Published on June 11, 2016 um 15:53
Explain your idea in details:
Simon Mainwaring, a world renowned brand consultant and thought leader, believes that most people nowadays, given every opportunity, would want to be part of something valuable and meaningful. This notion is evidence-based and continues to gain ground in business circles where a growing number of business leaders are realizing how devastating business goals have become and indifferent to the needs of a world gone highly uncertain today. This was espoused in his timely book "We First: How Brands & Consumers Use Social Media to Build a Better World" where he noted how more and more companies worldwide are being transformed by a new business mantra which gives serious attention and importance to purpose & sustainability more than profit & immediate economic gains. Consumption of products and services defines 21st Century living and consumers of today have more power to revolutionize how products are created and how services are conceptualized. Social tags will serve as a way for people to realize that their spending can be socially meaningful-- a platform to fulfill responsible cosmopolitan citizenship to change the world for the better. By doing certain social acts, a prospective buyer earns social tags which he/she may use to avail the product or service he/she wants at a competitively lower price. The social acts will be carefully assessed by a panel composed of select entrepreneurship experts, online shopping business representatives, and advocates from different & varying non-governmental organizations to further develop the feasibility & viability of the idea of social tags. Consequently, products advertised in a website that will be created for social tagging are expected to adhere to certain environmental and social sustainability standards to begin with. This is social tagginga redefinition of consumerism compatible with the worlds growing demand for sustainably sourced products and services.
Expected impact of your idea on sustainable development
Sustainability rests on the idea of stability and continuity of varied socio-economic practices for inclusive growth and development. Consumers the world over are encouraged to buy, use, and promote sustainably sourced products and services to help alleviate social problems made more complex by our increased connectivity in todays highly globalized world. Spending has become the norm as more and more products & services are added to the already long list of human basics and luxuries. Generally, social tagging promotes responsible consumption of products and services. With this it is expected that decent work for people is also advanced. This will transform the world economy gradually to become one that is more inclusive and purpose-driven. Moreover, social tagging is a way for industry infrastructures to adapt and innovate to meet the demands of the public whose voice is now being strongly realized and empowered in this time and age. Finally, social tagging is expected to establish more & new partnerships and strengthen existing ones for the achievement of sustainability goals much needed today.
Plans for implementation and sustainability
Social tagging is an idea offered for implementation by others. Funding will be sourced from national governments through their own Department of Science & Technology and Department of Trade & Industry. Initially, a proposal introducing the idea of social tagging will be made to small, big, emerging, and established companies. Only companies who are compliant to certain environmental and related sustainability standards will be tapped. A website to showcase their products and services will be put up thereafter. Social media will be used in popularizing the idea of social tagging and the website that will serve as its platform. Consumers who shop online will be encouraged to create their profiles in the website. A reasonably priced membership fee will be collected. This will be used to maintain website functions. A list of social acts will be seen on the website. These will be carefully assessed by a select panel in the fields of entrepreneurship, information & communication technology, and advocacy groups/non-governmental organizations to make sure that the social acts are feasible and viable. These social acts vary (e.g. donating $ 2 to a community relief operation, doing volunteer work for five hours in an orphanage, etc.) and doing them earns the member social tags. These tags contain points that a member can use to get discounts and/or special privileges on products and services he/she intends to buy. The member also has the power to share his/her social tags to other members. He/she gets extra points, though slightly lower than points earned from doing social acts, for sharing. After all, social tagging is not only about purposeful spending but sharing. Moreover, the website will also feature video presentations and blog posts on best practices for sustainability on different areas of human endeavors for members to learn from.
I am Arnold Rosales Lapuz of the Philippines, a 28 year old college professor in a local university in Quezon City. I graduated from the University of the Philippines-Diliman with a bachelor's degree in Philippine Studies where I am also taking my masters' degree in the same field. I am proposing the idea of social tags because I believe that mindful spending can help address the biggest problems our world is facing right now. If we purchase and support sustainably sourced products and services we are able to transform gradually, but significantly, how the products we consume are made and how services we patronize are conceptualized for the good of humankind. Through social tags we are able to register our voices as powerful agents of change and empower our ideas in the hope of transforming lifestyles for a more sustainable future.
Stage of Idea
conceptual stage, idea offered for implementation by others
Logo of Social Tags - Where Purpose drives Purchase and Profit