'VISE-UP': VISOR CAP FOR SIGHTED PEDESTRIANS WITH AN ADD-ON BELT FOR BLIND PEDESTRAINS
Published on June 5, 2016 um 01:44
Explain your idea in details:
Target No. 3.6 of SDG 3 mandates halving of Road traffic accidents (RTAs) by 2020. Pedestrian accidents form almost 50% of RTAs. When a boy in my Ballabgarh block was fatally injured by a car on his way to school, I developed the following proposal for avoiding pedestrian accidents: To design, build and test a wearable, easy to use and affordable device that alerts: (A) SIGHTED PEDESTRIANS, (B) HEADPHONE-WEARING PEDESTRIANS and (C) BLIND PEDESTRIANS of an approaching threat, giving at least 7 seconds of response time, with 0% error. My first two prototypes based on infrared and ultra sound circuits failed (2012). I developed a 3rd prototype for (B): A web camera mounted on a headphone which provided a live video feed processed by MATLAB (defined parameters, Gausisian Method, Blob Analysis) to detect approaching threats (2013). The technology worked but focus groups declared the device 'spooky' (2014). Finally, I developed VISE-UP (2015) to mitigate RTAs for all three pedestrian types: (A), (B) and (C). WORKING: VISE-UP is a wearable, easy to use, affordable visor cap with 3 mounted web cameras that provide 360 degrees live feed of surroundings (120 degrees per camera). Inside the shade of the visor cap is a small on-board computer, RaspberryPi2, which uses image recognition (Haar Cascade Classifier Method) and algorithms to detect approaching threats. Upon detection, VISE-UP triggers a loud alert for (A) SIGHTED PEDESTRIANS in the pedestrians Android cell phone. For (B) HEADPHONE-WEARING PEDESTRIANS, their music is additionally muted (and a danger notification sent on mobile). For (C) BLIND PEDESTRIANS, VISE-UP triggers a wireless signal to his/her belt which vibrates vigorously in the direction of the approaching threat. In all scenarios, a pedestrian gets enough time to move out of harm's way.
Expected impact of your idea on sustainable development
EXPECTED IMPACT ON SDG3: Target 3.6 of SDG3 mandates halving RTAs by 2020. Yet RTAs (50% pedestrian related) are rising dramatically, besides costing economically (4% GDP loss in India) and psychologically (bruised confidence of sighted and blind pedestrians). VISE-UP will reduce pedestrian accidents and thus contribute towards SDG3. MEASURES TO EVALUATE VISE-UP SUCCESS: VISE-UP should be: (#1) WEARABLE, (#2) EASY TO USE, (#3) AFFORDABLE and (#4) REPORT 0% ERROR. I determined these measures after using Decision Basis Matrix and Design Brief Worksheets of Science Buddies to conduct a Needs Analysis with 67 pedestrians (Time and Motion Study with 36) comprising different ages: <18, 18-24, 25-44, 45-64 and types: (A) SIGHTED PEDESTRIANS, (B) HEADPHONE-WEARING PEDESTRIANS and (C) BLIND PEDESTRIANS. TARGETS FOR VISE- UP: 60 Needs Analysis pedestrians evaluated VISE-UP thus: 100% said VISE-UP is WEARABLE and EASY TO USE (Targets # 1, #2 met). 100% said Belt for Blind is affordable ($25); 68% said VISE-UP is affordable ($89). My aspirational target price:$49. 0% error was reported after extensive 3 months road trials(Target # 4 met). MEASURES TO EVALUATE BUSINESS MODEL SUCCESS: To achieve Profits + Social goal of sensitizing people about life saving VISE-UP, my business should (i) leverage established marketing channels, (ii) develop strong linkages to community organizations/bodies (iii) have continuous manufacturing supply, and (iv) plug into a media campaign. TARGETS FOR MY BUSINESS MODEL: I will (i) market through established telecom vendors like AIRTEL, RELIANCE, besides social media (ii) edu-market (i.e. educate and market) through National Association for Blind, Faridabad Traffic Commiserate, Ballabgarh /Faridabad Block Education Office and Resident Welfare Associations (iii) get my known Shenzen, China manufacturer to manufacture, and (iv) plug into Corporate Social Responsibility program of India's leading Hindi daily- Jagran or English dailies (HT/TOI).
Plans for implementation and sustainability
My enterprise has a for-profit social venture BUSINESS MODEL. For me, SUSTAINABILITY requires IMPLEMENTATION across two dimensions: ONE, FINANCIAL SUSTAINABILITY OF ENTERPRISE. I will achieve this by adhering to stiff financial constraints and hiring people who are both competent and passionate (such people exist, we have to only find them). As evidence, I founded a science education company in 2012 (age 13) and have since managed it, making me one of the youngest tax payers in India. Also, I have collaborated with a large company in Shenzen, China (17 years experience in manufacturing MP3 players, headphones and related devices at rock bottom prices) to manufacture VISE-UP. Replacing RaspberryPi2 with a custom designed PCB will bring VISE-UPs price down to $49 from $89. Importantly, I will market through established telecom vendors like AIRTEL and RELIANCE, besides aggressively using of social media. IMPLEMENTATION of all the above will ensure financial sustainability of enterprise.
TWO, SUSTAINABILITY OF THE ISSUE, i.e issue of pedestrian safety must endure. I am forming alliances with community groups/bodies like Ballabgarh /Faridabad Block Education Office, RWAs, NAB, traffic police authorities (initially Faridabad/Ballagbarh; subsequently Delhi) with the ultimate objective of lobbying for legislation regarding pedestrian safety. This will provide me opportunities to edu-market (i.e. educate and market) to be leveraged by plugging into CSR media campaigns of 3 leading national dailes I have identified: Jagran (Hindi), HT and TOI (English).FINANCING SOURCE: Collaborating with the Shenzen company has brought innovative financing: company will manufacture so VISE-UP is sold $49 (target price) receiving 33% profit share in return. The company got a product offering in record time (my patent saved 3 years) and I got a reliable, competitive manufacturer. I managed other costs (patents, prototype) frugally.
I like to think of myself as an inventor. I was 12 when I founded i-Cube Science Club (2011) to conduct various experiments answering our continual inquisitions. Today it enables science education access across Ballabgarh and Faridabad blocks: 100 underserved schools, 4,000 children (I hope they root for me in this contest!). I have developed material for Haryana state curriculum, and conducted teacher training for Haryana, Karnataka, Tibet government-in-exile and Afghanistan (Afghan schools use my science experiments book translated in Dari). Australia granted my 1st patent relating to pedestrian safety (2014), making me one of 50 youngest patent-holders in the world. I like finding better ways to do simple things, for which my small, semi-urban town of Old Faridabad is perfectly suited. My 2nd patent, also granted by Australia, is for animal water sustainability (2016). Pending patents cover womens safety and sustainable cities, among others. My hero is, without a doubt, former President of India, late APJ Kalam, who advocated applying science for rural India. When I was 13, he presented me with a national level innovators award. It remains my proudest moment matched only by current President of India Pranab Mukherjees March 2016 invitation to showcase VISE-UP prototype at Rashtrapati Bhawan (presidential residence) during India Innovation Week. To invent means come into - to arrive, to adventure, to explore. My six subjects in school (Class 12, school: DPS-Faridabad, CBSE Board, age 17) are split evenly between science and humanities/arts, partly inspired by C P Snows thoughts on assimilating these two cultures. I have explored ancient classics literature (Sanskrit) and designed artifacts (sculpture; 13 design registration pending). My core belief is simple: people should have access to things. Knowledge, learning, sidewalks. Recognition in this contest will enhance my cause.
Stage of Idea