Best Projects 2020 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.
MYS Social Enterprise's OneforOne Program
Published on September 29, 2020 um 16:54
CEO and Founder
Type of Enterprise
Year the ngo or company was founded
Explain your project in details:
MYS was initiated in response to Covid19. It is very important for people in Thailand to wash their hands to stop the disease from spreading. However, many poor people in the city and countryside could not afford to buy hand sanitizer, and especially because many people lost their jobs and had no incomes. A bottle of hand sanitizer could cost up to 100 baht in Thailand, and it is quite expensive because the minimum wage is only 300 baht per day. Our main objective is to provide hand sanitizers to those who could not afford them, and also to give medical equipment to healthcare professionals and Covid19 patients, and to advocate for philanthropy and kindness. Our activities are situated in rural areas, public hospitals, and private foundations. We visit these places to donate hand gels and other medical equipment. Our approach is innovative because customers feel like they are truly part of the charitable giving when they buy hand sanitizer from us. Because every one bottle our customers buy gives one bottle to a person in need, MYS nurtures a kind and giving society through its business model. Some people might want to donate to give money to help people get hand sanitizer, but they dont know how to do it. From buying our product, they can donate easily at the same time that they buy something that they need too.
Impact of your enterprise on sustainable development
We sold over 4000 bottles of hand sanitizer at 49 baht per bottle, which allowed us to donate 4000 more to charity. Part of the profit was used to buy 100 PPE suits and 30 infrared thermometers to donate to public Thai hospitals. One PPE suit costs 280 baht and an infrared thermometer costs 1,300 baht. They are important to protect medical professionals but costly, so some public hospitals dont have extra money to spend on them. In addition, because children and the elderly are highly susceptible to contracting the Covid19 virus, we donated cloth masks together with hand sanitizers at childrens foundations. We participated in donation events held at temples outside of Bangkok, which helped us reach out to new groups of people of all ages outside of Bangkok. We visited Wat Krok Yaey Char in Rayong, at which we gave out 500 bottles of MYS hand sanitizer. They were funded by the profits made through selling hand sanitizers to our customers. The foundations we visited were the House of Blessing Foundation and the Raminthra House for Children with Blindness and Disabilities. We donated hand sanitizers, PPE suits, and thermometers to Thai public hospitals including Lerd Sin Public Hospital, Thai Public Buddhist Hospital, Trang Public Hospital, Two Sisters Public Hospital Chantaburi, Pra Pok Glao Hospital Chantaburi, Soi Dao Public Hospital Chantaburi and Su Ngai Go Lok Hospital Narathiwas. Our measure of success is the number of people we have been able to donate hand sanitizers, PPE and infrared thermometers to. These numbers will increase as MYS sales increase. Therefore, another measure of success is our social media and marketing followers, because this will help us grow more in the future and allow more donations to be made.
Sustainability and future plans
There have been many successful companies using a one-for-one business model. For example, TOMS Shoes donated one pair of shoes to poor people for every pair of shoes that they sold. Warby Parker also donates eyecare materials to developing countries depending on their sales of glasses. This kind of model is useful because people share about the business because they agree with its charitable work. This helps to advertise the business without needing to pay for advertising. Also, people feel happier to buy from the company because they feel like they are helping others at the same time. Because the organization would not need as much money for advertising, then we can use the revenues to donate more hand sanitizer gels and PPE to hospitals. Using the money earned from selling the gel, we will also need to invest some of that to order more stock when we run out of gel. In the future, we could expand this one for one website to sell other products besides just hand sanitizer. We dont have to make the products ourselves. Instead, we can do marketing about a One for One store and sell products from other companies too. However, those companies would have to agree to give away one of the products, or make another kind of donation for every product that is sold on the website.
Your profile as an entrepreneur
I am 15 years old, and I currently study at an international school in Bangkok. My parents have always taught me that it is important to be a generous and empathetic person, and they often organize family trips to visit foundations and temples to give out free lunches, sing, and play with children, and donate money and food to monks and people in need. I learned about the Covid19 pandemic and its effects from watching the news on TV. After Thailand's strict lockdown, foreign travelers could no longer enter the country, causing serious economic problems because tourists were one of Thailand's main sources of income. It was especially devastating for street food vendors, tour companies, and those who ran their business on a day-by-day basis. Only the largest conglomerates can survive, while small SMEs rapidly closed down. This situation led to vast unemployment. Workers in the lower class were losing their jobs. In the midst of Covid19, health and sanitation were keys to limit the virus's spread. However, the price of alcohol gel had reached an all-time high. This meant people who lost their jobs would not be spending money on these luxuries that could protect them from the virus. It is unfair that people do not have equal access to these basic healthcare necessities. As a result, I started MYS. The qualities that contributed to my success were creativity, communication, and hard work. I creatively designed the marketing artwork, brand concept, and website. I also formulated and tested hand gel batches to see which one was the best as our final product. I had to contact foundations and hospitals to arrange to deliver our MYS hand sanitizers. I had to persuade people to buy our hand gels by displaying the enterprise's unique One-for-One program and high-quality products.
MYS One-for-One Program by Manyasiri Chotbunwong
MYS Product Testing in Lab
MYS Rayong Temple Donations
MYS House of Blessing Foundation Donations