Best Ideas 2021 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
ESTABLISHMENT OF A CREATIVE TOURIST INTERPRETIVE CENTRE IN IBADAN, NIGERIA
Published on June 1, 2021 um 11:52
Explain your idea in details:
The worsening insecurity is the most difficult challenge currently facing tourism industry in Nigeria, in other words, the current insecurity climate has led to the reduction of tourism revenue generation. Hence, the need to incorporate tourist interpretive idea into our tourism master plan becomes a task that ought to be presented as an alternative Entrepreneurship Based Networking Scheme to engage youths, stakeholders and policymakers. Main objectives are to: 1. Organize an interpretive centre for coordinating tourism activities for better revenue inputs. 2. Intensify sense of promoting indigenous destinations for stakeholders, tourists and visitors. 3. Improvise ideas for wealth creation and sustainable tourism development. 4. Intensify importance of technology-driven tourism economy. 5. Sustainable management of tourism resources for economic growth. 6. Promote history, tourism, arts, culture and humanity. 7. Re-orientate social psyche of citizenry toward communality and social security. 8. Promote social-economic fortunes of households, communities and the society at large. 9. Increase awareness and importance of social-cultural, environmental and economic value of tourism. 10. Provide sustainable platform for research and integration of social security policy for national development. Activities: 1. Entrepreneurial youth and vocational training programmes. 2. Products and services exhibition, creative artwork skill and project engagement. 3. Entertainment and events development. 4. Publishing, resource and information development. 5. Literature, art collections, sporting, research and recreational activities. Innovative Approaches: 1. Launch powerful and brand enrichment tourism marketing profile for the centre. 2. Apply cutting-edge technology approach for marketing and communication. 3. Setting both online and offline media approach for marketing and brand positioning. 4. Network schools, institutions, stakeholders and policymakers for endorsement. 5. Activation and alignment of quality and specially tailored products and services. 6. Engage stakeholders, sponsors and key implementation partners for distinctive interactions. 7. Create links for tourism trade professionals and major industry players. 8. Organize stand out competitions designed to foster collaborations among the youths. 9. Add inspiring-highly enticing returns on investment (ROI).
Expected impact of your idea on sustainable development
Expected Impacts on Sustainable Development: Poverty, Decent Work and Economic Growth remains first and eight on the SDGs agenda. This is because Poverty has been fingered as a bane of under-development facing developing nations including Nigeria. Poverty is one of the challenging problems that we face today. It can be sparked by much number of issues, personal, societal, communal, cultural, environmental and governmental to name just a few. Once it occurs it can be facilitated by a variety of factors like, violence, corruption, social tensions, unethical capitalism, terrorism and many more. This idea is designed to take care of many of these factors through entrepreneurship development, training, skill acquisition programmes, skills for live and livelihood. Targets: All categories of teeming unemployed youths, adults and vulnerable persons (with zero gender bias) will be targeted for engagement in monetized vocations. Participants consisting of proprietors (owners) of schools, technical and vocational enterprises, small and medium enterprises, community based organisations, local government council, corporate organisations, tourism associations, cultural group, media organizations, youth associations, schools and colleges. Measures to Evaluate Success 1. Engaging in periodic evaluation exercise to ensure the framework is not compromised and deliverable achieved. 2. Provide sustainable platform to evaluate and benchmark the overall growth indices. 3. Regular assessment and monitoring of participating groups for adequate skills impartation. 4. Setting basic economic and financial goals for maximum outcome. 5. Alignment of project objectives for growth and sustainability. 6. Develop tools for measuring public acceptability, engagement and participation. 7. Develop methodological approach for measuring and monitoring revenue increase. 8. Create platform for monitoring, managing and keeping sponsors and funding organizations.
Plans for implementation and sustainability
Plans for Implementation and Sustainability: Sustainable implementation of the idea will be structured with the capacity to promote national socio-economic policies through creation of jobs for self-reliance and improved wellbeing; the idea will be positioned and structured to encourage Public-Private-Partnership (PPP) to continuously attract attention of stakeholders, investors and other funding organizations. Description of Business Model: Poverty eradication may be a tall, but achievable vision, the findings and research carried out gave significant income generating and sustainable indicators that tourism ventures has the capacity to provide abundant monetized vocations, thereby mopping up unemployment challenges; and lifting many out of poverty trap with guaranteed food and social security. This is because tourism has direct linkages with other sectors of the economy, for example hospitality, entertainment, art work production, food services, souvenirs, textiles, design and printing, branding, marketing, sport centre and shopping centres business ventures are indispensable to humanity. It operates and generates steady daily income. Financing Sources Includes: 1. Stakeholders. 2. Individuals and Corporate Donors. 3. Philanthropists. 4. Governmental Agencies. 5. Community Based Organizations. 6. Corporate Organizations. 7. Non-government Organizations. 8. Development Partners. 9. Banks, Cooperative Societies. 10. Private Companies. Collaborators: 1. Resource Persons. 2. Tourism Business Partners. 3. Vocational Training Centres. 4. Electronic and Print Media Partners. 5. Ministry of Information, Culture and Tourism. 6. Youth Tourism Organisations and State Tourism Board. Project Partners/Team 1. Oluwaseun Esther Olowogboye, F, 30 (Centre for Sustainable Development, University of Ibadan) 2. Tileoluwa Peace Adeoye, F, 24 (Youth Coordinator - University of Ibadan) 3. Modupeola Aboderin, F, 22 (Youth Coordinator - University of Ibadan) 4. Boluwatife Adenuga, F, 18 (Youth Coordinator - University of Ibadan) 5. Olamide Islamiat Kareem, F, 20 (Youth Coordinator - University of Ibadan) 6. Oluseye Winifred Ademola, F, 21 (Youth Coordinator - University of Ibadan) 7. Bisola Leah Ogundare, F, 23 (Youth Coordinator - University of Ibadan) 8. Olusegun Adeleke, M, 48, (Entrepreneurship Development Centre) 9. Zainab D. Mohammed, F, 24, - Tourism/Hospitality Expert (Tourism Library Group)
Adeoye Adetoyese Adenrele, A Sustainable Tourism Professional with a great passion for Youth Tourism Development, a creative and innovative graphic designer, tourism art and content developer. He studied Tourism and Hospitality Management. He has spent twenty-three years working in the Tourism, Travel and Hospitality industry. In 2009, he participated in the World Justice Forum (WJP) Workshop on Rule of Law and Sustenance of Food Security in Nigeria. He acquired practical professional experience working with international institutions like Middlesex College of Law, UK, London School of Accountancy and Management, UK, London Tower College and Stellgreggz Business Network Ltd. UK, as the Country Manager. He acquired Professional Development Certificates in; Human Resources Management (HRM), Project Management (PM), and The Tourism Foundation Programme Certificates. In 2019, he completed the Hamburg University of Applied Sciences (HAW) and Hamburg Open Online University (HOOU) Digital Learning Programme on Small Islands Developing States (SIDS), A Sustainable Tourism and Stakeholders Networking for SIDS Policymakers. Co-founder, International Sustainable Tourism Union (ISTU) with Jean-Philippe Platroz - A France-Based Sustainable Tourism Expert. He founded Tourism Library Group, a tourism unit for promoting, Youth Tourism and Entrepreneurship Development, Sustainable Skills for Life and Livelihood. In February 2020, He received Oyo State's Government endorsement to organise Tourism Library Show (TLS), a tourism educational programme for youth development. Member, Youth Tourism Development Organization (YTDO), Member, Federation of Tourism Associations of Nigeria, (FTAN) Oyo State Chapter.
Stage of Idea