Best Ideas 2021 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.

The well being initiative

Published on September 9, 2021 um 09:07

Explain your idea in details:

Over the years, there has been huge increase of human population globally and in Nigeria resulting in increased demand of fish. In Nigeria the demand is about 3.6 million metric tonnes. Supply is about 1.7 million metric tonnes leaving about 1.9 million metric tonnes. This situation caused scarcity, hike in price and increased malnutrition. However, more than 70% of the fish consumed in the country is still exploited from the already depleted wild fisheries largely because reared fish is priced higher than those from the farm. This places a huge demand on wild fisheries. To change this trend we will: 1. Use organic raw materials to rear fish species such as catfish and tilapia. Example: we will use plant extracts to control water pH levels, check and treat disease. Use of organic raw materials helps to eliminate health concerns. 2. Produce minimum 200 tonnes of fish annually. This will help us reach out to more users with our products. 3. Produce our fingerlings and fish feed. If successfully done, on-site breeding of fishes can help us stock fishes at no cost while on-site fish feed production can help us save up to 40% on fish feed. 4. Use of bye-product to grow plantains. This serves as source of residual income. 5. Process our products to increase their life span. We roast some fishes and dry some to increase their shelf life. This makes it convenient to use and store them. 6. Use existing offline and online platforms to create visibility for our products. We will use radio stations, outreach campaigns, internet and social media to create awareness for our brand

Expected impact of your idea on sustainable development

1. Production of high quality fish at affordable prices to help low income earners afford fish in their diet. We expect that more than 3000 low income households would be impacted by this. 2. Our project will increase the supply of fish in the Nigerian markets making fish available to pregnant women who need it for the development of their babies. We expect that more children will consume more fish since their family can now afford it. 3. We expect that about 100 farms will adopt our model. This way more households, children and pregnant women will be impacted. It will also increase preference for reared fish since they are affordable and organic. 4. One of the things responsible for low aquaculture output in Nigeria is lack of quality seedlings.We expect that our hatchery will turn out more seedlings than we need. The excess will be sold to fish farmers. 5. Altogether we expect that the impact above will close the supply gap and reduce Nigeria's dependence on wild fisheries. This will reduce over exploitation of our wild fisheries. 6. We also expect that this will put Nigeria on its way to self sufficiency in fish production, help her save foreign exchange on fish imports and help her earn foreign exchange through exportation. 7. It will also result in the creation of more than 200 direct and indirect jobs. 8. We expect to produce plantain during the off season period. At this time plantain fruit is priced higher. This will generate more income for our business. Also the plantain tree will help modify the atmosphere.

Plans for implementation and sustainability

The farm will have three sections 1. The production section saddled with the responsibility to produce fish feed, breed fish, grow them and grow plantain 2. The processing section saddled with the responsibility of roasting fish, drying fish and plantain and packaging them for sale. 3. Marketing section will brand our products and drive sales. The production section will be made up of the hatchery, nursery ponds, main ponds, store and plantain farm. The processing section will be made up of a production room and a store with oven, dehydrator and shelves. Records of daily activities will be kept by each section and transferred to an online platform. Our major products will be fresh fish, roasted fish, dried fish and dry plantain. We expect that the excess of fish seedlings and brood stock fishes not needed by us. Our major channel of distribution will be market traders because of our target customers. However, with increase in scale we will explore other options such as exportation platforms. This project will be funded from grants, loans and investors. We will collaborate with River State University (UST) and University of Port-Harcourt's centre for animal husbandry development and agriculture for research and development of initiatives. We will collaborate with Ami Farms and nutrivill services for purchasing of required equipment. We will partner with evergreen farm for supply of farm inputs and training

Your profile

I am 31 years old. A graduate of industrial physics from Abia State University, Uturu, Nigeria. I was born into a poor Nigerian that managed to come out of poverty overtime. So I'm interested in helping poor people live a better life and helping them come out of poverty. I love Agriculture and have been engaged on a part time basis since my teens until the year 2020 when I set out full time. I have worked on farms and farm produce processing facilities. The ideas and experiences gathered over the years is what helped me develope this business model. I have been in plantain farming since 2014 and fish farming since 2017. Since my graduation in 2012 I have been working on developing businesses especially start-ups some as a freelancer in my early days, many as paid as paid staff later and three as a co-founder. I have experience in project management, staffing and staff management, financial management and business development for start ups.

Stage of Idea

planning stage

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Post a comment


October 22, 2021 20:18

Always remember, you have the strength, patience and passion to reach for the stars to change the world.
Your idea is great.
There is only one thing that makes a dream impossible to achieve: The Fear of Failure.


October 5, 2021 22:30

This is a wonderful project that in itself brings a lot of benefits to Nigerians, especially the economically challenged. Starting from providing a way out of the challenges faced by fish farmers to the challenges faced by fish consumers and those faced by those who need to eat plantain all year round. It is indeed all encompassing and would help put Nigeria on track to achieving food security because this combination of fish farming and plantain farming can be extended to other staple foods that require heavy water supply for it production

October 5, 2021 21:27

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world. Success is not final, failure is not fatal, It is the courage to continue that counts.

Your idea is very smart and practical.

Hilary Chizite Ekwebele

September 17, 2021 18:01

Wow! Superb and feasible idea that can make delicacies available to many and cause what has appeared to be a rich man's food item to be accessible to the poor.

I am also amazed at the way it'd create direct and indirect jobs, thereby reducing poverty.

Ayozie Best

September 14, 2021 05:10

Awesome, honestly this will really go a long in eradicating poverty and saving the country and her citizens from malnutrition. Youths will be employed therefore saving the nations at large from bandit and other societal vices....


September 13, 2021 20:57

Great Idea. Absolutely Relevant and Feasible. Will no doubt contribute immensely towards tackling nutritional inadequacies especially as a staple source of protein for the locals. It's relevance cannot be overemphasized as captured in goal 2 of the sustainable Development Goals


September 9, 2021 17:24

This idea captures all I feel should be done in a country like ours. I believe this will go a long way to help the people get the required nourishment they need to get from eating. One needs to eat a quality food which is naturally engineered and not chemically engineered.

Awhamefule Odumchi

September 9, 2021 13:47

This has described the needs of the country. Good food, not chemically engineered but of organic composition.
I solicit that government and NGOs should look into agriculture and support people with this kind of initiative as it is not only a benefit to our economy but to our individual health.