Best Projects 2021 features all the nominated entries submitted ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs.

Earth Fashionist

Published on September 30, 2021 um 16:13

Your title/position

Founder

Type of Enterprise

registered company

Year the ngo or company was founded

2020

Explain your project in details:

The Fashion Industry is the 2nd largest polluter in the world. Annually, 150million trees are cut down to create new fabric. It takes 2,700 litres of water to make just one t-shirt, which is enough water for one person to drink for 2.4 years. 85% of all textiles thrown away in the US, roughly 13million tonnes in 2017 are dumped into landfill. An average American has been estimated to throw away around 37kg clothes annually. If we are to save the Earth, it is a must that we move into a circular economy, because it reduces the brand new production and saves a lot of resources including trees and water. Also, it is a huge waste to throw away good clothes after wearing 2-3 times. So, through our platform we request people to sell/ donate their pre-loved clothes while buying the pre-loved clothes of others. We use 5% of every sale to plant trees in Sri Lanka with Thuru.lk, "Life on Land" SDG 15 and Partnerships for the Goals and Industry; SDG 17. We directly support "Responsible Consumption and Production" SDG 12. Our future plan is to find carbon emission reduction and bring out a resource saving calculator. Then every buyer knows how much of the resources she could save by purchasing from us. We educate the youth to become Conscious Fashionistas with Sustainable Fashion Ambassadors; "Climate Action'' SDG 13. When people donate clothes, 60% of the proceeds from those sales are used to help school children with their education. For this, we have partnered up with the Rotaract Club of NIBM, Sri Lanka. Quality Education; SDG 4 and SDG 17. Our long term goal to achieve Innovation and Infrastructure, SDG 9 is to create a chain for every fashion item which sells via Earth Fashionist using Blockchain concept.

Impact of your enterprise on sustainable development

We support 6 SDGs as explained above, mainly SDG 12 - Responsible Consumption and Production, SDG 13 - Climate Action as our entire project is focusing on bringing a circular fashion economy while converting one's waste into someone else's wealth/ happiness. The impact of our educational campaigns on Climate change and why we should become responsible, conscious fashionistas with our own volunteer ambassadors and influencers brought us real buyers and converted young fast fashionistas to Conscious fashionistas. We loved doing campaigns such as #BeTheChange, influencing people to change their lifestyle/ fashion choices to become a person who saves our Mother Earth. We also launched #ILoveMotherEarth campaign requesting people to post their Sustainable fashion photos with us and we are planning on some other campaigns too. As results of our sales, we also support SDG 4 - Quality Education and SDG 15 - Life on Land. We launched pre-loved fashion collections with Ornella Gunasekera, Miss Sri Lanka 2018, Veteran Fashion Designer Dimuthu Sahabandu. 60% of the sales income from these collections were used to donate stationery to the students of Wimaladharmasooriya Kanishta Vidyalaya. We joined the Rotaract Club NIBM, Sri Lanka. Meanwhile, our Tree planting reserve (5% of each sale) collected cash for 7 trees. This could be a small amount, but we achieved all these within 1 year and we are now moving forward. No. of school children served - 60, Amount donated for children welfare - LKR 11,184/= , Tree planting reserve - 7 trees , The research is ongoing to find adequate data and methods to calculate the resource saving per item sold (ex: 2,700 liters of water to produce one cotton t-shirt) while creating a blockchain and show the carbon emission reduction through Earth Fashionist, SDG 9 - Industry Innovation and Infrastructure.

Sustainability and future plans

Our business model is an e-commerce marketplace. People who like to sell or donate items can simply register with us and submit item information with images. Then those images will be published in the e-commerce site for buyers to buy. At the end of each month, we pay or donate 60% of our sales to the respective sellers or donate for school children welfare. Another 5% will be used to plant trees. In Financial perspective, we have avoided the cost of storing items. Also, since this is an online marketplace which does not require any warehousing, we can expand this globally. The scalability of Earth Fashionist is very high together with all the SDGs. We started as a simple instagram page in September 2020 and now we have developed our Minimum Viable Product (MVP), the seller/ donor registration portal. Currently, we are using a 3rd party e-commerce system to publish the items while we are developing our in-house e-commerce system. Thereafter, we are planning on launching a number of marketing campaigns to educate people to become Conscious/ Responsible Consumers and convert them as buyers of Earth Fashionist. Earth Fashionist is currently funded by its founder and our target is to expand our online platforms to other countries once we reach the stable growth stage. We believe and consider the growth of Earth Fashionist is not just our personal achievement, but also an achievement in saving our Mother Earth with the huge impact we create with all SDGs we support.

Your profile as an entrepreneur

I am Harshi (33 yrs) from the Pearl of Indian Ocean; Sri Lanka surrounded by its breathtaking natural beauty. I had a dream to become a successful Entrepreneur when I was 17 years old. Also, I had the passion to protect the environment even as a little child and to serve the community. I grew up in the tech industry in my career life always thinking of ways to save the planet. Then I thought of starting my own business to save the Earth to follow both my dream and passion. That's why I came up with Earth Fashionist. Achievements 2018 Global Finalist among the Top 10 in the world for GBG Stories Search by Google 2018 Winner AngelHack Sri Lanka 2018 Global Finalist Hackcelerator by AngelHack, USA 2018 Guest Speaker DREAM VENTURE Startups for Women Hackathon, Sri Lanka, by IEEE WIE Sri Lanka Section 2018 Mentor in STARTUP WEEKEND HIKKA Hackathon, Sri Lanka, For Techstars Startup Weekend 2016/17 1st Place Project A BOOK TO BRING A SMILE Community Service, Best Leo Project For Spotlight On Children & Infrastructure Development District 306 A1, Sri Lanka & 1st Runner Up in Sri Lanka (Islandwide) 2015/16 1st Place BEST LEO CLUB SECRETARY OF THE YEAR Community Service District 306 A1, Sri Lanka &1st Runner Up in Sri Lanka (Islandwide) 2014 Finalist in MIT GSL (MASSACHUSETTS INSTITUTE OF TECHNOLOGY (USA), Global Startup Labs, Sri Lanka Summer) For the Project Topnotch. My areas of expertise include Entrepreneurship in Tech & Non Tech Startups, Project Management, Business Analysis, Finance, Sales & Marketing, Customer Success Management, Event Organizing, Mentoring startups, Public Speaking on Lean Canvas Model for startups, Entrepreneurship for Women.

We are Earth Fashionist

SDG 12 and 13

SDG 15 and 17

SDG 4

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Comments

October 22, 2021 19:41

Starting your business is like planting a sapling. First, you have to invest your time and money. Then, you must take care of it while expecting nothing in return. But when your startup blossoms, it makes all the patience and hard work worthwhil. https://www.entrepreneurship-campus.org/ideas/32/21472/
Your idea is amazing..

October 22, 2021 19:37

Starting your business is like planting a sapling. First, you have to invest your time and money. Then, you must take care of it while expecting nothing in return. But when your startup blossoms, it makes all the patience and hard work worthwhil. https://www.entrepreneurship-campus.org/ideas/32/21472/
Your idea is amazing..

Ishara Abeykoon

October 22, 2021 06:03

Many people just wear a dress 3 times and then throw it away or it stays inside the wardrobe forever. So this is something we all can use and we all can be benefited while supporting to save the earth by reducing the environment pollution.

Shelan Peiris

October 21, 2021 18:08

I like the fact that this idea does not just saving the planet reducing the environmental pollution, but also supports school children with financial difficulties and plant trees. Best of luck. We will for sure use this platform. Thank you.

Madura Pradeep

October 21, 2021 18:00

This is a very nice initiative. We are happy that we can sell and buy second hand fashion items through this. So that it helps circular economy in SL instead of contributing to pollute the planet. Best of luck & Thank you.

Ushani Hasinthara

October 21, 2021 14:21

This is something we were looking for. It's great to hear you have implemented this idea. We know fashion is a sector with high environment pollution, but we didn't have a solution. Now this is something we can also use. Thank you, good luck!

October 19, 2021 07:47

There is only one thing that makes a dream impossible to achieve: the fear of failure. So many of our dreams at first seem impossible, then they seem improbable, and then, when we summon the will, they soon become inevitable.
https://www.entrepreneurship-campus.org/ideas/32/21472/

October 5, 2021 15:35

The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.

Your project is amazing!
https://www.entrepreneurship-campus.org/ideas/32/21472/

Preethika

October 1, 2021 16:26

A wonderful concept to change traditional Sri Lankan mindset to be more conscious. Appreciate this effort and I wish you all the very best to spread this concept all over the i island.