Best Ideas 2022 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.

Dee Finance

Stage of Idea start-up stage

Explain your idea in details:

Our services Financial Advising Financial Training Financial coaching Financial Advising Objectives - help clients understand their cash flows, make budgets, manage debt and achieve their financial goals. reduce financial stress and ensure client`s financial well-being. guide clients towards sound decision making in finance. help clients to better manage their finances, provide financial education to clients.

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Expected impact of your idea on sustainable development

Targets To financially support the transformation center with 25% of the net profits and freely transform 1,200 lives in a year. To financially transform lives of 1,200 people in a year. To increase customer base by 20% annually. Increase Return on investment by 30% annually. Employ and retain professional and competent staff. Success factors Increased customer based by 20% on annual basis. Transforming 1,200 lives in a year on a free service. Financially transform 1,200 lives in a year and make profit. Financing the transformation center with 25% of profits annually. Retaining competent staff with high morale.

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Plans for implementation and sustainability

We are finance consulting company that offers business to clients services (B2C). Dee finance exists to solve the problem of financial stress brought by financial illiteracy to non-financial people. The Basotho Enterprise Development Corporation (BEDCO) is going to partially fund Dee Finance as an investor. We already have financial plan i for the funds from for the BEDCO funding. Our operations partner is the finance consultancy firm that has professional consultants (PKF). The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it wont be too long before the business close up. One of our major goals of starting Dee Finance is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our coaching services and advisory and consulting services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while. Dee Finance will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken care of. Our company's corporate culture is designed to drive our business to greater heights and training and re-training of our workforce is at the top burner of our business strategy. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance periodically.

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Your profile

Malimpho Lethoko is the founder of Dee Finance. She is a 34 years old Mosotho woman who graduated from the National University of Lesotho with a Bachelors degree in accounting in the year 2013. In May 2017 she was at her lowest point in life and had suicidal thoughts as a result of being unemployed. She started reading some books particularly personal development books which brought a turning point in her life. Her struggle to get a job was turned in to something good when she decided to start the Human`s transformation center which now brings this profit making company Dee finance. She has an intension to fulfil her purpose in life which is to transform people`s lives both financially and emotionally especially those who are broken by unemployment through the life coaching. She devotes all her energy to ensure that this company becomes a success. She has transformed her life and is becoming a better version of herself every day. The HTC did not do well in 2017 due to lack of funds, planning and education. With every lesson noted, necessary actions taken and corrective measures in place we are committed to financially change peoples lives and re-building the transformation center. Dee finance exists to teach people about money and how to get rid of habits that keep them poor. We emphasize the importance of financial education.

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