NUFLARC AFRICA FOOD SOLUTION
Published on April 21, 2016 um 10:56
Explain your idea in details:
To improve nutritional intake in regions of Africa that experience calorie and acute malnutrition attention must focused on extrusion technology that use in expensive sources of protein materials to fortify foods.The technology will make traditional products (cereals and legumes) more acceptable,appealing and useful in this fast changing global society ensuring nutritious food year round.The technology processing will offer better storage stability.food added value,lower transportation cost,generation of employment,creation of new market in the food feed industries sectors,the detrimental malnutrition of the women,female teenagers and children who receive less food than male counterparts in the same household will be solved completely,the people will be productive and healthy,children will perform well at school since feed well within 1000 days after birth which are very important during growth.
Expected impact of your idea on sustainable development
The most popular solution customers currently using in the region is traditionally prepared products at their homestead and from some firms,the products widely used and that's the break through our company want to capture and develop that particular market.The company is customer focused addressing customers desire,needs and problem and developing quality value oriented ,cost effective,nutritious,healthy and valuable unique food brands.The business would satisfy the needs of customers who have been waiting nutrition and healthy food products in the market,products like soya contain complete source of protein hence solving malnutrition ,food insecurity and poverty at the same time.The company will be All-purpose food solution and customer efficient product use to create healthy and wealthy nation building specific countries economies of scale and Africa economic visibility and prosperity.Tracking production milestone to unearth potentials problems before effecting product delivery,company have worthy pursuits for more response and effective operations for supply chain capabilities to tap into the mind of customers to make sure we make the rights products.The company have created vehicles to capture the voice of the customers to ensure the products hit the mark and determine what customers wants to buy and their motives behind purchasing decision.Innovative and effective tactics applied to bridge the gap between product development and customers needs some criteria includes[customers survey,products review,social media monitoring,collaborating design feedback and crowd sourcing].The projects approval at each stage will start with ourselves then our consultants and partners Kenya industrial research and development institute and finally Kenya bureau of standards who will approve the products for market.
Plans for implementation and sustainability
THE BUSINESS IDEA
To eradicate food insecurity,malnutrition and poverty,the company focuses on production,processing and supply of food nutrition products coupled with value addition using local materials cereals and legumes through collaboration with small scale and local farmers.Developing value oriented food brand through extrusion technology to ensure enhancement of food nutritional security to potential customers specifications and needs.
Farmers collaboration and farming
Transportation and sale
Extrusion processing and customization
Product sales appeal and information
Designed target customers
Distinct unique selling proposition
Up-sell products benefit
All-purpose solution and product use
Product cost effective and convenience
Customers tuning to vibrant products usage
Products usage,adaptation and attachment
Food and nutritional security
Healthy and wealthy people
Adequate market entry and good price
Income,jobs and improve standard of living
THE IMPLEMENTATION PROCESS OF OUR STRATEGIC PLAN:
1.Evaluating the strategic plan.
2.Creating a vision for our strategic plan.
3.Selecting team members to implement the strategic plan.
4.Schedule meeting to discuss progress report,list of goals and objectives.
5.Involving upper management for appropriate methodology.
1.Personal saving and family and friends support.
2.Micro-finance lending institutions.
National and county government.
Kenya industrial research and development institute.
Small scale farmers.
Concern stake holders and willing agribusiness partners.
Benard Odongo,aged 31 years, Kenyatta university bachelor of science food nutrition and dietetic holder.A well presented industrious and highly talented,self motivated,enthusiastic professional and knowledge in food nutrition and dietetic management and marketing executive strategic concept,inspired by innovative ideas of creating new products,technique and methods of doing things differently from others aiming to change lives of many and improve their living standards.2015 worn TONY ELUMELU ENTREPRENEURSHIP AWARD with cash prize 5000 usd.
Stage of Idea