Peanut Milk Preventing Malnutrition

Published on June 8, 2016 um 02:50

Explain your idea in details:

Children in rural and remote areas of Vietnam have a dream of growing properly and possessing the same height as their counterparts in the urban regions or in other countries. Peanut Milk is produced to fulfil the mission of turning that dream into the reality. Milk has been proven to be a good source of nutrition for the growth of children. Because of the financial constraint of their parents, those children cannot afford the thing which is thought to be easily obtained by everybody. In 2014, almost 1.9 million children under 5 years old in Vietnam are considered too short for their age (1). By producing affordable peanut milk boxes and distributing them to kindergartens in North Central Coast of Vietnam, which is one of the regions having the highest stunting rate, I aim to decrease that rate by 5% in the 3 year period. Peanuts are abundant in Vietnam (about 4.8 millon tons produced in 2015 (2)), but most local residents are not aware of their great benefit of nourishing children. Peanuts effectiveness in reducing the malnutrition of children has been proven by Ready-to-use Therapeutic Food, a peanut butter-based product provided by WHO to malnourished African children (2). Having identified a niche in the market as well as a good source of ingredients, I believe that our peanut milk has the potential to develop as one of the main sources of nutrition for children and contribute substaintially to the fight against stunted growth in Vietnam. Our slogan is With Peanut Milk, Stunting is the past. (1) (2) (3)

Expected impact of your idea on sustainable development

My idea has social impacts on all stakeholders involving in the business . I will supply farmers with high quality seeds and instruct them how to grow peanuts more effectively based on innovative techniques, which guarantees that peanuts meet certain quality criteria. Eventually, I will make a commitment of purchasing stable quantities of raw peanuts from those farmers. By doing that, I not only obtain a good source of ingredient for my product, but also contribute to the development of peanut growing in Vietnam. On the other hand, to decrease the rate of unemployment in the region, local residents will be employed to work in shell removing, milk making and packaging processes. Having those people in operational activities will spread the brand awareness and promote the trust in the quality of my products. The most important impact I desire to create is producing afforadble peanut milk for children. The price of a peanut milk box will be 4000 VND. If children consume it three times per week, one box per time, the expense for peanut milk will be 60,000 VND/month, which is approximately 3% of a typical persons monthly income in rural areas of Vietnam. That is not too high for parents to afford. Peanuts are high in fat and a good source of protein, with about 50% and 25% respectively. High quality protein is crucial to support maximal growth and a diet with high fat content is beneficial for malnourished children who need energy for catch-up growth (1). From the age of three, most of the time children spend at kindergartens as their parents are busy to make ends meet. Therefore, despite not being the key factor deciding the success of the fight against malnutrition, peanut milk still partly assist to lower the degree of that problem. (1)

Plans for implementation and sustainability

I will adapt the disintermediation into my business model. By eliminating intermediaries such as wholesalers or retailers in the supply chain and delivering products directly to consumers, I can cut out the possible expenses for the product presentation in intermediaries locations, which is not ideal for a start-up business with low budget. In addition, I will be able to control the production by associating the number of milk boxes produced with the number of orders from kindergartens, and thus the overproduction will be prevented.  The operational process starts with the collection of raw peanuts from farmers. Because there are three seasons of peanut growing per year, to assure that ingredients are sufficient in the whole year, harvested peanuts will be transported to the warehouse where they are kept in their shell in a cool an moisture-free environment to prevent spoilage. Peanuts are then manufactured through many steps to eventually transformed into milk whose formula is innovated by the coordination with nutrition experts from the National Institute of Nutrition. The annual plan is broken down into three stages. Stage 1(3 months): holding events in specific kindergartens and offering their students free samples to raise the brand awareness as well as build the trust of kindergartens managers in the credibility of the projects, which leads to long-term contracts with them. Stage 2 (6 months): Supplying peanut milk for client kindergartens and keeping track of the nutrition improvement of students using the product. Stage 3 (3 months): Offering delivery services for parents who have preference for their childrens peanut milk consumption after school. To finance the idea, I will leverage on the assistance from Centre for Social Initiatives Promotion, a non-government, non-profit organisation established to support the emerging social entrepreneurship sector in Vietnam. Website of CSIP

Your profile

I am 22 years old and a third year undergraduate student of Marketing discipline. I'm from Vietnam and a fan of peanuts. Although the natural resources of my country is very rich, they have not been used properly and efficiently, so, the poverty and malnutrition rate is still high. I have noticed nutrient values of peanuts and the potentiality of using them to make a nutritious product. That is why I come up with the idea of making affordable peanut milk for children in rural areas of North Central Coast of Vietnam.

Stage of Idea

conceptual stage, planning stage

Peanut Milk Packaging

Peanut Milk Making Process

Operational Activities

Post a comment


August 12, 2020 13:35

This is a great idea! Best wishes for implementation.

I Voted for your idea Tran Dang and do consider supporting my idea as well, using this link below:

Thank you as you support my idea with your votes and comments

Best wishes

August 31, 2016 14:25

Nice idea for developing countries. goodluck

Minh Trinh

August 31, 2016 04:05

Great Job

August 30, 2016 10:43

Hi Tran!
I love Peanut, this is a great idea. Good luck for you!

August 30, 2016 10:43

Hi Tran!
I love Peanut, this is a great idea. Good luck for you!

August 27, 2016 10:15

i just voted
nice project you have here..i support u

please vote for me too PROJECT DIGNITY and give a nice comment too.

August 26, 2016 04:09

Thank you so much for the support Tran! Excited to continue developing ideas! :)

August 25, 2016 16:06

Hi Kae Li, I have read the SRVR idea. Is that about an app connecting volunteers and event holders? If it is the right one that your group is innovating, I'm more than happy to collaborate with you guys in the future. I already casted a vote for you. Wish you the best.


August 19, 2016 11:42

Tr em nghèo Vit Nam ang mong ch ý tng ca bn tr thành hin thc. C lên Tran Dang nhé. Chúc bn thành công.

August 17, 2016 23:23

Hey Tran!

Sorry, I'm quite new to this website! My idea wasn't submitted under my username actually. It is under my friends! Here's the link.
Worst case, if it doesn't work, just search up SRVR!
Please support us as well! :D


August 17, 2016 16:21

Hi Tran,

I love your idea and its impact on society! I would appreciate it if you could vote and comment on my idea as well!

August 17, 2016 03:05

Hi Kae Li. Can you log in and make another comment here? Because I can't find your idea through the link if you don't log in :)

Kae Li

August 15, 2016 07:49

Kae Li

August 15, 2016 07:48

Really interesting idea! It is a project that addresses many global issues at the same time! Our ideas are similar in terms of addressing many issues! Would be cool if we could collaborate!

Check out our service app SRVR:

August 11, 2016 01:38

Thanks Michael ^_^ good luck to you.

August 10, 2016 19:01

great idea..women rule

August 9, 2016 11:54

Hi Salu. Thanks for your compliment. Best wishes for both of us :)

August 8, 2016 22:57

Healthy idea. Don't give up.

August 2, 2016 05:09

Hi Thanh, I'm glad to know that you empathise with me. I wish that one day I can turn my idea into the reality.

August 2, 2016 04:59

Hi Loc, thanks for your vote. I took a look at your idea and really love it. I casted my vote for you. Wish you the best luck with your idea.

Thanh NGuyen

August 1, 2016 03:13

This is absolutely a good idea which can bring a huge impact to the social and economic aspects of the country. A major part of my childhood in a rural mountainous area (Dien Bien, Lai Chau, Vietnam) clearly indicates that this idea is very practical and useful.

July 30, 2016 18:01

It's great to see a Vietnamese here :) best wishes for you, sis. I have voted for u. (I am Vietnamese, too. You can vote for me via this link: ) Thank you so much

July 25, 2016 04:55

Hi Hashim & Deodatus, thanks for your compliments. I also casted a vote for you. Wish you the best luck.

July 23, 2016 23:32

Your idea is good and very motivated and i think you will be a winner

July 12, 2016 20:38

I real like your Idea and I casted my votes to U. Keep it up. U may also pass through my project and live a comment...


July 7, 2016 01:10

Hi Tran. I'm impressed by your idea. Just have a question. Why do you choose to focus on North Central Coast region?

July 5, 2016 14:11

hello dear
i have voted for u ...i support your idea can u please kindly vote for my project too

wishing you all the best...regards

natasha annie tonthola

July 4, 2016 15:26

Hi Tran!
I really love your idea and its great impact on society! I have voted for your idea and I would appreciate it if you could vote and comment for my idea as well!

July 3, 2016 22:35

My idea "Opon-Imo" was nominated for the Youth Citizen Entrepreneurship Competition in the Best Idea 2016 category. Please read my idea at and I would be happy if you support my idea with comments and votes!
You can also use this short link:
You can support my idea by
a) voting for it
b) commenting and giving positive feedback
c) tell your friends about it to do the same.
Thanks for your support!

June 29, 2016 00:05

Good idea! I have voted for you. I kindly requested that you read about my idea too and vote for me via this link .Together we can create a better society.

June 27, 2016 17:47

Dear Olalekan and Felix, thanks for casting your votes for me. I have done the same to you guys. Wish you the best luck.

June 27, 2016 17:43

Hi Chi, because peanuts contain more oil than soy beans so they are creamier than soy milk. I add an appropriate amount of sugar and salt in it to improve its taste. My nieces really like it so I think most of children will love it.

June 27, 2016 11:43

Hello Tran,

Your Idea is great! I cast my vote for it. You may also wish to vote and comment on my idea,

I will appreciate a lot!

June 26, 2016 23:15

Hello TRAN,
this is a great idea and i have voted for you. Please you can read and support my idea with your comment and vote
together we can create a better society.

Chi Chi

June 26, 2016 15:23

I'm quite interested with your idea, Tran. But I'm very curious about how it tastes like, can you give some brief description about it?
Will your product be creamy or light, sweet or salty? Cause I've tried light salty peanut milk before and I dont think children would like it.


June 26, 2016 15:12

What a lovely product for children! Hope your idea can be implemented in near future, i cant wait to try your peanut milk.

June 26, 2016 03:04

Hi Hamza, Thanks for voting for me. I read your project, casted a vote and left a comment. Wish you all the best with your project.
And just remind you that, next time, you should log in to leave a comment on other ideas or projects so that we can find your project more easily.

June 26, 2016 02:59

Hi Thu Minh, yes you're right. Because of differences in geographic features, peanuts are grown easily in Vietnam than in France. That's why prices of dairy-free milk are cheaper than dairy milk.


June 26, 2016 00:27

Hi Tran,
I like your project idea and am impressed. Thank you that you considered sharing it with us. I have voted for you.
I kindly requested that you read about my project too and vote for me via this link I will appreciate your contribution


June 25, 2016 17:46

Im living in France where dairy milk is cheaper than peanut. So I a little bit surprised that you intend to use peanuts to produce an affordable product. Perhaps, characteristics of Vietnamese agriculture are different from that of France.

June 25, 2016 15:52

Hi Son, I'm still working on the video now, it will be published soon.

June 25, 2016 15:50

Hi Tuyet, Thanks for your compliment.

June 25, 2016 15:48

Hi Thanh, That's a really good recommendation. More flavours are equivalent to more choices for customers. Thanks so much :)

Sam Son

June 24, 2016 13:37

Hi Tran, I like diagrams you made. They are clear and easy to follow. An additional video will be useful to make your idea more compelling.

Ánh Tuyết

June 23, 2016 16:58

New idea and clear demonstration. Wish you the best luck with the competition

Ánh Tuyết

June 23, 2016 16:56

New idea and clear demonstration. Wish you the best luck with the competition

June 23, 2016 16:55

Hi Peter, I know that dairy-free products are favourite things of vegans. Maybe one day, when I have chances to expand my business to target more groups of customers, vegans might be one of them.

Cong thanh

June 23, 2016 16:41

Hi Tran, you should consider of adding some flavours for your peanut milk. They will attract more customers due to the diversity. Anw, this is a good idea. Good luck.

June 23, 2016 16:26

Thanks Lan for your support. I'm glad that you love my idea.

June 23, 2016 16:10

Hi Copecnich, Thanks for reminding me. I updated information about financing my idea.
I will leverage on the assistance of CSIP, an non-profit organization established to support social entrepreneurs in Vietnam.

Thị Lan

June 22, 2016 17:53

Hey Tran,
I tried peanut milk before and its really yummy. Look forward to seeing it being executed in future.

Copecnich Alexander

June 22, 2016 17:47

Hi Tran, I like your idea. But do you know how to finance the project?

Minh Trinh

June 22, 2016 14:16

How can you get budget enought to make your good idea become true ?

June 22, 2016 13:48

Hi Minh,
In terms of the idea of starting the business in urban areas and then expand it to rural areas later, I think it may be a possible option. But because my purpose is creating immediate impacts on society, especially poor people, I decided to initially focus on people in rural regions where the need for an affordable source of nutrition is higher.

Minh Trinh

June 22, 2016 12:45

I love Peanut. Good Luck!.


June 22, 2016 06:30

Hi Tran,
I'm a vegan and like dairy-free milk so much. Your idea is very innovative. Keep moving forward and you'll be successful. All the best!

Minh Trinh

June 20, 2016 12:29

Tran, You should think about collaboration with an university or an institute of nutrition in your research activities.
If you do good your business in urban areas, then you can use your profits to help children in poor regions by reducing product cost or even delivery it for free.

June 20, 2016 11:41

Minh, you also advise me to expand my business to urban areas. That's a good idea. But initially, I will concentrate only on children in poor regions where the rate of stunted children is higher.

June 20, 2016 11:39

Dear Minh, I'm so glad to know about your willingness to buy my products.
In terms of nutrition information of peanut, it contains 50% of fat and 25% of protein. Both elements are very necessary for the growth of malnourished children.

June 20, 2016 11:35

Dear Thi, peanut is the main ingredient in my peanut milk. I will add some sugar and sea salt to improve the taste of it. It is a dairy-free product, similar to soy milk, rice milk or soy milk.

June 20, 2016 11:25

Dear Phuong, thank you very much for your support.

Minh Trinh

June 20, 2016 10:18

Tôi ng h ý tng này. Tuy nhiên, ngoi tr thông tin v vic WHO chn b u phng làm thc phm cho tr em suy dinh dng thì tôi cng không bit gì v u phng. Nu bn cung cp c thêm thông tin chi tit hn v dng cht trong sa u phng thì tôi s t hàng trc 100 hp cho c nhà tôi ung :). Dân thành ph cng là mt i tng khách hàng nên hng ti.

Thi Võ

June 20, 2016 09:01

Hi Trân,

u phng thì nhiu du nên không bit sa u phng s nh th nào. Bn nh làm sa ch t u phng hay có các nguyên liu khác?

Thi Võ

June 20, 2016 08:55

Oh, it's a new idea.

Have you thought about the taste of it yet? Is it easy to drink? (Peanut has a lot of oil.)

You intend to use only peanuts to make peanut milk or mix with other substances?

Minh Trinh

June 20, 2016 04:25

Have you considered of the expense for using glass bottles compared to carton boxes?

Đặng Văn Đồng

June 19, 2016 14:49

It's great idea . Good luck.


June 19, 2016 14:40

ây là ý tng rt tt, cn thit và quan trong cung cp ngun dinh dng rt tt cho s phát trin ca tr em nông thôn Vit Nam.

Chúc bn thành công.

June 16, 2016 14:50

Thanks Dong for your support, hopefully I can execute it in near future.

Đặng Văn Đồng

June 16, 2016 02:33

Tôi xem qua ni dung ý tng v sa u phng, tôi thy vn này là rt cn thit cho tr E Vit Nam và c tr Em trên toàn th gii. nhm mang li sc khe cho các e suy dinh dng hin ti c ci thin tt hn.tôi ng tình ý tng này và s c trin khai trong thi gian sm nht.

June 14, 2016 11:05

Hi Joshua, Thanks for your vote. I have already taken a look at your idea. It's really good and I casted a vote for you. Good luck!

June 14, 2016 07:44

Thanks Minh for your comment and support.

Minh Trinh

June 13, 2016 17:56

I am Vietnamese. Since your idea aims to Vietnamese, lets me write down my comment in Vietnamese.

Mt ý tng rt có giá tr.
ý tng thành hin thc thì còn rt nhiu vn phi gii quyt. Tuy vy, t bài vit, có th thy 2 yu t làm nn tng cho tính kh thi ca d án là:
- u phng (peanut) là loi cây ngn ngày d trng Vietnam. Vic to ra mt ngun nguyên liu n dnh, giá thành thp là không khó Vietnam.
- Vic WHO chn b u phng làm ngun thc phm cho tr em b suy dinh dng châu phi ã nói lên c tính dinh dng tuyt vi ca u phng
D án này nu c trin khai không nhng giúp cho tr em nghèo các làng quê Vietnam mà còn to ra công vic n nh cho không ít nông dân Vietnam trng và cung cp nguyên liu cho nhà máy.

Ý tng có tinh nhân bn và tính xã hi cao.
Không có iu gì là không th !. C lên.

Best regards.

June 13, 2016 17:08

Hi, you have a good idea there.
I have cast my vote for you!
Please i need you support also and a comment will also help. please check out my idea by clicking "Pwavodi Tanihungoama Joshua" above, and give your valuable comment/advice.

Best Idea Category Does you know NEEM saves Lives

Also, if you like my idea, PLEASE vote for me!
Thank you in advance for your time.

June 10, 2016 06:13

@Tom: thanks for your respond. I will consider of lowering the percentage to make it as reasonable as possible. In terms of contribution of Vinamilk or Dutch Lady to the decrease of stunting rate, it is impossible to find out the accurate data for that because there are many factors leading to the improvement in children's growth such as government's policies or improved sanitation facilities. I know that those companies' products have contributed considerably to the fight against malnutrition in Vietnam. And my project is aiming to follow their path within a more narrow region and to produce a cheaper product with available ingredients.
The stunting rate of Vietnam is still 25.9% in 2013 and I desire to give my hand to lower this rate as much as possible.


June 10, 2016 05:35

In short, do you think 30% is over promising? Have you considered the decrease of stunting rate in Vietnam since Vinamilk and Dutch Lady entered the market (about 20 years)? Just question :D

Pham Loc Tien

June 9, 2016 16:29

It's a graet idea!

June 9, 2016 14:50

@ Jin: so glad to know that you are a big fan of peanut too.
@ Tom: 30% is my expected goal of decreasing the rate of stunting at kindergartens which sign contracts with me only. In other words, I expect to lower the level of stunted growth by 30% in 15 kindergartens in North Central Coast in the three-year period. I think you have misunderstood mine point. And what do you want me to check with Vinamilk and Dutch Lady? I'm not really clear about your question. Anw, thanks for your comment :D


June 9, 2016 07:41

Awesome, I love peanut. It contains sources of nutrition and can also be wonderful material for different kinds of food. I think combine peanut and milk would be a great idea. In my hometown, peanut smoothie is favored by lots of children and youngsters.

My only concern would be your project's expected impact - 30% incremental change for society averagely. Do you think it's a high and achievable number? I'm thinking around 5 or 10%, well it depends on lots of environmental factors. Have you checked Vinamilk or Dutch Lady as reference?

Still, I think you have a great idea. Keep moving forward. Hail peanut!

June 8, 2016 03:17

Thanks Lakshya! I have taken a look at your idea and been totally impressed by your knowledge and experiences in technology! I gave you a vote without any hesitation. If you execute that idea in the real life, it will be a useful innovation for society. Good luck!

June 8, 2016 03:00

Hi Tran,
I have cast my vote for you - FIRST to vote for you!

When you get a moment, please check out my idea by clicking "Lakshya Pawan Shyam" above, and give your valuable.

Also, if you like my idea,please vote for me!

Thank you in advance for your time.