Best Ideas 2022 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.

Horticulture Nyumbani

Explain your idea in details:

Horticulture Nyumbani is a start-up business registered as a business name with certificate of registration and Abstract under business/company registration act in Tanzania. The main objective on Horticulture Nyumbani is to practice horticulture farming as a business in western Tanzania, the major focus crops are vegetable (Tomato, watermelon and Onion), Fruits (Passion, papaya and Banana) and spices (Ginger, turmeric and herbs). The aim is to produce up to 7500 tons of vegetable, fruits and spices valuing USD 10000 in 2024. This start-up is activities include producing of mentioned horticultural crops, harvesting, processing and packaging, transport and sell fresh produces in a local and reginal markets. The innovative approach will focus on production technologies such as drip irrigation, greenhouse production and improved/hybrid seeds as well as organic farming practices. Also, there will be a unique market strategy including digital marketing, Town-vegetable shops, mobiles shops and free home delivery. The gross margin is expected to grow in 80% in a long run.

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Expected impact of your idea on sustainable development

The social impacts of Horticulture Nyumbani are: To improve nutrition by making sure that more than quarter people of the community around western Tanzania region consume nutritious, quality, safe and quality fresh vegetables, fruits and spices by 2023. To improve livelihood by employing more than 20 employees, youth and women on faring activities, processing and packaging, transport and sales activities. Also, we hope this business to benefit more than 350 Value Chain actors in horticulture production in western Tanzania by 204 To conserve environments by applying Integrated Pest Management (IPM) techniques, organic farming practices, Climate Smart Agriculture and conservational Agriculture practices during Horticulture farming business. To transfer knowledge to farmers and community around, we hope to establish a Horticulture Nyumbani Farm which will be a production entity with a demonstration plot of vegetable, fruit and spices showcasing technologies like drip irrigation, greenhouse production and improved seed varieties, where more than 3500 farmers will be reached annually up to 2025 To open new regional markets of horticultural crops in neighbor countries which are Burundi, DRC and Rwanda on western Tanzania

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Plans for implementation and sustainability

The Horticulture Nyumbani business model will be Business to Consumer (B2C) model. In which our produces will be sold out to wholesalers and retailers who sells direct to consumers. However, those consumers can buy our produces direct from us at vegetable shops in town. In fact, we are going to conduct market analysis and come with the strategy to use digital marketing and platform to identify our customers, through this we will sell our produces to them. This model is innovative as we will build strong customer relationships; develop market analysis and strategy, access to customers, cost and price control and adaptability to horticultural produces markets. This will be unique as we have few competitors who can operate in a professional way like our business. The revenue source will be sales from vegetables, fruits and spices produced from Nyumnani Farm. The cost of production for this start-up is expected from Seed capital to be invested by agriculture stakeholders, in which the return of investment will determine the successfully of our business. We expect to reach a gross margin of 80% in a long run. Our price structure will be mostly penetrative and competitive pricing. Our Pricing Strategy will be affordable, reasonable or at farm-gate price as we introduce our business as part of branding and promotion. Our horticultural produces will be produced from improved and best seed varieties from reliable seed companies. Therefore, high quality, food safety and phytosanitary with promote the value of our produces to the market. There will be a market strategy for our produce like affordable prices regarding the quality and quantity depending on demands, free delivery system and contract farming will be strategized to increase sales

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Your profile

My name is Daniel Kisoko; a graduate from Sokoine University of Agriculture (SUA) in Tanzania with Bachelor of Science in Horticulture in 2018. I am a young African who was born in 1994 in a small village called Msanzi in western part of Tanzania from a very poor and un-educated family. After my struggle to university, I started my career development by working with Seeds of Expertise for the Vegetable Industry of Africa (SEVIA) in 2018 as an Extension Officer training farmers on simple research/trials and technology dissemination on improved vegetable varieties. In July 2019 I worked at East-West Seed Company Tanzania as a Technical Field Officer to train farmers through demonstration plot setting, conducting trainings and Farmer Field Schools on vegetable production. In July 2020, I worked at Tanzania Horticultural Association (TAHA) as a Junior Agronomist where I trained farmers on Good Agriculture Practices (GAP) on spices and vegetable production through demonstration plot setting, training and Field Days. I am now an Agricultural Tutor at the Ministry of Agriculture Training Institute (MATI) training Diploma and Certificate Students on Horticulture Crop Production, Agriculture Extension and Gender in Agriculture. Also, a CEO and Founder of Horticulture Nyumbani Enterprises as a start-up business. The matter of fact, I understand the horticulture industry in Tanzania especially production and farming system, marketing of fresh produces, certification, agricultural input supply, extension services, logistics and Expertise, Therefore, I consider myself to be a highly motivated and diligent Young Entrepreneur with high integrity, credibility and value difference. I believe that "to dare is to do", the growth of horticulture in Tanzania is 11% contributing USD 799 million in 2020 which is a very good opportunity to young entrepreneur like me in Tanzania. Therefore, through vegetable, fruits and spice production we can address food security, fight hunger and poverty in Tanzania

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Post a comment


Joyce Faida

September 10, 2022 21:46

The idea is so good and more profitable to people especially on the side of employment, quality of products ,and growth of the income as it is more good.
Also on the way of packaging, it should be highly considered as package of products influence on the quality of products
Also during supply, the products have to be available at the right time so as to win market competition as long as nutritional value is highly considered


September 9, 2022 14:28

Horticultural industry is a growing and promising industry in Tanzania! And Africa in general..

Ideas like these will make this sector grow even stronger.

Thank you Daniel for this great idea.

September 8, 2022 14:33

Entrepreneurship platforms are opportunities to young women, youth and graduates in these era of un-employments, Horticulture Nyumbani shows a way in which we can generate the best business ideas which can provide employments, generate capital and achieve dreams of improving livelihoods in developing countries like Tanzania.

September 8, 2022 14:01

Horticulture Nyumbani is a great and wonderful start-up business idea that need seed capital or investment. It an idea that can generate money, employ and attract young women and youth in Horticulture farming system in Tanzania