AN INTEGRATED SUGARCANE PROCESSING UNIT (VILLACANE SUGARCANE PROCESSING COMPANY)
Published on April 20, 2016 um 15:26
Explain your idea in details:
VILLACANE seeks to add value to sugarcane and its bye-products by converting them into beneficial and economically viable products utilizing environmentally friendly production and processing technologies. Sugarcane has a variety of uses ranging from ethanol for fuel, jaggery as a replacement for sugar/sweetener, raw juice, the bagasse for disposable products (e.g. plates, bowls, buckets, etc.), plastic replacement, construction materials, flour, clothing, molasses as food for cattle, etc. It is good to note that sugarcane products such as the juice and jaggery have become a widely preferred choice of fruit juice and sweetener respectively to the well-known refined sugar due to its nutritional and medicinal/health benefits, taste and low cost. The general objective of our idea is to process and market high-quality, fresh, hygienic and affordable sugarcane juice, at least for the first two years of operation, to refresh persons of all age groups whilst creating ready market for sugarcane farmers and employment opportunities for the youth. After the first two years of operation, all things being equal, we intend to scale up our operation to include the production of jaggery as a substitute for refined sugar and the production of charcoal by using sugarcane bagasse to forestall deforestation. We intend to adopt tried and tested innovative mechanisms/approaches used in other parts of the world through the use of the latest machinery, approach, flavouring and preservatives. We also intend to adopt innovative marketing strategies to enable us create public awareness on the health benefits of our products.
Expected impact of your idea on sustainable development
VILLACANE expects the successful implementation of the idea to yield considerable benefits in both the short and long terms to not only the owners of the project but also to the immediate stakeholders along the sugarcane value chain and the entire community at large. We expect significant positive changes, in specific and measurable terms, in critical areas of the project, if implemented successfully, including productivity, profitability and growth. We also expect to make a major impact on job creation. Although we expect to begin operations on a small scale, at least for the first year, packaging and marketing the juice, we expect that as we expand and grow our business especially with other complementary products, sales representatives/agents, shop assistants and operators in other outlets would be subsequently trained and engaged. Our scale-up plans will look at jaggery production using the juice, charcoal production using bagasse, animal feed production using molasses, among others. All these will require us to engage human resource leading to reduction in unemployment especially in my community. It is our hope that once VILLACANE becomes fully operational, we shall contribute towards addressing the United Nations Sustainable Development Goals 1, 2, 3 and 8 which includes No Poverty, Zero Hunger, Good Health and Well-Being, and Decent Work and Economic Growth, respectively, not only in my community and country but also the world over. We expect to measure success after the first 12 months of operation based on several indicators such as; - Productivity - Employment - Restarting of businesses of several sugarcane farmers who have gone out of business - Revenue and - Net Profit.
Plans for implementation and sustainability
Sugarcane is the most important raw material for our processes and we do not expect shortage in raw material, as currently an estimated 250,000mt of sugarcane is produced annually with over 20km² of land still available for cultivation in our catchment area. Our Raw Material Procurement Strategy will be designed to ensure we have uninterrupted supply of sugarcane at relatively low costs. We shall, in our first year, source sugarcane from smallholder farmers.
An initial capital requirement of USD 150,000 will be required to set up the facility. This is expected to be used to take care of Building, Plant and Machinery, Furniture and Fittings, Delivery Van and Working Capital. Finance is expected to be sourced for the project mainly through Grants, Equity and Debt (preferably soft loans). Our business plan, being finalized, contains the complete financial projections (input costs, production costs, sales and cashflow projections, ratios, etc.) and is available upon request from a potential investor.
Underlying our financial strategy is the primary goal of maximizing owners wealth by generating appropriate returns on investment. In line with this, we look to implement a financial plan that ensures our financial resources are managed prudently, with a view to generating adequate cash flows.
Our marketing strategy will be designed to facilitate the development of strong customer relationships aimed at securing and growing a reliable market for our products. Our strategy will be focused on keeping our client base by continually improving on our work processes to ensure we deliver consistently on our key selling points.
VILLACANE shall use integrated marketing communication approach in which there will be a blend of different marketing and promotional tools that will convey clear and consistent message of our product to the customers. These Promotional tools will include Newspapers, Billboards, Promotional vans, and Social Media.
I am a 29 year old, very energetic & astute young man who is always determined to meet expectation. Being a versatile & a conscientious individual, I possess varied knowledge & experience in Fundamental Accounting, Research, Proposal Development, Business Plan & Grant Writing, Entrepreneurial Skills Capacity Building & Training, Value Chain Analysis and Graphic Designing, among others. I currently work with Elitrust Finecon Limited, (a specialized consultancy firm providing dedicated services in Finance, Economics and Strategic Management, with a niche in Capacity Development and Training), as a Business Analyst. Apart from holding an HND in Accounting from the Ho Polytechnic in Ghana, I believe that self-education especially through the internet is very paramount if one wants to become successful. As a result, I enrolled in and completed successfully Courseras Entrepreneurial course Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship with distinction and was awarded a verified certificate from the University of Maryland. For the past four (4) years, I took active part in helping & managing various projects funded by The World Bank, USAID, DANIDA, The Netherlands Development Organization (SNV), DFID, EU, TechnoServe & a host of other Developmental Partners in areas spanning Business Advocacy, Capacity Building & Training, Business and Organizational Development, Research, Municipal Finance, etc. I am very passionate about entrepreneurship and as such I am continuously educating myself in the area and contemplating pursuing a Masters Degree in Entrepreneurship. I am motivated by the desire to one day write my name on the Worlds map and that has kept me going in life and has tremendously contributed to the few successes I have, so far, chalked.
Stage of Idea
conceptual stage, planning stage