Best Ideas 2022 features all the nominated entries submitted under ‘Submit your Idea’ category. All the entries consist of innovative solutions or propositions for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage.

Evanesse - Leak proof, Evaporative Magical Baby Grows

Stage of Idea start-up stage, idea offered for implementation by others

Explain your idea in details:

Magical leak proof baby grows & vests - New patented moisture flow system that gives you confidence. This range is not only beautiful in form but exquisite in function too. This patented technology fabric draws leaked milk away &urine from the tender skin of mothers angel's and then evaporates it using their body heat. This allows for your angels for longer sleeps & dry day trips. Our proudly South African baby grows & vests will be available in many colors, designs and decals. Our vests and baby grows will soon be available in winter & summer ranges , long sleeves, short sleeves and many more exciting styles .The first leak-proof baby grow. Keeping your Angels dry and comfy, A safe, non allergic membrane uses a baby's body heat, to evaporate all body fluids. A patented, multi layered garment, the inner lining is baby vest material, that wicks baby's body moistures into a membrane region. Keeps your baby dry, between nappy changes. While Breastfeeding and little Angels that bring up milk, the fabric will not absorb these fluids. Winter chills and flu are reduced. Baby Sweat's are reduced. Quality ,uninterrupted sleeps due to dry baby grows. Important Milestones- Membrane technology. BENEFITS:A new patented moisture flow system that gives you the confidence of absorbent disposables. Light to moderate milk moisture protection-85-95% Moisture management is less bulky due to evaporation. The conveyance of moisture from the inside to the outside of the Evanesse keeps you dry all the time. Promotes milk & urine moisture away from the garment Your natural body heat assists the flow. Membrane technology is a scientific field that changes and improves all the time a new Evanesse membrane being has developed has15 times more breathability. A Testing process started a year ago for this application. Our competitive advantage is the ability is to constantly upgrade our technology.

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Expected impact of your idea on sustainable development

Sustainable development as Evanesse promotes breastfeeding and happier babies. Pregnant mothers may use the Evanesse prior to giving birth as you do form wet patches on outer garments in your last trimester. Breastfeeding mothers duration is about 3-6 months. Disposable pads tend to become saturated and acquire an irregular bumpy look through clothing. It also requires the user to carry spare pads for use as and when required. Lately many magazines are urging mothers to breast feed as it is healthy option for your Childs later years in life. Many working mothers need to express milk. Time constraints & the hassle to change breast pads means the Evanesse allows you to stay dry and comfortable all day. Happier babies that are dry, comfort and convenience, with our unbeatable technology will sustain our future brand. Our technology is superior, our quality has a high degree of excellence and our team has years of experience. As per below these are links, providing detailed reports, on our well known brand. Evanesse, Carriwell, HM, SophieJane, Mango, Woolworths, Pregeez, Carriwell, Cake Maternity. Various factors are responsible for the markets growth trajectory, which are studied at length in the report. In addition, the report lists down the restraints that are posing threat to the global Nursing Bras market. This report is a consolidation of primary and secondary research, which provides market size, share, dynamics, and forecast for various segments and sub-segments considering the macro and micro environmental factors. It also gauges the bargaining power of suppliers and buyers, threat from new entrants and product substitutes, and the degree of competition prevailing in the market https://voiceofthesouth.com.au/2022/05/31/nursing-bras-market-2022-report-covers-top-key-players-profiling-woolworths-sophie%EF%BC%86jane-evanesse-carriwell-mango-carriwell/ Brand preference of baby clothing has become a major market trend in recent years. Media and promotion of designer baby clothing coupled with visual merchandising at different supermarkets are key to sales.

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Plans for implementation and sustainability

Customers are Kasselot's Queens Lee-Anne Kassel Strategy: Industry Overview - Market feedback The key element of a successful marketing plan is to know the market, the industry and your customers, their demands and expectations. Distribution Strategy (Kasselot) In South Africa we have chosen a direct distribution channel through hospitals, Antenatal classes and exhibitions. bra boutiques and chain stores will merchandise the bra, pharmacies and baby stores will sell the nursing pad via distributors. Multi-Stage channels Kasselot utilizes Third-party retail business: The Evanesse is to be sold via retailers worldwide where we will acquire excellent display positions and forward educational criteria to all sales staff. Distributors: Specialized companies act as agents for the distribution network overseas, they manage their own accounts and pay us cash. E-Commerce:. A global market is accessible at a minimal cost. A cost effective website will be launched to answer and educate all breastfeeding mothers on the Evanesse. Local South Africa is a very small market on average there are 789 000 births a year.26.2% are LSM belts 6-10. Only 206 718 can afford the product. Lets assume only 60% of mothers buy the product only 124 030 will purchase the Evanesse. Online sales are our only channel currently. Our baby grow manufacturer will present samples to the chain stores, early next year. International Kasselot will purchase the bra at $7 fully packaged and supply distributors at $12 ex works (Distributors carry freight costs from Bond) The Evanesse will be sold to retailers on average for $26. They will sell it for approximately $52-54 worldwide.

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Your profile

Lee-Anne Kassel aged 48 years old from South Africa recently received her South African patent for the new leak-proof moisture management baby grow. The inventor co-ordinates all patents, manufacturing, quality control and marketing. The 3Ds desire, determination and dedication combined with 20 years of extensive research will enable international success. Major Achievement: Winning the Fairlady Start- Up Awards and a becoming the first South African finalist at Cartiers Women's Imitative Awards provided valuable business contacts, knowledge & Media coverage. Our new patented baby grow will expand into kiddies, toddler and our technology is constantly being upgraded. Lee-Anne Is a qualified bookkeeper and has a strong understanding on the financial wellbeing of a company. It has taken many years to master the design of products with our specific materials and to meet customers needs. Once many trials, samples and design teams have established what garments require for a successful fit, the final details are assembled. This is a labour of love, the financial rewards are minimal, compared to the elation of Mother's and babies! All mother, can currently buy our baby grows on www.evanesse.online.

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Comments

Alta Olivier

September 20, 2022 13:08

Kasselotevanesse well done! This is an excellent idea! It will prevent so many little inconveniences. No more wet blotches on moms blouses, no more wet bedding for babies. No more wet vests for babies and, and, and... As explained in your presentation! Your idea should have been on the market many, many years ago!

Anne Cooper

September 20, 2022 12:34

I have used these items for my Grand daughter who is three months old now - the leakproof baby grower works very well - the maternity bra is also an excellent idea - no more leaks in public! Highly recommend these innovative ideas

Fiona Lovejoy

September 15, 2022 17:54

Well done ! An innovative and wonderful invention. A very clever and brilliant product that protects babies and mums skins alike and also aids precious happy peaceful nights sleep. A wonderful advance in technology and an inspirational new idea. Beautifully designed to look great and to delicately protect skin. Prevention of nappy rashes, sores and happy mums and bums.

Fiona Lovejoy

September 15, 2022 17:54

Well done ! An innovative and wonderful invention. A very clever and brilliant product that protects babies and mums skins alike and also aids precious happy peaceful nights sleep. A wonderful advance in technology and an inspirational new idea. Beautifully designed to look great and to delicately protect skin. Prevention of nappy rashes, sores and happy mums and bums.