Published on June 11, 2016 um 19:49

Explain your idea in details:

Fruiti-cycle is a low cost distribution solution for fruits and vegetables for small scale farmer in Uganda, designed with two major objectives 1. To increase market accessibility for local farmers in rural areas or less served urban areas 2. To eliminate the current 50% post-harvest losses in fruits and vegetables happening in the distribution chain due to poor handling, poor storage and poor means of transportation. The product is an electric motorized tricycle mounted with a detachable refrigerated storage unit for conveniently and safely distributing fresh fruits and vegetables. Fruiti-Cycle uses manual peddling energy to generate electricity then converts it up to 50km/hr motorized system. This energy allows a farmer to carry 5 times more produce (up to 300kg carrying capacity) every time unlike the current normal bicycles with 60kg carrying capacity. The energy also allows a farmer to reach far markets in a radius of 100km without getting exhausted unlike the normal bicycles that can only travel as far as 30km before a farmer gets very exhausted. Unlike other motor tricycles in the market, Fruiti-Cycle has a refrigerated storage unit which uses evaporative cooling system powered by solar to prolong the shelf-life of the produce during distribution and to reduce mechanical damages due to poor packaging. The storage unit is also detachable to be used within the market by market vendors to preserve their produce up to five days, significantly reducing the total post-harvest losses from 50% to only 10%.

Expected impact of your idea on sustainable development

Reducing the current 50% post-harvest losses in fruits and vegetables to only 10% will not only mean more income available for the over 300 million small holder farmers across the globe (breaking them away from the cycle of poverty and encouraging more production), but also more food available for consumption for over 3 billion people across the globe. This impact shall be measured by general statistics on post-harvest losses reduction in developing countries and approximated implication on the income of the small holder farmers. Our yard stick in measuring the impact shall be the trends and annual updates on United Nations Sustainable Development goals 1 and 2 (Zero poverty and Zero Hunger). Another measure of the impact of our project is its existence as a business. When many farmers are buying our product and we are still in business then that means our product is solving their problem. We shall start with Uganda with 7 million households engaged in horticulture and scale the impact across Africa, Asia and South America with target size of about 300 million small holder farmers.

Plans for implementation and sustainability

Our product cost $1,200, which is three times less expensive than the current motor-tricycles in the market. We have already partnered with Uganda National Agricultural Advisory Services as an implementation partner. We are leveraging on their strong relationship with Uganda Farmers Associations, Farmers community SACCO groups and market vendors association as our channel to reach the end users. Our revenue streams shall be through partnership with Micro-finance organizations to deliver our products to groups of farmers and groups of market vendors through loan schemes. Through promotions, community outreaches and radio/Television marketing, we shall build a strong brand and in the middle term we shall expand our sales and use of innovation across Africa, Asia and South America through franchising and licensing model.
To date we have raise 19,000USD from five different awards and we are using it to build our prototype for proof of concept. We shall pilot our product by end of 2016 then see funding organizations for piloting and scaling within Uganda

Your profile

We believe that solving the problem facing us in the 21st century needs a more multi-disciplinary approach. All the six team members come from different professional background, yet we have all been part of subsistence agriculture while growing up, either through direct engagement in the farm during academic holidays or sometimes being in the market to sell the produce to supplement on the household income that supported our studies. We have not only experienced this problem, but we have the passion and the skills to provide the solutions for our immediate communities and the whole world. TEAM MEMBERS. 1. BEN WOKORACH 27yeras old (Team Leader, innovator and product designer, Bachelor of Architecture graduate from Makerere University) 2. RICHARD OBONYO 27 years old (production designer and Mechanical Engineer graduate from Kyambogo University) 3. NELSON MANDELA 25 years old (Business planner and Accountant with level 2 ACCA, business and accounting graduate from Makerere University) 4. KEVIN AKELLO OJARA 24 years old (Researcher, social worker and Food science and Technologist, final year student at Makerere University) 5. RACHEL AITARU OLEMA 24 years old (Soft wear Engineer and Website/social media administrator, Final year student at Makerere University) 6. MORRIS OPIYO 24 years old (Mechanical and production Engineer, final year student at Kyambogo University) TEAM AWARDS/HONORS $ 6,000 Global award at Les Foundation Business plan competition 2016 ( ) $2,500 Take it to the farmer award at Thought For Food global summit 2016 ( ) $ 4,900 Resilient Africa Network Youth Spark innovation grant 2016 $5,000 Tony Elumelu Entrepreneurship Program 2016 $600 One Health Central and East Africa 2016


Stage of Idea

start-up stage

Picture upload

Picture upload

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Post a comment


August 29, 2016 16:58

great idea. keep it up.

August 22, 2016 18:14

I read your idea! It's great one and will bring a great solution too in solving social problems. I support it by votes and comments. Just don't give up if you want to make it!

August 11, 2016 07:47

This is a great idea and if implemented it can obviously transform developing societies. I support it by votes and comments. Just don't give up, you'll make it.

July 3, 2016 23:03

My idea "Opon-Imo" was nominated for the Youth Citizen Entrepreneurship Competition in the Best Idea 2016 category. Please read my idea at and I would be happy if you support my idea with comments and votes!
You can also use this short link:
You can support my idea by
a) voting for it
b) commenting and giving positive feedback
c) tell your friends about it to do the same.
Thanks for your support!

June 29, 2016 00:24

Good idea! I have voted for you. I kindly requested that you read about my idea too and vote for me via this link .Together we can create a better society.

June 29, 2016 00:23

Good idea! I have voted for you. I kindly requested that you read about my idea too and vote for me via this link .Together we can create a better society.

June 27, 2016 15:07

Hello Ben,

Your Idea is great! I cast my vote for it. You may also wish to vote and comment on my idea,

I will appreciate a lot!

June 27, 2016 00:27

Hello Ben,
this is a great idea and i have voted for you. Please you can read and support my idea with your comment and vote.
together we can create a better society.

June 24, 2016 06:14

Mr Benjamin, you are remarkable keep it up. This will revolutionize Africa's Agricultural sector. Weldone.

Ebenezer Anifowose

June 23, 2016 11:18

This is a brilliant idea. The best part is the use of pedalling tech to drive the cycle. This makes it cheaper and more affordable than the normal battery powered cycles.


June 23, 2016 08:49

The project is a worthy one. It will help farmers to have value and profit for their labour on the farm which has always been crippled by crop spoilage.


June 21, 2016 15:02

This is quite incredible, i like the innovation and i wish you all the best. do your best and GOD will do the rest. THANKS a lot for coming up with something to help the peasant farmers improve on their products through minimizing wastage.wish you all the best dear.


June 21, 2016 15:01

This is quite incredible, i like the innovation and i wish you all the best. do your best and GOD will do the rest. THANKS a lot for coming up with something to help the peasant farmers improve on their products through minimizing wastage.wish you all the best dear.


June 20, 2016 18:24

Thanks everyone for the encouraging comments...we shall make it happen
@ Nelson, lets keep in [email protected]

Happiers Nyowane

June 20, 2016 15:24

Quite innovative solution to eradicating poverty to the grassroots farmer. Access to market is important, and this solution should be applauded, encouraged and supported.

Nelson de Sousa

June 20, 2016 12:35

Hi, I'm Nelson de Sousa speak of Mozambique (Africa), I have just seen your idea and your achievements and I am very proud of his initiative enjoyed his very useful idea and much impact. I want to help you improve your prototype. Conheco some suppliers in China that manufacture motorcycles, I met when intended to establish a new innovative business in my country but then had to stop for lack of support.
They can help you develop a good quality product at an affordable price.

I hope to hear from you soon



June 19, 2016 23:00

Great idea, which will really improve the lives of farmers within Ouganda, but also towards Africa.
Congratulations for your work. You have my support


June 19, 2016 15:22

The project is useful for the community

Ijeoma Ambrose Amachukuwu

June 19, 2016 15:15

Ben God bless you for coming up with such a great idea. This what most farmers needs in all the African countries. What a great idea. God will see you through and you will come out successfully.

Alexious Akande

June 18, 2016 15:48

Fruiti-cycle sounds like a great idea and a scalable business, it will certainly help reduce post-harvest wastage of fruits and vegetables, thereby making more of them available for global consumption.

Well done guys.

Kubwimana Avelin

June 18, 2016 14:43

Good idea

June 17, 2016 04:05

I take this idea as a solution to local farmers located in most of African countries. Also fruit-cycle help to reduce waste, and this means it increase efficiency and yield.

Vera Beetschen, Switzerland

June 16, 2016 17:44

I met Ben Wokorach and his project at the TFF "thought for food" congress in Zürich:

Its a revolutinary, great idea for farmers in african countries. I vote for this project and his realisation!

Allan Denis

June 16, 2016 17:08

This is a good work and am so excited about this project.

June 16, 2016 14:58

Thanks for the comment Okia

Echegem Okia

June 16, 2016 14:31

Fantastic project

Giu Dennis

June 16, 2016 11:47

This is an ammazing and innovative idea that is quite original and will add substancila value. I cast my vote for this idea will full confidence that i have voted the right idea.

June 15, 2016 18:09

Great Idea. can't wait to see this in the market

June 14, 2016 16:22

Hi Ben!
Your idea is very creative, I believe it will achieve success. I vote for you. Wish you good luck!
Please check out my idea and please vote for me too if you find it interesting.

June 13, 2016 17:11

Hi, you have a good idea there.
I have cast my vote for you!
Please i need you support also and a comment will also help. please check out my idea by clicking "Pwavodi Tanihungoama Joshua" above, and give your valuable comment/advice.

Best Idea Category Does you know NEEM saves Lives

Also, if you like my idea, PLEASE vote for me!
Thank you in advance for your time.