The Youth Citizen Entrepreneurship Competition is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Roadside Toilets Services

Published on June 4, 2016 um 21:38

Explain your idea in details:

Roadside toilets Services is an idea which will involve building modern toilets services along all major highways in the country. This idea has been conceived following two major factors: environmental factor and human sanitation factor. In environmental cases, there has been unhealthy tendencies of long distance passengers of throwing waste and plastic materials out of moving buses. Most of these particles never decompose with the soil, which pose direct land pollution. Meanwhile, long distance buses have barbaric tendencies of dropping off passengers along risky bushes and forests for toilets services. This situation risk human safety and their journeys. The primary objective of the project is having an inspiring project and making it a premier case study in order to ignite other business ventures, investors, or funders, to build the same other projects along the rest major highways in the country. The project will have waste treatment facilities for treating waste materials and processing plastic materials into decorative stuffs. Through free monthly environmental leaflets, the project will raise environmental awareness and knowledge to communities through passengers who will spread such knowledge back to the communities. Our mission is to provide a unique and relaxing services with regards to roadside reserves as particular and environmental conservation at large. We will strive to achieve these through: enhancing liveability in the community by improving safety journey to long distance commuters, accessibility in services in regard with gender, age and disability. We will also be devoted in environmental sustainability and convinience of our public toilet facilities in line with improved safe water supply, sanitation and hygiene (WASH) in closets and their compounds. Finally, we will be very mindful to the well being of our customers and staff by selling our solution to them with respect and dignity (problem solving centric project).

Expected impact of your idea on sustainable development

Our target is to ensure sustainable long distance journeys to passengers and environmental conservation. This is through the following: Our customers and servers: we will treat both customers and servers in reaching project's goals. Servers will be provided satisfactory salaries and incentives to deliver reputable service. Customers then will have 'word of mouth' to spread for the service delivered. Provide exemplary service: having hospitality to our customers as long as most of them are long distance travellers always tired of their journey. We will then employ servers who are qualified in hotel management WASH: many public toilets are aging and unhealthy. We will ensure high standard management in safe water supply, sanitation and hygiene Gender and disabilities regard: we will offer services with highly regards to disabled people having their special closets. We will also regard gender by demarcating male and female closets. This will be through directing signs to such cases. Keys to Success Nature of service: we will recommend a 'repeat business' where customer who comes in once, should want to return and recommend us. This is through kind service from kind service providers. TABOA agreement/partnership: we expect to undertake legal agreements with Tanzania Bus Owners Association (TABOA), so that buses can unboard passengers to the built toilet service spots. Regular training programs to employees: this is to activate our service providers to deliver sound and reputable services. This will also position our project and get it well known in different forums.

Plans for implementation and sustainability

Roadside Toilets Services: Business Model

 

Total start up cost is assumed to be USD 20,370 of which USD 2,286 will be contributed by the owner, USD 9,145 as Commercial loan, USD 6,859 as Government Agencies contribution, and USD 2,080 from Environmental related NGOs fundraising. Sales projections assume 740 customers per day, equal to USD 640, resulting sales of just over USD 2,026 monthly, or USD 24,325 annually. This will equate to USD 30,110 sales in year 2, USD 33,621 by year 3's sales. The total cost of service production will range to around USD 7,178 by year 1, USD 10,014 year 2, and USD 10,402 by year 3, where its net profit is assumed to be USD 17,490 by year 1, USD 19,415 by year 2, and around USD 21,948 by year 3. This makes the projects highly desirable and moderately profitable business concept and therefore, a good investment idea other business ventures should consider.

 

Your profile

My name is Salu Yuda, 29, I'm personally dedicated to environments. I'm really a friend of environments and human sanitation. Travelled around the country by buses, saw, and built several brand stories. A long distance passengers' problem is a societal touching and a challenging problem and thus where my idea conceived from. I have a passion of entrepreneurship since way back to my childhood. Ever being a sugarcane little seller around the village centres. Ever been a boy I used to go for second-hand harvests in homeland farms. We also used as labor for money and harvested cotton in large cotton plantations. All we used to do was to get some money to suffice self needs and schooling needs. I adopted business passions from our elders who were doing petty entrepreneurship around villages. Since then I had a dream of making life through myself and not through employment. In 2010 I managed selling home cattle which were starving due to lack of pastures, and I built home living house. I managed this within a 6 month long university holiday. After university studies I came out the streets for struggle where i had nothing in my pocket. My cousin trusted me and gave a petty capital for sharing the profit. In 2013, I started a clothing line shop where I shopped items from neighbouring, Uganda. In 2015, I won an environmental idea and the money wasn't enough to operate the idea, so I injected the money in my ongoing petty business. Until the moment I have managed to pay the equity money back to my cousin and I run my petty business by myself. The above life experiences led to my current entrepreneurial path.

Business idea short pitch

Stage of Idea

planning stage

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Comments

September 19, 2016 08:15

Great idea Salu

September 3, 2016 15:54

Great idea, u think exraordinary!!! Your idea is indeed an excellent one keep it up and all the best.

Magoti

August 29, 2016 09:54

Great idea Salu.. It's very interesting in conserving and improve Environmental practices..

Best regard
Magoti

August 28, 2016 21:35

This is a great idea. all the best my dear

August 25, 2016 04:57

Thank you so much, Sai Teja and Martin. Be blessed guys!

August 24, 2016 18:41

Great thinking to addressing environmental health quality. In as much as "free range shitting" (as my people call it) contributes to fertilising farm lands, the practice as well, could be blamed as possibly contributing to most food and water borne diseases at close or from distant range. My assumption is that the "shit" potentially carrying some bacteria can be washed into our water bodies, either close by us or even far away in other communities. You have a laudable idea. Just as you advised me not to give up on my project, I offer you same advice no matter the outcome from this competition.

August 22, 2016 17:31

very well done i wish all the best to you

August 11, 2016 18:50

Coming into your second question, Lusajo.

Here I think you mean how relevant is my idea to poor mass, and how far my idea will be accepted by such group.

Mr. Lusajo, my targeted groups are long distance passengers who had have experienced the problem for a long way back. My customer segments then include all ages, level of earnings, level of education, sex, disabled groups and desirabilities. These groups are ctually passengers (customers) traveling from one geographical to the other through which the poor mass are included. So my project will accepted immediately after its operational status since it addresses environmental conservation and human sanitation to poor developing societies. This is how relevant and acceptability my idea is.

August 11, 2016 18:30

Thank you so much Lusajo for your developing questions. I start with this: why this idea came into my mind:

In think you intended to mean more about my brand history. This idea came into my mind when I was traveling a long distance journey (a 15 hour travel) and after having breakfast enroutes the bus dropped off passengers along risky bushes by the roads for toilets services.

I felt this situation as both risky to environments and human sanitation. Again, after we had lunch at restaurants along major road, some passengers entered with food and after consumption they started throwing food remnants, plastic bottles and other waste materials out of a moving bus. This was unhealthy tendency I ever witnessed since most of the thrown plastic materials never decompose with soil hence pose a direct land pollution along major highways.

Fews days after a journey I started conceiving the solution on how to conquer the problem both to save environments along major highways and human sanitation as per passengers.

Lusajo Bernard

August 11, 2016 05:23

Do you think the rationale of the idea toches the low income people?And before implementation what are the expected period of time for sensitization?

August 11, 2016 00:53

Thank you so much Samwel Cruz.

Samuel Cruz

August 10, 2016 23:36

Nice project, it´s flexible to be applied to any country around the world.

Lusajo Bernard

August 10, 2016 21:10

Why this idea came in your mind?

August 10, 2016 14:21

Question 2:

I will need to fulfill partnerships from environmental organizations both local and global environmental organizations so that to have a global exposure and hence accessibility to funds, grants or investment. Locally also I will need to partner with the Tanzania Buses Owners Association (TABOA) so as to organise them on how to implement the project by stopping dropping passengers along risky forests. I will also need support from environmental departments by passing some environmental by-laws against both passengers and bus drivers who will intend to pollute environments en routes.

August 10, 2016 14:20

Thanks Malibata for your prolific questions: Question 1:

My project is better than other projects providing the same service in the market place because it addresses environmental conservation and eradicated unhealthy tendencies done by passengers and buses along major highways. My project services are also accesssible to all genders, disabled, children and sex. Moreover ,my project addresses WASH standards and will set plain and affordable prices to any passenger in the country.

August 10, 2016 13:43

Thanks Winnie for your question:

My solution will play as a move towards environmental conservation and human sanitation since it will ensure no bus is dropping no passenger along risky bushes. My project will finally launch additional values and amenities like mobile money services, waste treatment facilities, fast showers, special smoking chambers, environmental leaflets, and water services to communities around the project.

Winnie Gabriel

August 10, 2016 11:07

How does your solution create and capture value?

monge malibata

August 5, 2016 02:18

Two questions to ask:
1. Why is your solution better than everything else?
2. What can you do to rapidly scale up your production?

August 1, 2016 01:09

Thank you so much Nyamoni Warioba.

July 31, 2016 13:58

love your idea! your concept has been applied in my country but just like a waste of time and money. Hope your idea will be successful.I have voted for you. You can check my idea via this link: https://www.entrepreneurship-campus.org/ideas/4/4541/

July 31, 2016 12:13

Hello friends, your idea is so amazing; I have been travelling to upcountry trips for several years, I have witnessed the way transportation create environmental hazards. Despite the Government banned Bus transporters from throwing wastes but they didn't take serious measures in implementation, there fore this idea will help to make intervention practically. Keep it Up

July 31, 2016 12:04

u realy craked ur mind to come into this. its the best idea i have ever seen. i salute u. may u succed

Liberator Simon

July 27, 2016 13:51

i like this idea

Liberator Simon

July 27, 2016 07:35

I like this idea

July 25, 2016 13:05

Nice job guys

monge malibata

July 24, 2016 09:42

This is the great green idea, for all we had have experienced the problem of being dropped off along risky bushes as passengers. This is then the real solution! Make it happen brother, we support you.

July 23, 2016 23:30

Your idea is good and very motivated and i think you will be a winner

Billy Brown

July 22, 2016 06:58

It will be unfair to support such an idea as it meets big part of sustainable development goals , and also it attracts PUBLIC PRIVATE PARTNERSHIP too(PPP)

July 18, 2016 09:06

Your idea is a good one just casted my vote (5830) for your idea. I will appreciate if help me do same in the best project category using the https://www.entrepreneurship-campus.org/members/ibeabuchichris/ideas/my-ideas/5055/
Thanks

Billy Brown

July 17, 2016 23:05

This project idea is great for its supports environmental cleanliness, provide employment, but can be adopted to be perfomed as a demo project to various local areas

washington maduhu

July 15, 2016 19:05

Dat is good idea. congrats

Deodati BERNARD

July 13, 2016 08:43

Salu! your idea rocks
i know how much it is important because i have been caught once in the traffic jam!

July 7, 2016 12:05

Partnership Strategy:
1. Introduction
Partnerships have always been a critical strategy for businesses looking to grow in unfamiliar markets, tap new customer segments, or sell additional products or services.
Partnership Strategy is the plan for identifying, cultivating and bringing to fruition new business opportunities that facilitate the long-term growth of a company. It is a critical component of the business plan that is based off of a thorough situation analysis, and guided by the goals articulated in the growth strategy, sales strategy, and marketing strategy. It relies heavily on developing strategic partnerships in five key areas: product or service, sales and distribution, marketing, technology, and financial.
In looking to grow up market segments, customer base, sales or distribution, and technology, our project is looking to partner with an environmental-friendly NGO called Mufindi Environmental Trust (MUET). It is because MUET has gained strength in community mobilization and protection of water sources since 1999. It has then more networks to government agencies and departments we can easily get hooked up for achieving our goals. Furthermore, MUET can easily help in mobilizing community towards environmental conservation by using the planned Roadside toilets services hence conserving road reserves and environments at home places at general.
1.1. The Nature of Partnership
Roadside toilets project is expecting to form collaborative kind of partnership with the MUET. This is a mission and vision based partnership where the partners working together on a much wider scale, integrating one another into daily operations. In collaborative partnership we will still be independent, but yet exert considerable influence one another while working together to fulfill a common vision. Roadside toilets project and the MUET share interdependently the objectives to achieve. The partnership will also share reciprocity of values in accordance to shared visions.
1.2. Background of my copartner, MUET
Mufindi Environmental Trust (MUET) is a non governmental organization (NGO) established in 1998, and officially registered in 1999, under the then Minister of Home Affairs. MUET is focusing more on environmental conservation, rehabilitation and protection of catchment areas which are sources of water flowing and feeding Great Ruaha River. MUET also deals with fighting against HIV/AIDS.
1.3. Achievements of MUET
MUET has gained strength in community mobilisation and protection of water sources, where, more than 8 water sources have been protected and rehabilitated so far.
In collaboration with Ministries of Natural Resources and Tourism, MUET has been training communities on bee keeping, tree nursery establishment and establishment of water ponds.
Have started a technical school with 20 students at Mtambala, one of the 28 wards in Mufindi District.
Have employed one international volunteer who is very conversant with environmental matters and all the related fields.
MUET has mobilized tree planting campaign. Cumulatively more than 40 millions tree seedlings have been planted since 2000.
MUET has started a 4 year program on HIV/AIDS in Iringa, awareness raising and empowering women.
2. Why Partnership
2.1. Need for Partnering With MUET
Roadside toilets project has looked areas of partnering with MUET and find partner's capabilities and variety of reasons for having a formal business alliance. It is obvious that, MUET 's objectives matches 90% with the objectives the Roadside toilets' objectives. MUET 's objectives include: protecting and conserving environments, water sources, community mobilization in tree planting, improving living standards of the communities and improving public awareness on environmental issues. With the achievements of MUET 's goals, our goals will be achieved as well. The grand reason for partnering with MUET then is to bring our goals on the same table together and looking on the means to achieve them together. With MUET we will achieve the following goals towards conserving road reserves as particular and environmental conservation at large:
Having an inspiring project and making it a premier case study in order to ignite business ventures, so that by the second year after launching our project, other projects of the same nature should have been started up along the rest major highways around the country.
By partnering with MUET, we assume an increase of revenue from Tshs. 54,985,200.00 in 2016, to 65,865,500.00 by 2017, and 73,536,800.00 by 2018 from our Roadside toilets project.
Our partnership will gain an increase of employees from 5 in 2016 to 15 employees by 2017, and 20, by 2018.
To launch waste treatment facilities for the delivered plastic materials by the end of 2017. This is for processing and producing plastic timbers and other decorative stuffs from such particles.
To raise environmental awareness and knowledge to communities through travellers and passengers who will spread such knowledge back to the communities.
To ensure safely journey to travellers especially passengers traveling long distance in buses.
Launching another roadside toilet spot in Mikese areas, Morogoro along the same Mwanza to Dar es Salaam central highway by the end of 2016.
2.2. Tax Treatment
One of the primary reasons to form a partnership is to obtain its favorable tax treatment. Because partnerships are generally considered an association of co-owners, each of the partners is taxed on her or his proportional share of partnership profits. Such taxation is considered "pass-through" taxation in which only the indimvidual partners are taxed. Although a partnership is required to file annual tax returns, it is not taxed as a separate entity. Rather, the profits of the partnership "pass through" to the individual partners, who must then pay individual taxes on such income.
3. Building the Partnership With MUET
We expect to develop and nurture our partnership in a manner that respect and recognise each individual. We will work as a team that ultimately want to achieve the same goal no matter how or what te it takes to achieve. This process is not just the responsibility of the person(s), but every one in the group. This stage will base on the four substages of project management team building:
Forming: will involve forming the partnership by bringing the people from both parties together.
Storming: here we will need to identify and describe the purpose of our partnership. The purpose is to identify, cultivate, and bring to fruition our stated objectives which almost interdependent.
Norming: we will reach our shared goals though various means like open, communication, trust, developing relationships within all levels of partnership, and regular meeting to analyse together the achieved goals and to state further more goals.
Performing: we will finally need to act upon reached goals to achieve the stated goals.
3.1. Market Interest
Identifying self interests will be done after determining all the cost, expenses, and net profit at the end of the first year of the project launch. We will enhance greater services to capture the market which is now under the so-called quick food restaurants along major highways. We will finally gain community credibility and support.
3.2. Mutual Agreements
We will form a mutual agreements towards technology, sales, and marketing. Mutual agreement on sharing profits, costs, cleanliness facilities, advertisements and promotions, promoting environmental awareness. Each partnering agent will contribute property, devote time, labor, skills, or money and expect profits or losses and being ready to share such impacts equally.
4. Setting Up and Maintaining the Partnership
As a collaborative partnership, our leaders will need to come up with their own schedules to discuss maintenance of a common vision and resolution of any problem. We will implement institutional structures such as annual get-together, so as to foster a sense of camaraderie. We will achieve this stage through developing strong relationship, defining and understanding the nature of partnership, open communication, and working together for the good of the community, as detailed below:
4.1. Open Communication
We will ensure strong and constant communication, and strong feedback loops from disseminate information throughout all levels in partnership. We will also ensure effective communication at all levels within the partnership. All parties need to be open and willing to communicate honestly with one another. We will share and access all knowledge and information in open discussions.
4.2. Developing Relationships
In order to bulid a strongheld partnership, our project will ensure it develops strong relationships within all levels of a partnership. We will compliment the professional relationship with personal relationship. Ideas in all levels within a partnership will be shared to meet the goals. Regular trainings and social forums attendencies will be undergone to the staff/employees to keep them active with day-to-day collaboratibe responsibilities of the partnership.
4.3. Defining the Nature of Partnership
This is to make sure that, partners define and understand the nature of partnership and how decision will be made. We will then need to differentiate partnership from collaboration and coalition. By realizing that our nature of partnership is collaborative, we act accordingly in bringing our visions and objectives on the same table and finding ways to achieve them together.
4.4. Commitment for the Good of the Community
Both parties will have to be fully committed and devoted to work with each other and sharing decision - making responsibilities. This modelling will help people realise that, 'we need to do for the community, and not just for me'.
5. Future Plans with MUET
Setting up plans for building more roadside toilets along all major highways around the country.
To train environmental committees members about environmental management.
Installing facilities for processing plastic materials into further creative recycling products and exposing into markets.
6. Legal Structure and Processes
The process of setting up any business in Tanzania starts from the business identification process, followed by creation of a business entity and obtaining relevant licenses and approvals. We plan to name our partnership as ROADSIDE TOILETS PROJECT. The Roadside toilets project will undergo all processes and procedures so that to formalize its business alliance in partnering with MUET. The following are most important procedures in fulfilling the formal legal structure:
6.1. Partnership Registration
In order to formalize our business alliance contracts, we need to form a business entity in form of a partnership. This form of partnership business entity will be registered under the Business Names Registration Act. All businesses operating, whatever their legal form, must be register under the Business Registration and Licensing Agency (BRELA), which is under the Ministry of Industries, Trade and Investments.
6.2. Investment Approvals
In making application for investment incentives from Tanzania Investment Center (TIC), we will need to undergo some legal documents as follows:
3 copies of a business plan, where, the intended project should aim at foreign exchange generation and savings, import substitution, creation of employment opportunities, expansion of production of good/services. Our project will definitely qualify the stated requirements, so the MUET, hence the qualified partnership.
3 filed copies of application forms from TIC.
A copy of company's Memorandum and Articles of Association.
A copy of certificate of Certification of a Company Incorporation.
Profile of investors, evidence of sufficient capital for implementing the project.
Evidence of land ownership for the location of the project.
6.3. General Business License
This is issued under the Business Licensing Act of 1972. We will then need to submit (with the above documents, stated in section 6.2) other documents like: proof of nationality, Tax Identification number (Tin) issued by TRA.
6.4. Insurance Business License
This is regulated under Insurance Act, 1996. The government agency known as Insurance Supervisory Department (ISD) was established to deal with insurance registrations. The Insurance Act, 1996 set out rules on capital requirements for insurers for long-term businesses, general insurance, composite insurance, marine insurance, etc. There are also minimal capital requirements. Our partnership therefore, will require a long-term business kind of insurance to suffice needs.
6.5. Registration with Tax Authority
We will finally be required to register with the nearest Tanzania Revenue Authority (TRA) offices, where the first document that must be issued by TRA is a TIN which is normally issued within 3 days. After the issuance of a TIN, a tax file is opened. With the issuance of tax file we will then be required to complete a provisional tax returns forms so as to estimate profits for the first year. After the estimates are made, the authority will finally issue a VAT to a partnership ready for a go-ahead.
Note: Although a partnership is required to file annual tax returns, it is not taxed as a separate entity. Rather, the profits of the partnership "pass through" to the individual partners, who must then pay individual taxes on such income.

July 7, 2016 11:58

Marketing Brochure:
1. Introduction
Following the vital regard to environmental conservation, the project will have varieties of strategies on how to make services sound to customers hence profitability for the further run of the project. This include free monthly leaflets on education about environmental protection and various social forums. Here the purpose is to educate the society about conserving their environments but also updating information and advertising the project.

2. Market Analysis
2.1. SWOT Analysis
The project has more both internal and external favorable factors to be built and be successful. Very few unfavorable reasons! This is simply because, the issue of protecting environment needs everyone since the earth is never belongs to anybody, but we belong to it! Hence the project will not only serve travellers with calls of nature, but also will spark awareness towards environmental knowledge which will later be spread back home to their communities.

2.1.1. Strengths
First project to be launched in the country, hence less market competition.
Ensured safe journey since the travellers are protected from getting into forest for toilets services.
2.1.2. Weaknesses
Inadequate fundraising by government agencies and NGOs, and high interests by commercial loans.

2.1.3. Opportunities
Supportive project since it touches all sectors like transport, forestry, land, tourism, etc.
Easy to get a go-ahead by the government departments due to its positive impacts to environments.
Recent global urgencies towards environmental conservation.
2.1.4. Threats
Quick restaurants services can still be a threat and competitive towards the market.
Business agreements between the bus owners and the roadside restaurants owners.

3. Strategy Pyramid
In the short term a number of promotions and advertisement activities are planned. We will be designing leaflets about roadside environmental conservation and include our project as one ofbthe solutions. Leaflets will be provided to travellers and passengers to spread the knowledge back home. We also provide free service for the first two weeks so they van fully enjoy the service and spread it to through word of mouth to the rest community.
3.1. Strategy: Be the premier case study project to the rest major highways around the country.
3.2. Tactics:
Unique standard in WASH (water supply, sanitation, and hygiene) at the service spot.
Warm services from the trained servers so to convey lookers into permanently customers through word of mouth.
Offering services with regards of gender, age, disabilities and desirabilities.
3.3. Programs:
Free Monthly environmental leaflets to customers.
Regular advertising and updating our project in internet.
Regular servers training to activate their service knowledge.
Attending social forums to position our project.

4. Unique Selling Proposition (USP)
Roadside toilets project will stand out from a crowded battle of competition because it will address WASH (safe water supply, sanitation, and hygiene services) in a peculiar manner.
What sets it apart from the competition is its concern to environmental conservation in comparison with the rest roadside quick food restaurants. All in all, the project stands out from competition since it is the first environmental project to be launched in Tanzania.

4.1. Competition Edge
The project will offer high quality and safer services with affordable price. Since quick food restaurants offer food and drinks and toilets services yet regard less to roadside environments, our project's grand concern is roadside environmental protection through serving passengers with super standard services and environmental education.

4.2. Market Strategy and Positioning
We realise the success of our project will pose great impacts to roadside environmental protection as particular and environmental protection in the societies at large. The project then, utilizes a focus strategy to long distance travellers and passengers using varois commuters' vehicles especially bus passengers travelling via major highways.
We will continually strive to win new customers by being more environmental friendly than being more profit and interest oriented. This will be through:
Monthly leaflets to passengers and long distance travellers.
TABOA agreement/partnership: we expect to undertake legal agreements with Tanzania Bus Owners Association (TABOA) so that buses can unboard passengers to the built toilet service spots.
Active servers with hotel management knowledge.
4.2.1. Positioning Statement
The Roadside toilets project will be the first environmental project ever be launched in Tanzania. With its profitability to come, its principal concern is to protect roadside reserves and environmental awareness to the community. The project will encourage other companies and individuals ventures to launch the same project to the rest major highways in the country.

4.2.2. Pricing Strategy
The project will set the plain price which will be affordable to any Tanzanian citizen. Tshs. 200.00 per basic service! This price will be fixed to the basic toilet service (call of nature). If the customer go beyond this service, they will be charged according to the service they have gone up to. For example, services like showers, quick laundry services, will be charged different compared to the basic services. We will also serve our customers with other services like drinking water, takeaway food and related snacks.

4.2.3. Promotion and Advertisement Strategy
The nature of Roadside toilets project's customers is peculiar. Customers will intend to overflow themselves to the service spot. This is because they are passengers travelling by media of transport especially buses along service spot located along highways vehicles pass through.
Yet still, more business techniques will be used to grasp more reliable customers. Word of mouth technique which is free of charge will be a grand means to advertise our project and amass lots customers. We will ensure quality services to customers so that to be able to convey them from being 'lookers' into being 'buyers' (customers).
Same customers will then disseminate the reputable nature and uniqueness of services to other more people back home places. To achieve it, we will nees to employ servers with hotel management knowledge so as to manage handling the customers where most of them are tired long travellers. This will be through:
Forums: participating in social forums and position our project.
Printed ads: there would be monthly leaflets with environmental colums by tagging our project as one of the solutions.
Outdoors: advertising in public transport buses and other long distance vehicles.
4.2.4. Project Website
The days of business without websites have passed! No matter what type of business. The Roadside toilets project is expected to have a project website for its daily information updates and advertisements. Our user name will be www.roadsidetoilets.com.
Our website will host as a third party-share hosting website. Having a website doesn't stop at it. It extends well beyond and reaches out into internets. Before the project owns its website, we will be using internet to cater the above stated website purposes. We will have the following categorized internet coverage:
Social media: the owner of the project owns a Facebook account with 5,000 interactive friends, owns also an Instagram page with 70,000 followers. He also owns a twitter account with 2,000 followers. All these social media accounts will cater the need for promoting and advertising the project.
Blogs: the project will employ also an expert who will be responsible for blogging the project's updates every week. He will base on updates about environmental issues and education on how to conserve.
Forums: in the second year of the project, we will be having online forums in social media with the same purpose of educating people about environmental issues.
4.2.5. Marketing Programs
Our initial marketing campaign will consists of free leaflets and free service by the first two weeks. This will convey our services into customers back to more customers to their home places hence insuring reliable customer base.
Continually, we will have a marketing budget to keep an ongoing advertising and promoting programs especially through the internets. Finally we will have a marketing team with IT experts special for the project's marketing programs.

5. Sales Strategy
After reaching out potential customers, the project will interact them so as to really know their needs and services desires. We will strategies this through the following ways:
Ensured clealiness, safe water, sanitation, and hygiene in the closets and outside the toilets.
Enough toilets' accessories like, toilet papers, dustbins,soaps
Thorough cleanliness both inside and outside closet.
Direction signs to both genders and disabled people.
Regular cleanliness conserving the compound around the project.
Special dustbins for keeping particles delivered to by passengers and travellers which are always thrown out moving vehicles.
Suggestion box at the exit for customers to control their desired services
Special chambers reserved for cigarette smokers.
5.1. Sales Forecast
The sales forecast of the project assumes conservative increase of 5% in revenueing sales of year 1, and an increase of 10% of sales in year 2. The following chart shows the estimated sales over the next 3 years. The sales growth is not adjusted for any inflation since the price is expected to be plain, fixed and affordable to any Tanzanian citizen.

Table: 5.1 Annual Sales Forecast.
Annual Sales Forecast
Year 1 (Tshs)
Year 2 (Tshs)
Year 3 (Tshs)

Month 1
2,446,800.00
3,536,400.00
5,646,700.00

Month 2
3,024,600.00
4,636,500.00
6,636,900.00

Month 3
3,507,200.00
6,636,200.00
7,636,200.00

Month 4
3,729,400.00
5,383,300.00
6,636,100.00

Month 5
3,729,400.00
4,847,300.00
5,276,200.00

Month 6
4,529,400.00
5,747,500.00
6,646,800.00

Month 7
6,146,600.00
7,636,400.00
8,633,400.00

Month 8
7,509,800.00
8,636,500.00
9,636,400.00

Month 9
8,332,400.00
9,636,800.00
9,636,800.00

Month 10
8,546,800.00
8,998,300.00
9,635,400.00

Month 11
8,947,200.00
9,636,500.00
10,088,600.00

Month 12
9,327,600.00
10,078,400.00
10,458,200.00

Total Income
72,996,200.00
79,753,800.00
96,567,700.00

Cost of Sales

Month 1
1,404,000.00
1,507,000.00
1,650,800.00

Month 2
1,424,000.00
1,550,000.00
1,750,400.00

Month 3
1,454,000.00
1,580,000.00
1,687,000.00

Month 4
1,484,000.00
1,495,000.00
1,595,000.00

Month 5
1,504,000.00
1,625,000.00
1,798,000.00

Month 6
1,529,000.00
1,650,000.00
1,850,000.00

Month 7
1,534,000.00
1,600,000.00
2,005,500.00

Month 8
1,559,000.00
1,665,000.00
1,850,000.00

Month 9
1,564,000.00
1,705,000.00
1,955,000.00

Month 10
1,584,000.00
1,670,000.00
2,540,000.00

Month 11
1,589,000.00
1,689,000.00
2,050,000.00

Month 12
1,604,000.00
1,850,000.00
1,950,000.00

Total Cost of Sales
18,233,000.00
19,586,000.00
22,681,700.00

Gross Margin
54,763,200.00
60,167,800.00
73,886,000.00

5.2. Sales Programs
The Roadside toilets project will encourage to grow up customer base and provide incentives and satisfactory salaries toemployees so they deliver satisfactory service to the customers. These service providers will be divided into several categories so as to simplify service. Internal keepers will solely be responsible for cleaning closet inside the toilets where the external keepers will be responsible for compound cleanliness.
There will be also a storekeeper for keeping the cleanliness items and directing the customers to the services. He will also be a cashier for the all initial start up of the project. We will ensure regular training of our few first servers, satisfactory salaries and more incentives so to activate them deliver desired services.

5.3. Milestones
Keeping the project on track so to measure success, our initial milestone are as follows:
Establishment of another project in Mikese, Morogoro, so as to make two spots roadside toilets in the central highway of Mwanza - Dar es Salaam.
Launching some recreational spots like swimming pools.
Launching some quick social services like laundry/dry cleaners.
Establishing a car wash and car service spot.
5.4. Exit Strategy
In the event the project would be closed up, we will sell the assets to either the government through its departments or agencies related to environment. We can also sell the project's assets to non government organisations and agencies dealing with environmental issues like Mufindi Environmental Trust (MUET), Human Development Innovation Fund (HDIF), etc. This will be done after clearing down all the project's debts to employers.

July 4, 2016 14:29

Hi Salu!
Your idea is one of a kind and it will positively impact on society. I have voted for your idea and I would appreciate it if you could also vote and comment on my idea!
https://www.entrepreneurship-campus.org

Kiggy

July 2, 2016 20:21

Am very interested with the idea...it real concern every body

Stanley A.Kangalawe

July 2, 2016 10:09

Good Idea

Deodati BERNARD

June 30, 2016 08:39

"you may not think the goodness of this idea until you get caught by long/short call in a traffic jam"
Vote for this awesome idea https://www.entrepreneurship-campus.org/ideas/4/2997/

Billy Brown

June 27, 2016 21:44

This is a Brilliant idea, wonderful especially in our third world countries, source of income to small enterprenuers

Liberator Simon

June 27, 2016 15:14

I like this idea its very important for environment and hygiene.

June 25, 2016 11:17

Have given your idea my vote.

Costantine Mathias

June 23, 2016 20:20

good idea yd

Privanus

June 23, 2016 11:38

We have to support youth on innovation issues every time.

June 20, 2016 09:03

Sales Strategy:
After reaching out potential customers, the project will interact them so as to really know their needs and services desires. We will strategies this through the following ways:
i). Ensured cleanliness, safe water, sanitation, and hygiene in the closets and outside the toilets.
ii). Enough toilets' accessories like, toilet papers, dustbins,soaps
iii). Thorough cleanliness both inside and outside closet.
iv). Direction signs to both genders and disabled people.
v). Regular cleanliness conserving the compound around the project.
vi). Special dustbins for keeping particles delivered to by passengers and travellers which are always thrown out moving vehicles.
vii). Suggestion box at the exit for customers to control their desired services
viii). Special chambers reserved for cigarette smokers.

June 19, 2016 19:11

Marketing Strategy and Implementation:
Following the vital regard to environmental conservation, the project will have varieties of strategies on how to make services sound to customers hence profitability for the further run of the project. This include free monthly leaflets on education about environmental protection and various social forums. Here the purpose is to educate the society about conserving their environments but also updating information and advertising the project.

SWOT Analysis:
The project has more both internal and external favorable factors to be built and be successful. Very few unfavorable reasons! This is simply because, the issue of protecting environment needs everyone since the earth is never belongs to anybody, but we belong to it! Hence the project will not only serve travellers with calls of nature, but also will spark awareness towards environmental knowledge which will later be spread back home to their communities.

Strengths:
First project to be launched in the country, hence less market competition.
Ensured safe journey since the travellers are protected from getting into forest for toilets services.
Weaknesses:
Inadequate fundraising by government agencies and NGOs, and high interests by commercial loans.

Opportunities:
Supportive project since it touches all sectors like transport, forestry, land, tourism, etc.
Easy to get a go-ahead by the government departments due to its positive impacts to environments.
Recent global urgencies towards environmental conservation.
Threats:
Quick restaurants services can still be a threat and competitive towards the market.
Business agreements between the bus owners and the roadside restaurants owners.

Grace Kiwesi

June 19, 2016 06:25

Its a good and best idea, let's vote for him

Costantine Mathias

June 18, 2016 07:41

Good idea YDsalu, please we need to support youngs those have good idea like you.

IMANI SOSPETER

June 15, 2016 16:19

Hi salu
i like your idea.

June 14, 2016 06:34

I really like this Idea. Is the best one

June 13, 2016 17:37

Hi, you have a good idea there.
I have cast my vote for you!
Please i need you support also and a comment will also help. please check out my idea by clicking "Pwavodi Tanihungoama
Joshua" above, and give your valuable comment/advice.

https://www.entrepreneurship-campus.org/ideas/4/3490/

Best Idea Category Do you know that NEEM saves Lives

Also, if you like my idea, PLEASE vote for me!
Thank you in advance for your time.
Best,
Joshua

June 9, 2016 06:24

Service Description:
Roadside Toilets project is committed to raise environmental awareness against environmental pollution. This will be done through free monthly leaflets which will be provided to travellers. This awareness will be spread back home to the rest communities. Having this project started up, we will ensure no personal risks vulnerability in the forests. We will reserve special chamber for cigarette smokers to save non smokers from direct disturbances. The project also will have special dustins and disposal kits for the passenger to keep their plastic particles like bottles which are always be thrown out moving vehicles hence to pollute road reserves and environments at large. Finally, the project will have some equivalent services like showers, drinking water, other takeaways snacks and selling of plastic bottles for their recycling!

Competitive Comparison:
Roadside toilets project is a new blood project service ever be launched in Tanzania. Even though, there have been so called quick food restaurants (QFR) along major highways. These restaurants serve with fast food and toilet services. The only difference is: they don't meet with environmental conservation issues. The passengers still pollute the environments through the provided services, they still throw plastic materials out of moving vehicle. And still travellers and passenger unboard down into forest for toilet services. Yet still, they are our direct competitors against our project.

June 9, 2016 04:58

Mission Statement:
Our mission is to provide a unique and relaxing services with regards to roadside reserves as particular and environmental conservation at large. We will strive to achieve these through: enhancing liveability in the community by improving safety journey to long distance commuters, accessibility in services in regard with gender, age and disability equity. We will also be devoted in environmental sustainability and convinience of our public toilet facilities in line with improved safe water supply, sanitation and hygiene (WASH) in closets and their compounds. Finally, we will be very mindful to the well being of our customers and staff by treating them with respect and dignity.

Guiding Principles:
Our customers and servers: we will treat both customers and servers in reaching project's goals. Servers will be provided satisfactory salaries and incentives to deliver reputable service. Customers then will have 'word of mouth' to spread for the service delivered.
Provide exemplary service: having hospitality to our customers as long as most of them are long distance travellers always tired of their journey. We will then employ servers who are qualified in hotel management
WASH: many public toilets are aging and unhealthy. We will ensure high standard management in safe water supply, sanitation and hygiene
Gender and disabilities regard: we will offer services with highly regards to disabled people having their special closets. We will also regard gender by demarcating male and female closets. This will be through directing signs to such cases.

Keys to Success:
Nature of service: we will recommend a 'repeat business' where customer who comes in once, should want to return and recommend us. This is through kind service from kind service providers.
TABOA agreement/partnership: we expect to undertake legal agreements with Tanzania Bus Owners Association (TABOA), so that buses can unboard passengers to the built toilet service spots.
Regular training programs to employees: this is to activate our service providers to deliver sound and reputable services. This will also position our project and get it well known in different forums.

June 9, 2016 04:51

Long distance travellers have tendencies of throwing particles, plastic materials and all sorts of disposal litters out of moving vehicles. These plastic materials never decompose hence pollute the environments. Nevertheless, buses carry different people with desirabilities: smokers for a example ,can pose air pollution to non smoker travellers. Again, long distance buses tend to drop off passengers along major highways for the call of nature in the forests by roads. This tendency expose passengers to forest and bushy risks following risky animals in bushes and forests.
Seen all the above problems where are both risks to humans and their environments ,we transformed the problem into opportunity solving solutions by having Roadside Toilets Services, where long distant travelers will having toilets services along the constructed modern toilets service spots along major roads.
The project will play as a move towards preventing environmental pollution that results from unhealthy and disorganised tendencies of throwing plastic materials and other particles out of moving vehicles especially buses.

The project will be constructed with other facilities and amenities like special smoking chambers, fast showers, fast laundries, mobile money services, plastic material reserves, waste treatment facilities and traveling snacks facilities. Along with the mentioned services, the project will also be responsible for free provision of environmental education to long distance passengers. This will be through monthly free environmental leaflets to be provided to travelers in buses.

Ngunga Tepani

June 8, 2016 12:13

Nice and timely idea

Sebastian kyengula

June 8, 2016 10:33

Brilliant idea Mr Ngedu and I can call you a good friend of our environment..your addressing a very serious environmental problem in Africa especially in Tanzania...keep it up and I hope to ur steps on it..

June 5, 2016 11:24

It's great and creative idea as well

June 4, 2016 23:04

Hie Salu congratulations on your project
My project :

Project dignity idea by Natasha Annie Tonthola been also selected for best Project 2016 category

https://www.entrepreneurship-campus.org/ideas/10/

I support your idea and wish u the best of luck, since we are friends here , am asking for ur vote,....I will also vote for ur project idea

Wishing u All the best
Regards
Natasha Annie Tonthola.