KoliOb Kollections

Published on April 16, 2016 um 12:20

Explain your idea in details:

KoliOb Kollections intends to revitalize the Nigerian womens footwear industry by leveraging unsurpassed Nigerian design aptitude with Nigerian artisan factory relationships to generate trend -setting, high quality footwear at modest prices and unbeatable product turnaround times As a key component of our growth strategy we consider it critical to identify our business objectives and align these objectives with clear and measurable development strategies. Our key long term business objective is to build a clear customer acquisition process, customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers by 25% annually. We understand that customer growth can be at the expense of profitability and that theres a cost associated with customer acquisition The objectives for the first three years of operation include; 1. To create a product based shoe designing company whose primary goal is to go beyond customers expectations. 2. To maximize company revenues by establishing a high-profile retail presence in Port Harcourt, Rivers State. The target market include fashion conscious women from 18 to 35 years with a market size of about 38 million Nigerian women. This figure was derived by multiplying the population of Nigerian women aged between 18 and 35 years which according to Wikipedia quoting the 2006 census estimation was 44, 517, 593 by the estimated product penetration rate of 85% will give 37, 839,954.05 which is approximately 38 million. The products to be offered for sale include; flat shoes, wedges,heels, sandals,slippers and loafers.

Expected impact of your idea on sustainable development

According to Nigeria Daily Post quoting the director of the Department of Livestock and Disease Control, Dr Joseph Nyager, 80% of footwear in Nigeria are imported from China with only 10% made in the country and the other 10% from Europe and Morocco. Yet, the Aba shoe industry in South East Nigeria has the potential to produce quality footwear that nearly compares to the Italian brand, yet they have no presence outside the country, over the years, increased reliance on overseas manufacturers have lowered prices of and demand for Nigerian made shoes, hence making the local shoe makers use inferior materials in production in a bid to make profit, leading to the production of low quality shoes thereby accelerating consumer migration toward better designed, trendier foreign shoes. In the process, however, Nigeria design innovation has substantially deteriorated, with predictable mimics of existing designs becoming the norm. KoliOb Kollections intends to revitalize the Nigerian womens footwear industry by leveraging unsurpassed Nigerian design aptitude with Nigerian artisan factory relationships to generate trend -setting footwear at modest prices and unbeatable product turnaround times, thereby spurring a change in the perceptions of Nigerians towards the purchase of made in Nigeria products which will effortlessly lead to the growth of the economy since its an already established fact that one of the reasons for the continuous deterioration in the value of the country's currency is her excessive reliance on imported goods.It will also provide employment opportunities for Nigerians, thereby leading to the country's economic development.

Plans for implementation and sustainability

Over the first 6 months, our focus will be on promoting KoliOb Kollections by establishing an online presence and a high-profile retail presence in Port Harcourt, establishing an effective and multi-channel marketing system and optimizing key operating processes. These task will be undertaken in the context of our broader strategy to develop new products and new markets. These strategies are a tactical implementation of our overall business goal as outlined above.The keys to success will include establishing a high-profile retail store and design studio in Port Harcourt, River State, conducting an effective, multi-channel marketing campaign, optimizing key operating processes and strategic supply chain alliances, and promoting research and development of new services and markets. The operating plan centers on identification of a suitable commercial space in Port Harcourt, Rivers State, to launch the companys inaugural retail outlet and design studio. The marketing plan relies on a multi-channel advertising and strategic alliance to generate exposure and sales.

BUSINESS MODEL:The Bricks and clicks business model will be used, in which the company will integrate both offline (bricks) and online (clicks) presence allowing the customer to order products either online or physically in our store and also allowing them to either pick-up their order directly at the store or getting it delivered to their home

KoliOb Kollections proposes to pursue its objectives by obtaining fund (loan or grant)  totalling N7,265,000. The money would  be used to cover start up cost and working capital requirements totaling N6,425,000,  along with identifiable capital expenditure requirement totaling N750,000, comprised of property, plant and equipment and to establish contingent cash reserve of 100, 000. The money will be sourced from angel investors and/or through grants.

Your profile

I am a 21 years old graduate of Nnamdi Azikiwe University, Awka. I graduated with a Bsc degree in Cooperative Economics and Management and a GPA of 4.13. Nigeria is currently facing a huge economic downturn, so i completely understand how important economic and social development is for my country. I have a profound passion and enthusiasm for fashion and i intend on using every knowledge, skill and opportunity to contribute to a positive change in my country and the rest of the world. I have kept my drive and ambition at the forefront of everything I do. It is this drive and ambition that, in my opinion, will enable me to transform this idea into a successful business.

Stage of Idea

conceptual stage, planning stage

online design prototype

online design prototype

online design prototype

Post a comment


August 25, 2016 06:19

nice, do you get the materials in nigeria?

please check my idea

August 21, 2016 17:45

You conceived a great idea. Sure it's great, when it comes to social problems, your idea is the real solution. I support it by votes and comments. Just don't give up if want to implement it!

June 15, 2016 11:44

Hi dear Obianuju!

I find your idea really great! It's perspective, very creative and really attractive! I believe you will achieve success with it. I wish you good luck and vote for you.
Please check out my idea and please vote for me too if you find my idea interesting.


June 13, 2016 18:20

Hi, you have a good idea there THUMBS UP.
I have cast my vote for you!
Please i need you support also and a comment will also help. please check out my idea by clicking "Pwavodi Tanihungoama
Joshua" above, and give your valuable comment/advice.


Best Idea Category Do you know that NEEM saves Lives

Also, if you like my idea, PLEASE vote for me!
Thank you in advance for your time.

June 5, 2016 17:37

your ideas is a very good one keep it up ,i just vote for u, pls follow dis links and make comment and vote for me. thanks

June 5, 2016 17:36

your ideas is a very good one keep it up ,i just vote for u, pls follow dis links and make comment and vote for me. thanks

May 24, 2016 21:08

nice one bro,i think i am in love with ur project, pls chk mine and make a comment

April 25, 2016 19:19

We live in a global community with online platforms where products can be ordered and delivered through third party companies if the production company hasn't reached that level of investment. so,have you looked at a way how I from Uganda can be able to get access to and trade in your products from my country?

April 19, 2016 18:59

Wahoo Okoli you are such a great inventor and innovator.

Please keep it up and together we can transform Nigeria and Africa

April 19, 2016 16:23

Hi Felix, thanks for your comment. About the strategy i have in place; i intend on connecting with my customers on a personal level by convincing them to buy my products because it's not just only high in quality but also due to the fact that it is made in their country, by their own people. There is also a current movement in Nigeria, headed by one of our senators (Ben Murray-Bruce), it's called #BuyNaijaToGrowTheNaira.The movement advocates for peopl to buy locally made products.That in otherwords, has already paved a little way for the General acceptance of my branded products. As for my raw materials, the plan is to patner with artisan factories to produce my designs. I hope i have answered your questions. Thanks a lot for your contributions and please feel free to counter any of my statements.

April 19, 2016 16:03

Hello benard,thanks a lot for your comment, the idea doesn't currently imbibe the production of male shoes but i am hoping to diversify to that aspect in the course of the business. Thanks a lot

April 19, 2016 09:51

Hi Obianuju,
thanks so much for your request, i believe every vision and aspiration all participant on this platform will be honored and given due support, i love your product,please and as much as you can to get me some to wear for my office i wear size 43 ok,hoping to also partner you as soon as possible ..stay bless

April 19, 2016 00:59

Hi Ms Okoli, that's a good one there. I love the prototypes. I am happy you made reference to the importation of foreign shoes. This has been the bane for African entrepreneurs since time immemorial. A little scenario;

In my country Ghana, this has for long being the problem poultry farmers are facing. They are producing enough poultry to feed the country alright, however, there's a constant importation of foreign meat which sells at relatively lower price. Due to affordability, most people prefer the foreign meat which at times comes in a very poor form.

Now, the locally produced meat is expensive because the raw materials that go into producing the local meat/poultry are very expensive. Our leaders have failed to control this anomally perhaps because they are the same people importing the foreign poultry/meat.

With all that said, do you have any plans/strategy in place to forestall the occurrence of such problems being mindful that we are in Africa and our leaders are the same.

Again, you have not talked about your raw materials. Where do you source them from? Do you have any controls over them?

I think these should be carefully looked at because they are very important issues to consider whilst trying to compete with imported foreign products.

Just my humble opinion.... I stand to b corrected.

*****Meanwhile, keep looking at my page for your inputs when my concept comes live. Thanks

April 19, 2016 00:13

@Monalee Thanks a lot dear but i think i have already covered my competitive advantage, which is "leveraging unsurpassed Nigerian design aptitude with Nigerian artisan factory relationships to generate trend-setting high quality footwear at modest prices and unbeatable product turnaround times...". I appreciate your constructed critivism though. Thank you a lot.

April 19, 2016 00:10

Thanks a lot dear @Imelda

April 18, 2016 21:45

Hi Obianuju,

Wonderful idea and the shoes look fabulous. I would consider mentioning how you will test the products and/or conduct some focus groups. It's important to mention why someone should/would pick your shoes over another. Hopefully this helps you.


April 18, 2016 20:23

Hello Obianuju!

Very nice idea my dear! The promotion of local products should be really encouraged in Africa. This is the best way for the developpement. I think I will be one of your coustomers!
I wish you all the best in your project!
Thank you to visit and comment my idea BOOST IDEA, to allow me to improve it.
Thank you!

April 18, 2016 19:16

Thanks a lot @jayson sharpe and @Dielamo. I really appreciate your comments and corrections.

April 16, 2016 20:12

This is a great idea that can spur innovation and growth in your country.Fashion is an avenue that builds economic stimulation through tourism as there is always room for innovation and an international interest in quality products.These said quality products, as I have seen you have stated, are what shall grow a strong ,recognized and sustainable brand.Some issues faced, maybe competition from said importers of foreign goods. In your product positioning, it can't be simply buy cause it's 'better', but buy because this is your countrymen handiwork, intellectual capacity and it supports your country therefore you connect on a personal level with your customers.I saw you stated brick and mortar store, be cautious with this step as a startup as there will be tons of unexpected challenges you will face.If it is feasible to you, you should focus on the 'clicks' avenue on startup.This will allow you to use that said data to create better product lines,connect with your customers and grow an online presence which due to the prevalence of social media is necessary for success. When the brick and mortar store opens you will therefore have products that are proven to be sellers in your region.Also this is my view and I expect you to disagree but you should consider starting your proof of concept with 'KoliOb Kollections intends to revitalize the Nigerian womens footwear industry by leveraging unsurpassed Nigerian design aptitude with Nigerian artisan factory relationships to generate trend -setting footwear at modest prices and unbeatable product turnaround times'.It gives the reader a quick summary of who you are and the purpose you are trying to accomplish.Also I do hope you someday go into men's footwear also because your designs are great. Overall I believe you can be successful and I know you will accomplish great things.Please take the time to check out my idea UrClickcast, which I hope will be used by your company when it becomes live.

April 16, 2016 13:16

An indigenous production of goods like this is welcomed. Is time we change our perceptions on foreign made goods and patronize indigenous goods. Your idea is good if well implemented. Your should be known by your brand on what you stand for by ensuring a high quality products and never lower your standard. A high quality and good branding, you have what it takes to break even. You have my support, ride on. Please kindly look at the business model. It is written Capital requirement totalling N6,425,00