This program is an activity of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Peanut Milk Preventing Malnutrition

Published on June 8, 2016 um 02:50

Explain your idea in details:

Children in rural and remote areas of Vietnam have a dream of growing properly and possessing the same height as their counterparts in the urban regions or in other countries. Peanut Milk is produced to fulfil the mission of turning that dream into the reality. Milk has been proven to be a good source of nutrition for the growth of children. Because of the financial constraint of their parents, those children cannot afford the thing which is thought to be easily obtained by everybody. In 2014, almost 1.9 million children under 5 years old in Vietnam are considered too short for their age (1). By producing affordable peanut milk boxes and distributing them to kindergartens in North Central Coast of Vietnam, which is one of the regions having the highest stunting rate, I aim to decrease that rate by 5% in the 3 year period. Peanuts are abundant in Vietnam (about 4.8 millon tons produced in 2015 (2)), but most local residents are not aware of their great benefit of nourishing children. Peanuts’ effectiveness in reducing the malnutrition of children has been proven by Ready-to-use Therapeutic Food, a peanut butter-based product provided by WHO to malnourished African children (2). Having identified a niche in the market as well as a good source of ingredients, I believe that our peanut milk has the potential to develop as one of the main sources of nutrition for children and contribute substaintially to the fight against stunted growth in Vietnam. Our slogan is ‘With Peanut Milk, Stunting is the past”. (1) (2) (3)

Expected impact of your idea on sustainable development

My idea has social impacts on all stakeholders involving in the business . I will supply farmers with high quality seeds and instruct them how to grow peanuts more effectively based on innovative techniques, which guarantees that peanuts meet certain quality criteria. Eventually, I will make a commitment of purchasing stable quantities of raw peanuts from those farmers. By doing that, I not only obtain a good source of ingredient for my product, but also contribute to the development of peanut growing in Vietnam. On the other hand, to decrease the rate of unemployment in the region, local residents will be employed to work in shell removing, milk making and packaging processes. Having those people in operational activities will spread the brand awareness and promote the trust in the quality of my products. The most important impact I desire to create is producing afforadble peanut milk for children. The price of a peanut milk box will be 4000 VND. If children consume it three times per week, one box per time, the expense for peanut milk will be 60,000 VND/month, which is approximately 3% of a typical person’s monthly income in rural areas of Vietnam. That is not too high for parents to afford. Peanuts are high in fat and a good source of protein, with about 50% and 25% respectively. High quality protein is crucial to support maximal growth and a diet with high fat content is beneficial for malnourished children who need energy for catch-up growth (1). From the age of three, most of the time children spend at kindergartens as their parents are busy to make ends meet. Therefore, despite not being the key factor deciding the success of the fight against malnutrition, peanut milk still partly assist to lower the degree of that problem. (1)

Plans for implementation and sustainability

I will adapt the disintermediation into my business model. By eliminating intermediaries such as wholesalers or retailers in the supply chain and delivering products directly to consumers, I can cut out the possible expenses for the product presentation in intermediaries’ locations, which is not ideal for a start-up business with low budget. In addition, I will be able to control the production by associating the number of milk boxes produced with the number of orders from kindergartens, and thus the overproduction will be prevented.  The operational process starts with the collection of raw peanuts from farmers. Because there are three seasons of peanut growing per year, to assure that ingredients are sufficient in the whole year, harvested peanuts will be transported to the warehouse where they are kept in their shell in a cool an moisture-free environment to prevent spoilage. Peanuts are then manufactured through many steps to eventually transformed into milk whose formula is innovated by the coordination with nutrition experts from the National Institute of Nutrition. The annual plan is broken down into three stages. Stage 1(3 months): holding events in specific kindergartens and offering their students free samples to raise the brand awareness as well as build the trust of kindergartens’ managers in the credibility of the projects, which leads to long-term contracts with them. Stage 2 (6 months): Supplying peanut milk for client kindergartens and keeping track of the nutrition improvement of students using the product. Stage 3 (3 months): Offering delivery services for parents who have preference for their children’s peanut milk consumption after school. To finance the idea, I will leverage on the assistance from Centre for Social Initiatives Promotion, a non-government, non-profit organisation established to support the emerging social entrepreneurship sector in Vietnam. Website of CSIP

Your profile

I am 22 years old and a third year undergraduate student of Marketing discipline. I'm from Vietnam and a fan of peanuts. Although the natural resources of my country is very rich, they have not been used properly and efficiently, so, the poverty and malnutrition rate is still high. I have noticed nutrient values of peanuts and the potentiality of using them to make a nutritious product. That is why I come up with the idea of making affordable peanut milk for children in rural areas of North Central Coast of Vietnam.

Video (optional)

Stage of Idea

conceptual stage, planning stage

Peanut Milk Packaging

Peanut Milk Making Process

Operational Activities

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