Best Ideas 2022 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.
RDAE
Project Details
Explain your idea in details:
The Royal Dynamics Agricultural Enterprise will mainly focus on providing a Ready market for our Community Estate farmers, ensure high quality produce for our customers, ensure better living standards and financial management for our Farmer through partnerships, promote good customer relations and ensure fair compensation for farmers. Its main activities will include, consultancy services through Third party partners to ensure better living standards for our farmers under Community Estates, sailing of products and produce of our farmers in the Community Estate Farms under the Cross Worth Foundation structure, packing, processing and branding our produce through it three companies; that is Mavuno Farms, Mazoa Ranch and Mutamu Dairies. Sales and Marketing through our ecommerce platform and social media will be the main source of income generation by commissions. The platforms will be www.RDINC.RDAE.com for website, [email protected], FACEBOOKRDAEKENYA and YUOTUBE//RDAEKENYA.COM. We will focus on digital marketing and virtual marketing as the key marketing strategies. The business approach will be of partnership between us and the farmers under the Community Estates coming together to ensure sustainable growth of self and the agricultural industry. The aim will be to ensure the farmer gets the most from their labor as they grow economically thus prevent the exploitations by middle men by linking them directly to their market net value. This is motivating the Farmer by making them have a fair share of the cake.
Read MoreExpected impact of your idea on sustainable development
The business idea seeks Zero Hunger by ensuring modernization of farming through bringing small scale Farmers under a privatized schemes known as Community Estates. This estates will be managed in a structure known as The Cross worth Foundation Structure. The structure is based on a theory refer to Socioeconomic Development theory, adopted from the Marxism theory by Karl Marx. The numerous schemes to be started in Tana River, Kiambu, Makueni and Kakamega will kick start a drastic reformation and mainstreaming measure that will proceed to the rest of the country then Eastern Africa, Africa then globally. By doing this, farmers in small scales farming will increase the current food produce with over 50% their current production. Thus ensuring higher availability of food throughout the year at affordable cost. The farmers will even be able to donate without losing profits. The program will include warehousing services in all operational Zones, processing companies to ensure perishable produce is turned to a new product before perishing to cut on spoilage, hence illuminating of hunger for good. This business will also make agriculture a Decent Works and means to Economic Growth. How? You may ask. For a long while farmers have been exploited by Middle Men, commonly known as Agricultural Cartel's. these wealthy business individuals take advantage of farmers inability to access global market, and exploit them to make vast fortunes from their sweat, as the farmer continue to languish in their poverty and ever had work. This shall now be changed through collecting all produce from the farmers under the program and selling it vie our ecommerce platform at the global market prices. The farmers will then be paid as we take only a commission for the service offered. The result will be farming as a decent work and means to economic growth.
Read MorePlans for implementation and sustainability
The Royal Dynamics Agricultural Enterprise will mainly focus on providing a Ready market for our Community Estate farmers, ensure high quality produce for our customers, ensure better living standards and financial management for our Farmer through partnerships, promote good customer relations and ensure fair compensation for farmers. Its main activities will include, consultancy services through Third party partners to ensure better living standards for our farmers under Community Estates, sailing of products and produce of our farmers in the Community Estate Farms under the Cross Worth Foundation structure, packing, processing and branding our produce through it three companies; that is Mavuno Farms, Mazoa Ranch and Mutamu Dairies. Sales and Marketing through our ecommerce platform and social media will be the main source of income generation by commissions. The platforms will be www.RDINC.RDAE.com for website, [email protected], FACEBOOKRDAEKENYA and YUOTUBE//RDAEKENYA.COM. We will focus on digital marketing and virtual marketing as the key marketing strategies.
Read MoreYour profile
I am a 26 year old student, Self-Published Author business person and community leader. I have served in various roles from my childhood. They range from community services, church leaders and academic team leading. I have also contributed in development of clubs and improvement of policies in one organization/ I am a specialist in human resource management with about a year of experience. I have also engaged in a number of public lectures and conferences in business I have engaged in a number of small businesses of which some I was more successfully than others. I have also participated in a number of business and arts contests including the 2019 and 2022 HULT prize competition, On Campus, where I managed to be amongst the top ten teams. I have good public speaking skill, communication and presentation skills that have earned me opportunities in public speaking and young leaders conferences. Besides all this, I have served as a Peer Counselor and Wellness Ambassador in Co-operative University of Kenya and Kenyatta University, thus possess the humanistic spirit that can drive a team of the right profession towards success of any project I set my mind to.
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