which reduces their cost and increase their profit margins, thereby preserving our environment and improving grain farmers yields.
Sustainability and future plans
Our Business models are -Monthly subscription fee -Pay-As-You-Go for Vets On-demand assistance / SMS ads Our Revenue streams; -We take just a $1 Monthly subscription fee on each user via Airtime Billing -Vet On-demand assistance of $2 via Mobile Money -We take a 65% commission per SMS ads Via Mobile Money We have identified 7 African countries with the same demographics thus Cameroon, Côte d'Ivoire, Ghana, Nigeria, Uganda, Kenya, and Ethiopia These demographics account for over 10 Million Small scale Farmers operating in remote areas Best case scenario 40% of +10 Million (4M Users) = +$48M Annually Average case scenario 20% of +10 Million (2M Users) = +$24M Annually Worst case scenario 2% of +10 Million (200K Users) = +$2.4M Annually Our strategies are; -To get users excited, we announce at various cooperatives & feed stores where farmers access regularly -Communicate our value delivered & pricing to their pain points and expand our services to pigs and cows -A built-in chat service to educate about solution -Social media Promo, highlighting benefits and use cases -Increase Subscription revenue with multiple marketing tactics -Build brand awareness and boosting subscription, Vets On-demand and SMS ads with Quizzes We already have 18K users within 9 months Our target for 2020 is to reach 50K users in Cameroon and 2021; we plan to scale to all livestock farming communities in Cameroon and 7 African countries with over 1M users. In 5 years, we should be having 5M users while adding more features such as cattle, pigs, Etc.
Your profile as an entrepreneur
Henry Ngale Foretia believes in combining ideas and committing ourselves positively in small groups to change the world and make it a better place for us all. Despite acquiring quality education from prestigious institutions, winning multiple awards and recognized as one of the Brightest Young Minds in Africa, Henry gives all the credits to his beloved mother who offered him some of her savings to help him jumpstart his career after losing almost all of his chicken within as little as one day because of a disease and the vet not arriving in time. To his wife who stood by him with continuous encouragement during the difficult times and his team that quickly engaged with the idea of Putting Disease Detection into the Hands of Poultry Farmers with PFMS Platform. A senior advisor at South West Livestock Farmers Union that assists rural farmers to gain government certification and grow their businesses Henry is a recipient of many fellowships and awards thus *2017 Mandela Washington fellow in business & entrepreneurship track the University of Iowa USA. *2017 U.S. African Development Foundation (USADF) *2017 One of 100 Brightest Young Minds in Africa (Johannesburg South Africa). *2017 The Code Family Pitch Contest winner University of Iowa *2018 Orange Social Venture Prize 2nd Award Winner *2018 African change-makers fellowship *2018 One of the 50 most influential young Cameroonians by Advance Media *2018 Tony Elumelu Foundation Entrepreneurship Programme *2019 Winner YALDA - 52nd UNECA COM Morocco BP competition *2019 Best National Digital Economy project by MINJEC *2019 2nd Award Winner of the ITU Innovation Smart community Challenge Busan, South Korea *2020 Winner African Science Technology and Innovation Forum Zimbabwe *2020 Thought for Food Challenge Top 10 Finalist October 2020
ECA conference on digital transformations: How a young Cameroon innovates for better poultry
Presenting at the African Science, Technology, and Innovation Forum 2020 Victoria Falls, Zimbabwe
Presenting Our Innovation at The World Food Prize Des Moines Iowa United States